Civic Intelligence

High Point Convention & Visitors Bureau Inc DBA Visit High Point

990 • Fiscal year 2021 • EIN 56-1923880

Jul 01, 2020 to Jun 30, 2021 • Filed on Jan 26, 2022

PO Box 2273High Point, NC 27261

(336) 884-5255

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

31st percentile

0.05x

Higher debt load relative to assets than 31% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

28th percentile

0.05x

Higher debt load relative to revenue than 28% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

35th percentile

5.2%

Higher net margin than 35% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

38th percentile

$103,474

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 6.9% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

49th percentile

11%

Faster asset growth than 49% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

28th percentile

-2.4%

Faster revenue growth than 28% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Assets

Up

$1,523,913

Up $154,055 (+11%) from 2020

Net Assets

Up

$1,448,123

Up $78,334 (+5.7%) from 2020

Liabilities

Up

$75,790

Up $75,721 (+109741%) from 2020

Revenue

Down

$1,500,833

Down $36,317 (-2.4%) from 2020

Expenses

Down

$1,422,499

Down $540,649 (-28%) from 2020

Net Income

Up

$78,334

Up $504,332 (+118%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2011: $743,813Liabilities 2011: $1,667Net Assets 2011: $742,1462011Assets 2012: $762,615Liabilities 2012: $139Net Assets 2012: $762,4762012Assets 2013: $697,740Liabilities 2013: $151Net Assets 2013: $697,5892013Assets 2014: $769,113Liabilities 2014: $72Net Assets 2014: $769,0412014Assets 2015: $1,156,938Liabilities 2015: $5,140Net Assets 2015: $1,151,7982015Assets 2016: $1,237,077Liabilities 2016: $10,800Net Assets 2016: $1,226,2772016Assets 2017: $1,395,854Liabilities 2017: $9,270Net Assets 2017: $1,386,5842017Assets 2018: $1,488,739Liabilities 2018: $9,253Net Assets 2018: $1,479,4862018Assets 2019: $1,819,164Liabilities 2019: $23,379Net Assets 2019: $1,795,7852019Assets 2020: $1,369,858Liabilities 2020: $69Net Assets 2020: $1,369,7892020Assets 2021: $1,523,913Liabilities 2021: $75,790Net Assets 2021: $1,448,1232021Assets 2022: $1,934,566Liabilities 2022: $23,204Net Assets 2022: $1,911,3622022Assets 2023: $2,317,514Liabilities 2023: $30,115Net Assets 2023: $2,287,3992023Assets 2024: $3,771,260Liabilities 2024: $1,347,865Net Assets 2024: $2,423,3952024Assets 2025: $3,935,080Liabilities 2025: $1,651,141Net Assets 2025: $2,283,9392025

Highlighted filing

2021

Assets$1,523,913
Liabilities$75,790
Net Assets$1,448,123

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,261,948Expenses 2011: $1,116,186Net Income 2011: $145,7622011Revenue 2012: $1,321,144Expenses 2012: $1,300,814Net Income 2012: $20,3302012Revenue 2013: $1,375,920Expenses 2013: $1,440,807Net Income 2013: -$64,8872013Revenue 2014: $1,575,559Expenses 2014: $1,351,828Net Income 2014: $223,7312014Revenue 2015: $1,818,761Expenses 2015: $1,688,679Net Income 2015: $130,0822015Revenue 2016: $1,745,339Expenses 2016: $1,670,860Net Income 2016: $74,4792016Revenue 2017: $1,895,587Expenses 2017: $1,735,280Net Income 2017: $160,3072017Revenue 2018: $1,862,790Expenses 2018: $1,769,888Net Income 2018: $92,9022018Revenue 2019: $2,091,332Expenses 2019: $1,775,033Net Income 2019: $316,2992019Revenue 2020: $1,537,150Expenses 2020: $1,963,148Net Income 2020: -$425,9982020Revenue 2021: $1,500,833Expenses 2021: $1,422,499Net Income 2021: $78,3342021Revenue 2022: $2,181,304Expenses 2022: $1,718,065Net Income 2022: $463,2392022Revenue 2023: $2,543,832Expenses 2023: $2,167,795Net Income 2023: $376,0372023Revenue 2024: $2,650,567Expenses 2024: $2,514,570Net Income 2024: $135,9972024Revenue 2025: $2,727,131Expenses 2025: $2,866,587Net Income 2025: -$139,4562025

Highlighted filing

2021

Revenue$1,500,833
Expenses$1,422,499
Net Income$78,334
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Jan 26, 2022
Return Version
2020v4.0
Gross Receipts
$1,500,833
Mission and Program Overview

Mission

The mission of Visit High Point is to position High Point as a destination that visitors will enjoy and that locals will want to promote.

The mission of the high point convention & visitors bureau is to promote and encourage economic development in high point, nc through travel and tourism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$973,305$897,817▼ $75,488
Pledges and Grants Receivable$79,847$284,950▲ $205,103
Land, Buildings, and Equipment, Net$263,551$224,211▼ $39,340
Prepaid Expenses and Deferred Charges$8,279$90,000▲ $81,721
Intangible Assets$26,688$21,349▼ $5,339
Accounts Receivable$18,188$5,584▼ $12,604
Cash and Non-Interest-Bearing Accounts-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Inventories for Sale or Use-$0-
Total Assets$1,369,858$1,523,913▲ $154,055
Other Assets Total-$2-
Liabilities
Unsecured Notes Loans Payable-$75,695-
Accounts Payable and Accrued Expenses$69$95▲ $26
Total Liabilities$69$75,790▲ $75,721
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,369,789$1,448,123▲ $78,334
Total Net Assets Fund Balance$1,369,789$1,448,123▲ $78,334
Total Liabilities and Net Assets / Fund Balance$1,369,858$1,523,913▲ $154,055

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$215,783$198,491$414,274
Equipment$8,428$159,370$167,798
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Melody BurnettPresidentFT$94,109$9,365$103,474

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$1,449,374
Program Service Revenue
$50,381
Investment Income
$1,078
Other Revenue
$0
All Other Contributions
$59,750
Change in Net Assets
$78,334
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$736,735
Salaries, Compensation, and Employee Benefits$382,647
Grants and Similar Amounts Paid$303,117
Total Fundraising Expense$30,769
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$303,117--$303,117
Advertising$295,674$3,084$3,018$301,776
Other Salaries and Wages$145,793$34,074$9,615$189,482
Current Officers, Directors, Trustees, and Key Employees$49,899$62,374$12,475$124,748
Occupancy$48,690$48,690-$97,380
Conferences and Meetings$52,436$22,472-$74,908
Office Expenses$40,837$17,501-$58,338
Depreciation Depletion$33,730$14,456-$48,186
Information Technology$10,418$31,255-$41,673
Other Employee Benefits$25,348$10,002$2,399$37,749
Payroll Taxes$14,907$7,088$1,630$23,625
Fees for Services Other$21,103--$21,103
Fees for Services Accounting-$16,990-$16,990
All Other Expenses$8,244$2,248-$10,492
Other Expenses$4,124$4,124-$8,248
Pension Plan Contributions$5,432$1,258$353$7,043
Travel$2,515$1,626$1,279$5,420
Insurance-$1,607-$1,607
Total Functional Expenses$1,107,883$283,847$30,769$1,422,499
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
City of High PointHigh Point, NC501(c)(3)Tourism$250,000
Drive High Point FoundationHigh Point, NC501(c)(3)tourism$45,117
Piedmont Triad Film CommissioWinstonsalem, NC-To Promote Filming in Triad Nc$8,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

Form 990 is provided to the finance committee for review and consultation with the cpa preparer prior to filing the return. The finance committee approves the signing and filing of the form 990 after their review. The president signs the form 990 and returns the forms to the cpa preparer for mailing. A copy of the form 990 is made available to the entire board of directors for their review before the 990 is mailed.

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

Board members are required to sign a renewed code of ethics policy annually as well as disclose any conflicts of interest when voting at any hpcvb committee and board meeting. Hpcvb keeps signed records of conflicts of interest disclosed by a board member who recuses himself or herself from voting at hpcvb meetings.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

The personnel committee reviews comparability data for determining the salary of the president, determines the appropriate salary and documents its decision in writing and reports to the full board of directors.the president reviews comparability data and determines the salary of the executive administrator (board secretary) without discussion with the board of directors or the personnel committee.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

Governing documents, 990's, policies and financial statements are made available to the public upon request.

Filing and Contact Details

Filer

Filer Name
High Point Convention & Visitors Bureau
EIN
56-1923880
Phone
3368845255
Address
PO BOX 2273, HIGH POINT, NC 27261

Signing Officer

Name
Melody Burnett
Title
President
Signed
2022-01-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Melody Burnett
Formed
1995
Legal Domicile
Nc
Voting Board Members
10
Independent Board Members
10
Employees
9

Preparer

Firm
Dodson Shelton & Nelson Pa
Address
603 DOLLEY MADISON RD SUITE 104, GREENSBORO, NC 27410
Preparer
Mark K Nelson CPA
Phone
3362996061
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IRS990/InsuranceGrp/TotalAmt01607
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IRS990/MissionDesc0THE MISSION OF THE HIGH POINT CONVENTION & VISITORS BUREAU IS TO PROMOTE AND ENCOURAGE ECONOMIC DEVELOPMENT IN HIGH POINT, NC THROUGH TRAVEL AND TOURISM.
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IRS990/PYGrantsAndSimilarPaidAmt0867196
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IRS990/PYSalariesCompEmpBnftPaidAmt0397217
IRS990/PYTotalExpensesAmt01963148
IRS990/PYTotalRevenueAmt01537150
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IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt078334
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IRS990/RelatedEntityInd0true
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IRS990/ReportInvestmentsOtherSecInd0false
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IRS990ScheduleI/RecipientTable/CashGrantAmt145117
IRS990ScheduleI/RecipientTable/CashGrantAmt28000
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IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt10
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt20
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0TOURISM
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1tourism
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2TO PROMOTE FILMING IN TRIAD NC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0CITY OF HIGH POINT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1DRIVE HIGH POINT FOUNDATION
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt2PIEDMONT TRIAD FILM COMMISSIO
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IRS990ScheduleI/RecipientTable/RecipientEIN1813989556
IRS990ScheduleI/RecipientTable/RecipientEIN2311739694
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0211 S Hamilton Street
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt11634 N MAIN STREET
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt2717 S MARSHALL STREET
IRS990ScheduleI/RecipientTable/USAddress/CityNm0High Point
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0NON-PROFIT ORGANIZATIONS MAY APPLY FOR GRANTS FOR PROJECTS THAT ARE RELATED TO ARTS AND TOURISM FOR PROMOTIONAL, ADVERTISING AND MARKETING PURPOSES. PROJECTS SHOULD BE DESIGNED TO DEVELOP AND ENHANCE INCREASED VISITATION FOR THE ORGANIZATION OR EVENT, AS WELL AS THE CITY OF HIGH POINT, NC. RECIPIENTS OF GRANTS MUST PROVIDE PERIODIC PROGRESS REPORTS OF THE USE OF FUNDS AND A FINAL REPORT AT THE COMPLETION OF THE PROJECT. THE GRANTS PROCESS AND THE USE OF FUNDS IS CLOSELY MONITORED BY THE PRESIDENT OF THE BUREAU.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Grantmaker's Description of How Grants are Used
IRS990ScheduleI/Total501c3OrgCnt03
IRS990ScheduleI/TotalOtherOrgCnt00
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS PROVIDED TO THE FINANCE COMMITTEE FOR REVIEW AND CONSULTATION WITH THE CPA PREPARER PRIOR TO FILING THE RETURN. THE FINANCE COMMITTEE APPROVES THE SIGNING AND FILING OF THE FORM 990 AFTER THEIR REVIEW. THE PRESIDENT SIGNS THE FORM 990 AND RETURNS THE FORMS TO THE CPA PREPARER FOR MAILING. A COPY OF THE FORM 990 IS MADE AVAILABLE TO THE ENTIRE BOARD OF DIRECTORS FOR THEIR REVIEW BEFORE THE 990 IS MAILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD MEMBERS ARE REQUIRED TO SIGN A RENEWED CODE OF ETHICS POLICY ANNUALLY AS WELL AS DISCLOSE ANY CONFLICTS OF INTEREST WHEN VOTING AT ANY HPCVB COMMITTEE AND BOARD MEETING. HPCVB KEEPS SIGNED RECORDS OF CONFLICTS OF INTEREST DISCLOSED BY A BOARD MEMBER WHO RECUSES HIMSELF OR HERSELF FROM VOTING AT HPCVB MEETINGS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE PERSONNEL COMMITTEE REVIEWS COMPARABILITY DATA FOR DETERMINING THE SALARY OF THE PRESIDENT, DETERMINES THE APPROPRIATE SALARY AND DOCUMENTS ITS DECISION IN WRITING AND REPORTS TO THE FULL BOARD OF DIRECTORS.THE PRESIDENT REVIEWS COMPARABILITY DATA AND DETERMINES THE SALARY OF THE EXECUTIVE ADMINISTRATOR (BOARD SECRETARY) WITHOUT DISCUSSION WITH THE BOARD OF DIRECTORS OR THE PERSONNEL COMMITTEE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GOVERNING DOCUMENTS, 990'S, POLICIES AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd0false
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd0true

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$3.94$1.65$2.28$2.73$2.87$0.14
2024Detailed filing. Detailed filing data is available for this year.$3.77$1.35$2.42$2.65$2.51$0.14
2023Detailed filing. Detailed filing data is available for this year.$2.32$0.03$2.29$2.54$2.17$0.38
2022Detailed filing. Detailed filing data is available for this year.$1.93$0.02$1.91$2.18$1.72$0.46
2021Detailed filing. Detailed filing data is available for this year.$1.52$0.08$1.45$1.50$1.42$0.08
2020Detailed filing. Detailed filing data is available for this year.$1.37$0.00$1.37$1.54$1.96$0.43
2019Detailed filing. Detailed filing data is available for this year.$1.82$0.02$1.80$2.09$1.78$0.32
2018Summary only. Only limited summary data is available for this year.$1.49$0.01$1.48$1.86$1.77$0.09
2017Summary only. Only limited summary data is available for this year.$1.40$0.01$1.39$1.90$1.74$0.16
2016Summary only. Only limited summary data is available for this year.$1.24$0.01$1.23$1.75$1.67$0.07
2015Summary only. Only limited summary data is available for this year.$1.16$0.01$1.15$1.82$1.69$0.13
2014Summary only. Only limited summary data is available for this year.$0.77$0.00$0.77$1.58$1.35$0.22
2013Summary only. Only limited summary data is available for this year.$0.70$0.00$0.70$1.38$1.44$0.06
2012Summary only. Only limited summary data is available for this year.$0.76$0.00$0.76$1.32$1.30$0.02
2011Summary only. Only limited summary data is available for this year.$0.74$0.00$0.74$1.26$1.12$0.15
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2021 filings • 501(c)6 • $1M-$5M nonprofits