Civic Intelligence

American Massage Therapy Assn

EIN 62-0968813 • 501(c)6 • Evanston, IL

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Profile

To serve american massage therapy association (amta) members while advancing the art, science, and practice of massage therapy.

Refreshing map…

500 Davis St 900Evanston, IL 60201

www.amtamassage.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

54th percentile

0.35x

Higher debt load relative to assets than 54% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Liabilities / Revenue

71st percentile

0.73x

Higher debt load relative to revenue than 71% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Net Margin

48th percentile

3.6%

Higher net margin than 48% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Top Officer Pay

13th percentile

$276,906

Higher top officer pay than 13% of similar nonprofits.

Top officer pay equals 1.2% of source-year revenue.

501(c)6 • $50M-$100M nonprofits • Source year 2025

Asset Growth

56th percentile

7.0%

Faster asset growth than 56% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Revenue Growth

44th percentile

6.0%

Faster revenue growth than 44% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets54th percentile

Assets

Up

$50,002,829

Up $8,108,222 (+19%) from 2023

Liabilities

Up

$17,477,478

Up $189,891 (+1.1%) from 2023

Net Assets

Up

$32,525,351

Up $7,918,331 (+32%) from 2023

Operations
Liabilities / Revenue71st percentileNet Margin48th percentile

Revenue

Up

$24,050,245

Up $3,097,399 (+15%) from 2023

Expenses

Up

$23,192,296

Up $1,730,133 (+8.1%) from 2023

Net Income

Up

$857,949

Up $1,367,266 (+268%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth56th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2012: $22,002,712Liabilities 2012: $9,670,812Net Assets 2012: $12,331,9002012Assets 2013: $23,330,934Liabilities 2013: $9,966,075Net Assets 2013: $13,364,8592013Assets 2014: $24,617,272Liabilities 2014: $9,701,198Net Assets 2014: $14,916,0742014Assets 2015: $25,470,418Liabilities 2015: $10,521,313Net Assets 2015: $14,949,1052015Assets 2016: $22,516,242Liabilities 2016: $10,879,823Net Assets 2016: $11,636,4192016Assets 2017: $26,622,732Liabilities 2017: $12,022,899Net Assets 2017: $14,599,8332017Assets 2018: $30,467,856Liabilities 2018: $13,735,206Net Assets 2018: $16,732,6502018Assets 2019: $30,431,885Liabilities 2019: $14,603,870Net Assets 2019: $15,828,0152019Assets 2020: $30,969,064Liabilities 2020: $15,914,443Net Assets 2020: $15,054,6212020Assets 2021: $40,819,892Liabilities 2021: $16,400,440Net Assets 2021: $24,419,4522021Assets 2022: $43,659,958Liabilities 2022: $15,854,071Net Assets 2022: $27,805,8872022Assets 2023: $41,894,607Liabilities 2023: $17,287,587Net Assets 2023: $24,607,0202023Assets 2025: $50,002,829Liabilities 2025: $17,477,478Net Assets 2025: $32,525,3512025

Highlighted filing

2025

Assets$50,002,829
Liabilities$17,477,478
Net Assets$32,525,351
Open 2025 Filing

Operations Trend

Revenue Growth44th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MRevenue 2012: $13,333,116Expenses 2012: $12,913,435Net Income 2012: $419,6812012Revenue 2013: $14,157,606Expenses 2013: $13,132,608Net Income 2013: $1,024,9982013Revenue 2014: $13,908,686Expenses 2014: $14,139,169Net Income 2014: -$230,4832014Revenue 2015: $14,047,206Expenses 2015: $14,590,155Net Income 2015: -$542,9492015Revenue 2016: $14,667,147Expenses 2016: $14,620,977Net Income 2016: $46,1702016Revenue 2017: $17,804,378Expenses 2017: $15,356,348Net Income 2017: $2,448,0302017Revenue 2018: $16,549,296Expenses 2018: $16,918,592Net Income 2018: -$369,2962018Revenue 2019: $19,372,602Expenses 2019: $18,850,398Net Income 2019: $522,2042019Revenue 2020: $17,770,352Expenses 2020: $18,392,894Net Income 2020: -$622,5422020Revenue 2021: $17,995,413Expenses 2021: $16,016,183Net Income 2021: $1,979,2302021Revenue 2022: $20,082,192Expenses 2022: $17,348,407Net Income 2022: $2,733,7852022Revenue 2023: $20,952,846Expenses 2023: $21,462,163Net Income 2023: -$509,3172023Revenue 2025: $24,050,245Expenses 2025: $23,192,296Net Income 2025: $857,9492025

Highlighted filing

2025

Revenue$24,050,245
Expenses$23,192,296
Net Income$857,949
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Summary only. Only limited summary data is available for this year.

Open filing
Assets
$50,002,829
Liabilities
$17,477,478
Net assets
$32,525,351
Revenue
$24,050,245
Expenses
$23,192,296
Net income
$857,949
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Summary only. Only limited summary data is available for this year.$50.0$17.5$32.5$24.1$23.2$0.86
2023Summary only. Only limited summary data is available for this year.$41.9$17.3$24.6$21.0$21.5$0.51
2022Summary only. Only limited summary data is available for this year.$43.7$15.9$27.8$20.1$17.3$2.73
2021Summary only. Only limited summary data is available for this year.$40.8$16.4$24.4$18.0$16.0$1.98
2020Summary only. Only limited summary data is available for this year.$31.0$15.9$15.1$17.8$18.4$0.62
2019Summary only. Only limited summary data is available for this year.$30.4$14.6$15.8$19.4$18.9$0.52
2018Summary only. Only limited summary data is available for this year.$30.5$13.7$16.7$16.5$16.9$0.37
2017Summary only. Only limited summary data is available for this year.$26.6$12.0$14.6$17.8$15.4$2.45
2016Summary only. Only limited summary data is available for this year.$22.5$10.9$11.6$14.7$14.6$0.05
2015Summary only. Only limited summary data is available for this year.$25.5$10.5$14.9$14.0$14.6$0.54
2014Summary only. Only limited summary data is available for this year.$24.6$9.70$14.9$13.9$14.1$0.23
2013Summary only. Only limited summary data is available for this year.$23.3$9.97$13.4$14.2$13.1$1.02
2012Summary only. Only limited summary data is available for this year.$22.0$9.67$12.3$13.3$12.9$0.42
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Mar 1, 2024 to Feb 28, 2025
Signed
Jan 14, 2026
Return Version
2024v5.5
Gross Receipts
$28,350,797
Mission and Program Overview

Mission

To serve american massage therapy association (amta) members while advancing the art, science, and practice of massage therapy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$33,686,790$38,220,015▲ $4,533,225
Cash and Non-Interest-Bearing Accounts$5,834,873$5,187,766▼ $647,107
Accounts Receivable$3,803,758$4,156,744▲ $352,986
Prepaid Expenses and Deferred Charges$1,002,388$908,178▼ $94,210
Savings and Temporary Cash Investments$1,035,814$828,542▼ $207,272
Land, Buildings, and Equipment, Net$253,416$96,253▼ $157,163
Total Assets$46,741,102$50,002,829▲ $3,261,727
Other Assets Total$1,124,063$605,331▼ $518,732
Liabilities
Deferred Revenue$9,329,788$8,967,946▼ $361,842
Accounts Payable and Accrued Expenses$6,365,109$7,771,179▲ $1,406,070
Other Liabilities$1,309,393$738,353▼ $571,040
Total Liabilities$17,004,290$17,477,478▲ $473,188
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$29,736,812$32,525,351▲ $2,788,539
Total Net Assets Fund Balance$29,736,812$32,525,351▲ $2,788,539
Total Liabilities and Net Assets / Fund Balance$46,741,102$50,002,829▲ $3,261,727

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$129,939$4,716,838$4,846,777
Other Land Buildings$-33,686$535,927$502,241
Compensation and Service Providers
Top Officer Pay13th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lisa SteginkCEO & General CounselFT$234,640$42,266$276,906
Jeffery FlomCEOFT$235,278$33,894$269,172
David FrenchVP, Market Research & InsuranceFT$174,014$29,024$203,038
Brian LamDirector, Ams & Web IntegrationsFT$160,264$37,051$197,315
James Edward SpeckerDirector, Gov & Industry RelationsFT$162,049$15,412$177,461
Derrick CarterDirector, FinanceFT$135,731$26,926$162,657
Christine Elizabeth VoltarelAd, Vol Dev & Chap ProgramsFT$128,785$22,157$150,942
Zoran StojanovicSr Mngr, Info Systems & ServicesFT$121,772$14,139$135,911
Andrew William SmithAd, Volunteer DevelopmentFT$127,308$5,498$132,806
Cindy E FarrarPresident-electPT$32,625-$32,625
Kimberly Kane-santosPresidentPT$30,000-$30,000
Christine Bailor-goodlanderImmediate Past PresidentPT$30,000-$30,000
Cheyrl L SiniakinDirectorPT$9,600-$9,600
Herber J BlacknerDirectorPT$9,600-$9,600
Jaime Bernardo JrDirectorPT$9,600-$9,600
Jane Horton JohnsonDirectorPT$9,600-$9,600
Ladonna WardDirectorPT$9,600-$9,600
Lee StangDirectorPT$9,600-$9,600
Richard a GreelyDirectorPT$9,600-$9,600
Robert C JantschDirectorPT$9,600-$9,600
Donald GoodaleDIRECTOR (FROM FY '25)PT$8,000-$8,000
Michaele M ColizzaDIRECTOR (TO FY '25)PT$5,000-$5,000

Highest Paid Contractors

ContractorServicesLocationCompensation
Duane Morris LLPLegal ServicesPO BOX 787166, Philadelphia, PA 19178$685,123
Walsworth Publishing CompanyPublishing Services306 N KANSAS AVE, Marceline, MO 64658$312,002
The Tampa Water Street Hotel (marriott)Hotel/venue Services700 S FLORIDA AVE, Tampa, FL 33602$217,599
Diamond Fulfillment SolutionsPrinting Services1951 NORMAN DR, Waukegan, IL 60085$201,647
Massage Envy Franchising LLCConference Services14350 N 87TH ST, Scottsdale, AZ 85260$175,000
Revenue and Support

Revenue Composition

Contributions and Grants
$172,856
Program Service Revenue
$21,532,294
Investment Income
$1,909,302
Other Revenue
$435,793
All Other Contributions
$172,856
Change in Net Assets
$857,949
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$14,462,632
Salaries, Compensation, and Employee Benefits$8,106,765
Grants and Similar Amounts Paid$622,899
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$5,640,876
Insurance---$3,114,243
Conferences and Meetings---$2,443,273
Travel---$1,645,813
Office Expenses---$1,429,908
Fees for Services Other---$1,100,296
Advertising---$1,098,062
Current Officers, Directors, Trustees, and Key Employees---$1,071,284
Fees for Services Lobbying---$1,026,469
Fees for Services Legal---$864,506
Other Employee Benefits---$755,882
Occupancy---$602,503
Grants to Domestic Orgs---$491,898
Payroll Taxes---$490,231
Information Technology---$453,313
Depreciation Depletion---$172,199
Pension Plan Contributions---$148,492
Fees for Service Investment Mgmnt Fees---$136,404
Grants to Domestic Individuals---$131,001
Fees for Services Accounting---$127,661
All Other Expenses---$9,170
Other Expenses---$5,527
Payments to Affiliates---$5,000
Total Functional Expenses$0$0$0$23,192,296
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Massage Therapy FoundationEvanston, IL501(c)(3)General Donation$449,148
The Commission on Massage Therapy AccreditationVirginia Beach, VA501(c)(3)General Donation$41,250
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$1,961,016
Current Year Nondeductible Lobbying and Political Cost$1,027,865
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability - Operating Lease$738,353
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“The organization utilizes a professional employment organization (peo) which files forms w-2 and remits payroll taxes on the organization's behalf.”

Form 990, Part VI, Section A, Line 4

“The bylaws were updated during the year to remove provisions allowing board members and certain officers to remain in office after their term concludes pending the election of a successor.”

Form 990, Part VI, Section A, Line 6

“Membership totaled 106,545 members as of february 28, 2025. Memberships are renewable for a period of one year. All members must also be a member of a state chapter.”

Form 990, Part VI, Section A, Line 7A

“Members cast ballots in national elections once a year for central organization (amta) elections. Candidates for elected offices must meet certain criteria and be approved by the slate selection committee before placement on the ballot.”

Form 990, Part VI, Section B, Line 11B

“Management will review a draft of the form 990 and make any necessary changes.”

Form 990, Part VI, Section B, Line 12C

“Annually, the board of directors is required to read and sign the board code of conduct which addresses conflicts of interest. Additionally, the board member is required to disclose to the board any conflicts of interest arising during the year. All employees, including key employees, are required to read and sign the "employee code of conduct and conflict of interest policy" at the inception of their employment and reaffirm annually.”

Form 990, Part VI, Section B, Line 15

“The chief executive officer's compensation is determined by the performance review committee using benchmark data, results from a 360-degree review, and annual objectives and progress made in accomplishing those objectives. Their recommendation, the related support, and compensation amount is reviewed and approved by the board of directors. Amta staff use benchmark salary data, a review process, and follow amta's staff compensation program to determine compensation for key employees. Officer stipends are determined by regular review of an independent workgroup examining current best practice and benchmarked data from similar organizations.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy, and financial statements are available through the organization's website and upon request.”

Filing and Contact Details

Filer

Filer Name
American Massage Therapy Association
EIN
62-0968813
Phone
8779052700
Address
500 DAVIS ST 900, EVANSTON, IL 60201

Signing Officer

Name
Derrick Carter
Title
Director, Finance
Phone
8779052700
Signed
2026-01-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeffery Flom
Formed
1960
Legal Domicile
De
Voting Board Members
12
Independent Board Members
9
Employees
70
Volunteers
850

Preparer

Firm
Johnson Lambert Llp
Address
4242 SIX FORKS ROAD SUITE 1500, RALEIGH, NC 27609
Preparer
J Calvin Marks
Phone
9197196400
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“BAD DEBT -100,319.”

Raw XML AppendixShowing 400 of 688 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsReceivableGrp/EOYAmt04156744
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO SERVE AMERICAN MASSAGE THERAPY ASSOCIATION (AMTA) MEMBERS WHILE ADVANCING THE ART, SCIENCE, AND PRACTICE OF MASSAGE THERAPY.
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IRS990/BooksInCareOfDetail/PhoneNum08779052700
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0500 DAVIS ST 900
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IRS990/Desc0WE SERVE APPROXIMATELY 107,000 AMTA MEMBERS BY PROVIDING ACCESS TO THE KNOWLEDGE AND SKILLS NECESSARY TO COMPETENTLY PRACTICE MASSAGE THERAPY, INFORMATION RESOURCES AND TOOLS; AND, CREATING CONSUMER PREFERENCE FOR AMTA PROFESSIONAL CLASSIFICATION MEMBERS. THESE SERVICES ARE CARRIED OUT NATIONALLY AND THROUGH 51 AMTA CHAPTERS.PRODUCTS AND SERVICES INCLUDE:CONTINUING EDUCATION THROUGH A VARIETY OF VEHICLES, INCLUDING FACE-TO-FACE, ONLINE, AND IN PERIODICALS. NUMBER SERVED - 100,000.PROVIDING BUSINESS-RELATED PUBLICATIONS, PERIODICALS, AND PRODUCTS, INCLUDING MTJ, MASSAGE TODAY, HANDS ON NEWSLETTER, STUDENT EXPERIENCE E-NEWSLETTER, AMTA'S CAREER CENTER, AMTA'S MASSAGE THERAPY INFORMATION CENTER/HELP DESK, PROFESSIONAL AND GENERAL LIABILITY INSURANCE, AND OTHER AFFINITY PROGRAMS. IN ADDITION, THE ASSOCIATION PROVIDES INDUSTRY DATA AND STATISTICS TO MASSAGE THERAPY SCHOOLS TO ENHANCE THEIR ABILITY TO TRAIN QUALIFIED MASSAGE THERAPISTS.COPIES OF PERIODICALS ISSUED - OVER 1,000,000 ANNUALLY.
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IRS990/Form990PartVIISectionAGrp/PersonNm6CHRISTINE ELIZABETH VOLTAREL
IRS990/Form990PartVIISectionAGrp/PersonNm7ZORAN STOJANOVIC
IRS990/Form990PartVIISectionAGrp/PersonNm8ANDREW WILLIAM SMITH
IRS990/Form990PartVIISectionAGrp/PersonNm9CHRISTINE BAILOR-GOODLANDER
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IRS990/Form990PartVIISectionAGrp/PersonNm11KIMBERLY KANE-SANTOS
IRS990/Form990PartVIISectionAGrp/PersonNm12JAIME BERNARDO JR
IRS990/Form990PartVIISectionAGrp/PersonNm13HERBER J BLACKNER
IRS990/Form990PartVIISectionAGrp/PersonNm14ROBERT C JANTSCH
IRS990/Form990PartVIISectionAGrp/PersonNm15RICHARD A GREELY
IRS990/Form990PartVIISectionAGrp/PersonNm16JANE HORTON JOHNSON
IRS990/Form990PartVIISectionAGrp/PersonNm17CHEYRL L SINIAKIN
IRS990/Form990PartVIISectionAGrp/PersonNm18LEE STANG
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IRS990/Form990PartVIISectionAGrp/TitleTxt0CEO & GENERAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt1CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP, MARKET RESEARCH & INSURANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR, AMS & WEB INTEGRATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR, GOV & INDUSTRY RELATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR, FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt6AD, VOL DEV & CHAP PROGRAMS
IRS990/Form990PartVIISectionAGrp/TitleTxt7SR MNGR, INFO SYSTEMS & SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt8AD, VOLUNTEER DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt9IMMEDIATE PAST PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt10PRESIDENT-ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt11PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR (FROM FY '25)
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR (TO FY '25)
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IRS990/MiscellaneousRevenueGrp/ExclusionAmt07183
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IRS990/MissionDesc0TO SERVE AMERICAN MASSAGE THERAPY ASSOCIATION (AMTA) MEMBERS WHILE ADVANCING THE ART, SCIENCE, AND PRACTICE OF MASSAGE THERAPY.
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IRS990/OtherExpensesGrp/Desc1HONORARIA
IRS990/OtherExpensesGrp/Desc2TRAINING
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IRS990/ProgramServiceRevenueGrp/Desc1MEETINGS & EDUCATION
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2250828
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IRS990/ProgSrvcAccomActy2Grp/Desc0ADVANCE THE ART, SCIENCE, AND PRACTICE OF MASSAGE THERAPY. THIS IS ACCOMPLISHED BY ADVOCATING PROFESSIONALISM THROUGH COLLABORATIVE DEVELOPMENT OF EDUCATIONAL REQUIREMENTS, UPHOLDING ACCREDITATION AND BOARD CERTIFICATION, PROACTIVELY PURSUING FAIR AND CONSISTENT MASSAGE THERAPY LICENSURE IN EVERY STATE, REQUIRING CONTINUING EDUCATION, AND STANDING FOR PROFESSIONAL ETHICS AND STANDARDS. IN ADDITION, AMTA FINANCIALLY SUPPORTS THE MASSAGE THERAPY FOUNDATION, TO FURTHER ADVANCE THE PROFESSION THROUGH RESEARCH AND EVIDENCE-INFORMED PRACTICE OF MASSAGE THERAPY.
IRS990/ProgSrvcAccomActy3Grp/Desc0CREATE DEMAND FOR MASSAGE THERAPY AS A ROUTINE PART OF SOCIETY'S HEALTH AND WELL-BEING. THIS IS ACCOMPLISHED THROUGH TWO MAJOR PROGRAMS PROVIDED AS A PUBLIC SERVICE: AMTA'S FIND A MASSAGE THERAPIST FREE NATIONAL LOCATOR SERVICE AND THE CONSUMER AWARENESS PROGRAM - THE ASSOCIATION CONTINUES TO BE THE VOICE OF THE PROFESSION. OUR ACTIVE MEDIA RELATIONS, PUBLIC RELATIONS, AND HEALTHCARE AND CORPORATE AWARENESS PROGRAMS EDUCATE THE PUBLIC ABOUT THE BENEFITS OF MASSAGE THERAPY, WHAT TO EXPECT FROM A PROFESSIONAL MASSAGE, AND HOW TO FIND QUALIFIED PRACTITIONERS AND SCHOOLS. OUR INFORMATION REACHED MORE THAN 360 MILLION READERS, VIEWERS, AND LISTENERS IN 2024.
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IRS990/PYTotalExpensesAmt022523607

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