Civic Intelligence

People for the American Way

990 • Fiscal year 2016 • EIN 52-1366721

Jan 01, 2016 to Dec 31, 2016 • Filed on Sep 20, 2017

Organization ProfileWWW.PFAW.ORG

View Organization Page

1101 15th Street NW No 600Washington, DC 20005

(202) 467-4999

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

75th percentile

0.52x

Higher debt load relative to assets than 75% of similar nonprofits.

2016 filings • 501(c)4 • $5M-$10M nonprofits • Source year 2016

Liabilities / Revenue

46th percentile

0.20x

Higher debt load relative to revenue than 46% of similar nonprofits.

2016 filings • 501(c)4 • $5M-$10M nonprofits • Source year 2016

Net Margin

72nd percentile

18%

Higher net margin than 72% of similar nonprofits.

2016 filings • 501(c)4 • $5M-$10M nonprofits • Source year 2016

Top Officer Pay

89th percentile

$349,866

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 4.7% of source-year revenue.

2016 filings • 501(c)4 • $5M-$10M nonprofits • Source year 2016

Asset Growth

94th percentile

71%

Faster asset growth than 94% of similar nonprofits.

2016 filings • 501(c)4 • $5M-$10M nonprofits • Annualized from 2015 to 2016

Revenue Growth

88th percentile

47%

Faster revenue growth than 88% of similar nonprofits.

2016 filings • 501(c)4 • $5M-$10M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets75th percentile

Assets

Up

$2,866,316

Up $1,189,891 (+71%) from 2015

Net Assets

Up

$1,372,555

Up $1,340,470 (+4178%) from 2015

Liabilities

Down

$1,493,761

Down $150,579 (-9.2%) from 2015

Revenue And Expenses
Liabilities / Revenue46th percentileNet Margin72nd percentile

Revenue

Up

$7,502,564

Up $2,404,448 (+47%) from 2015

Expenses

Up

$6,162,094

Up $729,865 (+13%) from 2015

Net Income

Up

$1,340,470

Up $1,674,583 (+501%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth94th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0-$5.0MAssets 2010: $911,722Liabilities 2010: $650,999Net Assets 2010: $260,7232010Assets 2011: $1,931,595Liabilities 2011: $1,581,397Net Assets 2011: $350,1982011Assets 2012: $2,171,333Liabilities 2012: $1,771,473Net Assets 2012: $399,8602012Assets 2013: $1,971,557Liabilities 2013: $1,683,142Net Assets 2013: $288,4152013Assets 2014: $1,980,081Liabilities 2014: $1,613,883Net Assets 2014: $366,1982014Assets 2015: $1,676,425Liabilities 2015: $1,644,340Net Assets 2015: $32,0852015Assets 2016: $2,866,316Liabilities 2016: $1,493,761Net Assets 2016: $1,372,5552016Assets 2017: $2,889,955Liabilities 2017: $1,234,033Net Assets 2017: $1,655,9222017Assets 2018: $2,466,798Liabilities 2018: $1,077,136Net Assets 2018: $1,389,6622018Assets 2019: $2,364,713Liabilities 2019: $2,092,916Net Assets 2019: $271,7972019Assets 2020: $3,604,520Liabilities 2020: $2,207,493Net Assets 2020: $1,397,0272020Assets 2022: $2,209,562Liabilities 2022: $2,725,513Net Assets 2022: -$515,9512022Assets 2023: $6,747,834Liabilities 2023: $9,811,741Net Assets 2023: -$3,063,9072023Assets 2024: $6,325,184Liabilities 2024: $8,723,015Net Assets 2024: -$2,397,8312024

Highlighted filing

2016

Assets$2,866,316
Liabilities$1,493,761
Net Assets$1,372,555
Open 2016 Filing

Operations Trend

Revenue Growth88th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2010: $3,885,7592010Revenue 2011: $5,323,510Expenses 2011: $5,234,307Net Income 2011: $89,2032011Revenue 2012: $7,155,025Expenses 2012: $7,105,451Net Income 2012: $49,5742012Revenue 2013: $5,530,527Expenses 2013: $5,641,972Net Income 2013: -$111,4452013Revenue 2014: $5,768,692Expenses 2014: $5,690,909Net Income 2014: $77,7832014Revenue 2015: $5,098,116Expenses 2015: $5,432,229Net Income 2015: -$334,1132015Revenue 2016: $7,502,564Expenses 2016: $6,162,094Net Income 2016: $1,340,4702016Revenue 2017: $7,259,119Expenses 2017: $6,975,752Net Income 2017: $283,3672017Revenue 2018: $7,061,963Expenses 2018: $7,328,223Net Income 2018: -$266,2602018Revenue 2019: $6,395,637Expenses 2019: $7,513,502Net Income 2019: -$1,117,8652019Revenue 2020: $11,574,725Expenses 2020: $10,449,495Net Income 2020: $1,125,2302020Revenue 2022: $9,383,292Expenses 2022: $11,149,632Net Income 2022: -$1,766,3402022Revenue 2023: $6,498,941Expenses 2023: $9,046,897Net Income 2023: -$2,547,9562023Revenue 2024: $6,285,256Expenses 2024: $5,619,180Net Income 2024: $666,0762024

Highlighted filing

2016

Revenue$7,502,564
Expenses$6,162,094
Net Income$1,340,470
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Sep 20, 2017
Return Version
2016v3.0
Gross Receipts
$7,502,564
Mission and Program Overview

Mission

Mobilize members and activists to fight for public policies that reflect the values of freedom, fairness, and equal opportunity.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$626,400$1,382,759▲ $756,359
Land, Buildings, and Equipment, Net$523,663$624,679▲ $101,016
Savings and Temporary Cash Investments$152,011$50,182▼ $101,829
Accounts Receivable$29,635$28,300▼ $1,335
Prepaid Expenses and Deferred Charges$19,716$24,045▲ $4,329
Total Assets$1,676,425$2,866,316▲ $1,189,891
Other Assets Total$325,000$756,351▲ $431,351
Liabilities
Other Liabilities$1,177,184$1,025,952▼ $151,232
Accounts Payable and Accrued Expenses$467,156$467,809▲ $653
Total Liabilities$1,644,340$1,493,761▼ $150,579
Net Assets / Fund Balance
Unrestricted Net Assets$32,085$1,372,555▲ $1,340,470
Total Net Assets Fund Balance$32,085$1,372,555▲ $1,340,470
Total Liabilities and Net Assets / Fund Balance$1,676,425$2,866,316▲ $1,189,891

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$441,950$429,664$871,614
Other Land Buildings$182,729$254,571$437,300
Equipment$0$5,886$5,886
Other Assets Org$431,351--
Compensation and Service Providers
Top Officer Pay89th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michael KeeganPresidentPT$194,528$15,314$209,842
Kristen SmithDirector of Online StrategPT$85,821$54,065$139,886
William CourtneyDirector of CommunicationsPT$80,680$58,192$138,872
Andrew GillumDirector of Youth Leadersh-$2,450$128,785$131,235
Margery BakerEvp Policy & Program PlannPT$107,172$21,479$128,651
Benjamin BetzDirector of Digital Advocacy & MarketingPT$82,311$36,831$119,142
Dominic UcciExec VP, COOPT$95,797$15,134$110,931
David PerlmanCFOPT$79,717$11,415$91,132

Board Members and Trustees

NameTitle
Lara BergtholdChair
Alec BaldwinDirector
Arthur J BellinzoniDirector
Barbara JacobsDirector
Bertis DownsDirector
Carole ShieldsDirector
David E AltschulDirector
Deborah RappaportDirector
Dennis Van RoekelDirector
Dolores HuertaDirector
Geraldine Day ZurnDirector
Howard KleinDirector
James HormelDirector
James a AutryDirector
Jane LynchDirector
Joshua SapanDirector
Khizr KhanDirector
Lois StainmanDirector
Margery TabankinDirector
Mary Frances BerryDirector
Norman LearDirector
Reginald WeaverDirector
Reverend Timothy Mcdonald IiiDirector
Seth MacfarlaneDirector
Yolanda Cookie ParkerDirector
Greg FrezadosTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
1101 Fiftheenth LLCRent397 PARK AVENUE SO 7TH FLOOR, New York, NY 10016$774,318
Print Mail CommunicationsDirect Mail Printing & Postage4333 DAVENPORT RD, Fredericksburg, VA 22408$431,352
Chapman Cubine Adams & HusseyConsulting For Direct Mail & Major Donor2000 15TH ST N STE 550, Arlington, VA 22201$345,617
Chambers Lopez LLCMedia Production & BuysPO BOX 5539, Arlington, VA 22205$336,568
Targeted Platform MediaMedia Production & Buys6701 DEMOCRACY BLVD 506, Bethesda, MD 20817$202,351
Revenue and Support

Revenue Composition

Contributions and Grants
$7,456,336
Program Service Revenue
$0
Investment Income
$19
Other Revenue
$46,209
All Other Contributions
$7,456,336
Change in Net Assets
$1,340,470

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Closely Held Stock1$101,128Fair Market Value
Total Noncash Contributions1$101,128-

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,502,564
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$7,502,564
Total Revenue per Form 990
$7,502,564
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,044,791
Total Fundraising Expense$2,178,083
Salaries, Compensation, and Employee Benefits$2,012,503
Grants and Similar Amounts Paid$76,765
Professional Fundraising Fees$28,035

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,052,533$82,946$148,347$1,283,826
Fees for Services Other$364,955-$238,727$603,682
Advertising$516,816--$516,816
Current Officers, Directors, Trustees, and Key Employees$162,058$121,270$133,899$417,227
All Other Expenses$69,440$49,662$178,171$297,273
Occupancy$173,246$37,410$61,159$271,815
Office Expenses$63,633$168,714$19,658$252,005
Information Technology$237,643$3,426$7,211$248,280
Other Expenses$456$5,104$219,733$220,189
Payroll Taxes$80,011$12,403$17,738$110,152
Other Employee Benefits$82,958$4,733$18,431$106,122
Pension Plan Contributions$76,786$5,560$12,830$95,176
Travel$59,896$934$20,096$80,926
Grants to Domestic Orgs$76,765--$76,765
Depreciation Depletion$50,137$9,270$15,326$74,733
Conferences and Meetings$70,148--$70,148
Insurance$34,971$2,090$3,456$40,517
Fees for Services Professional Fundraising--$28,035$28,035
Fees for Services Accounting-$18,023-$18,023
Interest-$5,849-$5,849
Fees for Services Legal-$1,820-$1,820
Total Functional Expenses$324,225$62,756$1,606,340$1,993,321

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,162,094
Total Expenses per Audited Statements$6,162,094
Total Expenses per Form 990$6,162,094
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Neighborhood Development CorpJacksonville, FL501(c)(3)Contribution to Conduct Gotv Activities$10,000
Clintons of Catawba Comm Dev CorpGreensboro, NC501(c)(3)Contribution to Conduct Gotv Activities$5,000
Hilltop Comm Workship Ctr of Seventh Day Adventist ChurchColumbus, OH501(c)(3)Contribution to Conduct Gotv Activities$5,000
Southeast Seventh Day Adventist ChurchCleveland, OH501(c)(3)Contribution to Conduct Gotv Activities$5,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$28,035
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$1,025,952
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Per article iii of the by-laws, "the class of voting members shall consist of individuals who affirmatively accept the corporation's invitation to become voting members and show some annual significant attachment to the corporation by 1)paying annual membership dues (of a specific amount predetermined by the corporation), or 2) affirming membership on an annual basis and being entitled to vote for one individual each year to serve as one of the three members of the corporation's board of directors elected by the corporation's voting members."”

Form 990, Part VI, Section A, Line 7A

“These voting members are mailed a ballot once a year in advance of the june annual meeting with the name of one expiring director. They are asked to vote either for or against the re-election of that expiring director to a new term. Of the ballots that are returned to pfaw, if there is a majority of votes in favor of reelection, the director is automatically renewed for a new three (3) year term and the full board is notified of the director's re-election by the voting members at the annual meeting. If there is a majority of votes against re-election, the member's term will expire at the upcoming annual meeting.”

Form 990, Part VI, Section A, Line 8B

“The executive committee does not maintain written documentation of meetings.”

Form 990, Part VI, Section B, Line 11B

“The organization's form 990 is reviewed in detail by the chief financial officer and the president, in addition, a copy of the 990 is provided to members of the board of directors before it is filed.”

Form 990, Part VI, Section B, Line 12C

“The board of directors redistributes the conflict of interest policy at the board of directors' annual meeting. Management redistributes the conflict of interest policy to staff and requires staff to affirm compliance on an annual basis.”

Form 990, Part VI, Section B, Line 15

“Compensation of the organization's officers and key employees is reviewed and approved by the governing board using the input of industry data, amounts from other organization's form 990, and occasional input from compensation consultants. Compensation for these individuals is reviewed and approved annually.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
People for the American Way
EIN
52-1366721
Phone
2024674999
Address
1101 15TH STREET NW NO 600, WASHINGTON, DC 20005

Signing Officer

Name
Michael Keegan
Title
President
Phone
2024674999
Signed
2017-09-20
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Keegan
Formed
1984
Legal Domicile
Dc
Voting Board Members
27
Independent Board Members
26
Employees
59
Volunteers
0

Preparer

Firm
Councilor Buchanan & Mitchell Pc
Address
7910 WOODMONT AVE STE 500, BETHESDA, MD 20814
Preparer
Mark Thomas
Phone
3019860600
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The board of directors assume responsibility for oversight of the audit and selection of an independent accountant. This process has not changed from prior year.”

Financial Statement Notes

PART III, LINE 4:

“Pfaw maintains a collection of art that touch on political themes on many of the issues that the organization works on. To further our mission of promoting first amendment freedoms, pfaw uses its offices space as a venue to showcase works demonstrating how visual artists can enrich our civic discourse. We routinely use our offices for gatherings of thought leaders within the progressive community, and our artwork instigates the kind of conversation and debate pfaw was founded to facilitate.”

PART X, LINE 2:

“The organization requires that a tax position be recognized or derecognized based on a "more-likely-than-not" threshold. This applies to positions taken or expected to be taken in a tax return. Pfaw does not believe its financial statements include, or reflect, any uncertain tax positions.”

Raw XML AppendixShowing 400 of 1,031 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm7GREG FREZADOS
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IRS990/Form990PartVIISectionAGrp/PersonNm19DEBORAH RAPPAPORT
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IRS990/Form990PartVIISectionAGrp/PersonNm24DENNIS VAN ROEKEL
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IRS990/Form990PartVIISectionAGrp/PersonNm28DOMINIC UCCI
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IRS990/Form990PartVIISectionAGrp/PersonNm31ANDREW GILLUM
IRS990/Form990PartVIISectionAGrp/PersonNm32BENJAMIN BETZ
IRS990/Form990PartVIISectionAGrp/PersonNm33KRISTEN SMITH
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27CFO
IRS990/Form990PartVIISectionAGrp/TitleTxt28EXEC VP, COO
IRS990/Form990PartVIISectionAGrp/TitleTxt29EVP POLICY & PROGRAM PLANN
IRS990/Form990PartVIISectionAGrp/TitleTxt30DIRECTOR OF COMMUNICATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt31DIRECTOR OF YOUTH LEADERSH
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIR OF DIGITAL ADVOCACY & MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt33DIRECTOR OF ONLINE STRATEG
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Document Assets

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Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,866,316
Liabilities
$1,493,761
Net assets
$1,372,555
Revenue
$7,502,564
Expenses
$6,162,094
Net income
$1,340,470
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$6.33$8.72$2.40$6.29$5.62$0.67
2023Summary only. Only limited summary data is available for this year.$6.75$9.81$3.06$6.50$9.05$2.55
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.21$2.73$0.52$9.38$11.1$1.77
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.60$2.21$1.40$11.6$10.4$1.13
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.36$2.09$0.27$6.40$7.51$1.12
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.47$1.08$1.39$7.06$7.33$0.27
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.89$1.23$1.66$7.26$6.98$0.28
2016Detailed filing. Detailed filing data is available for this year.$2.87$1.49$1.37$7.50$6.16$1.34
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.68$1.64$0.03$5.10$5.43$0.33
2014Summary only. Only limited summary data is available for this year.$1.98$1.61$0.37$5.77$5.69$0.08
2013Summary only. Only limited summary data is available for this year.$1.97$1.68$0.29$5.53$5.64$0.11
2012Summary only. Only limited summary data is available for this year.$2.17$1.77$0.40$7.16$7.11$0.05
2011Summary only. Only limited summary data is available for this year.$1.93$1.58$0.35$5.32$5.23$0.09
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.91$0.65$0.26$3.89