Civic Intelligence

Loudoun Convention & Visitors Association Inc

990 • Fiscal year 2017 • EIN 54-1593470

Jul 01, 2016 to Jun 30, 2017 • Filed on Nov 15, 2017

Organization ProfileWWW.VISITLOUDOUN.ORG

View Organization Page

112-g South Street SELeesburg, VA 20175

(800) 752-6118

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

38th percentile

0.10x

Higher debt load relative to assets than 38% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Liabilities / Revenue

24th percentile

0.04x

Higher debt load relative to revenue than 24% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Net Margin

83rd percentile

17%

Higher net margin than 83% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Top Officer Pay

62nd percentile

$171,292

Higher top officer pay than 62% of similar nonprofits.

Top officer pay equals 5.3% of source-year revenue.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Asset Growth

97th percentile

69%

Faster asset growth than 97% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2016 to 2017

Revenue Growth

82nd percentile

17%

Faster revenue growth than 82% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets38th percentile

Assets

Up

$1,227,573

Up $501,925 (+69%) from 2016

Net Assets

Up

$1,100,741

Up $535,615 (+95%) from 2016

Liabilities

Down

$126,832

Down $33,690 (-21%) from 2016

Revenue And Expenses
Liabilities / Revenue24th percentileNet Margin83rd percentile

Revenue

Up

$3,233,278

Up $460,172 (+17%) from 2016

Expenses

Down

$2,697,663

Down $283,859 (-9.5%) from 2016

Net Income

Up

$535,615

Up $744,031 (+357%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth97th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2011: $1,525,560Liabilities 2011: $113,773Net Assets 2011: $1,411,7872011Assets 2012: $1,444,287Liabilities 2012: $130,312Net Assets 2012: $1,313,9752012Assets 2013: $1,477,949Liabilities 2013: $185,821Net Assets 2013: $1,292,1282013Assets 2014: $1,271,654Liabilities 2014: $186,994Net Assets 2014: $1,084,6602014Assets 2015: $997,018Liabilities 2015: $223,476Net Assets 2015: $773,5422015Assets 2016: $725,648Liabilities 2016: $160,522Net Assets 2016: $565,1262016Assets 2017: $1,227,573Liabilities 2017: $126,832Net Assets 2017: $1,100,7412017Assets 2018: $1,307,381Liabilities 2018: $85,826Net Assets 2018: $1,221,5552018Assets 2019: $1,512,011Liabilities 2019: $188,242Net Assets 2019: $1,323,7692019Assets 2020: $1,920,304Liabilities 2020: $85,304Net Assets 2020: $1,835,0002020Assets 2021: $1,959,810Liabilities 2021: $123,623Net Assets 2021: $1,836,1872021Assets 2022: $1,488,695Liabilities 2022: $140,679Net Assets 2022: $1,348,0162022Assets 2023: $3,764,003Liabilities 2023: $2,623,531Net Assets 2023: $1,140,4722023Assets 2024: $3,488,094Liabilities 2024: $2,439,052Net Assets 2024: $1,049,0422024Assets 2025: $3,803,002Liabilities 2025: $2,495,400Net Assets 2025: $1,307,6022025

Highlighted filing

2017

Assets$1,227,573
Liabilities$126,832
Net Assets$1,100,741
Open 2017 Filing

Operations Trend

Revenue Growth82nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2011: $2,481,9322011Expenses 2012: $2,630,8122012Expenses 2013: $2,872,2192013Revenue 2014: $3,157,778Expenses 2014: $3,365,246Net Income 2014: -$207,4682014Revenue 2015: $2,936,685Expenses 2015: $3,247,803Net Income 2015: -$311,1182015Revenue 2016: $2,773,106Expenses 2016: $2,981,522Net Income 2016: -$208,4162016Revenue 2017: $3,233,278Expenses 2017: $2,697,663Net Income 2017: $535,6152017Revenue 2018: $3,008,251Expenses 2018: $2,887,437Net Income 2018: $120,8142018Revenue 2019: $3,381,130Expenses 2019: $3,278,916Net Income 2019: $102,2142019Revenue 2020: $3,620,584Expenses 2020: $3,109,353Net Income 2020: $511,2312020Revenue 2021: $2,796,445Expenses 2021: $2,795,258Net Income 2021: $1,1872021Revenue 2022: $3,446,394Expenses 2022: $3,934,565Net Income 2022: -$488,1712022Revenue 2023: $3,900,857Expenses 2023: $4,030,883Net Income 2023: -$130,0262023Revenue 2024: $4,105,661Expenses 2024: $4,197,091Net Income 2024: -$91,4302024Revenue 2025: $4,460,101Expenses 2025: $4,201,541Net Income 2025: $258,5602025

Highlighted filing

2017

Revenue$3,233,278
Expenses$2,697,663
Net Income$535,615
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2016 to Jun 30, 2017
Signed
Nov 15, 2017
Return Version
2016v3.0
Gross Receipts
$3,233,278
Mission and Program Overview

Mission

The loudoun convention & visitors association (lcva) is organized to stimulate the sustainability and enhancement of loudoun county's economy and quality of life by advocating for smart destination development and marketing an exceptional experience to travel consumers worldwide.

The association is organized to strengthen the travel and tourism industry in loudoun county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$641,610$1,169,898▲ $528,288
Land, Buildings, and Equipment, Net$53,436$35,559▼ $17,877
Accounts Receivable$13,172$4,797▼ $8,375
Intangible Assets$3,298$3,298→ $0
Prepaid Expenses and Deferred Charges$1,222$1,111▼ $111
Total Assets$725,648$1,227,573▲ $501,925
Other Assets Total$12,910$12,910→ $0
Liabilities
Other Liabilities$86,586$69,729▼ $16,857
Accounts Payable and Accrued Expenses$69,848$57,103▼ $12,745
Deferred Revenue$4,088$0▼ $4,088
Total Liabilities$160,522$126,832▼ $33,690
Net Assets / Fund Balance
Unrestricted Net Assets$459,257$973,307▲ $514,050
Temporarily Rstr Net Assets$105,869$127,434▲ $21,565
Total Net Assets Fund Balance$565,126$1,100,741▲ $535,615
Total Liabilities and Net Assets / Fund Balance$725,648$1,227,573▲ $501,925

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$23,537$173,315$196,852
Other Land Buildings$4,386$57,016$61,402
Leasehold Improvements$7,636$36,602$44,238
Compensation and Service Providers
Top Officer Pay62nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Beth M H EricksonPresident & CEOFT$162,634$8,658$171,292
Jacqueline SaundersEmployeeFT$112,312$3,624$115,936
Gregory S HarpEmployeeFT$103,033$12,762$115,795
Jennifer L RitterEmployeeFT$106,981$5,978$112,959

Board Members and Trustees

NameTitle
Herbert E GloseChair
Paul CerulaVice Chair
Amy Marasco NewtonDirector
Bruce GemmillDirector
Chris BurnsDirector
Christopher ColesDirector
Geoff LawsonDirector
Jason MillerDirector
Jim RuedingerDirector
Lamott K Smith JrDirector
Melanie a SchmidtDirector
Michael PeverillDirector
Paige BuscemaDirector
Reggie CooperDirector
Robert Lazaro JrDirector
Rosanna SmithDirector
Sherri CooperDirector
Tony StaffordDirector
Trevon HauthDirector
Bill HatchEx - Officio Member
Caleb WeitzEx - Officio Member
Carol WeltiEx - Officio Member
Cynthia C PearsonEx - Officio Member
Grafton DebuttsEx - Officio Member
Marantha EdwardsEx - Officio Member
Robert PollardEx - Officio Member
Anna GebertSecretary
Jordan HarrisTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$3,138,776
Program Service Revenue
$79,231
Investment Income
$5,623
Other Revenue
$9,648
All Other Contributions
$24,901
Change in Net Assets
$535,615

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,233,278
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$3,233,278
Total Revenue per Form 990
$3,233,278
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,405,124
Salaries, Compensation, and Employee Benefits$1,292,539
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$932,977
Advertising---$521,491
Occupancy---$250,820
Current Officers, Directors, Trustees, and Key Employees---$190,921
Office Expenses---$135,945
Payroll Taxes---$69,998
Other Employee Benefits---$65,813
Other Expenses---$59,185
Pension Plan Contributions---$32,830
Depreciation Depletion---$20,396
Fees for Services Legal---$18,717
Insurance---$7,380
Total Functional Expenses$0$0$0$2,697,663

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,697,663
Total Expenses per Audited Statements$2,697,663
Total Expenses per Form 990$2,697,663
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Liabilities$69,729
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Loudoun convention and visitors association is a membership organization designated to promote the interests of it's members and that of the organization's mission statement.”

Form 990, Part VI, Section A, Line 7A

“Loudoun convention and visitors association members elect the governing board of directors.”

Form 990, Part VI, Section B, Line 11B

“The irs form 990 is reviewed by the finance committee and reported on to the board of directors prior to submission to the irs.”

Form 990, Part VI, Section B, Line 12C

“Lcva board members and employees communicate any affiliation that might cause a conflict of interest. Annually each director, principal officer, and member of a committee with governing board delegated powers signs a statement that affirms they have read and comply with the conflict of interest policy.”

Form 990, Part VI, Section B, Line 15

“Lcva performs a compensation study every 3 years to compare salary pay bands to other similar organizations. The compensation plan is performance based and is designed with salary bands based on experience and best practices. Staff compensation is approved by the board through the annual budget adoption process.”

Form 990, Part VI, Section C, Line 19

“Loudoun convention and visitor's association makes it governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Loudoun Convention & Visitors
EIN
54-1593470
Phone
8007526118
Address
112-G SOUTH STREET SE, LEESBURG, VA 20175

Signing Officer

Name
Paul Cerula
Title
Board Vice Chair
Phone
8007526118
Signed
2017-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Paul Cerula
Formed
1991
Legal Domicile
Va
Voting Board Members
22
Independent Board Members
22
Employees
21
Volunteers
190

Preparer

Firm
Mitchell & Co Pc
Address
110 EAST MARKET ST 200, LEESBURG, VA 20176
Preparer
Sandra Tondreau
Phone
7037774900
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The organization has not changed either its oversight process or selection process during the tax year.”

Financial Statement Notes

PART X, LINE 2:

“Management has evaluated the organizations tax positions and concluded that the organization has taken no uncertain tax positions that would require adjustment to, or disclosure in, the financial statements to comply with the provisions of the guidance. Income tax reporting years open for irs audit include 2013, 2014, 2015, and 2016.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm1PAUL CERULA
IRS990/Form990PartVIISectionAGrp/PersonNm2ANNA GEBERT
IRS990/Form990PartVIISectionAGrp/PersonNm3JORDAN HARRIS
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IRS990/Form990PartVIISectionAGrp/PersonNm27CALEB WEITZ
IRS990/Form990PartVIISectionAGrp/PersonNm28BETH M H ERICKSON
IRS990/Form990PartVIISectionAGrp/PersonNm29JACQUELINE SAUNDERS
IRS990/Form990PartVIISectionAGrp/PersonNm30GREGORY S HARP
IRS990/Form990PartVIISectionAGrp/PersonNm31JENNIFER L RITTER
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt270
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt290
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt300
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt310
IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21EX - OFFICIO MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt22EX - OFFICIO MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt23EX - OFFICIO MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt24EX - OFFICIO MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt25EX - OFFICIO MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt26EX - OFFICIO MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt27EX - OFFICIO MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt28PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt29EMPLOYEE
IRS990/Form990PartVIISectionAGrp/TitleTxt30EMPLOYEE
IRS990/Form990PartVIISectionAGrp/TitleTxt31EMPLOYEE
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IRS990/FormationYr01991
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt022
IRS990/GovernmentGrantsAmt03113875
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt03233278
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt022
IRS990/IndivRcvdGreaterThan100KCnt04
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIIInd0X
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IRS990/IntangibleAssetsGrp/BOYAmt03298
IRS990/IntangibleAssetsGrp/EOYAmt03298
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IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt05623
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
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IRS990/LandBldgEquipBasisNetGrp/EOYAmt035559
IRS990/LandBldgEquipCostOrOtherBssAmt0302492
IRS990/LegalDomicileStateCd0VA
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0THE LOUDOUN CONVENTION & VISITORS ASSOCIATION (LCVA) IS ORGANIZED TO STIMULATE THE SUSTAINABILITY AND ENHANCEMENT OF LOUDOUN COUNTY'S ECONOMY AND QUALITY OF LIFE BY ADVOCATING FOR SMART DESTINATION DEVELOPMENT AND MARKETING AN EXCEPTIONAL EXPERIENCE TO TRAVEL CONSUMERS WORLDWIDE.
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IRS990/MoreThan5000KToOrgInd00
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IRS990/NetAssetsOrFundBalancesEOYAmt01100741
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IRS990/NoncashContributionsAmt024901
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IRS990/OfficeExpensesGrp/TotalAmt0135945
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
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IRS990/OtherExpensesGrp/Desc0MARKETING
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IRS990/OtherExpensesGrp/TotalAmt159185
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IRS990/OtherRevenueTotalAmt09648
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IRS990/PensionPlanContributionsGrp/TotalAmt032830
IRS990/PoliticalCampaignActyInd00
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt070575
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt18656
IRS990/ProhibitedTaxShelterTransInd00
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IRS990/PYOtherRevenueAmt047670
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IRS990/PYTotalRevenueAmt02773106
IRS990/ReconcilationRevenueExpnssAmt0535615
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IRS990/RelatedEntityInd01
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IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,227,573
Liabilities
$126,832
Net assets
$1,100,741
Revenue
$3,233,278
Expenses
$2,697,663
Net income
$535,615
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.80$2.50$1.31$4.46$4.20$0.26
2024Detailed filing. Detailed filing data is available for this year.$3.49$2.44$1.05$4.11$4.20$0.09
2023Detailed filing. Detailed filing data is available for this year.$3.76$2.62$1.14$3.90$4.03$0.13
2022Detailed filing. Detailed filing data is available for this year.$1.49$0.14$1.35$3.45$3.93$0.49
2021Detailed filing. Detailed filing data is available for this year.$1.96$0.12$1.84$2.80$2.80$0.00
2020Detailed filing. Detailed filing data is available for this year.$1.92$0.09$1.84$3.62$3.11$0.51
2019Detailed filing. Detailed filing data is available for this year.$1.51$0.19$1.32$3.38$3.28$0.10
2018Detailed filing. Detailed filing data is available for this year.$1.31$0.09$1.22$3.01$2.89$0.12
2017Detailed filing. Detailed filing data is available for this year.$1.23$0.13$1.10$3.23$2.70$0.54
2016Detailed filing. Detailed filing data is available for this year.$0.73$0.16$0.57$2.77$2.98$0.21
2015Detailed filing. Detailed filing data is available for this year.$1.00$0.22$0.77$2.94$3.25$0.31
2014Detailed filing. Detailed filing data is available for this year.$1.27$0.19$1.08$3.16$3.37$0.21
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.48$0.19$1.29$2.87
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.44$0.13$1.31$2.63
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.53$0.11$1.41$2.48