Civic Intelligence

High Point Convention & Visitors Bureau

EIN 56-1923880 • 501(c)6 • High Point, NC

Profile

The mission of Visit High Point is to position High Point as a destination that visitors will enjoy and that locals will want to promote.

PO Box 2273High Point, NC 27261

www.highpoint.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

80th percentile

0.42x

Higher debt load relative to assets than 80% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

87th percentile

0.61x

Higher debt load relative to revenue than 87% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

21st percentile

-5.1%

Higher net margin than 21% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

87th percentile

27%

Faster asset growth than 87% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2025

Revenue Growth

53rd percentile

7.7%

Faster revenue growth than 53% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2025

Assets

Up

$3,935,080

Up $163,820 (+4.3%) from 2024

Liabilities

Up

$1,651,141

Up $303,276 (+23%) from 2024

Net Assets

Down

$2,283,939

Down $139,456 (-5.8%) from 2024

Revenue

Up

$2,727,131

Up $76,564 (+2.9%) from 2024

Expenses

Up

$2,866,587

Up $352,017 (+14%) from 2024

Net Income

Down

-$139,456

Down $275,453 (-203%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2011: $743,813Liabilities 2011: $1,667Net Assets 2011: $742,1462011Assets 2012: $762,615Liabilities 2012: $139Net Assets 2012: $762,4762012Assets 2013: $697,740Liabilities 2013: $151Net Assets 2013: $697,5892013Assets 2014: $769,113Liabilities 2014: $72Net Assets 2014: $769,0412014Assets 2015: $1,156,938Liabilities 2015: $5,140Net Assets 2015: $1,151,7982015Assets 2016: $1,237,077Liabilities 2016: $10,800Net Assets 2016: $1,226,2772016Assets 2017: $1,395,854Liabilities 2017: $9,270Net Assets 2017: $1,386,5842017Assets 2018: $1,488,739Liabilities 2018: $9,253Net Assets 2018: $1,479,4862018Assets 2019: $1,819,164Liabilities 2019: $23,379Net Assets 2019: $1,795,7852019Assets 2020: $1,369,858Liabilities 2020: $69Net Assets 2020: $1,369,7892020Assets 2021: $1,523,913Liabilities 2021: $75,790Net Assets 2021: $1,448,1232021Assets 2022: $1,934,566Liabilities 2022: $23,204Net Assets 2022: $1,911,3622022Assets 2023: $2,317,514Liabilities 2023: $30,115Net Assets 2023: $2,287,3992023Assets 2024: $3,771,260Liabilities 2024: $1,347,865Net Assets 2024: $2,423,3952024Assets 2025: $3,935,080Liabilities 2025: $1,651,141Net Assets 2025: $2,283,9392025

Highlighted filing

2025

Assets$3,935,080
Liabilities$1,651,141
Net Assets$2,283,939

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,261,948Expenses 2011: $1,116,186Net Income 2011: $145,7622011Revenue 2012: $1,321,144Expenses 2012: $1,300,814Net Income 2012: $20,3302012Revenue 2013: $1,375,920Expenses 2013: $1,440,807Net Income 2013: -$64,8872013Revenue 2014: $1,575,559Expenses 2014: $1,351,828Net Income 2014: $223,7312014Revenue 2015: $1,818,761Expenses 2015: $1,688,679Net Income 2015: $130,0822015Revenue 2016: $1,745,339Expenses 2016: $1,670,860Net Income 2016: $74,4792016Revenue 2017: $1,895,587Expenses 2017: $1,735,280Net Income 2017: $160,3072017Revenue 2018: $1,862,790Expenses 2018: $1,769,888Net Income 2018: $92,9022018Revenue 2019: $2,091,332Expenses 2019: $1,775,033Net Income 2019: $316,2992019Revenue 2020: $1,537,150Expenses 2020: $1,963,148Net Income 2020: -$425,9982020Revenue 2021: $1,500,833Expenses 2021: $1,422,499Net Income 2021: $78,3342021Revenue 2022: $2,181,304Expenses 2022: $1,718,065Net Income 2022: $463,2392022Revenue 2023: $2,543,832Expenses 2023: $2,167,795Net Income 2023: $376,0372023Revenue 2024: $2,650,567Expenses 2024: $2,514,570Net Income 2024: $135,9972024Revenue 2025: $2,727,131Expenses 2025: $2,866,587Net Income 2025: -$139,4562025

Highlighted filing

2025

Revenue$2,727,131
Expenses$2,866,587
Net Income-$139,456

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$3.94$1.65$2.28$2.73$2.87$0.14
2024Detailed filing. Detailed filing data is available for this year.$3.77$1.35$2.42$2.65$2.51$0.14
2023Detailed filing. Detailed filing data is available for this year.$2.32$0.03$2.29$2.54$2.17$0.38
2022Detailed filing. Detailed filing data is available for this year.$1.93$0.02$1.91$2.18$1.72$0.46
2021Detailed filing. Detailed filing data is available for this year.$1.52$0.08$1.45$1.50$1.42$0.08
2020Detailed filing. Detailed filing data is available for this year.$1.37$0.00$1.37$1.54$1.96$0.43
2019Detailed filing. Detailed filing data is available for this year.$1.82$0.02$1.80$2.09$1.78$0.32
2018Summary only. Only limited summary data is available for this year.$1.49$0.01$1.48$1.86$1.77$0.09
2017Summary only. Only limited summary data is available for this year.$1.40$0.01$1.39$1.90$1.74$0.16
2016Summary only. Only limited summary data is available for this year.$1.24$0.01$1.23$1.75$1.67$0.07
2015Summary only. Only limited summary data is available for this year.$1.16$0.01$1.15$1.82$1.69$0.13
2014Summary only. Only limited summary data is available for this year.$0.77$0.00$0.77$1.58$1.35$0.22
2013Summary only. Only limited summary data is available for this year.$0.70$0.00$0.70$1.38$1.44$0.06
2012Summary only. Only limited summary data is available for this year.$0.76$0.00$0.76$1.32$1.30$0.02
2011Summary only. Only limited summary data is available for this year.$0.74$0.00$0.74$1.26$1.12$0.15
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Jan 14, 2026
Return Version
2024v5.2
Gross Receipts
$3,207,042
Mission and Program Overview

Mission

The mission of Visit High Point is to position High Point as a destination that visitors will enjoy and that locals will want to promote.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$808,122$969,058▲ $160,936
Savings and Temporary Cash Investments$1,399,959$923,367▼ $476,592
Pledges and Grants Receivable$442,352$432,447▼ $9,905
Cash and Non-Interest-Bearing Accounts$98,555$109,467▲ $10,912
Prepaid Expenses and Deferred Charges$6,048$76,054▲ $70,006
Intangible Assets$5,338$10,774▲ $5,436
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Inventories for Sale or Use-$0-
Total Assets$3,771,260$3,935,080▲ $163,820
Other Assets Total$1,010,886$1,413,913▲ $403,027
Liabilities
Other Liabilities$1,017,144$1,449,263▲ $432,119
Accounts Payable and Accrued Expenses$330,721$201,878▼ $128,843
Total Liabilities$1,347,865$1,651,141▲ $303,276
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,423,395$2,283,939▼ $139,456
Total Net Assets Fund Balance$2,423,395$2,283,939▼ $139,456
Total Liabilities and Net Assets / Fund Balance$3,771,260$3,935,080▲ $163,820

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$872,284$143,858$1,016,142
Equipment$96,774$37,570$134,344
Other Assets Org$2--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Melody BurnettPresidentFT$128,299$16,058$144,357

Board Members and Trustees

NameTitle
Tom Van DesselChair
Amoy Lindo-colemanChair Elect
Ashley WilliamsDirector
Ayesha OglesbyDirector
Carlvena FosterDirector
Connie LineberryDirector
Justin ThompsonDirector
Monica PetersDirector
Tu SenDirector
Stephen PollockAsst Treasurer
Brandi CrumleyTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$2,885,669
Program Service Revenue
$18,960
Investment Income
$-85,279
Other Revenue
$-92,219
Change in Net Assets
$-139,456
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,820,457
Salaries, Compensation, and Employee Benefits$780,529
Grants and Similar Amounts Paid$265,601
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$495,779
Advertising---$415,380
Occupancy---$339,188
Grants to Domestic Orgs---$265,601
Depreciation Depletion---$155,318
Current Officers, Directors, Trustees, and Key Employees---$144,718
Fees for Services Other---$123,538
Conferences and Meetings---$84,298
Information Technology---$76,105
Other Employee Benefits---$69,007
Office Expenses---$54,346
Payroll Taxes---$51,481
Travel---$35,978
All Other Expenses---$26,122
Pension Plan Contributions---$19,544
Other Expenses---$17,215
Fees for Services Accounting---$16,750
Insurance---$13,944
Total Functional Expenses$0$0$0$2,866,587
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
City of High PointHigh Point, NC-Tourism$250,000
Precision RacingCincinnatti, OH-Oak Hollow$5,820
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$110,812
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Wine and Jazz Festival$78,056-$19,685-
Carolina Core Brew Fest$21,282-$31,328-
Total Events$125,821-$110,812$-110,812
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-LessorRentNo$185,849

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$1,449,263
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

Form 990 is provided to the finance committee for review and consultation with the cpa preparer prior to filing the return. The finance committee approves the signing and electronic filing of the form 990 after their review. A copy of the form 990 is made available to the entire board of directors for their review before the 990 is filed.

Form 990, Part VI, Section B, Line 12C

Board members are required to sign a renewed code of ethics policy annually as well as disclose any conflicts of interest when voting at any hpcvb committee and board meeting. Hpcvb keeps signed records of conflicts of interest disclosed by a board member who recuses himself or herself from voting at hpcvb meetings.

Form 990, Part VI, Section B, Line 15A

The personnel committee reviews comparability data for determining the salary of the president, determines the appropriate salary and documents its decision in writing and reports to the full board of directors.the president reviews comparability data and determines the salary of the executive administrator (board secretary) without discussion with the board of directors or the personnel committee.

Form 990, Part VI, Section C, Line 19

Governing documents, 990's, policies and financial statements are made available to the public upon request.

Filing and Contact Details

Filer

Filer Name
High Point Convention & Visitors Bureau
EIN
56-1923880
Phone
3368845255
Address
PO BOX 2273, HIGH POINT, NC 27261

Signing Officer

Name
Melody Burnett
Title
President
Signed
2026-01-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Melody Burnett
Formed
1995
Legal Domicile
Nc
Voting Board Members
11
Independent Board Members
10
Employees
17
Volunteers
67

Preparer

Firm
Dodson Shelton & Nelson Pa
Address
603 DOLLEY MADISON RD SUITE 104, GREENSBORO, NC 27410
Preparer
Mark K Nelson CPA
Phone
3362996061
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

The Bureau is exempt from income taxes under Section 501(c)(6) of the Internal Revenue Code and has been classified as a not-for-profit organization and not a private foundation by the Internal Revenue Service. Accordingly, no provision for income taxes is reflected in the consolidated financial statements. It is management's policy to evaluate all tax positions to identify any that may be considered uncertain. Management believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the consolidated financial statements.

Raw XML AppendixShowing 400 of 510 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt4CHAIR ELECT
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IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt037570
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IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt0143858
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IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt12
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0lease right of use
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1Rounding
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0LEASE LIABILITY
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0The Bureau is exempt from income taxes under Section 501(c)(6) of the Internal Revenue Code and has been classified as a not-for-profit organization and not a private foundation by the Internal Revenue Service. Accordingly, no provision for income taxes is reflected in the consolidated financial statements. It is management's policy to evaluate all tax positions to identify any that may be considered uncertain. Management believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the consolidated financial statements.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X : FIN48 Footnote
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IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent2Amt02760
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentOtherEventsAmt06800
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt09560
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0WINE AND JAZZ FESTIVAL
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0CAROLINA CORE BREW FEST
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IRS990ScheduleI/RecipientTable/CashGrantAmt15820
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IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt10
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0TOURISM
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1OAK HOLLOW
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0CITY OF HIGH POINT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1PRECISION RACING
IRS990ScheduleI/RecipientTable/RecipientEIN0566000231
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0211 S Hamilton Street
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt1232 GREENDALE AVENUE
IRS990ScheduleI/RecipientTable/USAddress/CityNm0High Point
IRS990ScheduleI/RecipientTable/USAddress/CityNm1CINCINNATTI
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IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1OH
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IRS990ScheduleI/RecipientTable/ValuationMethodUsedDesc0CASH
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0NON-PROFIT ORGANIZATIONS MAY APPLY FOR GRANTS FOR PROJECTS THAT ARE RELATED TO ARTS AND TOURISM FOR PROMOTIONAL, ADVERTISING AND MARKETING PURPOSES. PROJECTS SHOULD BE DESIGNED TO DEVELOP AND ENHANCE INCREASED VISITATION FOR THE ORGANIZATION OR EVENT, AS WELL AS THE CITY OF HIGH POINT, NC. RECIPIENTS OF GRANTS MUST PROVIDE PERIODIC PROGRESS REPORTS OF THE USE OF FUNDS AND A FINAL REPORT AT THE COMPLETION OF THE PROJECT. THE GRANTS PROCESS AND THE USE OF FUNDS IS CLOSELY MONITORED BY THE PRESIDENT OF THE BUREAU.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Grantmaker's Description of How Grants are Used
IRS990ScheduleI/Total501c3OrgCnt01
IRS990ScheduleI/TotalOtherOrgCnt01
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt0VAN DESSEL PROPERTIES
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0LESSOR
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS PROVIDED TO THE FINANCE COMMITTEE FOR REVIEW AND CONSULTATION WITH THE CPA PREPARER PRIOR TO FILING THE RETURN. THE FINANCE COMMITTEE APPROVES THE SIGNING AND ELECTRONIC FILING OF THE FORM 990 AFTER THEIR REVIEW. A COPY OF THE FORM 990 IS MADE AVAILABLE TO THE ENTIRE BOARD OF DIRECTORS FOR THEIR REVIEW BEFORE THE 990 IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD MEMBERS ARE REQUIRED TO SIGN A RENEWED CODE OF ETHICS POLICY ANNUALLY AS WELL AS DISCLOSE ANY CONFLICTS OF INTEREST WHEN VOTING AT ANY HPCVB COMMITTEE AND BOARD MEETING. HPCVB KEEPS SIGNED RECORDS OF CONFLICTS OF INTEREST DISCLOSED BY A BOARD MEMBER WHO RECUSES HIMSELF OR HERSELF FROM VOTING AT HPCVB MEETINGS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE PERSONNEL COMMITTEE REVIEWS COMPARABILITY DATA FOR DETERMINING THE SALARY OF THE PRESIDENT, DETERMINES THE APPROPRIATE SALARY AND DOCUMENTS ITS DECISION IN WRITING AND REPORTS TO THE FULL BOARD OF DIRECTORS.THE PRESIDENT REVIEWS COMPARABILITY DATA AND DETERMINES THE SALARY OF THE EXECUTIVE ADMINISTRATOR (BOARD SECRETARY) WITHOUT DISCUSSION WITH THE BOARD OF DIRECTORS OR THE PERSONNEL COMMITTEE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GOVERNING DOCUMENTS, 990'S, POLICIES AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19

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