Civic Intelligence

Loudoun Convention & Visitors

EIN 54-1593470 • 501(c)6 • Leesburg, VA

Profile

The loudoun convention & visitors association (lcva) is organized to stimulate the sustainability and enhancement of loudoun county's economy and quality of life by advocating for smart (continued on schedule o)

112 South Street SE Suite 200Leesburg, VA 20175

www.visitloudoun.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

91st percentile

0.66x

Higher debt load relative to assets than 91% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

85th percentile

0.56x

Higher debt load relative to revenue than 85% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

54th percentile

5.8%

Higher net margin than 54% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

74th percentile

$220,495

Higher top officer pay than 74% of similar nonprofits.

Top officer pay equals 4.9% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

61st percentile

9.0%

Faster asset growth than 61% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

58th percentile

8.6%

Faster revenue growth than 58% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Assets

Up

$3,803,002

Up $314,908 (+9.0%) from 2024

Liabilities

Up

$2,495,400

Up $56,348 (+2.3%) from 2024

Net Assets

Up

$1,307,602

Up $258,560 (+25%) from 2024

Revenue

Up

$4,460,101

Up $354,440 (+8.6%) from 2024

Expenses

Up

$4,201,541

Up $4,450 (+0.1%) from 2024

Net Income

Up

$258,560

Up $349,990 (+383%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2011: $1,525,560Liabilities 2011: $113,773Net Assets 2011: $1,411,7872011Assets 2012: $1,444,287Liabilities 2012: $130,312Net Assets 2012: $1,313,9752012Assets 2013: $1,477,949Liabilities 2013: $185,821Net Assets 2013: $1,292,1282013Assets 2014: $1,271,654Liabilities 2014: $186,994Net Assets 2014: $1,084,6602014Assets 2015: $997,018Liabilities 2015: $223,476Net Assets 2015: $773,5422015Assets 2016: $725,648Liabilities 2016: $160,522Net Assets 2016: $565,1262016Assets 2017: $1,227,573Liabilities 2017: $126,832Net Assets 2017: $1,100,7412017Assets 2018: $1,307,381Liabilities 2018: $85,826Net Assets 2018: $1,221,5552018Assets 2019: $1,512,011Liabilities 2019: $188,242Net Assets 2019: $1,323,7692019Assets 2020: $1,920,304Liabilities 2020: $85,304Net Assets 2020: $1,835,0002020Assets 2021: $1,959,810Liabilities 2021: $123,623Net Assets 2021: $1,836,1872021Assets 2022: $1,488,695Liabilities 2022: $140,679Net Assets 2022: $1,348,0162022Assets 2023: $3,764,003Liabilities 2023: $2,623,531Net Assets 2023: $1,140,4722023Assets 2024: $3,488,094Liabilities 2024: $2,439,052Net Assets 2024: $1,049,0422024Assets 2025: $3,803,002Liabilities 2025: $2,495,400Net Assets 2025: $1,307,6022025

Highlighted filing

2025

Assets$3,803,002
Liabilities$2,495,400
Net Assets$1,307,602

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2011: $2,481,9322011Expenses 2012: $2,630,8122012Expenses 2013: $2,872,2192013Revenue 2014: $3,157,778Expenses 2014: $3,365,246Net Income 2014: -$207,4682014Revenue 2015: $2,936,685Expenses 2015: $3,247,803Net Income 2015: -$311,1182015Revenue 2016: $2,773,106Expenses 2016: $2,981,522Net Income 2016: -$208,4162016Revenue 2017: $3,233,278Expenses 2017: $2,697,663Net Income 2017: $535,6152017Revenue 2018: $3,008,251Expenses 2018: $2,887,437Net Income 2018: $120,8142018Revenue 2019: $3,381,130Expenses 2019: $3,278,916Net Income 2019: $102,2142019Revenue 2020: $3,620,584Expenses 2020: $3,109,353Net Income 2020: $511,2312020Revenue 2021: $2,796,445Expenses 2021: $2,795,258Net Income 2021: $1,1872021Revenue 2022: $3,446,394Expenses 2022: $3,934,565Net Income 2022: -$488,1712022Revenue 2023: $3,900,857Expenses 2023: $4,030,883Net Income 2023: -$130,0262023Revenue 2024: $4,105,661Expenses 2024: $4,197,091Net Income 2024: -$91,4302024Revenue 2025: $4,460,101Expenses 2025: $4,201,541Net Income 2025: $258,5602025

Highlighted filing

2025

Revenue$4,460,101
Expenses$4,201,541
Net Income$258,560

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.80$2.50$1.31$4.46$4.20$0.26
2024Detailed filing. Detailed filing data is available for this year.$3.49$2.44$1.05$4.11$4.20$0.09
2023Detailed filing. Detailed filing data is available for this year.$3.76$2.62$1.14$3.90$4.03$0.13
2022Detailed filing. Detailed filing data is available for this year.$1.49$0.14$1.35$3.45$3.93$0.49
2021Detailed filing. Detailed filing data is available for this year.$1.96$0.12$1.84$2.80$2.80$0.00
2020Detailed filing. Detailed filing data is available for this year.$1.92$0.09$1.84$3.62$3.11$0.51
2019Detailed filing. Detailed filing data is available for this year.$1.51$0.19$1.32$3.38$3.28$0.10
2018Detailed filing. Detailed filing data is available for this year.$1.31$0.09$1.22$3.01$2.89$0.12
2017Detailed filing. Detailed filing data is available for this year.$1.23$0.13$1.10$3.23$2.70$0.54
2016Detailed filing. Detailed filing data is available for this year.$0.73$0.16$0.57$2.77$2.98$0.21
2015Detailed filing. Detailed filing data is available for this year.$1.00$0.22$0.77$2.94$3.25$0.31
2014Detailed filing. Detailed filing data is available for this year.$1.27$0.19$1.08$3.16$3.37$0.21
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.48$0.19$1.29$2.87
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.44$0.13$1.31$2.63
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.53$0.11$1.41$2.48
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Oct 21, 2025
Return Version
2024v5.0
Gross Receipts
$4,460,101
Mission and Program Overview

Mission

The loudoun convention & visitors association (lcva) is organized to stimulate the sustainability and enhancement of loudoun county's economy and quality of life by advocating for smart destination development and marketing an exceptional experience to travel consumers worldwide.

The association is organized to strengthen the travel and tourism industry in loudoun county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$952,290$1,570,797▲ $618,507
Land, Buildings, and Equipment, Net$106,025$109,907▲ $3,882
Pledges and Grants Receivable$237,154$66,412▼ $170,742
Accounts Receivable$768$18,380▲ $17,612
Intangible Assets$3,298$3,298→ $0
Prepaid Expenses and Deferred Charges$4,051$2,307▼ $1,744
Total Assets$3,488,094$3,803,002▲ $314,908
Other Assets Total$2,184,508$2,031,901▼ $152,607
Liabilities
Other Liabilities$2,374,626$2,272,566▼ $102,060
Accounts Payable and Accrued Expenses$51,582$187,640▲ $136,058
Deferred Revenue$12,844$35,194▲ $22,350
Total Liabilities$2,439,052$2,495,400▲ $56,348
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$709,775$904,187▲ $194,412
Net Assets With Donor Restrictions$339,267$403,415▲ $64,148
Total Net Assets Fund Balance$1,049,042$1,307,602▲ $258,560
Total Liabilities and Net Assets / Fund Balance$3,488,094$3,803,002▲ $314,908

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$109,883$184,720$294,603
Leasehold Improvements-$44,238$44,238
Other Land Buildings$24$35,341$35,365
Other Assets Org$12,910--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Beth M H EricksonPresident &FT$204,684$15,811$220,495
Beth M H EricksonPresident & CEO-$196,680$23,815$220,495
Gregory S HarpDirector ofFT$129,521$22,970$152,491
Gregory S HarpDirector of Finance-$124,425$28,066$152,491
Torye HurstEmployeeFT$112,743$24,580$137,323
Ann HayesEmployeeFT$115,639$9,820$125,459
Jennifer SigalEmployeeFT$102,569$8,944$111,513

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Miles PartnershipAdvertising ConPO BOX 54133, SUITE 620, New Orleans, LA 70154$637,555
Market Station LLCRental8230 LEESBURG PIKE, Tysons Corner, VA 22182$220,530
Revenue and Support

Revenue Composition

Contributions and Grants
$4,131,046
Program Service Revenue
$223,467
Investment Income
$70,808
Other Revenue
$34,780
All Other Contributions
$51,852
Change in Net Assets
$258,560

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,460,101
Total Revenue per Audited Statements
$4,460,101
Total Revenue per Form 990
$4,460,101
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,542,173
Salaries, Compensation, and Employee Benefits$1,659,368
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,164,057
Other Salaries and Wages---$1,156,798
Occupancy---$285,930
Current Officers, Directors, Trustees, and Key Employees---$226,724
Office Expenses---$165,113
Other Employee Benefits---$110,874
Payroll Taxes---$97,993
Pension Plan Contributions---$66,979
Other Expenses---$28,717
Depreciation Depletion---$20,427
Insurance---$15,236
Fees for Services Accounting---$13,087
Fees for Services Legal---$1,401
Total Functional Expenses$0$0$0$4,201,541

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,201,541
Total Expenses per Audited Statements$4,201,541
Total Expenses per Form 990$4,201,541
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$2,146,138
Accrued Payroll Obligations$126,428
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

Loudoun convention and visitors association is a membership organization designated to promote the interests of it's members and that of the organization's mission statement.

Form 990, Page 6, Part VI, Line 7A

Loudoun convention and visitors association members elect the governing board of directors.

Form 990, Page 6, Part VI, Line 11B

The irs form 990 is reviewed by the finance committee and reported on to the board of directors prior to submission to the irs.

Form 990, Page 6, Part VI, Line 12C

Lcva board members and employees communicate any affiliation that might cause a conflict of interest. Annually each director, principal officer and member of a committee with governing board delegated powers signs a statement that affirms they have read and comply with the conflict of interest policy.

Form 990, Page 6, Part VI, Line 15A

Lcva performs a compensation study every 3 years to compare salary pay bands to other similar organizations. The compensation plan is performance based and is designed with salary bands based on experience and best practices. Staff compensation is approved by the board through the annual budget adoption process.

Form 990, Page 6, Part VI, Line 15B

Lcva performs a compensation study every 3 years to compare salary pay bands to other similar organizations. The compensation plan is performance based and is designed with salary bands based on experience and best practices. Staff compensation is approved by the board through the annual budget adoption process.

Form 990, Page 6, Part VI, Line 19

Loudoun convention and visitor's association makes it governing documents conflict of interest policy, and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Loudoun Convention & Visitors
EIN
54-1593470
Phone
7037712170
Address
112 SOUTH STREET SE SUITE 200, LEESBURG, VA 20175

Signing Officer

Name
Esther M Turner
Title
Chair
Phone
7037712170
Signed
2025-10-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Beth M H Erickson
Formed
1991
Legal Domicile
Va
Voting Board Members
23
Independent Board Members
23
Employees
20
Volunteers
500

Preparer

Firm
Mitchell Burns & Co Pc
Address
110 E MARKET ST STE 200, LEESBURG, VA 20176
Preparer
Kara J Doyle
Phone
7037774900
Supplemental Narrative

Additional Explanations

Form 990, Part III

Destination development and marketing an exceptional experience to travel consumers worldwide.

Financial Statement Notes

Schedule D, Page 3, Part X

Management has evaluated the organizations tax positions and concluded that the organization has taken no uncertain tax positions that would require adjustment to, or disclosure in, the financial statements to comply with the provisions of the guidance. Income tax reporting years open for irs audit include 2021, 2022, 2023, and 2024.

Raw XML AppendixShowing 400 of 662 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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