Civic Intelligence

Certified Medical Representatives Institute Inc.

990 • Fiscal year 2020 • EIN 54-0807776

Jul 01, 2019 to Jun 30, 2020 • Filed on Oct 25, 2020

Organization ProfileWWW.CMRINSTITUTE.ORG

View Organization Page

4423 Pheasant Ridge Road Suite 100Roanoke, VA 24014

(540) 725-3847

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

42nd percentile

0.06x

Higher debt load relative to assets than 42% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

36th percentile

0.06x

Higher debt load relative to revenue than 36% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

79th percentile

27%

Higher net margin than 79% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

92nd percentile

$225,073

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 7.3% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

83rd percentile

39%

Faster asset growth than 83% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

83rd percentile

37%

Faster revenue growth than 83% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets42nd percentile

Assets

Up

$3,280,986

Up $921,505 (+39%) from 2019

Net Assets

Up

$3,090,558

Up $852,044 (+38%) from 2019

Liabilities

Up

$190,428

Up $69,461 (+57%) from 2019

Revenue And Expenses
Liabilities / Revenue36th percentileNet Margin79th percentile

Revenue

Up

$3,082,044

Up $833,744 (+37%) from 2019

Expenses

Down

$2,247,811

Down $19,628 (-0.9%) from 2019

Net Income

Up

$834,233

Up $853,372 (+4459%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth83rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0Assets 2010: $1,752,590Liabilities 2010: $392,441Net Assets 2010: $1,360,1492010Assets 2011: $3,159,241Liabilities 2011: $248,253Net Assets 2011: $2,910,9882011Assets 2012: $4,070,660Liabilities 2012: $167,366Net Assets 2012: $3,903,2942012Assets 2013: $4,479,773Liabilities 2013: $115,608Net Assets 2013: $4,364,1652013Assets 2014: $4,683,516Liabilities 2014: $180,791Net Assets 2014: $4,502,7252014Assets 2015: $4,429,622Liabilities 2015: $249,690Net Assets 2015: $4,179,9322015Assets 2016: $2,745,666Liabilities 2016: $158,594Net Assets 2016: $2,587,0722016Assets 2017: $2,706,857Liabilities 2017: $155,569Net Assets 2017: $2,551,2882017Assets 2018: $2,405,513Liabilities 2018: $150,481Net Assets 2018: $2,255,0322018Assets 2019: $2,359,481Liabilities 2019: $120,967Net Assets 2019: $2,238,5142019Assets 2020: $3,280,986Liabilities 2020: $190,428Net Assets 2020: $3,090,5582020Assets 2021: $4,241,334Liabilities 2021: $299,872Net Assets 2021: $3,941,4622021Assets 2022: $4,128,783Liabilities 2022: $175,963Net Assets 2022: $3,952,8202022Assets 2023: $3,688,645Liabilities 2023: $198,676Net Assets 2023: $3,489,9692023Assets 2024: $3,738,388Liabilities 2024: $564,002Net Assets 2024: $3,174,3862024Assets 2025: $3,906,638Liabilities 2025: $536,873Net Assets 2025: $3,369,7652025

Highlighted filing

2020

Assets$3,280,986
Liabilities$190,428
Net Assets$3,090,558
Open 2020 Filing

Operations Trend

Revenue Growth83rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $4,846,7362010Revenue 2011: $4,632,578Expenses 2011: $3,081,739Net Income 2011: $1,550,8392011Revenue 2012: $4,151,594Expenses 2012: $3,159,288Net Income 2012: $992,3062012Expenses 2013: $2,397,7122013Revenue 2014: $3,205,657Expenses 2014: $3,137,885Net Income 2014: $67,7722014Revenue 2015: $2,972,041Expenses 2015: $3,257,211Net Income 2015: -$285,1702015Revenue 2016: $1,638,128Expenses 2016: $3,224,766Net Income 2016: -$1,586,6382016Revenue 2017: $2,449,466Expenses 2017: $2,488,265Net Income 2017: -$38,7992017Revenue 2018: $2,206,771Expenses 2018: $2,503,856Net Income 2018: -$297,0852018Revenue 2019: $2,248,300Expenses 2019: $2,267,439Net Income 2019: -$19,1392019Revenue 2020: $3,082,044Expenses 2020: $2,247,811Net Income 2020: $834,2332020Revenue 2021: $3,074,486Expenses 2021: $2,321,004Net Income 2021: $753,4822021Revenue 2022: $2,706,911Expenses 2022: $2,634,697Net Income 2022: $72,2142022Revenue 2023: $2,276,982Expenses 2023: $2,766,753Net Income 2023: -$489,7712023Revenue 2024: $2,720,652Expenses 2024: $2,925,951Net Income 2024: -$205,2992024Revenue 2025: $3,243,591Expenses 2025: $3,128,888Net Income 2025: $114,7032025

Highlighted filing

2020

Revenue$3,082,044
Expenses$2,247,811
Net Income$834,233
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Oct 25, 2020
Return Version
2019v5.0
Gross Receipts
$3,198,902
Mission and Program Overview

Mission

The organization is dedicated to providing unbiased, current and applicable industry information while increasing the knowledge, skills and understanding of the issues affecting healthcare today.

To serve the needs of medical representatives by providing the most essential and comprehensive educational resources and materials and to promote lifelong professional development.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$109,110$1,310,108▲ $1,200,998
Cash and Non-Interest-Bearing Accounts$919,876$734,206▼ $185,670
Investments in Publicly Traded Securities$692,127$713,383▲ $21,256
Intangible Assets$225,314$230,828▲ $5,514
Accounts Receivable$318,096$183,064▼ $135,032
Prepaid Expenses and Deferred Charges$32,849$42,374▲ $9,525
Land, Buildings, and Equipment, Net$23,443$21,728▼ $1,715
Total Assets$2,359,481$3,280,986▲ $921,505
Other Assets Total$38,666$45,295▲ $6,629
Liabilities
Accounts Payable and Accrued Expenses$120,967$182,428▲ $61,461
Deferred Revenue-$8,000-
Total Liabilities$120,967$190,428▲ $69,461
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,131,321$2,983,365▲ $852,044
Net Assets With Donor Restrictions$107,193$107,193→ $0
Total Net Assets Fund Balance$2,238,514$3,090,558▲ $852,044
Total Liabilities and Net Assets / Fund Balance$2,359,481$3,280,986▲ $921,505

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$21,728$335,787$357,515
Compensation and Service Providers
Top Officer Pay92nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
MICHELLE O'CONNORPresident/ceFT$210,234$14,839$225,073
MICHELLE O'CONNORPresident/CEO-$195,860$29,213$225,073
Patricia Farrell-kleveczClient DevelFT$136,613$12,507$149,120
Sharon LustigVice PresideFT$130,033$12,202$142,235
Lauren HarbertTreasurer/coPT$60,493$2,334$62,827
Barbara LockeeDirectorPT$5,850-$5,850
Anthony SlonimChairPT$750-$750
Clara Anne SpencerDirectorPT$750-$750
Dawn BrehmDirectorPT$750-$750
Mark SorrentinoDirectorPT$750-$750
Partha AnbilDirectorPT$750-$750

Board Members and Trustees

NameTitle
Jeffrey FarberDirector
Mayah CurtisDirector
Sharon ConfessoreDirector
Terrell HerringDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Commlab India LLPLearning ModuleNO9-1-130 131 SEBASTIAN ROAD, Secunderabad, In$112,110
Revenue and Support

Revenue Composition

Contributions and Grants
$250,900
Program Service Revenue
$2,820,614
Investment Income
$10,530
Other Revenue
$0
Change in Net Assets
$834,233

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,082,044
Revenue Not Reported on Form 990
$17,811
Total Revenue per Audited Statements
$3,099,855
Total Revenue per Form 990
$3,082,044
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,506,793
Other Expenses$741,018
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$419,501$343,228-$762,729
Current Officers, Directors, Trustees, and Key Employees$295,555$241,818-$537,373
Depreciation Depletion$226,314$6,710-$233,024
Information Technology$83,931$35,970-$119,901
Payroll Taxes$50,379$41,219-$91,598
Occupancy$42,431$42,431-$84,862
Other Employee Benefits$40,625$33,237-$73,862
Conferences and Meetings$53,700--$53,700
Pension Plan Contributions$22,676$18,555-$41,231
Insurance-$24,874-$24,874
Office Expenses-$20,324-$20,324
All Other Expenses-$17,551-$17,551
Fees for Services Accounting-$15,500-$15,500
Other Expenses$37,753$12,760-$12,760
Fees for Services Other-$8,685-$8,685
Fees for Services Legal-$8,453-$8,453
Fees for Service Investment Mgmnt Fees-$5,220-$5,220
Total Functional Expenses$1,369,116$878,695$0$2,247,811

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,247,811
Total Expenses per Audited Statements$2,247,811
Total Expenses per Form 990$2,247,811
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“A draft version of the 990 and all supporting schedules and statements is reviewed first by the ceo. Any necessary adjustments are made, and the draft is then presented to the board of directors for approval.”

Form 990, Page 6, Part VI, Line 12C

“The governing body completes an annual questionnaire relating to items in form 990, including a disclosure statement, conflict of interest statement and compliance statement during their required annual meeting.”

Form 990, Page 6, Part VI, Line 15A

“A market-driven (or going rate) approach is used as the primary strategy for determining pay. Generally, the institute uses a blended-averaging methodology to capture the uniqueness of institute positions and may use benchmarking as a cross-comparison. Compensation research begins by analyzing the local and national markets using the private-sector with employee base. The institutes goal is to maintain or exceed pay scale averages within the given market. Position competencies are utilized during the analysis phase and then compared with quality external data.”

Form 990, Page 6, Part VI, Line 19

“Governing documents, conflict of interest policy and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Certified Medical Representatives
EIN
54-0807776
Phone
5407253847
Address
4423 PHEASANT RIDGE ROAD SUITE 100, ROANOKE, VA 24014

Signing Officer

Name
MICHELLE O'CONNOR
Title
President/CEO
Phone
5407253847
Signed
2020-10-25

Organization Details

Principal Officer
MICHELLE O'CONNOR
Formed
1966
Legal Domicile
Va
Voting Board Members
10
Independent Board Members
9
Employees
16

Preparer

Firm
Anderson & Reed Llp
Address
1515 FRANKLIN RD SW, ROANOKE, VA 24016-5206
Preparer
Evan Bowling
Phone
5403444333
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4A

“The organizations primary exempt purpose is to provide continuing education to members of the healthcare industry for the intention of improving patient care. Who we are cmr institute (certified medical representatives institute) is an independent, not-for-profit healthcare educational provider founded by physicians in 1966 in response to the need to increase therapeutic knowledge through scientific education; to facilitate effective clinician interactions; and to enhance business expertise to understand industry challenges. Our mission cmr institute is dedicated to providing unbiased, current and applicable information while increasing the knowledge, skills and understanding of the issues affecting healthcare today. Cmr institutes mission has always been and remains to advance knowledge to enhance healthcare. Our faculty cmr institutes distinguished faculty of healthcare professionals and leading subject matter experts from prestigious universities and academic medical centers across the country assist in developing and maintaining an up-to-date curriculum relevant to todays healthcare challenges. Our curriculum cmr institute uses a team of experienced instructional designers and writers who apply solid instructional design strategies to enhance the adult learning experience for maximum effectiveness. Courses provide healthcare professionals with vital knowledge to more effectively interact with todays medical professionals to improve patient care.”

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,280,986
Liabilities
$190,428
Net assets
$3,090,558
Revenue
$3,082,044
Expenses
$2,247,811
Net income
$834,233
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.91$0.54$3.37$3.24$3.13$0.11
2024Summary only. Only limited summary data is available for this year.$3.74$0.56$3.17$2.72$2.93$0.21
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.69$0.20$3.49$2.28$2.77$0.49
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.13$0.18$3.95$2.71$2.63$0.07
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.24$0.30$3.94$3.07$2.32$0.75
2020Detailed filing. Detailed filing data is available for this year.$3.28$0.19$3.09$3.08$2.25$0.83
2019Summary only. Only limited summary data is available for this year.$2.36$0.12$2.24$2.25$2.27$0.02
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.41$0.15$2.26$2.21$2.50$0.30
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.71$0.16$2.55$2.45$2.49$0.04
2016Detailed filing. Detailed filing data is available for this year.$2.75$0.16$2.59$1.64$3.22$1.59
2015Detailed filing. Detailed filing data is available for this year.$4.43$0.25$4.18$2.97$3.26$0.29
2014Detailed filing. Detailed filing data is available for this year.$4.68$0.18$4.50$3.21$3.14$0.07
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.48$0.12$4.36$2.40
2012Summary only. Only limited summary data is available for this year.$4.07$0.17$3.90$4.15$3.16$0.99
2011Summary only. Only limited summary data is available for this year.$3.16$0.25$2.91$4.63$3.08$1.55
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.75$0.39$1.36$4.85