Civic Intelligence

Discover Upcountry Carolina Association

EIN 57-0695981 • 501(c)6 • Greenville, SC

Profile

Promoting tourism in upcountry south carolina as an economic activity, serving the counties of anderson, cherokee, greenville, oconee, pickens and spartanburg.

500 E North Street Suite CGreenville, SC 29601-3059

www.theupcountry.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

76th percentile

0.27x

Higher debt load relative to assets than 76% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

49th percentile

0.04x

Higher debt load relative to revenue than 49% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Net Margin

32nd percentile

-2.0%

Higher net margin than 32% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

55th percentile

$55,000

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 6.2% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Asset Growth

60th percentile

7.4%

Faster asset growth than 60% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

27th percentile

-4.0%

Faster revenue growth than 27% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets76th percentile

Assets

Up

$131,634

Up $9,094 (+7.4%) from 2024

Liabilities

Up

$35,250

Up $27,039 (+329%) from 2024

Net Assets

Down

$96,384

Down $17,945 (-16%) from 2024

Operations
Liabilities / Revenue49th percentileNet Margin32nd percentile

Revenue

Down

$881,773

Down $37,007 (-4.0%) from 2024

Expenses

Up

$899,718

Up $18,631 (+2.1%) from 2024

Net Income

Down

-$17,945

Down $55,638 (-148%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth60th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0-$50KAssets 2011: $24,517Liabilities 2011: $2,129Net Assets 2011: $22,3882011Assets 2012: $29,873Liabilities 2012: $1,633Net Assets 2012: $28,2402012Assets 2013: $10,399Liabilities 2013: $2,998Net Assets 2013: $7,4012013Assets 2014: $57,531Liabilities 2014: $34,325Net Assets 2014: $23,2062014Assets 2015: $70,447Liabilities 2015: $40,476Net Assets 2015: $29,9712015Assets 2016: $50,460Liabilities 2016: $36,196Net Assets 2016: $14,2642016Assets 2017: $45,100Liabilities 2017: $27,027Net Assets 2017: $18,0732017Assets 2018: $15,072Liabilities 2018: $19,536Net Assets 2018: -$4,4642018Assets 2019: $16,323Liabilities 2019: $12,461Net Assets 2019: $3,8622019Assets 2020: $116,490Liabilities 2020: $3,585Net Assets 2020: $112,9052020Assets 2021: $181,650Liabilities 2021: $74,301Net Assets 2021: $107,3492021Assets 2022: $161,449Liabilities 2022: $72,877Net Assets 2022: $88,5722022Assets 2023: $106,524Liabilities 2023: $29,888Net Assets 2023: $76,6362023Assets 2024: $122,540Liabilities 2024: $8,211Net Assets 2024: $114,3292024Assets 2025: $131,634Liabilities 2025: $35,250Net Assets 2025: $96,3842025

Highlighted filing

2025

Assets$131,634
Liabilities$35,250
Net Assets$96,384
Open 2025 Filing

Operations Trend

Revenue Growth27th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KExpenses 2011: $404,8212011Expenses 2012: $360,4232012Expenses 2013: $370,1792013Revenue 2014: $347,525Expenses 2014: $331,720Net Income 2014: $15,8052014Revenue 2015: $439,018Expenses 2015: $432,253Net Income 2015: $6,7652015Revenue 2016: $453,281Expenses 2016: $468,988Net Income 2016: -$15,7072016Revenue 2017: $498,953Expenses 2017: $495,144Net Income 2017: $3,8092017Revenue 2018: $489,698Expenses 2018: $512,235Net Income 2018: -$22,5372018Revenue 2019: $506,257Expenses 2019: $497,931Net Income 2019: $8,3262019Revenue 2020: $627,068Expenses 2020: $518,025Net Income 2020: $109,0432020Revenue 2021: $499,358Expenses 2021: $457,106Net Income 2021: $42,2522021Revenue 2022: $666,815Expenses 2022: $685,592Net Income 2022: -$18,7772022Revenue 2023: $809,264Expenses 2023: $829,754Net Income 2023: -$20,4902023Revenue 2024: $918,780Expenses 2024: $881,087Net Income 2024: $37,6932024Revenue 2025: $881,773Expenses 2025: $899,718Net Income 2025: -$17,9452025

Highlighted filing

2025

Revenue$881,773
Expenses$899,718
Net Income-$17,945
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$131,634
Liabilities
$35,250
Net assets
$96,384
Revenue
$881,773
Expenses
$899,718
Net income
-$17,945
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.32$0.35$0.96$8.82$9.00$0.18
2024Detailed filing. Detailed filing data is available for this year.$1.23$0.08$1.14$9.19$8.81$0.38
2023Detailed filing. Detailed filing data is available for this year.$1.07$0.30$0.77$8.09$8.30$0.20
2022Detailed filing. Detailed filing data is available for this year.$1.61$0.73$0.89$6.67$6.86$0.19
2021Detailed filing. Detailed filing data is available for this year.$1.82$0.74$1.07$4.99$4.57$0.42
2020Detailed filing. Detailed filing data is available for this year.$1.16$0.04$1.13$6.27$5.18$1.09
2019Detailed filing. Detailed filing data is available for this year.$0.16$0.12$0.04$5.06$4.98$0.08
2018Detailed filing. Detailed filing data is available for this year.$0.15$0.20$0.04$4.90$5.12$0.23
2017Detailed filing. Detailed filing data is available for this year.$0.45$0.27$0.18$4.99$4.95$0.04
2016Detailed filing. Detailed filing data is available for this year.$0.50$0.36$0.14$4.53$4.69$0.16
2015Detailed filing. Detailed filing data is available for this year.$0.70$0.40$0.30$4.39$4.32$0.07
2014Detailed filing. Detailed filing data is available for this year.$0.58$0.34$0.23$3.48$3.32$0.16
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.03$0.07$3.70
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.30$0.02$0.28$3.60
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.25$0.02$0.22$4.05
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Dec 23, 2025
Return Version
2024v5.0
Gross Receipts
$881,773
Mission and Program Overview

Mission

Promoting tourism in upcountry south carolina as an economic activity, serving the counties of anderson, cherokee, greenville, oconee, pickens and spartanburg.

Promoting tourism in upcountry soiuth carolina as an economic activity, serving the counties of anderson, cherokee, greenville, oconee, pickens and spartanburg.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$78,644$60,616▼ $18,028
Land, Buildings, and Equipment, Net$9,350$38,389▲ $29,039
Cash and Non-Interest-Bearing Accounts$34,546$32,629▼ $1,917
Total Assets$122,540$131,634▲ $9,094
Liabilities
Unsecured Notes Loans Payable$8,009$35,161▲ $27,152
Other Liabilities$202$89▼ $113
Total Liabilities$8,211$35,250▲ $27,039
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$114,329$96,384▼ $17,945
Total Net Assets Fund Balance$114,329$96,384▼ $17,945
Total Liabilities and Net Assets / Fund Balance$122,540$131,634▲ $9,094

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$38,389$4,565$42,954
Equipment-$21,480$21,480
Compensation and Service Providers
Top Officer Pay55th percentile

Employees

NameTitleFull / Part TimeBaseTotal
William T ToddExecutive DiFT$55,000$55,000

Board Members and Trustees

NameTitle
Sherry SchellPresident
Patricia ByrdPresident El
Jeff GreinerPresident Pa
Carl SobocinskiTrustee
Dr Larry AllenTrustee
Kathy DyeTrustee
Leighann MoonTrustee
Stephens GregoryTrustee
Crystal HendricksonSecretary
Walker MillerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$814,785
Program Service Revenue
$54,663
Investment Income
$12,325
Other Revenue
$0
All Other Contributions
$773,584
Change in Net Assets
$-17,945

Audited Revenue Reconciliation

Revenue per Audited Statements
$881,773
Total Revenue per Audited Statements
$881,773
Total Revenue per Form 990
$881,773
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$794,001
Salaries, Compensation, and Employee Benefits$105,717
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
All Other Expenses$95,134$12,180-$107,314
Current Officers, Directors, Trustees, and Key Employees$49,500$5,500-$55,000
Information Technology$45,676$5,075-$50,751
Other Expenses$32,445--$32,445
Advertising$30,356--$30,356
Occupancy$23,566$2,618-$26,184
Other Salaries and Wages$22,999$2,555-$25,554
Fees for Services Accounting$16,794$1,866-$18,660
Other Employee Benefits$14,587$1,621-$16,208
Travel$11,372$1,264-$12,636
Depreciation Depletion$10,705$1,190-$11,895
Office Expenses$8,730$970-$9,700
Payroll Taxes$5,809$646-$6,455
Pension Plan Contributions$2,250$250-$2,500
Interest$992$110-$1,102
Insurance$494$55-$549
Total Functional Expenses$863,818$35,900$0$899,718

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$899,718
Total Expenses per Audited Statements$899,718
Total Expenses per Form 990$899,718
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Taxes Withheld and Accrued$89
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Return was reviewed by the executive director.”

Form 990, Page 6, Part VI, Line 19

“Upon request at the organization's office.”

Filing and Contact Details

Filer

Filer Name
Discover Upcountry Carolina
EIN
57-0695981
Phone
8642332690
Address
500 E NORTH STREET SUITE C, GREENVILLE, SC 29601-3059

Signing Officer

Name
William T Todd
Title
Executive Director
Phone
8642332690
Signed
2025-12-23

Organization Details

Principal Officer
William T Todd
Formed
1978
Legal Domicile
Sc
Voting Board Members
10
Independent Board Members
10
Employees
3

Preparer

Firm
Mckinley Cooper & Co LLC
Address
777 LOWNDES HILL RD BLDG 3 STE 225, GREENVILLE, SC 29607-2131
Preparer
Toni R Mckinley
Phone
8642331800
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

“Photography 27,495 3,055 0 research 18,020 2,002 0 special programs 17,282 0 0 dues 9,894 1,099 0 vehicle 7,600 844 0 furniture/equipment 6,481 720 0 telephone 4,521 502 0 miscellaneous 0 3,242 0 registration fees 2,104 234 0 utilities 1,363 151 0 bank charges 374 331 0 total 95,134 12,180 0”

Financial Statement Notes

Schedule D, Page 3, Part X

“The organization recognizes the tax benefits from uncertain positioning only if it is more-likely-not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The organization's income tax filings are subject to audit by various taxing authorities. Management believes the adoption of asc 740-10 resulted in no significant impact to the organization's financial statements.”

Raw XML Appendix376 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherEmployeeBenefitsGrp/TotalAmt016208
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IRS990/PrincipalOfficerNm0WILLIAM T TODD
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION RECOGNIZES THE TAX BENEFITS FROM UNCERTAIN POSITIONING ONLY IF IT IS MORE-LIKELY-NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE ORGANIZATION'S INCOME TAX FILINGS ARE SUBJECT TO AUDIT BY VARIOUS TAXING AUTHORITIES. MANAGEMENT BELIEVES THE ADOPTION OF ASC 740-10 RESULTED IN NO SIGNIFICANT IMPACT TO THE ORGANIZATION'S FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleD/TotalExpensesPerForm990Amt0899718
IRS990ScheduleD/TotalLiabilityAmt089
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0RETURN WAS REVIEWED BY THE EXECUTIVE DIRECTOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1UPON REQUEST AT THE ORGANIZATION'S OFFICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PHOTOGRAPHY 27,495 3,055 0 RESEARCH 18,020 2,002 0 SPECIAL PROGRAMS 17,282 0 0 DUES 9,894 1,099 0 VEHICLE 7,600 844 0 FURNITURE/EQUIPMENT 6,481 720 0 TELEPHONE 4,521 502 0 MISCELLANEOUS 0 3,242 0 REGISTRATION FEES 2,104 234 0 UTILITIES 1,363 151 0 BANK CHARGES 374 331 0 TOTAL 95,134 12,180 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART IX, LINE 24E
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IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0500 E NORTH STREET SUITE C
IRS990/USAddress/CityNm0GREENVILLE
IRS990/USAddress/StateAbbreviationCd0SC
IRS990/USAddress/ZIPCd0296013059
IRS990/VotingMembersGoverningBodyCnt010
IRS990/VotingMembersIndependentCnt010
IRS990/WebsiteAddressTxt0WWW.UPCOUNTRYSC.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0WILLIAM T TODD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08642332690
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-12-23
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DISCOVER UPCOUNTRY CAROLINA
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0DISC
ReturnHeader/Filer/EIN0570695981
ReturnHeader/Filer/PhoneNum08642332690
ReturnHeader/Filer/USAddress/AddressLine1Txt0500 E NORTH STREET SUITE C
ReturnHeader/Filer/USAddress/CityNm0GREENVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0SC
ReturnHeader/Filer/USAddress/ZIPCd0296013059
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0false
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0272826067
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MCKINLEY COOPER & CO LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0777 LOWNDES HILL RD BLDG 3 STE 225
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0GREENVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0SC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0296072131
ReturnHeader/PreparerPersonGrp/PhoneNum08642331800
ReturnHeader/PreparerPersonGrp/PreparationDt02026-01-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0TONI R MCKINLEY
ReturnHeader/ReturnTs02026-01-13T11:13:03-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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