Civic Intelligence

Visit Annapolis & Anne Arundel County Inc

EIN 52-1661705 • 501(c)6 • Annapolis, MD

View Organization Page

Profile

To foster a welcoming destination and promote tourism on behalf of our visitors, partners, and community.

26 West StreetAnnapolis, MD 21401

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

13th percentile

0.01x

Higher debt load relative to assets than 13% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

11th percentile

0.01x

Higher debt load relative to revenue than 11% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

61st percentile

7.7%

Higher net margin than 61% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

48th percentile

$272,633

Higher top officer pay than 48% of similar nonprofits.

Top officer pay equals 4.8% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

45th percentile

3.8%

Faster asset growth than 45% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

62nd percentile

9.2%

Faster revenue growth than 62% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets13th percentile

Assets

Up

$6,455,704

Up $238,312 (+3.8%) from 2023

Liabilities

Down

$74,485

Down $196,972 (-73%) from 2023

Net Assets

Up

$6,381,219

Up $435,284 (+7.3%) from 2023

Operations
Liabilities / Revenue11th percentileNet Margin61st percentile

Revenue

Up

$5,622,573

Up $474,348 (+9.2%) from 2023

Expenses

Up

$5,187,289

Up $1,008,693 (+24%) from 2023

Net Income

Down

$435,284

Down $534,345 (-55%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth45th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $2,271,800Liabilities 2011: $797,162Net Assets 2011: $1,474,6382011Assets 2012: $2,346,676Liabilities 2012: $748,139Net Assets 2012: $1,598,5372012Assets 2013: $2,677,147Liabilities 2013: $757,316Net Assets 2013: $1,919,8312013Assets 2014: $3,679,956Liabilities 2014: $731,353Net Assets 2014: $2,948,6032014Assets 2015: $4,104,688Liabilities 2015: $684,200Net Assets 2015: $3,420,4882015Assets 2016: $4,258,320Liabilities 2016: $569,019Net Assets 2016: $3,689,3012016Assets 2017: $4,402,000Liabilities 2017: $562,739Net Assets 2017: $3,839,2612017Assets 2018: $4,694,095Liabilities 2018: $572,814Net Assets 2018: $4,121,2812018Assets 2019: $5,072,983Liabilities 2019: $630,881Net Assets 2019: $4,442,1022019Assets 2020: $4,968,379Liabilities 2020: $474,609Net Assets 2020: $4,493,7702020Assets 2021: $5,099,460Liabilities 2021: $485,183Net Assets 2021: $4,614,2772021Assets 2022: $5,097,812Liabilities 2022: $157,132Net Assets 2022: $4,940,6802022Assets 2023: $6,217,392Liabilities 2023: $271,457Net Assets 2023: $5,945,9352023Assets 2024: $6,455,704Liabilities 2024: $74,485Net Assets 2024: $6,381,2192024

Highlighted filing

2024

Assets$6,455,704
Liabilities$74,485
Net Assets$6,381,219
Open 2024 Filing

Operations Trend

Revenue Growth62nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0Revenue 2011: $1,462,317Expenses 2011: $1,378,372Net Income 2011: $83,9452011Revenue 2012: $1,696,113Expenses 2012: $1,572,214Net Income 2012: $123,8992012Revenue 2013: $2,633,509Expenses 2013: $2,312,215Net Income 2013: $321,2942013Revenue 2014: $3,910,784Expenses 2014: $2,882,012Net Income 2014: $1,028,7722014Revenue 2015: $3,698,539Expenses 2015: $3,226,654Net Income 2015: $471,8852015Revenue 2016: $3,757,855Expenses 2016: $3,489,042Net Income 2016: $268,8132016Revenue 2017: $3,695,155Expenses 2017: $3,545,195Net Income 2017: $149,9602017Revenue 2018: $3,925,473Expenses 2018: $3,643,187Net Income 2018: $282,2862018Revenue 2019: $3,773,802Expenses 2019: $3,466,694Net Income 2019: $307,1082019Revenue 2020: $3,097,205Expenses 2020: $3,065,469Net Income 2020: $31,7362020Revenue 2021: $2,942,288Expenses 2021: $2,676,802Net Income 2021: $265,4862021Revenue 2022: $3,873,082Expenses 2022: $3,621,278Net Income 2022: $251,8042022Revenue 2023: $5,148,225Expenses 2023: $4,178,596Net Income 2023: $969,6292023Revenue 2024: $5,622,573Expenses 2024: $5,187,289Net Income 2024: $435,2842024

Highlighted filing

2024

Revenue$5,622,573
Expenses$5,187,289
Net Income$435,284
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$6,455,704
Liabilities
$74,485
Net assets
$6,381,219
Revenue
$5,622,573
Expenses
$5,187,289
Net income
$435,284
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.46$0.07$6.38$5.62$5.19$0.44
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.22$0.27$5.95$5.15$4.18$0.97
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.10$0.16$4.94$3.87$3.62$0.25
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.10$0.49$4.61$2.94$2.68$0.27
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.97$0.47$4.49$3.10$3.07$0.03
2019Summary only. Only limited summary data is available for this year.$5.07$0.63$4.44$3.77$3.47$0.31
2018Summary only. Only limited summary data is available for this year.$4.69$0.57$4.12$3.93$3.64$0.28
2017Summary only. Only limited summary data is available for this year.$4.40$0.56$3.84$3.70$3.55$0.15
2016Summary only. Only limited summary data is available for this year.$4.26$0.57$3.69$3.76$3.49$0.27
2015Summary only. Only limited summary data is available for this year.$4.10$0.68$3.42$3.70$3.23$0.47
2014Summary only. Only limited summary data is available for this year.$3.68$0.73$2.95$3.91$2.88$1.03
2013Summary only. Only limited summary data is available for this year.$2.68$0.76$1.92$2.63$2.31$0.32
2012Summary only. Only limited summary data is available for this year.$2.35$0.75$1.60$1.70$1.57$0.12
2011Summary only. Only limited summary data is available for this year.$2.27$0.80$1.47$1.46$1.38$0.08
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 6, 2025
Return Version
2023v6.0
Gross Receipts
$5,622,573
Mission and Program Overview

Mission

The purpose of the corporation shall be to plan, produce and promote programs designed to increase the volume of visitors, vacation and conference/meeting business within annapolis and anne arundel county.

To foster a welcoming destination and promote tourism on behalf of our visitors, partners, and community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$3,284,518$3,560,081▲ $275,563
Accounts Receivable$1,450,698$1,608,178▲ $157,480
Land, Buildings, and Equipment, Net$1,322,575$1,241,504▼ $81,071
Prepaid Expenses and Deferred Charges$108,159$35,472▼ $72,687
Total Assets$6,217,392$6,455,704▲ $238,312
Other Assets Total$51,442$10,469▼ $40,973
Liabilities
Accounts Payable and Accrued Expenses$223,515$67,516▼ $155,999
Other Liabilities$47,942$6,969▼ $40,973
Total Liabilities$271,457$74,485▼ $196,972
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,521,535$5,828,575▲ $307,040
Net Assets With Donor Restrictions$424,400$552,644▲ $128,244
Total Net Assets Fund Balance$5,945,935$6,381,219▲ $435,284
Total Liabilities and Net Assets / Fund Balance$6,217,392$6,455,704▲ $238,312

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$859,909$1,142,167$2,002,076
Equipment$296,095$113,247$409,342
Land$85,500-$85,500
Compensation and Service Providers
Top Officer Pay48th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kristen PironisExecutive DirectorFT$248,903$23,730$272,633
Dan CookDirector of Marketing and Board ManagementFT$111,549$17,988$129,537
Shannon HarcumSenior Director of Finance of AdministrationFT$100,169$17,220$117,389

Board Members and Trustees

NameTitle
Jill PorterChair
Donnie SuttonVice Chair
Adrienne TroutDirector
Christine AndersonDirector
Donna AndersonDirector
Gavin BuckleyDirector
Gina StewartDirector
Hope StewartDirector
Mark KleinschmidtDirector
Miriam StanicicDirector
Stephen RiceDirector
Steuart PittmanDirector
Cynthia JonesSecretary
William GivensTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Outfront MediaAdvertisingPO BOX 33074, Newark, NJ 07188-0074$220,077
Clear Channel Outdoor INCAdvertisingPO BOX 402379, Atlanta, GA 30384$181,916
Simon Management Associates Ii LLCAdvertising301 SOUTH HILLS VILLAGE STE 206, Pittsburgh, PA 15241$175,000
Cambridge Systematics INCProject Consultants101 STATION LANDING STE 410, Medford, MA 02155$161,319
Humdinger Productions LLCProduction/event Planning2138 PRIEST BRIDGE CT STE 13, Crofton, MD 21114$122,029
Revenue and Support

Revenue Composition

Contributions and Grants
$5,363,341
Program Service Revenue
$125,490
Investment Income
$350
Other Revenue
$133,392
Change in Net Assets
$435,284

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,622,573
Total Revenue per Audited Statements
$5,622,573
Total Revenue per Form 990
$5,622,573
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,410,232
Salaries, Compensation, and Employee Benefits$1,752,057
Grants and Similar Amounts Paid$25,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$2,187,628--$2,187,628
Other Salaries and Wages$690,852$176,327-$867,179
Current Officers, Directors, Trustees, and Key Employees$434,430$110,879-$545,309
Fees for Services Other$425,862$17,583-$443,445
Other Employee Benefits$169,232$43,194-$212,426
Office Expenses$126,924$34,340-$161,264
Information Technology-$140,429-$140,429
Payroll Taxes$77,407$19,756-$97,163
Depreciation Depletion$74,127$18,919-$93,046
Occupancy-$54,312-$54,312
Pension Plan Contributions$23,884$6,096-$29,980
Grants to Domestic Individuals$25,000--$25,000
Fees for Services Accounting$14,727$608-$15,335
Insurance$12,020$3,068-$15,088
Fees for Services Legal$13,195$545-$13,740
Other Expenses$3,582$14,885-$3,582
Total Functional Expenses$4,516,977$670,312$0$5,187,289

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$5,187,289
Total Expenses per Audited Statements$5,187,289
Total Expenses per Form 990$5,187,289
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Visit Annapolis and Anne Arundel County FoundationAnnapolis, MD501c3Operational Grant$25,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes$6,969
Operating Lease Liability-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B

“Copies of the 990 are provided to the executive director, director of finance, and each board member for review and approval prior to filing”

Form 990, Part VI, Line 12C

“We currently ask each individual staff and board members covered by the policy to disclose on an annual basis any relationships with people doing business with vaaac that could give rise to a conflict of interest”

Form 990, Part VI, Line 15A

“The board determines and approves the compensation of the executive director”

Filing and Contact Details

Filer

Filer Name
Visit Annapolis & Anne Arundel County Inc
EIN
52-1661705
Phone
4102800445
Address
26 WEST STREET, ANNAPOLIS, MD 21401

Signing Officer

Name
William Givens
Title
Treasurer
Phone
4102800445
Signed
2025-05-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
William Givens
Formed
1990
Legal Domicile
Md
Voting Board Members
15
Independent Board Members
15
Employees
23
Volunteers
82

Preparer

Firm
Alta CPA Group
Address
59 Franklin St 2nd Floor, Annapolis, MD 21401
Preparer
Jeffrey Griffith
Phone
4103495101
Supplemental Narrative

Financial Statement Notes

X 2

“The organization is exempt from income taxes under section 501c6 of the internal revenue code the code. In addition, the organization has been determined by the internal revenue service not to be a private foundation within the meaning of section 509a of the code. The organization information return filings are subject to audit by the internal revenue service, generally for three years after filing.”

Raw XML AppendixShowing 400 of 564 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivityOrMissionDesc0TO FOSTER A WELCOMING DESTINATION AND PROMOTE TOURISM ON BEHALF OF OUR VISITORS, PARTNERS, AND COMMUNITY.
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IRS990/Desc0PROVIDE BEST IN CLASS REGIONAL AND NATIONAL MARKETING, ADVERTISING, AND SOCIAL MEDIA PROMOTION TO INCREASE BUSINESS AND LEISURE INTEREST AND INTENT TO VISIT ANNAPOLIS AND ANNE ARUNDEL COUNTY.
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