Civic Intelligence

Southern Tennis Association Inc

EIN 58-1190935 • 501(c)4 • Peachtree Corners, GA

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Profile

To promote the development of tennis as a means of healthful recreation and physical fitness, as well as, to establish and maintain rules of fair play and high standards of sportsmanship.

5685 Spalding Drive NEPeachtree Corners, GA 30092

www.southern.usta.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

27th percentile

0.03x

Higher debt load relative to assets than 27% of similar nonprofits.

501(c)4 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

26th percentile

0.06x

Higher debt load relative to revenue than 26% of similar nonprofits.

501(c)4 • $25M-$50M nonprofits • Source year 2024

Net Margin

29th percentile

0.2%

Higher net margin than 29% of similar nonprofits.

501(c)4 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

69th percentile

$307,626

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 2.0% of source-year revenue.

501(c)4 • $25M-$50M nonprofits • Source year 2024

Asset Growth

44th percentile

2.9%

Faster asset growth than 44% of similar nonprofits.

501(c)4 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

44th percentile

7.9%

Faster revenue growth than 44% of similar nonprofits.

501(c)4 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets27th percentile

Assets

Up

$26,620,750

Up $2,780,912 (+12%) from 2022

Liabilities

Down

$833,177

Down $629,744 (-43%) from 2022

Net Assets

Up

$25,787,573

Up $3,410,656 (+15%) from 2022

Operations
Liabilities / Revenue26th percentileNet Margin29th percentile

Revenue

Up

$15,007,445

Up $1,445,569 (+11%) from 2022

Expenses

Up

$14,976,022

Up $1,746,732 (+13%) from 2022

Net Income

Down

$31,423

Down $301,163 (-91%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth44th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2011: $8,102,772Liabilities 2011: $908,079Net Assets 2011: $7,194,6932011Assets 2012: $9,444,645Liabilities 2012: $1,116,004Net Assets 2012: $8,328,6412012Assets 2013: $10,833,626Liabilities 2013: $1,140,729Net Assets 2013: $9,692,8972013Assets 2014: $12,133,962Liabilities 2014: $1,251,726Net Assets 2014: $10,882,2362014Assets 2015: $14,533,799Liabilities 2015: $1,333,963Net Assets 2015: $13,199,8362015Assets 2016: $16,280,045Liabilities 2016: $1,295,548Net Assets 2016: $14,984,4972016Assets 2017: $18,863,279Liabilities 2017: $1,442,025Net Assets 2017: $17,421,2542017Assets 2018: $18,969,093Liabilities 2018: $1,381,779Net Assets 2018: $17,587,3142018Assets 2019: $22,202,198Liabilities 2019: $1,584,850Net Assets 2019: $20,617,3482019Assets 2020: $24,919,766Liabilities 2020: $1,924,759Net Assets 2020: $22,995,0072020Assets 2021: $27,075,181Liabilities 2021: $2,098,195Net Assets 2021: $24,976,9862021Assets 2022: $23,839,838Liabilities 2022: $1,462,921Net Assets 2022: $22,376,9172022Assets 2024: $26,620,750Liabilities 2024: $833,177Net Assets 2024: $25,787,5732024

Highlighted filing

2024

Assets$26,620,750
Liabilities$833,177
Net Assets$25,787,573
Open 2024 Filing

Operations Trend

Revenue Growth44th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0Expenses 2011: $9,725,8852011Expenses 2012: $10,030,1102012Revenue 2013: $11,309,590Expenses 2013: $10,401,822Net Income 2013: $907,7682013Revenue 2014: $11,792,237Expenses 2014: $10,436,111Net Income 2014: $1,356,1262014Revenue 2015: $13,474,357Expenses 2015: $10,930,415Net Income 2015: $2,543,9422015Revenue 2016: $11,621,533Expenses 2016: $10,636,614Net Income 2016: $984,9192016Revenue 2017: $12,328,546Expenses 2017: $10,686,983Net Income 2017: $1,641,5632017Revenue 2018: $12,368,760Expenses 2018: $11,195,659Net Income 2018: $1,173,1012018Revenue 2019: $13,139,042Expenses 2019: $11,604,197Net Income 2019: $1,534,8452019Revenue 2020: $12,618,808Expenses 2020: $11,514,034Net Income 2020: $1,104,7742020Revenue 2021: $12,482,397Expenses 2021: $11,319,846Net Income 2021: $1,162,5512021Revenue 2022: $13,561,876Expenses 2022: $13,229,290Net Income 2022: $332,5862022Revenue 2024: $15,007,445Expenses 2024: $14,976,022Net Income 2024: $31,4232024

Highlighted filing

2024

Revenue$15,007,445
Expenses$14,976,022
Net Income$31,423
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$26,620,750
Liabilities
$833,177
Net assets
$25,787,573
Revenue
$15,007,445
Expenses
$14,976,022
Net income
$31,423
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$26.6$0.83$25.8$15.0$15.0$0.03
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$23.8$1.46$22.4$13.6$13.2$0.33
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.1$2.10$25.0$12.5$11.3$1.16
2020Summary only. Only limited summary data is available for this year.$24.9$1.92$23.0$12.6$11.5$1.10
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$22.2$1.58$20.6$13.1$11.6$1.53
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$19.0$1.38$17.6$12.4$11.2$1.17
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$18.9$1.44$17.4$12.3$10.7$1.64
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$16.3$1.30$15.0$11.6$10.6$0.98
2015Detailed filing. Detailed filing data is available for this year.$14.5$1.33$13.2$13.5$10.9$2.54
2014Detailed filing. Detailed filing data is available for this year.$12.1$1.25$10.9$11.8$10.4$1.36
2013Detailed filing. Detailed filing data is available for this year.$10.8$1.14$9.69$11.3$10.4$0.91
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.44$1.12$8.33$10.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.10$0.91$7.19$9.73
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$20,659,805
Mission and Program Overview

Mission

To promote the development of tennis as a means of healthful recreation and physical fitness, as well as, to establish and maintain rules of fair play and high standards of sportsmanship.

The association's mission is growing tennis to inspire healthier people and communities everywhere. The association promotes the development of tennis as a means of healthful recreation and physical fitness, as well as, establishes and maintains rules of fair play and high standards of sportsmanship.usta southern was founded in 1886 and is focused on the development and promotion of tennis within the nine states comprising the usta southern section alabama, arkansas, georgia, kentucky, louisiana, mississippi, north carolina, south carolina and tennessee. It is the largest of 17 sectional associations that make up the united states tennis association (usta), the national governing body of tennis in the united states.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$21,356,305$24,362,947▲ $3,006,642
Land, Buildings, and Equipment, Net$738,247$685,997▼ $52,250
Accounts Receivable$499,649$347,549▼ $152,100
Savings and Temporary Cash Investments$2,105,107$298,484▼ $1,806,623
Investments Other Securities$248,753$259,790▲ $11,037
Prepaid Expenses and Deferred Charges$80,236$103,791▲ $23,555
Cash and Non-Interest-Bearing Accounts$120$120→ $0
Total Assets$25,864,700$26,620,750▲ $756,050
Other Assets Total$836,283$562,072▼ $274,211
Liabilities
Other Liabilities$1,097,483$576,352▼ $521,131
Accounts Payable and Accrued Expenses$492,704$256,825▼ $235,879
Total Liabilities$1,590,187$833,177▼ $757,010
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$24,274,513$25,787,573▲ $1,513,060
Total Net Assets Fund Balance$24,274,513$25,787,573▲ $1,513,060
Total Liabilities and Net Assets / Fund Balance$25,864,700$26,620,750▲ $756,050

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$522,225$839,769$1,361,994
Land$163,772-$163,772
Equipment$0$103,753$103,753
Compensation and Service Providers
Top Officer Pay69th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
John CallenCOO (former)--$307,626$307,626
Matthew OlsonExecutive Director & COOFT$212,040$30,119$242,159
Christopher WallingAdult Tennis/hr DirectorFT$139,350$25,104$164,454
Maria CerconeDirector of Jr. Tennis DevFT$121,668$17,220$138,888
Andrew FeldmanCommunity Tennis DirectorFT$120,500$17,083$137,583
Haldor RegiIt DirectorFT$128,000$7,454$135,454
Cheryl JonesDirectorFT$112,480$15,038$127,518

Board Members and Trustees

NameTitle
Brett SchwartzPresident & CEO
Ted ReeseExecutive Vice President
Ashley MassengaleVice President
Beth HopkinsVice President
Drew MeyersVice President
Carol AlanDirector-at-large
Ernie JamesDirector-at-large
Rainey JohnsDirector-at-large
Dave NeuhartSecretary
John HerringTreasurer
Randy JacksonUsta Delegate
Revenue and Support

Revenue Composition

Contributions and Grants
$11,142,039
Program Service Revenue
$3,018,107
Investment Income
$847,299
Other Revenue
$0
Change in Net Assets
$31,423

Audited Revenue Reconciliation

Revenue per Audited Statements
$14,941,390
Revenue Not Reported on Financial Statements
$66,055
Revenue Not Reported on Form 990
$1,481,637
Total Revenue per Audited Statements
$16,423,027
Total Revenue per Form 990
$15,007,445
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$8,648,729
Salaries, Compensation, and Employee Benefits$3,504,623
Other Expenses$2,822,670
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$8,638,729--$8,638,729
Other Salaries and Wages$1,488,561$1,143,773-$2,632,334
Other Expenses$577,174$171,491-$748,665
Conferences and Meetings$371,699$285,564-$657,263
Travel$223,181$281,650-$504,831
Other Employee Benefits$180,536$130,733-$311,269
Office Expenses$29,070$272,209-$301,279
Current Officers, Directors, Trustees, and Key Employees$127,332$92,206-$219,538
Payroll Taxes$141,337$75,202-$216,539
Fees for Services Other$118,961$54,015-$172,976
Advertising$84,888$40,429-$125,317
Pension Plan Contributions$79,533$45,410-$124,943
Occupancy$8,321$109,961-$118,282
Fees for Service Investment Mgmnt Fees-$66,055-$66,055
Depreciation Depletion-$52,250-$52,250
Information Technology-$31,093-$31,093
Fees for Services Accounting-$25,350-$25,350
Insurance-$11,329-$11,329
Grants to Domestic Individuals$10,000--$10,000
Fees for Services Legal-$7,980-$7,980
Total Functional Expenses$12,079,322$2,896,700$0$14,976,022

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$14,976,022
Expenses per Audited Statements$14,909,967
Total Expenses per Audited Statements$14,909,967
Expenses Not Reported on Financial Statements$66,055
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Georgia Tennis AssociationMarietta, GA501(c)(4)Financial Assistance$1,797,091
North Carolina Tennis AssociationGreensboro, NC501(c)(4)Financial Assistance$1,553,762
South Carolina Tennis AssociationColumbia, SC501(c)(4)Financial Assistance$1,088,971
Alabama Tennis AssociationHoover, AL501(c)(4)Financial Assistance$638,099
Tennessee Tennis AssociationNashville, TN501(c)(4)Financial Assistance$625,141
Louisiana Tennis AssociationBaton Rouge, LA501(c)(4)Financial Assistance$621,543
Mississippi Tennis AssociationJackson, MS501(c)(4)Financial Assistance$535,665
Kentucky Tennis AssociationLouisville, KY501(c)(4)Financial Assistance$424,315
Arkansas Tennis AssociationLittle Rock, AR501(c)(4)Financial Assistance$365,460
Usta FoundationPurchase, NY501(c)(3)Financial Assistance$100,000
Southern Tennis Patrons FoundationPeachtree Corners, GA501(c)(3)Financial Assistance$97,644
City of Owensboro KyOwensboro, KYGovernment2024 Bif Grant$43,000
Van Der Meer Tennis UniversityHilton Head Island, SC501(c)(3)2024 Bif Grant$42,000
Appalachian State UniversityBoone, NC501(c)(3)Financial Assistance$40,000
Middle Tennessee State UniversityMurfreesboro, TN501(c)(3)2024 Bif Grant$40,000
American Tennis AssociationLargo, MD501(c)(3)Financial Assistance$25,000
Mitchell County Community Tennis AssociationCamilla, GA501(c)(3)2024 Bif Grant$25,000
City of Pelham AlabamaPelham, ALGovernment2024 Bif Grant$13,500
Laurel Springs HoaSuwanee, GA501(c)(4)2024 Bif Grant$12,500
Mobile Tennis CenterMobile, AL501(c)(3)Financial Assistance$12,000
Salvation Army a Georgia CorpGreenville, SC501(c)(3)Financial Assistance$11,500
Third Serve FoundationCharleston, SC501(c)(3)Financial Assistance$10,336
Above the Net IncMcdonough, GA501(c)(3)Financial Assistance$10,060
Florence Tennis AssociationFlorence, SC501(c)(3)2024 Bif Grant$10,050
North Carolina Central UniversityDurham, NC501(c)(3)2024 Bif Grant$10,000
City of KinstonKinston, NCGovernment2024 Bif Grant$8,500
Mobile Area Tennis AssociationMobile, AL501(c)(3)Financial Assistance$8,100
Public Tennis IncHilton Head Island, SC501(c)(3)Financial Assistance$7,900
Greensboro Reginal TennisGreensboro, NC501(c)(3)Financial Assistance$7,000
Kidz and Tennis AssociationAtlanta, GA501(c)(3)Financial Assistance$6,000
St George Youth Sports LeagueSaint George, SC501(c)(3)Financial Assistance$5,950
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation$576,352
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“There are individual, family, and organizational members, as well as, nine state association members representing the various states in the southeastern part of the united states.”

Form 990, Part VI, Section A, Line 7A

“The nine state association delegates elect the officers and board members for 2 year terms. Per the by-laws, changes to the by-laws and elections are subject to votes of the nine state associations, on behalf of their individual and organizational members.”

Form 990, Part VI, Section A, Line 7B

“Board decisions concerning changes to bylaws or other important items are voted on by state members.”

Form 990, Part VI, Section B, Line 11B

“The treasurer and audit committee review the form 990, along with board, prior to form 990 submittal.”

Form 990, Part VI, Section B, Line 12C

“Those charged with governance are required to report annually any interests that could give rise to a conflict of interest, relating to organizational policy, procedures, confidentiality, disclosure, gifts, benefits, and unfair advantage issues pertaining to conflict of interest, with respect to certain affiliated parties in relation to persons involved in the organization.”

Form 990, Part VI, Section B, Line 15

“Human resources committee makes recommendation to the board. Executive director interacts with the board and hr committees on a frequent basis for performance appraisal. For employees, the executive director makes recommendations through the human resources committee and budget process. Within the approved budget, executive director decides indivdual staff compensation.”

Form 990, Part VI, Section C, Line 18

“The organization's form 990 is available upon request.”

Form 990, Part VI, Section C, Line 19

“By-laws, rules, and regulations, along with grievance procedures, are available on the organization's web site. Financial statements are published in semi-annual meeting booklets. Policies are available upon request to office.”

Filing and Contact Details

Filer

Filer Name
Southern Tennis Association Inc
EIN
58-1190935
Phone
7703688200
Address
5685 SPALDING DRIVE NE, PEACHTREE CORNERS, GA 30092

Signing Officer

Name
Matthew Olson
Title
Executive Director
Phone
7703688200
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Matthew Olson
Formed
1968
Legal Domicile
Ga
Voting Board Members
11
Independent Board Members
11
Employees
34
Volunteers
250

Preparer

Firm
Cri Advisors LLC
Address
4004 SUMMIT BLVD NE SUITE 800, ATLANTA, GA 30319
Preparer
Tiffany T Orr CPA
Phone
7703948000
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The oversight of the audit has not changed since prior year.”

Financial Statement Notes

PART X, LINE 2:

“Under section 501(c)(4) of the internal revenue code, the association is exempt from taxes on income other than unrelated business income. There was no unrelated business income in the years ended december 31, 2024 and 2023. The association utilizes the accounting requirements associated with uncertainty in income taxes using the provisions of financial accounting standards board (fasb) asc 740, income taxes. Using that guidance, tax positions initially need to be recognized in the financial statements when it is more-likely-than-not the positions will be sustained upon examination by the tax authorities. It also provides guidance for derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. As of december 31, 2024 and 2023, the association has no uncertain tax positions that qualify for recognition or disclosure in the financial statements.”

Raw XML AppendixShowing 400 of 1,196 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
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IRS990/ActivityOrMissionDesc0THE ASSOCIATION'S MISSION IS GROWING TENNIS TO INSPIRE HEALTHIER PEOPLE AND COMMUNITIES EVERYWHERE. THE ASSOCIATION PROMOTES THE DEVELOPMENT OF TENNIS AS A MEANS OF HEALTHFUL RECREATION AND PHYSICAL FITNESS, AS WELL AS, ESTABLISHES AND MAINTAINS RULES OF FAIR PLAY AND HIGH STANDARDS OF SPORTSMANSHIP.USTA SOUTHERN WAS FOUNDED IN 1886 AND IS FOCUSED ON THE DEVELOPMENT AND PROMOTION OF TENNIS WITHIN THE NINE STATES COMPRISING THE USTA SOUTHERN SECTION ALABAMA, ARKANSAS, GEORGIA, KENTUCKY, LOUISIANA, MISSISSIPPI, NORTH CAROLINA, SOUTH CAROLINA AND TENNESSEE. IT IS THE LARGEST OF 17 SECTIONAL ASSOCIATIONS THAT MAKE UP THE UNITED STATES TENNIS ASSOCIATION (USTA), THE NATIONAL GOVERNING BODY OF TENNIS IN THE UNITED STATES.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT & CEO
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IRS990/Form990PartVIISectionAGrp/TitleTxt13IT DIRECTOR
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