Civic Intelligence

Discover Palm Beach Inc

990 • Fiscal year 2024 • EIN 59-2321112

Oct 01, 2023 to Sep 30, 2024 • Filed on Mar 30, 2025

Organization Profilethepalmbeaches.com

View Organization Page

2195 Southern Boulevard 400West Palm Beach, FL 33406

(561) 233-3000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

93rd percentile

0.74x

Higher debt load relative to assets than 93% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

31st percentile

0.30x

Higher debt load relative to revenue than 31% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

36th percentile

1.9%

Higher net margin than 36% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

35th percentile

$438,417

Higher top officer pay than 35% of similar nonprofits.

Top officer pay equals 1.6% of source-year revenue.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Source year 2024

Asset Growth

62nd percentile

12%

Faster asset growth than 62% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

20th percentile

-1.4%

Faster revenue growth than 20% of similar nonprofits.

2024 filings • 501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets93rd percentile

Assets

Up

$11,019,681

Up $1,145,334 (+12%) from 2023

Net Assets

Up

$2,908,170

Up $528,620 (+22%) from 2023

Liabilities

Up

$8,111,511

Up $616,714 (+8.2%) from 2023

Revenue And Expenses
Liabilities / Revenue31st percentileNet Margin36th percentile

Revenue

Down

$27,266,136

Down $389,795 (-1.4%) from 2023

Expenses

Down

$26,737,516

Down $284,213 (-1.1%) from 2023

Net Income

Down

$528,620

Down $105,582 (-17%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth62nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2010: $1,803,484Liabilities 2010: $1,468,778Net Assets 2010: $334,7062010Assets 2011: $1,788,011Liabilities 2011: $1,372,189Net Assets 2011: $415,8222011Assets 2012: $2,066,523Liabilities 2012: $1,580,985Net Assets 2012: $485,5382012Assets 2013: $2,450,762Liabilities 2013: $1,900,424Net Assets 2013: $550,3382013Assets 2014: $2,623,308Liabilities 2014: $1,993,134Net Assets 2014: $630,1742014Assets 2015: $3,387,133Liabilities 2015: $2,569,484Net Assets 2015: $817,6492015Assets 2016: $2,780,758Liabilities 2016: $1,972,854Net Assets 2016: $807,9042016Assets 2017: $2,859,559Liabilities 2017: $1,985,962Net Assets 2017: $873,5972017Assets 2018: $4,864,838Liabilities 2018: $3,891,478Net Assets 2018: $973,3602018Assets 2019: $5,813,769Liabilities 2019: $4,792,690Net Assets 2019: $1,021,0792019Assets 2020: $5,595,818Liabilities 2020: $4,410,505Net Assets 2020: $1,185,3132020Assets 2021: $6,257,115Liabilities 2021: $4,827,785Net Assets 2021: $1,429,3302021Assets 2022: $9,359,847Liabilities 2022: $7,614,499Net Assets 2022: $1,745,3482022Assets 2023: $9,874,347Liabilities 2023: $7,494,797Net Assets 2023: $2,379,5502023Assets 2024: $11,019,681Liabilities 2024: $8,111,511Net Assets 2024: $2,908,1702024

Highlighted filing

2024

Assets$11,019,681
Liabilities$8,111,511
Net Assets$2,908,170
Open 2024 Filing

Operations Trend

Revenue Growth20th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $8,299,4802010Expenses 2011: $7,409,3552011Expenses 2012: $9,879,0562012Revenue 2013: $9,671,062Expenses 2013: $9,606,262Net Income 2013: $64,8002013Revenue 2014: $10,608,947Expenses 2014: $10,529,111Net Income 2014: $79,8362014Revenue 2015: $12,074,771Expenses 2015: $11,887,296Net Income 2015: $187,4752015Revenue 2016: $14,967,950Expenses 2016: $14,977,695Net Income 2016: -$9,7452016Revenue 2017: $15,973,376Expenses 2017: $15,907,683Net Income 2017: $65,6932017Revenue 2018: $16,101,964Expenses 2018: $16,002,201Net Income 2018: $99,7632018Revenue 2019: $18,493,271Expenses 2019: $18,445,552Net Income 2019: $47,7192019Revenue 2020: $13,345,172Expenses 2020: $13,180,938Net Income 2020: $164,2342020Revenue 2021: $17,672,568Expenses 2021: $17,428,551Net Income 2021: $244,0172021Revenue 2022: $21,426,923Expenses 2022: $21,110,905Net Income 2022: $316,0182022Revenue 2023: $27,655,931Expenses 2023: $27,021,729Net Income 2023: $634,2022023Revenue 2024: $27,266,136Expenses 2024: $26,737,516Net Income 2024: $528,6202024

Highlighted filing

2024

Revenue$27,266,136
Expenses$26,737,516
Net Income$528,620
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Mar 30, 2025
Return Version
2023v6.0
Gross Receipts
$27,266,136
Mission and Program Overview

Mission

To promote tourism in Palm Beach County, through the provision of accommodations, meals, hotels, and entrance fees for visiting travel agents.

To grow the tourism economy in Palm Beach County.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$4,190,221$5,971,823▲ $1,781,602
Accounts Receivable$5,140,637$4,142,597▼ $998,040
Prepaid Expenses and Deferred Charges$186,603$537,441▲ $350,838
Inventories for Sale or Use$110,008$140,812▲ $30,804
Cash and Non-Interest-Bearing Accounts$500$500→ $0
Total Assets$9,874,347$11,019,681▲ $1,145,334
Other Assets Total$246,378$226,508▼ $19,870
Liabilities
Other Liabilities$5,746,378$6,226,508▲ $480,130
Accounts Payable and Accrued Expenses$1,530,839$1,668,399▲ $137,560
Deferred Revenue$217,580$216,604▼ $976
Total Liabilities$7,494,797$8,111,511▲ $616,714
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,379,550$2,908,170▲ $528,620
Total Net Assets Fund Balance$2,379,550$2,908,170▲ $528,620
Total Liabilities and Net Assets / Fund Balance$9,874,347$11,019,681▲ $1,145,334
Compensation and Service Providers
Top Officer Pay35th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jorge PesqueraCEOFT$275,256$163,161$438,417
Kelly CaversCSOFT$200,082$94,410$294,492
Evan LomrantzCFOFT$199,443$48,055$247,498
Milton SegarraCMOFT$192,500$54,381$246,881
Robin PrakashVPFT$134,587$75,392$209,979

Board Members and Trustees

NameTitle
Jason EmmettChairman
Rita CraigImmediate past chair
Peter YesawichVice Chairman
Brandon CabreraDirector
David S KeamyDirector
Emily SnyderDirector
Erica KaselDirector
Ethel Isaacs-WilliamsDirector
Jack LightonDirector
Kenneth R KennerlyDirector
Mary Lou BedfordDirector
Peter RicciDirector
Rick RoseDirector
Troy McLellanDirector
Mo ElbannaSecretary/Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Meta Platforms IncMarketing15161 Collections Center Drive, Chicago, IL 60696$1,849,718
Visit FloridaMarketing2540 W Executive Center Circle, Tallahassee, FL 32301$1,530,325
Zimmerman AgencyMarketingPO Box 934849, Atlanta, GA 31193$1,219,560
Basis GlobalCentro IncMarketingDept CH 10762, Palantine, IL 66055$1,050,523
GoogleMarketing1600 Amphitheatre Parkway, Mountain View, CA 94043$674,787
Revenue and Support

Revenue Composition

Contributions and Grants
$26,074,915
Program Service Revenue
$967,367
Investment Income
$223,854
Other Revenue
$0
Change in Net Assets
$528,620

Audited Revenue Reconciliation

Revenue per Audited Statements
$27,266,136
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$3,992,732
Total Revenue per Audited Statements
$31,258,868
Total Revenue per Form 990
$27,266,136
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$19,751,750
Salaries, Compensation, and Employee Benefits$6,985,766
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$3,069,212$942,771-$4,011,983
Current Officers, Directors, Trustees, and Key Employees$1,027,811$305,630-$1,333,441
Other Expenses$950,419--$950,419
Other Employee Benefits$653,029$166,726-$819,755
Pension Plan Contributions$354,483$90,505-$444,988
Payroll Taxes$299,207$76,392-$375,599
Information Technology$42,851$147,809-$190,660
Office Expenses$30,439$104,999-$135,438
Fees for Services Legal$30,777$63,035-$93,812
Conferences and Meetings$30,001$61,443-$91,444
Fees for Services Accounting$22,859$46,818-$69,677
Insurance$12,665$25,938-$38,603
All Other Expenses$1,658$23,728-$25,386
Occupancy-$19,422-$19,422
Total Functional Expenses$24,662,300$2,075,216$0$26,737,516

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$30,730,248
Expenses per Audited Statements$26,737,516
Total Expenses per Form 990$26,737,516
Expenses Not Reported on Form 990$3,992,732
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Contract advances$6,000,000
Deferred compensation payable$226,508
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“The Organization makes a copy of Form 990 available to the board of directors before it is filed.”

Form 990, Part VI, Section B, line 12C

“Annually, members of the board of directors and key management personnel are required to file a conflict of interest statement.”

Form 990, Part VI, Section B, line 15

“The compensation of the president is reviewed and approved by the board of directors annually. The president reviews and approves compensation of key employees.”

Form 990, Part VI, Section C, line 18

“The Organization makes its Form 990 available to the public upon request.”

Form 990, Part VI, Section C, line 19

“The Organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Discover Palm Beach Inc
EIN
59-2321112
Phone
5612333000
Address
2195 Southern Boulevard 400, West Palm Beach, FL 33406
Doing Business As
Discover The Palm Beaches

Signing Officer

Name
Milton Segarra
Title
President & CEO
Phone
5612333000
Signed
2025-03-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Milton Segarra
Formed
1983
Legal Domicile
Fl
Voting Board Members
16
Independent Board Members
16
Employees
62
Volunteers
0

Preparer

Firm
Holyfield & Thomas LLC
Address
125 Butler Street, West Palm Beach, FL 33407
Preparer
Scott Y Haynes CPA
Phone
5616896000
Supplemental Narrative

Additional Explanations

Part XII, Line 2C

“The audit report is reviewed annually at the audit report review meeting as presented by the independent auditor. The process has not changed from the prior year.”

Financial Statement Notes

Part X, Line 2:

“The Organization is exempt from federal and state income taxes under Section 501(c)(6) of the Internal Revenue Code of 1986 and Chapter 220.13 of Florida Statutes. However, income from certain activities not directly related to the Organization's tax-exempt purpose is subject to taxation as unrelated business income. Management does not believe that the Organization engaged in any unrelated business activities during the years ended September 30, 2024, and accordingly there is no provision for income taxes reflected in the accompanying financial statements. The Organization follows FASB ASC 740-10, Accounting for Uncertainty in Income Taxes. This pronouncement seeks to reduce the diversity in practice associated with certain aspects of measurement and recognition in accounting for income taxes. It prescribes a recognition threshold and measurement attribute for financial statement recognition and measurement of a tax position that an entity takes or expects to take in a tax return. An entity may only recognize or continue to recognize tax positions that meet a "more likely than not" threshold. The Organization assesses its income tax positions based on management's evaluation of the facts, circumstances and information available at the reporting date. The Organization uses the prescribed "more likely than not" threshold when making its assessment. For the years ended September 30, 2024, the organization did not accrue any interest expense or penalties related to tax positions, and there are no open federal or state tax years currently under audit.”

Raw XML AppendixShowing 400 of 598 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm2Peter Yesawich
IRS990/Form990PartVIISectionAGrp/PersonNm3Mo Elbanna
IRS990/Form990PartVIISectionAGrp/PersonNm4Ethel Isaacs-Williams
IRS990/Form990PartVIISectionAGrp/PersonNm5Peter Ricci
IRS990/Form990PartVIISectionAGrp/PersonNm6Mary Lou Bedford
IRS990/Form990PartVIISectionAGrp/PersonNm7Emily Snyder
IRS990/Form990PartVIISectionAGrp/PersonNm8Rick Rose
IRS990/Form990PartVIISectionAGrp/PersonNm9Brandon Cabrera
IRS990/Form990PartVIISectionAGrp/PersonNm10David S Keamy
IRS990/Form990PartVIISectionAGrp/PersonNm11Erica Kasel
IRS990/Form990PartVIISectionAGrp/PersonNm12Kenneth R Kennerly
IRS990/Form990PartVIISectionAGrp/PersonNm13Jack Lighton
IRS990/Form990PartVIISectionAGrp/PersonNm14Troy McLellan
IRS990/Form990PartVIISectionAGrp/PersonNm15Jorge Pesquera
IRS990/Form990PartVIISectionAGrp/PersonNm16Kelly Cavers
IRS990/Form990PartVIISectionAGrp/PersonNm17Evan Lomrantz
IRS990/Form990PartVIISectionAGrp/PersonNm18Milton Segarra
IRS990/Form990PartVIISectionAGrp/PersonNm19Robin Prakash
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Immediate past chair
IRS990/Form990PartVIISectionAGrp/TitleTxt1Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt2Vice Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary/Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt16CSO
IRS990/Form990PartVIISectionAGrp/TitleTxt17CFO
IRS990/Form990PartVIISectionAGrp/TitleTxt18CMO
IRS990/Form990PartVIISectionAGrp/TitleTxt19VP
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IRS990/GroupReturnForAffiliatesInd00
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IRS990/InformationTechnologyGrp/TotalAmt0190660
IRS990/InsuranceGrp/ManagementAndGeneralAmt025938
IRS990/InsuranceGrp/ProgramServicesAmt012665
IRS990/InsuranceGrp/TotalAmt038603
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IRS990/InventoriesForSaleOrUseGrp/EOYAmt0140812
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IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0To promote tourism in Palm Beach County, through the provision of accommodations, meals, hotels, and entrance fees for visiting travel agents.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
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IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0104999
IRS990/OfficeExpensesGrp/ProgramServicesAmt030439
IRS990/OfficeExpensesGrp/TotalAmt0135438
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/OtherAssetsTotalGrp/EOYAmt0226508
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IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0653029
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0819755
IRS990/OtherExpensesGrp/Desc0Marketing-Advertising
IRS990/OtherExpensesGrp/Desc1Sales-activities
IRS990/OtherExpensesGrp/Desc2Marketing-Services
IRS990/OtherExpensesGrp/Desc3Sales-events hosting an
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IRS990/OtherExpensesGrp/ProgramServicesAmt12859589
IRS990/OtherExpensesGrp/ProgramServicesAmt22425662
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IRS990/OtherExpensesGrp/TotalAmt12859589
IRS990/OtherExpensesGrp/TotalAmt22425662
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IRS990/OtherLiabilitiesGrp/EOYAmt06226508
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Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$11,019,681
Liabilities
$8,111,511
Net assets
$2,908,170
Revenue
$27,266,136
Expenses
$26,737,516
Net income
$528,620
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$11.0$8.11$2.91$27.3$26.7$0.53
2023Detailed filing. Detailed filing data is available for this year.$9.87$7.49$2.38$27.7$27.0$0.63
2022Detailed filing. Detailed filing data is available for this year.$9.36$7.61$1.75$21.4$21.1$0.32
2021Detailed filing. Detailed filing data is available for this year.$6.26$4.83$1.43$17.7$17.4$0.24
2020Detailed filing. Detailed filing data is available for this year.$5.60$4.41$1.19$13.3$13.2$0.16
2019Detailed filing. Detailed filing data is available for this year.$5.81$4.79$1.02$18.5$18.4$0.05
2018Detailed filing. Detailed filing data is available for this year.$4.86$3.89$0.97$16.1$16.0$0.10
2017Detailed filing. Detailed filing data is available for this year.$2.86$1.99$0.87$16.0$15.9$0.07
2016Detailed filing. Detailed filing data is available for this year.$2.78$1.97$0.81$15.0$15.0$0.01
2015Detailed filing. Detailed filing data is available for this year.$3.39$2.57$0.82$12.1$11.9$0.19
2014Detailed filing. Detailed filing data is available for this year.$2.62$1.99$0.63$10.6$10.5$0.08
2013Summary only. Only limited summary data is available for this year.$2.45$1.90$0.55$9.67$9.61$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.07$1.58$0.49$9.88
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.79$1.37$0.42$7.41
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.80$1.47$0.33$8.30