Civic Intelligence

The Poynter Institute for Media Studies Inc

EIN 59-1630423 • 501(c)3 • Stpetersburg, FL

View Organization Page

Profile

The Poynter Institute is a school dedicated to teaching and inspiring of journalists and media leaders. It promotes excellence and integrity in the practice of craft and in the practical leadership of successful businesses. It stands for a journalism that informs citizens and enlightens public discourse. It carries forward Nelson Poynter's belief in the value of independent journalism.

801 3rd Street SStpetersburg, FL 33701

www.poynter.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

13th percentile

0.01x

Higher debt load relative to assets than 13% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

11th percentile

0.04x

Higher debt load relative to revenue than 11% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Net Margin

15th percentile

-9.9%

Higher net margin than 15% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Top Officer Pay

53rd percentile

$378,849

Higher top officer pay than 53% of similar nonprofits.

Top officer pay equals 2.2% of source-year revenue.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Asset Growth

17th percentile

-3.0%

Faster asset growth than 17% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

53rd percentile

9.5%

Faster revenue growth than 53% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets13th percentile

Assets

Down

$51,558,444

Down $1,614,138 (-3.0%) from 2023

Liabilities

Up

$668,864

Up $108,569 (+19%) from 2023

Net Assets

Down

$50,889,580

Down $1,722,707 (-3.3%) from 2023

Operations
Liabilities / Revenue11th percentileNet Margin15th percentile

Revenue

Up

$17,380,983

Up $1,511,381 (+9.5%) from 2023

Expenses

Up

$19,103,690

Up $3,759,725 (+25%) from 2023

Net Income

Down

-$1,722,707

Down $2,248,344 (-428%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth17th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2010: $49,760,055Liabilities 2010: $21,807Net Assets 2010: $49,738,2482010Assets 2011: $45,746,229Liabilities 2011: $54,538Net Assets 2011: $45,691,6912011Assets 2012: $44,001,610Liabilities 2012: $57,500Net Assets 2012: $43,944,1102012Assets 2013: $40,509,156Liabilities 2013: $40,965Net Assets 2013: $40,468,1912013Assets 2014: $38,241,000Liabilities 2014: $31,148Net Assets 2014: $38,209,8522014Assets 2015: $39,130,584Liabilities 2015: $34,594Net Assets 2015: $39,095,9902015Assets 2016: $39,762,709Liabilities 2016: $39,946Net Assets 2016: $39,722,7632016Assets 2017: $39,862,185Liabilities 2017: $46,636Net Assets 2017: $39,815,5492017Assets 2018: $40,609,067Liabilities 2018: $56,685Net Assets 2018: $40,552,3822018Assets 2019: $46,556,766Liabilities 2019: $176,906Net Assets 2019: $46,379,8602019Assets 2020: $49,655,166Liabilities 2020: $789,451Net Assets 2020: $48,865,7152020Assets 2021: $51,768,897Liabilities 2021: $277,749Net Assets 2021: $51,491,1482021Assets 2022: $52,443,430Liabilities 2022: $356,780Net Assets 2022: $52,086,6502022Assets 2023: $53,172,582Liabilities 2023: $560,295Net Assets 2023: $52,612,2872023Assets 2024: $51,558,444Liabilities 2024: $668,864Net Assets 2024: $50,889,5802024

Highlighted filing

2024

Assets$51,558,444
Liabilities$668,864
Net Assets$50,889,580
Open 2024 Filing

Operations Trend

Revenue Growth53rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$10M$0-$10MExpenses 2010: $8,549,6892010Expenses 2011: $8,201,7472011Expenses 2012: $7,615,0712012Revenue 2013: $3,816,471Expenses 2013: $7,292,390Net Income 2013: -$3,475,9192013Revenue 2014: $4,663,417Expenses 2014: $6,921,756Net Income 2014: -$2,258,3392014Revenue 2015: $7,397,400Expenses 2015: $6,511,262Net Income 2015: $886,1382015Revenue 2016: $5,945,618Expenses 2016: $5,318,845Net Income 2016: $626,7732016Revenue 2017: $6,062,765Expenses 2017: $5,969,979Net Income 2017: $92,7862017Revenue 2018: $9,484,762Expenses 2018: $8,747,929Net Income 2018: $736,8332018Revenue 2019: $14,903,401Expenses 2019: $9,075,923Net Income 2019: $5,827,4782019Revenue 2020: $14,644,938Expenses 2020: $12,159,083Net Income 2020: $2,485,8552020Revenue 2021: $13,169,218Expenses 2021: $10,543,785Net Income 2021: $2,625,4332021Revenue 2022: $14,970,668Expenses 2022: $14,375,166Net Income 2022: $595,5022022Revenue 2023: $15,869,602Expenses 2023: $15,343,965Net Income 2023: $525,6372023Revenue 2024: $17,380,983Expenses 2024: $19,103,690Net Income 2024: -$1,722,7072024

Highlighted filing

2024

Revenue$17,380,983
Expenses$19,103,690
Net Income-$1,722,707
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$51,558,444
Liabilities
$668,864
Net assets
$50,889,580
Revenue
$17,380,983
Expenses
$19,103,690
Net income
-$1,722,707
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$51.6$0.67$50.9$17.4$19.1$1.72
2023Detailed filing. Detailed filing data is available for this year.$53.2$0.56$52.6$15.9$15.3$0.53
2022Detailed filing. Detailed filing data is available for this year.$52.4$0.36$52.1$15.0$14.4$0.60
2021Detailed filing. Detailed filing data is available for this year.$51.8$0.28$51.5$13.2$10.5$2.63
2020Detailed filing. Detailed filing data is available for this year.$49.7$0.79$48.9$14.6$12.2$2.49
2019Detailed filing. Detailed filing data is available for this year.$46.6$0.18$46.4$14.9$9.08$5.83
2018Detailed filing. Detailed filing data is available for this year.$40.6$0.06$40.6$9.48$8.75$0.74
2017Detailed filing. Detailed filing data is available for this year.$39.9$0.05$39.8$6.06$5.97$0.09
2016Detailed filing. Detailed filing data is available for this year.$39.8$0.04$39.7$5.95$5.32$0.63
2015Detailed filing. Detailed filing data is available for this year.$39.1$0.03$39.1$7.40$6.51$0.89
2014Detailed filing. Detailed filing data is available for this year.$38.2$0.03$38.2$4.66$6.92$2.26
2013Detailed filing. Detailed filing data is available for this year.$40.5$0.04$40.5$3.82$7.29$3.48
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$44.0$0.06$43.9$7.62
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$45.7$0.05$45.7$8.20
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$49.8$0.02$49.7$8.55
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 29, 2025
Return Version
2024v5.2
Gross Receipts
$17,882,128
Mission and Program Overview

Mission

The poynter institute is a school dedicated to teaching and inspiring journalists and media leaders. It promotes excellence and integrity in the practice of craft and in the practical leadership of successful businesses. It stands for a journalism that informs citizens and enlightens public discourse. It carries forward nelson poynter's belief in the value of independent journalism.

The poynter institute is a school dedicated to teaching and inspiring journalists and media leaders.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$22,366,624$22,366,624→ $0
Investments in Publicly Traded Securities$14,766,670$15,491,493▲ $724,823
Receivable From Disqualified Prsn$4,988,582$4,988,582→ $0
Land, Buildings, and Equipment, Net$5,236,054$4,924,477▼ $311,577
Cash and Non-Interest-Bearing Accounts$5,158,508$3,197,790▼ $1,960,718
Intangible Assets$600,000$533,334▼ $66,666
Loans From Officers Directors-$153,668-
Inventories for Sale or Use$56,144$56,144→ $0
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivables From Officers Etc-$0-
Investments Program Related-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$53,172,582$51,558,444▼ $1,614,138
Other Assets Total-$0-
Liabilities
Other Liabilities$470,041$395,188▼ $74,853
Accounts Payable and Accrued Expenses$76,633$105,187▲ $28,554
Escrow Account Liability$13,621$14,821▲ $1,200
Total Liabilities$560,295$668,864▲ $108,569
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$39,967,690$38,965,188▼ $1,002,502
Net Assets With Donor Restrictions$12,644,597$11,924,392▼ $720,205
Total Net Assets Fund Balance$52,612,287$50,889,580▼ $1,722,707
Total Liabilities and Net Assets / Fund Balance$53,172,582$51,558,444▼ $1,614,138

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$2,544,843$13,033,897$15,578,740
Land$2,273,293-$2,273,293
Other Land Buildings$3,545$1,945,331$1,948,876
Equipment$102,796$588,481$691,277

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$1,269,823$336,666▲ $26$108,333$1,498,182
2023$1,268,805$50,000▲ $49,393$98,375$1,269,823
2022$1,299,824$25,000▲ $28,981$85,000$1,268,805
2021$1,354,722-▲ $45,102$100,000$1,299,824
2020$1,406,238-▲ $28,484$80,000$1,354,722
Compensation and Service Providers
Top Officer Pay53rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Neil BrownPresidentFT$214,423$19,530$376,991
Jessica M NavarroCOO & CFOFT$216,000$24,599$263,728
Kelly B McbrideSenior VPFT$353,077$18,616$236,590
Sitara S NievesVP Teaching & OrgnFT$214,423$1,337$217,904
Aaron M SharockmanVP Sales & StrategFT$169,904$6,207$172,940
Angie HolanDirector of IfcnFT$150,000$21,442$171,594
Deborah W ReadChief Devlop OfcrFT$154,327$5,911$170,877
Jennifer L OrsiVP of PublishingFT$234,808$6,841$160,211
Paul TashChairmanPT$50,000-$50,000
Ann Marie LipinskiTrustee-$4,000-$4,000
Monica DaveyTrustee-$4,000-$4,000
Robert KingTrustee-$4,000-$4,000
Lori BergenTrustee-$3,000-$3,000
Lori Waldon-deadwylerTrustee-$3,000-$3,000
Stephen BuckleyTrustee-$3,000-$3,000
Paula EllisTrustee-$2,000-$2,000
Conan GallatyTrustee-$168,000$6,640$827

Highest Paid Contractors

ContractorServicesLocationCompensation
Charles BaumContracted Program Mgr2106 NE 17TH AVENUE, Portland, OR 97212, Ca$232,132
Magnet Media INCAdver And Mar Consulting500 SEVENTH AVENUE 8TH FLOOR, New York, NY 10018$135,000
MediasmartsProfessional Services1720 WYNKOOP STREET UNIT413, Denver, CO 80202$135,000
Great Plains StrategiesProfessional Services10 OCTOBER CIRCLE, Lagrangeville, NY 12540$124,250
Douglas K SmithConsultant-$110,500
Revenue and Support

Revenue Composition

Contributions and Grants
$10,334,822
Program Service Revenue
$5,771,184
Investment Income
$853,411
Other Revenue
$421,566
All Other Contributions
$10,151,730
Change in Net Assets
$-1,722,707

Audited Revenue Reconciliation

Revenue per Audited Statements
$17,380,983
Revenue Not Reported on Form 990
$246,470
Total Revenue per Audited Statements
$17,627,453
Total Revenue per Form 990
$17,380,983
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$8,157,041
Other Expenses$6,297,979
Grants and Similar Amounts Paid$4,648,670
Total Fundraising Expense$33,114
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$3,501,447$1,134,555-$4,636,002
Foreign Grants$4,111,296--$4,111,296
Current Officers, Directors, Trustees, and Key Employees$1,678,734$543,952-$2,222,686
Fees for Services Other$1,592,550$63,035$4,149$1,659,734
Other Employee Benefits$587,906$191,471-$779,377
Travel$560,856$21,703$205$582,764
Grants to Domestic Orgs$537,374--$537,374
Depreciation Depletion$473,539$21,369$1,355$496,263
Payroll Taxes$343,145$144,624-$487,769
Insurance$434,330$19,601$1,243$455,174
All Other Expenses$425,232$13,950$1,480$440,662
Other Expenses$248,710$18,490$2,030$269,230
Conferences and Meetings$200,865$7,169$834$208,868
Advertising$129,004$3$31$129,038
Fees for Services Accounting$1,883$109,037$11,186$122,106
Office Expenses$88,539$3,651$265$92,455
Information Technology$38,955$8,700$1,370$49,025
Pension Plan Contributions$20,817$10,390-$31,207
Fees for Services Legal$10,600$18,627$1,461$30,688
Total Functional Expenses$16,697,598$2,372,978$33,114$19,103,690

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$19,350,160
Expenses per Audited Statements$19,103,690
Total Expenses per Form 990$19,103,690
Expenses Not Reported on Form 990$246,470
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Wisconsin Center for InvestigMilwaukee, WI-Ifcn$100,000
Trustees of The Univ of PennPhiladelphia, PA-Ifcn$50,000
USA TodayMcLean, VA-IFCN Global Fact Check Fund$50,000
USA TodayMcLean, VA-IFCN Climate Misinformation Grant$45,000
Univision Communications IncTeaneck, NJ-Ifcn$45,000
FactchequeadoCarmichael, CA-IFCN Spread The Facts 2024$40,000
Factly Media & ResearchProsper, TX-Ifcn$40,000
News DetectiveDeerfield, IL-IFCN Spread The Facts 2024$25,000
Check Your FactWashington, DC-Ifcn$12,500
Snopes Media Group IncDover, DE-Ifcn$12,500
IU Office of Research AdminBloomington, IN-Private Equity Journalism$10,000
Lee Ent dba Missoulian NewspaMissoula, MT-Webinars for Journalists$10,000
Racine County Eye LLCRacine, WI-ARPA Training$10,000
Richland Times LLCMansfield, OH-ARPA Training$10,000
Wisconsin Center for InvestigMilwaukee, WI-Webinars for Journalists$10,000
Pacificbasin CommunicationsHonolulu, HI-Private Equity Journalism$9,250
Daily JournalFargo, ND-Report on Climate Solutions$7,500
Planet DetroitRochester, MI-Reporting on Climate Solutions$7,500
Milwaukee Journal SentinelMilwaukee, WI-Private Equity Journalism$6,666
Milwaukee Journal SentienlMilwaukee, WI-Reporting on Climate Solutions$5,875
American UniversityWashington, DC501(c)(3)Beat Academy$5,750
Underscore Media CollaboratPortland, OR-Beat Academy$5,750
WTVJ-TV NBC6 South FloridaMiramar, FL-Beat Academy$5,750

International Summary

Spending
$4,108,296

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
EuropeGrants to Receipient in RegionEnhance Skill in Fact Checking00$1,744,657
South AmericaGrants to Recepient in RegionEnhance Skill in Fact Checking00$647,672
East Asia and the PacificGrants to Recepients in RegionEnhance Skill in Fact Checking00$600,000
South AsiaGrants to Recepient in RegionEnhance Skill in Fact Checking00$520,000
Sub-saharan AfricaGrants to Receipient in RegionEnhance Skill in Fact Checking00$340,000
Russia and Neighboring StatesGrants to Receipient in RegionEnhance Skill in Fact Checking00$118,467
Middle East and North AfricaGrants to Recepients in RegionEnhance Skill in Fact Checking00$112,500
Central America and CarribeanGrant to Receipients in RegionEnhance Skill in Fact Checking00$12,500
North AmericaGrants to Receipient in RegionEnhance Skill in Fact Checking00$12,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons$4,988,582$4,988,582→ $0
Loans from Officers, Directors, Trustees, and Key Employees-$153,668-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Assets Held for Mtc$395,188
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The institute has four members plus an alternate for purposes of electing the board of trustees and any other corporate matters presented to the membership.”

Form 990, Part VI, Section A, Line 7A

“The members, by majority vote, may at any time increase or decrease the number of members as they deem approrpiate. The number of members cannot be less than three and there should always be an alternate. The members have the responsibility of reviewing and appointing the board of trustees on an annual and as needed basis.”

Form 990, Part VI, Section A, Line 7B

“The members may also vote on certain governing decisions when presented to the members by the board of trustees.”

Form 990, Part VI, Section B, Line 11B

“The form 990 is prepared by an independent accounting firm. An initial draft of the form is provided to the audit committee, legal representation, and management for review. The review comments, if any , are considered and, if applicable, reflected on the final version of the return. All board members receive a copy of the 990 prior to filing with the irs.”

Form 990, Part VI, Section B, Line 12C

“Where a potential conflict of interest may exist, the affected trustees of the board are required to report to the chairman the nature and circumstance of the particular matter, and make full disclosure of such interest, whether it may be beneficial, personal or otherwise. The chairman and poynter's president shall determine whether a potential conflict of interest is substantial enough to be deemed likely to diminish the integriy of the corporation's operations and activities, and the manner in which such a determination will be reached.”

Form 990, Part VI, Section B, Line 15A

“Compensation for top management is determined by an annual review. The president is reviewed by the chairman of the board.”

Form 990, Part VI, Section B, Line 15B

“Compensation for officers and key people is determined by an annual reivew. The annual reviews by a supervisor are written and oral. The review includes an examination of previous work. For key people the conversation is often led by the president. The organization uses comparability data to determine appropraite amounts and documents all deliberation and decisions.”

Form 990, Part VI, Section C, Line 19

“No governing documents are available to the public. Financial statements of filed irs 990s are provided publicly on poynter.org.”

Filing and Contact Details

Filer

Filer Name
The Poynter Institute for Media Studies
EIN
59-1630423
Phone
7278219494
Address
801 3RD STREET S, STPETERSBURG, FL 33701

Signing Officer

Name
Neil Brown
Title
President
Signed
2025-10-29
Discuss with paid preparer
Yes

Organization Details

Formed
1975
Legal Domicile
Fl
Voting Board Members
12
Independent Board Members
8
Employees
96
Volunteers
4

Preparer

Firm
Cs&l Cpas
Address
1515 RINGLING BLVD SUITE 900, SARASOTA, FL 34236
Preparer
Jeffrey M Gerhard
Phone
9419544040
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

“The poynter institute for media studies inc did not change its oversight process or selection process during the tax year.”

Financial Statement Notes

Part III, Line 4: Description of organization'S collections and how it furthers its purpose.

“Poynter's collection of art depicts important moments in history, and gives students a point of discussion on how journalists have covered these events.”

Part IV, Line 2B: Explanation of escrow account liability

“Deposits in escrow represent security deposits on leased offices at poynter's headquarters as part of a twelve month lease. Those offices are rented to outside for-profit and non-profit organizations as part of the innovation district.”

Part V, Line 4: Intended uses of the endowment fund.

“During 2012, the institute received endowment funds of $1,528,500. The institute's endowment funds are funds restricted or designated for digital transformation training in the newspaper industry and consists of various mutual funds. In 2022, poynter received initial funding of $25,000 to open an additional endowment called the terry hynes endowment to strengthen journalism in a democracy, with an emphasis on southwest florida. Poynter received additional funding into the terry hynes endowment in 2023 and 2024.”

Part X : FIN48 Footnote

“The organization is exempt from federal income tax under section 501(c)(3) of the internal revenue code. The internal revenue service determined that the institue is not a private foundation and contributions qualify as charitable contribution deductions. The organization is required to pay income taxes on the excess revenues derived from activities unrelated ot the tax exempt purpose of the organization over the related expenses. The organization recognizes a tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination of the taxing authorities. Management evaluated the organization's tax positions and concluded that the organization had no matieral uncertinties in income taxes as of december 31, 2024 and 2023. The organization's tax returns are subject to examination by the internal revenue service for the three previous tax years.”

Part XI, Line 2D: Other revenue amounts included in F/S but not included on form 990

“RENTAL EXPENSES $246470”

Part XII, Line 2D: Other expenses and losses per audited F/S

“RENT EXPENSE $246470”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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