Liabilities / Assets
88th percentile
Higher debt load relative to assets than 88% of similar nonprofits.
EIN 59-3281720 • 501(c)6 • Jacksonville, FL
Profile
To create and globally market, sell and promote an exceptional visitor experience resulting in greater community pride, prosperity and vitality.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
88th percentile
Higher debt load relative to assets than 88% of similar nonprofits.
Liabilities / Revenue
20th percentile
Higher debt load relative to revenue than 20% of similar nonprofits.
Net Margin
37th percentile
Higher net margin than 37% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
4th percentile
Faster asset growth than 4% of similar nonprofits.
Revenue Growth
63rd percentile
Faster revenue growth than 63% of similar nonprofits.
Assets
Down$884,170
Down $308,552 (-26%) from 2024
Liabilities
Down$561,232
Down $373,898 (-40%) from 2024
Net Assets
Up$322,938
Up $65,346 (+25%) from 2024
Revenue
Up$7,170,519
Up $592,795 (+9.0%) from 2024
Expenses
Up$7,105,173
Up $593,254 (+9.1%) from 2024
Net Income
Down$65,346
Down $459 (-0.7%) from 2024
Most recent year
2025 • Form 990Detailed filing. Detailed filing data is available for this year.
A not-for-profit corporation whose purpose is to perform convention, promotion and tourist development activities under contract with the duval county tourist development council
To create and globally market, sell and promote an exceptional visitor experience resulting in greater community pride, prosperity and vitality.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $621,150 | $551,067 | ▼ $70,083 |
| Accounts Receivable | $171,766 | $121,633 | ▼ $50,133 |
| Prepaid Expenses and Deferred Charges | $32,650 | $16,391 | ▼ $16,259 |
| Land, Buildings, and Equipment, Net | $0 | $0 | → $0 |
| Total Assets | $1,192,722 | $884,170 | ▼ $308,552 |
| Other Assets Total | $367,156 | $195,079 | ▼ $172,077 |
| Liabilities | |||
| Other Liabilities | $848,163 | $483,289 | ▼ $364,874 |
| Accounts Payable and Accrued Expenses | $86,967 | $77,943 | ▼ $9,024 |
| Total Liabilities | $935,130 | $561,232 | ▼ $373,898 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $257,592 | $322,938 | ▲ $65,346 |
| Total Net Assets Fund Balance | $257,592 | $322,938 | ▲ $65,346 |
| Total Liabilities and Net Assets / Fund Balance | $1,192,722 | $884,170 | ▼ $308,552 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Land | $0 | - | - |
| Other Assets Org | $535 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Michael Corrigan Jr | President/CEO | FT | $301,530 | $11,934 | $313,464 |
| Michael Corrigan Jr | - | - | $301,530 | $11,934 | $313,464 |
| Katharine E Mitura | Chief Marketing Officer | FT | $150,038 | $5,663 | $155,701 |
| Katharine E Mitura | - | - | $150,038 | $5,663 | $155,701 |
| Josh Harrison | Chief Operating Officer | FT | $150,637 | $4,636 | $155,273 |
| Josh Harrison | - | - | $150,637 | $4,635 | $155,272 |
| Jeanne Goldschmidt | Director of Sales | FT | $128,933 | $5,179 | $134,112 |
| Courtney Gumbinger | Director of Destination Experience | FT | $112,051 | $4,445 | $116,496 |
| Sarina M Wiechens | Chief Financial Officer | PT | $107,369 | $4,233 | $111,602 |
| Name | Title |
|---|---|
| Barbara Bredehoeft | Chair |
| David Marovich CCUE CCE | Vice Chair |
| Andrea Barnwell Brownlee | Director |
| Angela Phillips | Director |
| Cantrece Jones | Director |
| Dr Jeff Ettling | Director |
| DrIvana Rich | Director |
| Harold Craw | Director |
| Jeff Thompson | Director |
| Jim Webb | Director |
| Patrick Krechowski | Director |
| Warren Jones | Director |
| Bill Prescott | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $4,433,101 |
| Salaries, Compensation, and Employee Benefits | $2,672,072 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $3,182,939 | $1,025 | $0 | $3,183,964 |
| Other Salaries and Wages | $1,431,296 | $464,888 | $0 | $1,896,184 |
| Occupancy | $202,936 | $154,457 | $0 | $357,393 |
| Current Officers, Directors, Trustees, and Key Employees | $0 | $301,530 | $0 | $301,530 |
| Other Employee Benefits | $200,395 | $32,242 | $0 | $232,637 |
| Conferences and Meetings | $199,456 | $23,755 | $0 | $223,211 |
| Travel | $137,976 | $33,924 | $0 | $171,900 |
| Payroll Taxes | $104,801 | $49,715 | $0 | $154,516 |
| Other Expenses | $131,972 | $0 | $0 | $131,972 |
| Fees for Services Other | $75,000 | $56,597 | $0 | $131,597 |
| Pension Plan Contributions | $54,418 | $32,787 | $0 | $87,205 |
| Information Technology | $31,240 | $21,044 | $0 | $52,284 |
| Office Expenses | $25,247 | $15,332 | $0 | $40,579 |
| Insurance | $1,339 | $25,157 | $0 | $26,496 |
| Fees for Services Accounting | $0 | $21,895 | $0 | $21,895 |
| Fees for Services Legal | $0 | $1,025 | $0 | $1,025 |
| Total Functional Expenses | $5,801,337 | $1,303,836 | $0 | $7,105,173 |
| Line Item | Amount |
|---|---|
| Total Expenses per Form 990 | $7,105,173 |
| Expenses per Audited Statements | $7,076,584 |
| Total Expenses per Audited Statements | $7,076,584 |
| Expenses Not Reported on Financial Statements | $28,589 |
| Other Expense Adjustments | $28,589 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Lease liabilities | $194,544 |
| Accrued payroll and compensated absences | $148,362 |
| City of Jacksonville - TDC Payable | $140,383 |
“Form 990 is reviewed and approved by both the Finance Committee and by the Board of Directors.”
“Annual disclosure statements are distributed and signed by the Board and key employees.”
“Records are available upon request through the Tourist Development Council of the City or through Visit Jacksonville.”
“There was no change to the oversight process or the selection process in the current year.”
“The CEO went through an extensive process when he was hired in 2018 and his compensation is based on an employee agreement, not contracted.”
“Rounding”
“Expenses incurred by Partnership Development Fund and UK Activation Fund.”
“Revenue collected by the Partnership Development Fund.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 86967 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 77943 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 171766 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 121633 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | To create and globally market, sell and promote an exceptional visitor experience resulting in greater community pride, prosperity and vitality. |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 0 |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 1025 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 3182939 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 3183964 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Visit Jacksonville |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9044219155 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 100 N Laura Street |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Jacksonville |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | FL |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 32202 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 621150 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 551067 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 301530 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 301530 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/FundraisingAmt | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 23755 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 199456 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 223211 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 17921 |
| IRS990/CYOtherExpensesAmt | 0 | 4433101 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 7152598 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 65346 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2672072 |
| IRS990/CYTotalExpensesAmt | 0 | 7105173 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 7170519 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/Desc | 0 | The Destination Marketing Organization markets Jacksonville as a destination to both leisure and meeting segments. The sales efforts book conventions, meetings and groups to the City resulting in hotel room nights and bed tax revenue. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | Visit Jacksonville |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 31 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/ExpenseAmt | 0 | 5801337 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/FundraisingAmt | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 21895 |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 21895 |
| IRS990/FeesForServicesLegalGrp/FundraisingAmt | 0 | 0 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 1025 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 1025 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 56597 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 75000 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 131597 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 30.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 11934 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 4233 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 4636 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 4445 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 5663 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 5179 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Michael Corrigan Jr |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Barbara Bredehoeft |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | David Marovich CCUE CCE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Bill Prescott |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Patrick Krechowski |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Andrea Barnwell Brownlee |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Cantrece Jones |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Warren Jones |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Harold Craw |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Dr Jeff Ettling |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Angela Phillips |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | DrIvana Rich |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Sarina M Wiechens |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Josh Harrison |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Courtney Gumbinger |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | Katharine E Mitura |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | Jeanne Goldschmidt |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | Jeff Thompson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | Jim Webb |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 301530 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 107369 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 150637 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 112051 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 150038 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 128933 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | President/CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Vice Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Chief Financial Officer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Chief Operating Officer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director of Destination Experience |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | Chief Marketing Officer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | Director of Sales |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 1994 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 7170519 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 6 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 0 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 21044 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 31240 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 52284 |
| IRS990/InsuranceGrp/FundraisingAmt | 0 | 0 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 25157 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 1339 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 26496 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 17921 |
| IRS990/InvestmentIncomeGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 8 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 0 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 0 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | FL |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | To create and globally market, sell and promote an exceptional visitor experience resulting in greater community pride, prosperity and vitality. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 257592 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 322938 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 257592 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 322938 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/FundraisingAmt | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 154457 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 202936 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 357393 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 15332 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 25247 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 40579 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 367156 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 195079 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 32242 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 200395 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 232637 |
| IRS990/OtherExpensesGrp/Desc | 0 | Dues and memberships |
| IRS990/OtherExpensesGrp/Desc | 1 | Bank charges |
| IRS990/OtherExpensesGrp/Desc | 2 | Others |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 0 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 2 | 0 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 67622 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 841 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 0 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 22035 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 287 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 131972 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 89657 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 1128 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 131972 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 848163 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 483289 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 0 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 464888 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 1431296 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1896184 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 49715 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 104801 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 154516 |
| IRS990/PensionPlanContributionsGrp/FundraisingAmt | 0 | 0 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 32787 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 54418 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 87205 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 32650 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 16391 |
| IRS990/PrincipalOfficerNm | 0 | Michael Corrigan Jr |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 564439 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 564439 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | TDC Contract |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Other income |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 1 | 0 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 7151398 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 1200 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 1 | 0 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYInvestmentIncomeAmt | 0 | 28021 |
| IRS990/PYOtherExpensesAmt | 0 | 4008445 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 6549703 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 65805 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 2503474 |
| IRS990/PYTotalExpensesAmt | 0 | 6511919 |
| IRS990/PYTotalRevenueAmt | 0 | 6577724 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 65346 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | true |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 7170519 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 28589 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 7076584 |
| IRS990ScheduleD/LandGrp/BookValueAmt | 0 | 0 |
| IRS990ScheduleD/LandGrp/InvestmentCostOrOtherBasisAmt | 0 | 0 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 0 | 194544 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 1 | 535 |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 0 | Right-of-Use assets |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 1 | Other assets |
| IRS990ScheduleD/OtherExpensesNotIncludedAmt | 0 | 28589 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 140383 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 1 | 148362 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 2 | 194544 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | City of Jacksonville - TDC Payable |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 1 | Accrued payroll and compensated absences |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 2 | Lease liabilities |
| IRS990ScheduleD/OtherRevenuesNotIncludedAmt | 0 | 16742 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 16742 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 7153777 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | Expenses incurred by Partnership Development Fund and UK Activation Fund. |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 1 | Revenue collected by the Partnership Development Fund. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Pt XII, Line 4b |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Pt XI, Line 4b |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 0 |
| IRS990ScheduleD/TotalBookValueOtherAssetsAmt | 0 | 195079 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 7105173 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 483289 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 7170519 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 7153777 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 7076584 |
| IRS990ScheduleJ/ClubDuesOrFeesInd | 0 | X |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | false |
| IRS990/ScheduleJRequiredInd | 0 | true |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 301530 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 1 | 150637 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 2 | 150038 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 2 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 0 | 0 |
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