Ctia - the Wireless Association

Filing Period

Jan 1, 2011 to Dec 31, 2011

Signed

Nov 8, 2012

Return Version

2011v1.3

Gross Receipts

$82,554,340

Mission

Major Activities

Activity 2

The association sponsors two annual conventions and expositions. One of those meetings, ctia wireless, is one of the largest and most comprehensive trade shows in the wireless industry.

Activity 3

The association administers the common short codes ("cscs") for the wireless communications industry and for the benefit of all members of that industry. In that capacity, the association administers a catalog of cscs, assigns cscs contained in the catalog to various parties wishing to use those codes, and maintains a registry of which cscs have been assigned and for what purposes, and which cscs are available for assignment. Cscs are assigned to advertisers and advertising agencies, television and radio programs, direct marketing agencies, and other content providers that wish to receive text messages from wireless subscribers to facilitate such activities as television voting or polling, information requests, direct response marketing promotions and wireless advertising. Activities involving the use of cscs annually generate collective revenues of approximately $2.3 billion for members of the wireless communications industry. On march 24, 2010 the association formed a wholly owned subsidiary, latam csca, llc. The primary purpose for this organization is to create a centralized common short code ("csc") registry for latin america. This initiative will greatly benefit businesses and consumers, instead of negotiating with and coordinating this process among multiple carriers, companies and advertisers now can secure a short code capable of running a unified campaign across all of latin america.

Filer

EIN

52-1347628