Civic Intelligence

Better Business Bureau of Metro Atlanta

EIN 58-0606077 • 501(c)6 • Alpharetta, GA

Profile

The purpose of bbb is to be a leader in advancing marketplace trust through providing consumer information, dispute resolution, mediation/arbitration/conciliation, and marketplace oversight of business practices.

200 NORTH POINT CENTER East Ste 510Alpharetta, GA 30022

www.bbb.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

17th percentile

0.03x

Higher debt load relative to assets than 17% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

14th percentile

0.03x

Higher debt load relative to revenue than 14% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

50th percentile

4.7%

Higher net margin than 50% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

65th percentile

$342,891

Higher top officer pay than 65% of similar nonprofits.

Top officer pay equals 6.9% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

63rd percentile

8.6%

Faster asset growth than 63% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

36th percentile

2.3%

Faster revenue growth than 36% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Up

$4,602,599

Up $364,309 (+8.6%) from 2023

Liabilities

Down

$126,791

Down $111,809 (-47%) from 2023

Net Assets

Up

$4,475,808

Up $476,118 (+12%) from 2023

Revenue

Up

$4,947,395

Up $108,925 (+2.3%) from 2023

Expenses

Down

$4,715,990

Down $668,499 (-12%) from 2023

Net Income

Up

$231,405

Up $777,424 (+142%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $1,156,232Liabilities 2011: $6,943Net Assets 2011: $1,149,2892011Assets 2012: $1,488,788Liabilities 2012: $0Net Assets 2012: $1,488,7882012Assets 2013: $1,833,807Liabilities 2013: $0Net Assets 2013: $1,833,8072013Assets 2014: $2,114,611Liabilities 2014: $1,275Net Assets 2014: $2,113,3362014Assets 2015: $2,350,569Liabilities 2015: $459Net Assets 2015: $2,350,1102015Assets 2016: $2,617,092Liabilities 2016: $0Net Assets 2016: $2,617,0922016Assets 2017: $3,025,945Liabilities 2017: $0Net Assets 2017: $3,025,9452017Assets 2018: $2,972,465Liabilities 2018: $4,342Net Assets 2018: $2,968,1232018Assets 2019: $3,256,063Liabilities 2019: $3,684Net Assets 2019: $3,252,3792019Assets 2020: $4,050,376Liabilities 2020: $280,361Net Assets 2020: $3,770,0152020Assets 2021: $4,995,221Liabilities 2021: $156,351Net Assets 2021: $4,838,8702021Assets 2022: $4,385,950Liabilities 2022: $85,139Net Assets 2022: $4,300,8112022Assets 2023: $4,238,290Liabilities 2023: $238,600Net Assets 2023: $3,999,6902023Assets 2024: $4,602,599Liabilities 2024: $126,791Net Assets 2024: $4,475,8082024

Highlighted filing

2024

Assets$4,602,599
Liabilities$126,791
Net Assets$4,475,808

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2011: $2,247,025Expenses 2011: $2,136,360Net Income 2011: $110,6652011Revenue 2012: $2,568,052Expenses 2012: $2,228,553Net Income 2012: $339,4992012Revenue 2013: $2,881,082Expenses 2013: $2,556,251Net Income 2013: $324,8312013Revenue 2014: $3,190,823Expenses 2014: $2,926,093Net Income 2014: $264,7302014Revenue 2015: $3,567,886Expenses 2015: $3,290,862Net Income 2015: $277,0242015Revenue 2016: $3,832,696Expenses 2016: $3,619,297Net Income 2016: $213,3992016Revenue 2017: $4,000,182Expenses 2017: $3,762,139Net Income 2017: $238,0432017Revenue 2018: $4,243,935Expenses 2018: $4,168,346Net Income 2018: $75,5892018Revenue 2019: $4,590,649Expenses 2019: $4,588,118Net Income 2019: $2,5312019Revenue 2020: $4,885,676Expenses 2020: $4,430,010Net Income 2020: $455,6662020Revenue 2021: $6,438,546Expenses 2021: $4,987,458Net Income 2021: $1,451,0882021Revenue 2022: $4,920,357Expenses 2022: $5,285,771Net Income 2022: -$365,4142022Revenue 2023: $4,838,470Expenses 2023: $5,384,489Net Income 2023: -$546,0192023Revenue 2024: $4,947,395Expenses 2024: $4,715,990Net Income 2024: $231,4052024

Highlighted filing

2024

Revenue$4,947,395
Expenses$4,715,990
Net Income$231,405

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.60$0.13$4.48$4.95$4.72$0.23
2023Detailed filing. Detailed filing data is available for this year.$4.24$0.24$4.00$4.84$5.38$0.55
2022Detailed filing. Detailed filing data is available for this year.$4.39$0.09$4.30$4.92$5.29$0.37
2021Detailed filing. Detailed filing data is available for this year.$5.00$0.16$4.84$6.44$4.99$1.45
2020Detailed filing. Detailed filing data is available for this year.$4.05$0.28$3.77$4.89$4.43$0.46
2019Detailed filing. Detailed filing data is available for this year.$3.26$0.00$3.25$4.59$4.59$0.00
2018Detailed filing. Detailed filing data is available for this year.$2.97$0.00$2.97$4.24$4.17$0.08
2017Detailed filing. Detailed filing data is available for this year.$3.03$0.00$3.03$4.00$3.76$0.24
2016Detailed filing. Detailed filing data is available for this year.$2.62$0.00$2.62$3.83$3.62$0.21
2015Detailed filing. Detailed filing data is available for this year.$2.35$0.00$2.35$3.57$3.29$0.28
2014Detailed filing. Detailed filing data is available for this year.$2.11$0.00$2.11$3.19$2.93$0.26
2013Detailed filing. Detailed filing data is available for this year.$1.83$0.00$1.83$2.88$2.56$0.32
2012Summary only. Only limited summary data is available for this year.$1.49$0.00$1.49$2.57$2.23$0.34
2011Summary only. Only limited summary data is available for this year.$1.16$0.01$1.15$2.25$2.14$0.11
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 15, 2025
Return Version
2024v5.2
Gross Receipts
$5,391,835
Mission and Program Overview

Mission

The purpose of BBB is to be a leader in advancing marketplace trust through providing consumer information, dispute resolution, mediation/arbitration/concilliation, and marketplace oversight of business practices.

To be a leader in advancing marketplace trust

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$2,513,902$2,747,690▲ $233,788
Cash and Non-Interest-Bearing Accounts$1,432,797$1,385,650▼ $47,147
Other Notes and Loans Receivable, Net$0$200,004▲ $200,004
Land, Buildings, and Equipment, Net$19,631$100,298▲ $80,667
Prepaid Expenses and Deferred Charges$54,237$92,850▲ $38,613
Accounts Receivable$1,279$5,351▲ $4,072
Savings and Temporary Cash Investments$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$4,238,290$4,602,599▲ $364,309
Other Assets Total$216,444$70,756▼ $145,688
Liabilities
Accounts Payable and Accrued Expenses$61,948$65,505▲ $3,557
Other Liabilities$176,652$61,286▼ $115,366
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$238,600$126,791▼ $111,809
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,999,690$4,475,808▲ $476,118
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$3,999,690$4,475,808▲ $476,118
Total Liabilities and Net Assets / Fund Balance$4,238,290$4,602,599▲ $364,309

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$100,298$267,007$367,305
Leasehold Improvements$0$4,185$4,185

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$2,513,902-▲ $350,428$100,000$2,747,690
2023$2,301,572-▲ $292,330$80,000$2,513,902
2022$2,630,591$38,087▼ $367,106-$2,301,572
2021$2,360,924$41,643▲ $228,024-$2,630,591
2020$2,133,914$34,743▲ $192,267-$2,360,924
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Brian CantaniaPresident/CEOFT$265,873$78,215$344,088
Brandi ZaccardiSenior Vice PresidentFT$133,129$47,688$180,817
Joshua HaresExecutive VP of Business Dev.FT$153,963$11,289$165,252
Sunny DellingerVP of Finance & Admin ServicesFT$120,390$41,746$162,136
Nancy CrittendenBusiness Development RepresentFT$126,223$12,645$138,868
Kevin WilliamsBusiness Development RepresentFT$112,300$7,721$120,021

Board Members and Trustees

NameTitle
Michael a JonesBoard Chair
Preston HobsonFirst Vice Chair
Donna BeattySecond Vice Chair
Bonnie RabeDirector
Brian HenryDirector
Christina MooreDirector
Ginny PhilippiDirector
Jack PribloDirector
Marc AppleDirector
Ray PennieDirector
Sharla CrawfordDirector
Stephanie LeeDirector
Susan ChanaDirector
Susan JudsonDirector
Tony WeeksDirector
Chuck PalmerBBB Attorney
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$4,823,665
Investment Income
$123,730
Other Revenue
$0
Change in Net Assets
$231,405

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,947,395
Revenue Not Reported on Form 990
$244,713
Total Revenue per Audited Statements
$5,192,108
Total Revenue per Form 990
$4,947,395
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,241,327
Other Expenses$1,474,663
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,941,608
Current Officers, Directors, Trustees, and Key Employees---$852,292
Information Technology---$390,895
Advertising---$210,232
Payroll Taxes---$195,525
Other Employee Benefits---$186,685
Occupancy---$138,310
Fees for Services Other---$94,751
Office Expenses---$91,305
Pension Plan Contributions---$65,217
Conferences and Meetings---$39,501
Depreciation Depletion---$29,998
Fees for Services Management---$29,822
Fees for Services Accounting---$24,645
Fees for Services Legal---$22,088
Travel---$16,486
Insurance---$14,598
Other Expenses---$8,075
Total Functional Expenses$0$0$0$4,715,990

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,715,990
Total Expenses per Audited Statements$4,715,990
Total Expenses per Form 990$4,715,990
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$61,286
Due to Cce$0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Section A, Question 6

Organizations are invited to become accredited businesses of the bbb after they have been pre-qualified based on our standards of good business practices: have to have been in business for at least one year, must meet all licensing/bonding requirements of the local governments, must agree to resolve issues promptly and address any issues the bbb brings to their attention, must be free of government actions that demonstrate a significant failure to support bbb ethical principles, must maintain at least a b rating, must adhere to government/bbb/industry advertising standards, must honestly represent their products/services, must honor promises, and must safeguard the privacy of their customers. Once a company has been pre-qualified based on these standards, they are called by one of our business development representatives and invited to be a bbb member. If they accept, the bbb gets more detailed information. Once fully qualified and reviewed by the president, the companies are then presented to our board of directors for final approval. Another area of the bbb verifies that the company still qualifies for accreditation in subsequent years.

Part VI, Section A, Question 7A

The board has a nominating committee, chaired by the immediate past chair or the chair of the board, that works with the president to identify companies and people in the community who can add value to the bbb board.the company must be in good standing with the bbb and the person nominated must be selected by the company and exhibit high ethical standards. The value added comes through diversity of industry and other human demographics. At our annual meeting, which is announced to all members, the slate of board nominees is presented for approval. Once approved by a majority of the members present (per our by-laws), the new board members join the board. Prior to their first meeting, the bbb president and the bbb counsel meet with the new directors to ensure they understand their responsibilities and the operation of the bbb.

Part VI, Section B, Question 11B

The 990 is prepared by the bbb's accounting firm with input coordinated with the bbb president. The bbb president and the board review the 990 before submission to the irs. After submission, all voting members receive a copy of the return.

Part VI, Section B, Question 12C

Every employee and board member is required to sign a conflict of interest policy statement. The statement is verbally covered in a new employee/new director orientation. The policy is reviewed annually at one of the board meetings. Instances which violate the policy are handled by the bbb president and the bbb board, as appropriate.

Part VI, Section B, Questions 15A & 15B

THE PROCESS FOR DETEMINING COMPENSATION OF THE CEO, OFFICERS, AND KEY EMPLOYEES IS DETERMINED AFTER REVIEWING COMPARATIVE SALARY INFORMATION FROM OTHER BBBs (SIMILAR ORGANIZATIONS) AND THE MARKETPLACE SALARY FIGURES FOR COMPARABLE JOBS. A BOARD COMMITTEE WORKS WITH THE BBB PRESIDENT TO REVIEW THE COMPENSATION AND SALARY RANGES EVERY 3 YEARS.

Part VI, Section C, Question 19

Documents such as the 990 and the conflict of interest policy are available upon request from the bbb president. Other documents, as appropriate, are also available from the president.

Filing and Contact Details

Filer

Filer Name
Better Business Bureau of Metro Atlanta
EIN
58-0606077
In Care Of
% BRIAN CATANIA
Phone
4047660875
Address
200 NORTH POINT CENTER East Ste 510, ALPHARETTA, GA 30022

Signing Officer

Name
Brian Catania
Title
President
Phone
4047660875
Signed
2025-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brian Catania
Formed
1937
Legal Domicile
Ga
Voting Board Members
14
Independent Board Members
14
Employees
41
Volunteers
16

Preparer

Firm
Smith & Howard Advisory LLC
Address
271 17TH STREET NW SUITE 2100, ATLANTA, GA 30363
Preparer
Nicole V Davis
Phone
4048746244
Supplemental Narrative

Financial Statement Notes

Intended Use of Endowment Funds

To contribute to the financial security of the bureau and supplement its operating budget. The bureau has a spending policy that will take effect once the endowment has reached a specified value.

Asc 740 Footnote

The Bureau is exempt from income taxes under Section 501(C)(6) of the Internal Revenue Code as amended. However, income from certain activities not directly related to the Bureau's tax-exempt purpose is subject to taxation as unrelated business income. The Bureau annually evaluates all federal and state income tax positions. This process includes an analysis of whether these income tax positions the Bureau takes meet the definition of an uncertain tax position under the Income Taxes Topic of the Financial Accounting Standards Codification. In the normal course of business, the Bureau is subject to examination by the federal and state taxing authorities. In general, the Bureau is no longer subject to tax examinations for tax years ending before December 31, 2021.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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