Liabilities / Assets
57th percentile
Higher debt load relative to assets than 57% of similar nonprofits.
EIN 54-1888632 • 501(c)6 • Alexandria, VA
Profile
To advance the on-premise sign industry's products and services by promoting a favorable environment and supporting innovation.
Refreshing map…
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
57th percentile
Higher debt load relative to assets than 57% of similar nonprofits.
Liabilities / Revenue
69th percentile
Higher debt load relative to revenue than 69% of similar nonprofits.
Net Margin
52nd percentile
Higher net margin than 52% of similar nonprofits.
Top Officer Pay
99th percentile
Higher top officer pay than 99% of similar nonprofits.
Top officer pay equals 6.5% of source-year revenue.
Asset Growth
23rd percentile
Faster asset growth than 23% of similar nonprofits.
Revenue Growth
84th percentile
Faster revenue growth than 84% of similar nonprofits.
Assets
Down$19,553,240
Down $199,200 (-1.0%) from 2023
Liabilities
Down$5,569,946
Down $129,843 (-2.3%) from 2023
Net Assets
Down$13,983,294
Down $69,357 (-0.5%) from 2023
Revenue
Up$9,525,421
Up $2,007,424 (+27%) from 2023
Expenses
Up$9,081,575
Up $952,686 (+12%) from 2023
Net Income
Up$443,846
Up $1,054,738 (+173%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
To advance the on-premise sign industry's products and services by promoting a favorable environment and supporting innovation.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $8,228,104 | $8,183,905 | ▼ $44,199 |
| Investments in Publicly Traded Securities | $3,963,259 | $4,861,410 | ▲ $898,151 |
| Land, Buildings, and Equipment, Net | $3,105,301 | $3,052,172 | ▼ $53,129 |
| Cash and Non-Interest-Bearing Accounts | $3,894,719 | $2,888,061 | ▼ $1,006,658 |
| Prepaid Expenses and Deferred Charges | $326,013 | $547,195 | ▲ $221,182 |
| Total Assets | $19,752,440 | $19,553,240 | ▼ $199,200 |
| Other Assets Total | $235,044 | $20,497 | ▼ $214,547 |
| Liabilities | |||
| Deferred Revenue | $4,933,301 | $5,051,141 | ▲ $117,840 |
| Accounts Payable and Accrued Expenses | $373,710 | $409,477 | ▲ $35,767 |
| Other Liabilities | $392,778 | $109,328 | ▼ $283,450 |
| Total Liabilities | $5,699,789 | $5,569,946 | ▼ $129,843 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $14,052,651 | $13,983,294 | ▼ $69,357 |
| Total Net Assets Fund Balance | $14,052,651 | $13,983,294 | ▼ $69,357 |
| Total Liabilities and Net Assets / Fund Balance | $19,752,440 | $19,553,240 | ▼ $199,200 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Buildings | $3,037,525 | $2,158,768 | $5,196,293 |
| Equipment | $7,246 | $394,276 | $401,522 |
| Leasehold Improvements | $7,401 | $255,302 | $262,703 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Lori Anderson | President/CEO | FT | $402,538 | $212,830 | $615,368 |
| Alicia Auerswald | Sr VP, Strategy & Marketin | FT | $222,789 | $86,529 | $309,318 |
| David Hickey | VP, Government Relations | FT | $214,498 | $84,089 | $298,587 |
| Stephen Campbell | VP, Business Development | FT | $179,108 | $69,037 | $248,145 |
| James Carpentier | Dir., State & Local Gov. Affairs | FT | $147,909 | $71,384 | $219,293 |
| Sapna Budev | Srf Executive Director | PT | $164,952 | $50,710 | $215,662 |
| Kenneth Peskin | Director, Industry Programs | FT | $139,295 | $41,609 | $180,904 |
| Wendell Pierre | Isa VP Finance | PT | $130,634 | $13,048 | $143,682 |
| Name | Title |
|---|---|
| Mandy Wisner | Chair |
| Deborah Hutcheson | Past Chair |
| Betsy Swan | Vice Chair |
| Corey Perez | Director |
| Jason Buxton | Director |
| John Stevens | Director |
| Matt Smith | Director |
| Matthew Baker | Director |
| Mike Lev | Director |
| Nicole Bergstrom | Director |
| Ryan Schurle | Director |
| Stephen Harroun | Director |
| Stuart Stein | Director |
| Vince Williamson | Director |
| Carlos Salinas | Secretary/treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $4,629,442 |
| Salaries, Compensation, and Employee Benefits | $4,402,133 |
| Grants and Similar Amounts Paid | $50,000 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $2,845,661 |
| Conferences and Meetings | - | - | - | $1,296,255 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $913,955 |
| Information Technology | - | - | - | $729,071 |
| Fees for Services Other | - | - | - | $708,033 |
| Occupancy | - | - | - | $447,190 |
| Travel | - | - | - | $331,621 |
| Advertising | - | - | - | $325,386 |
| Other Employee Benefits | - | - | - | $281,927 |
| Office Expenses | - | - | - | $260,011 |
| Payroll Taxes | - | - | - | $229,536 |
| Depreciation Depletion | - | - | - | $146,881 |
| Pension Plan Contributions | - | - | - | $131,054 |
| Fees for Services Accounting | - | - | - | $82,329 |
| Insurance | - | - | - | $81,963 |
| All Other Expenses | - | - | - | $58,847 |
| Grants to Domestic Orgs | - | - | - | $50,000 |
| Fees for Services Legal | - | - | - | $42,688 |
| Fees for Service Investment Mgmnt Fees | - | - | - | $35,658 |
| Other Expenses | - | - | - | $4,300 |
| Total Functional Expenses | $0 | $0 | $0 | $9,081,575 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $9,112,646 |
| Total Expenses per Form 990 | $9,081,575 |
| Expenses per Audited Statements | $9,045,917 |
| Expenses Not Reported on Form 990 | $66,729 |
| Expenses Not Reported on Financial Statements | $35,658 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Sign Research Foundation | Alexandria, VA | 501c(3) | General Support | $50,000 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Due From/to Related Parties | $109,328 |
“Direct sign company members, supplier/distributor members and affiliated association members elect the board of directors by direct vote.”
“Four directors represent each of the seventeen affiliated associations within the affiliated association member council. Two directors represent the direct sign company member council. Three directors represent the supplier/distributor member council. Two directors represent at-large/unrestricted seats. Isa voting members elect the board of directors by direct vote.”
“Form 990 is reviewed by the vp of finance. The return is then submitted to the executive and finance committees for review before filing. Those committees inform the full board of directors that they have reviewed the form 990 before filing.”
“Review of the conflict of interest policy is required by the board handbook. Relationships which may create conflicts of interest must be disclosed and are constantly reviewed to ensure that no conflicts of interest exist.”
“The executive committee uses comparability data in determining the president and ceo's compensation annually. The committee meeting minutes were recorded. The president and ceo reviewed all employees' compensation annually using comparability data. Employee files reflect review by ceo, supervisors, and vice president of finance. Compensation studies did not occur in 2023 due to budget constraints. However, the executive committee used previous studies (2021) as a benchmark.”
“Isa's by-laws, financial statements and conflict of interest policy are available upon request.”
“Isa is exempt from the payment of income taxes on its exempt activities under section 501(c)(6) of the internal revenue code. Isa is taxed on income that is not related to its exempt purpose. For the years ended december 31, 2024 and 2023, isa had no taxable unrelated business income. Isa believes that it has appropriate support for any tax positions taken, and, as such, do not have any uncertain tax positions that are material to the consolidated financial statements. Isa recognizes interest expense and penalties related to unrecognized tax benefits in general and administrative expenses on the consolidated statements of activities and change in net assets and accrued expenses on the consolidated statements of financial position. There is no provision in these consolidated financial statements for penalties and interest related to unrecognized tax benefits for the years ended december 31, 2024 and 2023. Tax years prior to 2021 are no longer subject to examination by the internal revenue service or the tax jurisdictions of the commonwealth of virginia.”
“Related organization's revenue 491,196. Intercompany eliminations -327,470.”
“Related organization's expense 394,199. Intercompany eliminations -327,470.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 1 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 373710 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 409477 |
| IRS990/AcctCompileOrReviewBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO ADVANCE THE ON-PREMISE SIGN INDUSTRY'S PRODUCTS AND SERVICES BY PROMOTING A FAVORABLE ENVIRONMENT AND SUPPORTING INNOVATION. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 325386 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 58847 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | LORI ANDERSON |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7037788095 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1001 N FAIRFAX SUITE 301 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | ALEXANDRIA |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | VA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 22314 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 3894719 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 2888061 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 913955 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 1296255 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 50000 |
| IRS990/CYInvestmentIncomeAmt | 0 | 1413265 |
| IRS990/CYOtherExpensesAmt | 0 | 4629442 |
| IRS990/CYOtherRevenueAmt | 0 | 263104 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 7849052 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 443846 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 4402133 |
| IRS990/CYTotalExpensesAmt | 0 | 9081575 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 9525421 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 4933301 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 5051141 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 146881 |
| IRS990/Desc | 0 | INTERNATIONAL CONVENTION - ISA'S RENOWNED CONVENTION THAT HISTORICALLY ATTRACTS 20,000 ATTENDEES FROM OVER 96 COUNTRIES WORLDWIDE TO BRING TOGETHER SIGN INDUSTRY PROFESSIONALS TO NETWORK, DEVELOP NEW BUSINESS OPPORTUNITIES AND LEARN ABOUT THE LATEST PRODUCTS, SERVICES AND TECHNOLOGIES. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 27 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 82329 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 42688 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 708033 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 35658 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 35.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 35.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 35.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 35.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 35.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 35.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 35.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 35.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 65763 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 13048 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 50279 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 41417 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 56826 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 31748 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 25413 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 41210 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | BETSY SWAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | CARLOS SALINAS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | COREY PEREZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | DEBORAH HUTCHESON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JASON BUXTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JOHN STEVENS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | MANDY WISNER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | MATT SMITH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | MATTHEW BAKER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | MIKE LEV |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | NICOLE BERGSTROM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | RYAN SCHURLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | STEPHEN HARROUN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | STUART STEIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | VINCE WILLIAMSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | LORI ANDERSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | WENDELL PIERRE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | DAVID HICKEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | ALICIA AUERSWALD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | JAMES CARPENTIER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | KENNETH PESKIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | SAPNA BUDEV |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | STEPHEN CAMPBELL |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 549605 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 130634 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 248308 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 267901 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 162467 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 149156 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 190249 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 206935 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | SECRETARY/TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | PRESIDENT/CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | ISA VP FINANCE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | VP, GOVERNMENT RELATIONS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | SR VP, STRATEGY & MARKETIN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIR., STATE & LOCAL GOV. AFFAIRS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR, INDUSTRY PROGRAMS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | SRF EXECUTIVE DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | VP, BUSINESS DEVELOPMENT |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1996 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 841911 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 15 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 50000 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 15500980 |
| IRS990/GrossReceiptsAmt | 0 | 24184490 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 15 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 13 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 729071 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 81963 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 571354 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 571354 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 3963259 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 4861410 |
| IRS990/IRPDocumentCnt | 0 | 31 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
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| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 3105301 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 3052172 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 5860518 |
| IRS990/LegalDomicileStateCd | 0 | VA |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 14659069 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
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| IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt | 0 | 2312 |
| IRS990/MissionDesc | 0 | TO ADVANCE THE ON-PREMISE SIGN INDUSTRY'S PRODUCTS AND SERVICES BY PROMOTING A FAVORABLE ENVIRONMENT AND SUPPORTING INNOVATION. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
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| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 13983294 |
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| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 841911 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 5377 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -513201 |
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| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 13983294 |
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| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 260011 |
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| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
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| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 20497 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
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| IRS990/OtherExpensesGrp/Desc | 1 | PROFESSIONAL DEVELOPMEN |
| IRS990/OtherExpensesGrp/Desc | 2 | STIPEND |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 43979 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 35230 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 4300 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 392778 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 109328 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 2 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | SETTLEMENT FEES |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | MANAGEMENT FEES |
| IRS990/OtherRevenueMiscGrp/Desc | 2 | JOB BOARD & AFFINITY INCOME |
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| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 1 | 20000 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 231051 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 20000 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 2 | 9741 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 9741 |
| IRS990/OtherRevenueTotalAmt | 0 | 263104 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 2845661 |
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| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 229536 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 131054 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
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| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 547195 |
| IRS990/PrincipalOfficerNm | 0 | LORI ANDERSON |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | -2 |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | CONFERENCE INCOME |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | SEMINARS |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 0 | 6249237 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1382127 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 217688 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 6249237 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 1382127 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 217688 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | EDUCATION PROGRAMS - ISA PROVIDES EDUCATION THROUGH A VARIETY OF METHODS INCLUDING ON-LINE LEARNING, WEBINARS AND SEMINARS. NEARLY 2,500 INDUSTRY PROFESSIONALS PARTICIPATED IN OVER 44 EDUCATIONAL SESSIONS. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | MEMBERSHIP - THERE ARE OVER 2,200 MEMBER COMPANIES RANGING FROM CUSTOM SIGN MANUFACTURERS TO DISTRIBUTORS AND SUPPLIERS DURING 2024. MEMBER BENEFITS INCLUDE ADVOCACY AND LEGISLATIVE ISSUES, COMMUNICATIONS, PUBLICATIONS, TECHNICAL RESEARCH AND EDUCATION. |
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| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 50406 |
| IRS990/PYInvestmentIncomeAmt | 0 | 379465 |
| IRS990/PYOtherExpensesAmt | 0 | 4103712 |
| IRS990/PYOtherRevenueAmt | 0 | 15329 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 7123203 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -610892 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 3974771 |
| IRS990/PYTotalExpensesAmt | 0 | 8128889 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 7517997 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 443846 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 1 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 8228104 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 8183905 |
| IRS990/ScheduleBRequiredInd | 0 | 0 |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | 0 |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | 1 |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | 1 |
| IRS990ScheduleD/BuildingsGrp/BookValueAmt | 0 | 3037525 |
| IRS990ScheduleD/BuildingsGrp/DepreciationAmt | 0 | 2158768 |
| IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 5196293 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 7246 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 394276 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 401522 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 66729 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 35658 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 9045917 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/InvestmentExpensesNotIncld2Amt | 0 | 35658 |
| IRS990ScheduleD/InvestmentExpensesNotIncldAmt | 0 | 35658 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt | 0 | 7401 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 255302 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 262703 |
| IRS990ScheduleD/NetUnrealizedGainsInvstAmt | 0 | -513201 |
| IRS990ScheduleD/OtherExpensesIncludedAmt | 0 | 66729 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 109328 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | DUE FROM/TO RELATED PARTIES |
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