Civic Intelligence

Truesuccess Inc

990 • Fiscal year 2018 • EIN 56-2625392

Jan 01, 2018 to Dec 31, 2018 • Filed on Jun 03, 2019

Organization ProfileTRUESUCCESSTOOLS.ORG
7484 Candlewood DrGrand Rapids, MI 49546

(616) 977-5900

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

70th percentile

0.03x

Higher debt load relative to assets than 70% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

68th percentile

0.02x

Higher debt load relative to revenue than 68% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Net Margin

43rd percentile

0.6%

Higher net margin than 43% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Top Officer Pay

99th percentile

$162,644

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 40.5% of source-year revenue.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Asset Growth

35th percentile

-5.4%

Faster asset growth than 35% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

85th percentile

47%

Faster revenue growth than 85% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets70th percentile

Assets

Down

$190,889

Down $10,959 (-5.4%) from 2017

Net Assets

Up

$184,679

Up $2,320 (+1.3%) from 2017

Liabilities

Down

$6,210

Down $13,279 (-68%) from 2017

Revenue And Expenses
Liabilities / Revenue68th percentileNet Margin43rd percentile

Revenue

Up

$401,833

Up $128,975 (+47%) from 2017

Expenses

Up

$399,513

Up $2,169 (+0.5%) from 2017

Net Income

Up

$2,320

Up $126,806 (+102%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth35th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0-$500K-$1.0MAssets 2010: $8,816Liabilities 2010: $0Net Assets 2010: $8,8162010Assets 2011: $54,723Liabilities 2011: $0Net Assets 2011: $54,7232011Assets 2012: $27,829Liabilities 2012: $0Net Assets 2012: $27,8292012Assets 2013: $32,562Liabilities 2013: $3,324Net Assets 2013: $29,2382013Assets 2014: $91,987Liabilities 2014: $3,582Net Assets 2014: $88,4052014Assets 2015: $75,952Liabilities 2015: $6,195Net Assets 2015: $69,7572015Assets 2016: $323,779Liabilities 2016: $16,934Net Assets 2016: $306,8452016Assets 2017: $201,848Liabilities 2017: $19,489Net Assets 2017: $182,3592017Assets 2018: $190,889Liabilities 2018: $6,210Net Assets 2018: $184,6792018Assets 2019: $404,237Liabilities 2019: $1,888Net Assets 2019: $402,3492019Assets 2020: $230,073Liabilities 2020: $49,950Net Assets 2020: $180,1232020Assets 2021: $151,051Liabilities 2021: $881,204Net Assets 2021: -$730,1532021

Highlighted filing

2018

Assets$190,889
Liabilities$6,210
Net Assets$184,679
Open 2018 Filing

Operations Trend

Revenue Growth85th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2010: $153,259Expenses 2010: $164,081Net Income 2010: -$10,8222010Revenue 2011: $192,825Expenses 2011: $146,918Net Income 2011: $45,9072011Revenue 2012: $107,002Expenses 2012: $133,896Net Income 2012: -$26,8942012Revenue 2013: $169,442Expenses 2013: $168,033Net Income 2013: $1,4092013Revenue 2014: $224,452Expenses 2014: $165,285Net Income 2014: $59,1672014Revenue 2015: $238,014Expenses 2015: $256,662Net Income 2015: -$18,6482015Revenue 2016: $542,980Expenses 2016: $305,892Net Income 2016: $237,0882016Revenue 2017: $272,858Expenses 2017: $397,344Net Income 2017: -$124,4862017Revenue 2018: $401,833Expenses 2018: $399,513Net Income 2018: $2,3202018Revenue 2019: $629,971Expenses 2019: $412,301Net Income 2019: $217,6702019Revenue 2020: $293,108Expenses 2020: $515,334Net Income 2020: -$222,2262020Revenue 2021: $418,658Expenses 2021: $372,090Net Income 2021: $46,5682021

Highlighted filing

2018

Revenue$401,833
Expenses$399,513
Net Income$2,320
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Jun 3, 2019
Return Version
2018v3.1
Gross Receipts
$413,218
Mission and Program Overview

Mission

Educating our youth with intentional emphasis on building charater, through development and dissemination of motivational tools, training and support.

Truesuccess is helping reverse the culture's character crisis by inspiring kids with character that unleashes their potential in school, work and life.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$124,348$141,643▲ $17,295
Pledges and Grants Receivable$77,500$45,000▼ $32,500
Total Assets$201,848$190,889▼ $10,959
Other Assets Total$0$4,246▲ $4,246
Liabilities
Accounts Payable and Accrued Expenses$19,489$6,210▼ $13,279
Total Liabilities$19,489$6,210▼ $13,279
Net Assets / Fund Balance
Unrestricted Net Assets$152,319$184,679▲ $32,360
Temporarily Rstr Net Assets$30,040$0▼ $30,040
Total Net Assets Fund Balance$182,359$184,679▲ $2,320
Total Liabilities and Net Assets / Fund Balance$201,848$190,889▼ $10,959
Compensation and Service Providers
Top Officer Pay99th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
William R Heneveld SrPresident/founderFT$112,000$50,644$162,644
Austin RiebelDirectorFT$88,500-$88,500

Board Members and Trustees

NameTitle
Brooke DavisDirector
James MitchellDirector
Leslie NicholsDirector
Marilyn CastilloDirector
Sheryl SiegelDirector
Matt RoeTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$114,567
Program Service Revenue
$298,651
Investment Income
$0
Other Revenue
$-11,385
All Other Contributions
$103,417
Change in Net Assets
$2,320
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$269,315
Other Expenses$130,198
Total Fundraising Expense$27,326
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$224,691$8,132$18,321$251,144
Information Technology$45,095--$45,095
Payroll Taxes$16,257$588$1,326$18,171
Office Expenses$7,692-$5,040$12,732
Fees for Services Other$1,200$135$2,639$3,974
Occupancy$3,158--$3,158
Fees for Services Accounting-$2,116-$2,116
Other Expenses$1,631--$1,631
Insurance$1,235--$1,235
All Other Expenses$963--$963
Travel$33--$33
Total Functional Expenses$361,216$10,971$27,326$399,513
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$11,385
Fundraising Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The president/board chair reviews the draft form 990 prepared by the organizations outside certified public accounting firm preparer after notes have been provided by the organization. Thereafter, corrections are provided by management to the paid preparer and the final return is reviewed by the president/board chair prior to filing of the final form 990 with the internal revenue service.”

Form 990, Part VI, Section B, Line 12C

“The conflict of interest policy covers board members, officers, and staff. They are required to sign a conflict of interest policy form each year to verify they did not have any conflicts during the year. The board reviews the conflict of interest policy forms and determines if actual conflicts of interest exist or not. If a conflict exist, that person is prohibited from participating in the decision making process for that particular transaction.”

Form 990, Part VI, Section B, Line 15A

“Truesuccess hired a consultant who performed a study to arrive at the executives compensation. That study was presented to the board of directors, approved by them and documented in the minutes of a board meeting.”

Form 990, Part VI, Section C, Line 19

“The organizations governing documents and financial statements are made available to the public upon request. The organizations most recently filed form 990 is posted upon its website.”

Filing and Contact Details

Filer

Filer Name
Trusuccess Inc
EIN
56-2625392
Phone
6169775900
Address
7484 CANDLEWOOD DR, GRAND RAPIDS, MI 49546
Doing Business As
Truesuccess Inc

Signing Officer

Name
William Heneveld Sr
Title
President
Phone
6169775900
Signed
2019-06-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
William Heneveld Sr
Formed
2006
Legal Domicile
Mi
Voting Board Members
8
Independent Board Members
6
Employees
2
Volunteers
6

Preparer

Firm
Monroe Sweeris & Tromp Plc
Address
6617 CROSSING DRIVE STE 100, GRAND RAPIDS, MI 49508
Preparer
Carolyn Van Allen
Phone
6165545800
Raw XML AppendixShowing 400 of 417 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0TRUESUCCESS UNIQUELY PROVIDES RESEARCH-BASED EDUCATIONAL TOOLS, TRAINING AND SUPPORT TO SIMULTANEOUSLY EQUIP KIDS WITH BEHAVIOR AND LITERACY SKILLS THAT ARE ESSENTIAL TO UNLEASH POTENTIAL IN SCHOOL, WORK AND LIFE.TRUESUCCESS ACHIEVES ITS MISSION BY DEVELOPING AND DISTRIBUTING CURRICULUM IN BOTH PRINTED FORM AND ONLINE THROUGH ITS WEBSITE FOR GRADES K-12. CURRICULUM IS ORGANIZED AROUND VIRTUES/ POSITIVE BEHAVIOR THEMES AND HIGHLIGHT ENGAGING, INSPIRING AND IMPACTFUL LIFESTORIES OF POSITIVE ROLE MODELS WHO EXEMPLIFY A VIRTUE/ POSITIVE BEHAVIOR SKILL. CURRICULUM IS DEVELOPED FRESH WITH NEW LIFESTORIES EACH SCHOOL YEAR. WEBSITE RESOURCES ARE ALSO UPDATED EACH YEAR AND PROVIDE OVER 3,000 TOOLS AND ACTIVITIES.IN 2018, OVER 25,000 KIDS IN 70+ SCHOOLS RECEIVED TRUESUCCESS. 63% OF 3,997 STUDENTS SURVEYED NOTED IMPROVED BEHAVIOR, AND 71% INDICATED HIGH ENGAGEMENT IN TRUESUCCESS. 85% OF THE 276 TEACHERS SURVEYED INDICATED HIGH VALUE TO CONTINUE TRUESUCCESS, AND 75% CITED HIGH STUDENT ENGAGEMENT.
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IRS990ScheduleJ/SupplementalInformationDetail/ExplanationTxt17.5% OF SALES REVENUE IS PAID AS A DEVELOPMENT ROYALTY.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE CONFLICT OF INTEREST POLICY COVERS BOARD MEMBERS, OFFICERS, AND STAFF. THEY ARE REQUIRED TO SIGN A CONFLICT OF INTEREST POLICY FORM EACH YEAR TO VERIFY THEY DID NOT HAVE ANY CONFLICTS DURING THE YEAR. THE BOARD REVIEWS THE CONFLICT OF INTEREST POLICY FORMS AND DETERMINES IF ACTUAL CONFLICTS OF INTEREST EXIST OR NOT. IF A CONFLICT EXIST, THAT PERSON IS PROHIBITED FROM PARTICIPATING IN THE DECISION MAKING PROCESS FOR THAT PARTICULAR TRANSACTION.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATIONS GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. THE ORGANIZATIONS MOST RECENTLY FILED FORM 990 IS POSTED UPON ITS WEBSITE.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
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Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$190,889
Liabilities
$6,210
Net assets
$184,679
Revenue
$401,833
Expenses
$399,513
Net income
$2,320
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2021Detailed filing. Detailed filing data is available for this year.$1.51$8.81$7.30$4.19$3.72$0.47
2020Detailed filing. Detailed filing data is available for this year.$2.30$0.50$1.80$2.93$5.15$2.22
2019Detailed filing. Detailed filing data is available for this year.$4.04$0.02$4.02$6.30$4.12$2.18
2018Detailed filing. Detailed filing data is available for this year.$1.91$0.06$1.85$4.02$4.00$0.02
2017Detailed filing. Detailed filing data is available for this year.$2.02$0.19$1.82$2.73$3.97$1.24
2016Detailed filing. Detailed filing data is available for this year.$3.24$0.17$3.07$5.43$3.06$2.37
2015Detailed filing. Detailed filing data is available for this year.$0.76$0.06$0.70$2.38$2.57$0.19
2014Detailed filing. Detailed filing data is available for this year.$0.92$0.04$0.88$2.24$1.65$0.59
2013Detailed filing. Detailed filing data is available for this year.$0.33$0.03$0.29$1.69$1.68$0.01
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.28$0.00$0.28$1.07$1.34$0.27
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.55$0.00$0.55$1.93$1.47$0.46
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.09$0.00$0.09$1.53$1.64$0.11