Civic Intelligence

Foundation of the Hospitality Sales and Marketing Association International

EIN 52-1284406 • 501(c)3 • McLean, VA

Profile

To expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession.

1660 International Dr Ste 600McLean, VA 22102-4877

www.hsmai.org/FOUNDATION.CFM

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

48th percentile

0.01x

Higher debt load relative to assets than 48% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

55th percentile

0.02x

Higher debt load relative to revenue than 55% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

9th percentile

-40%

Higher net margin than 9% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

16th percentile

-16%

Faster asset growth than 16% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

4th percentile

-64%

Faster revenue growth than 4% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets48th percentile

Assets

Down

$576,453

Down $108,907 (-16%) from 2023

Liabilities

Up

$6,805

Up $5,618 (+473%) from 2023

Net Assets

Down

$569,648

Down $114,525 (-17%) from 2023

Operations
Liabilities / Revenue55th percentileNet Margin9th percentile

Revenue

Down

$282,898

Down $503,312 (-64%) from 2023

Expenses

Up

$397,443

Up $101,963 (+35%) from 2023

Net Income

Down

-$114,545

Down $605,275 (-123%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth16th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2009: $31,489Liabilities 2009: $34,5932009Assets 2010: $44,766Liabilities 2010: $21,2552010Assets 2011: $119,200Liabilities 2011: $48,0002011Assets 2012: $120,256Liabilities 2012: $16,097Net Assets 2012: $104,1592012Assets 2013: $349,768Liabilities 2013: $233,588Net Assets 2013: $116,1802013Assets 2014: $323,037Liabilities 2014: $116,668Net Assets 2014: $206,3692014Assets 2015: $267,213Liabilities 2015: $33Net Assets 2015: $267,1802015Assets 2016: $893,761Liabilities 2016: $9,702Net Assets 2016: $884,0592016Assets 2017: $816,994Liabilities 2017: $9,877Net Assets 2017: $807,1172017Assets 2018: $614,376Liabilities 2018: $15,227Net Assets 2018: $599,1492018Assets 2019: $410,110Liabilities 2019: $2,746Net Assets 2019: $407,3642019Assets 2020: $287,897Liabilities 2020: $8,436Net Assets 2020: $279,4612020Assets 2021: $230,889Liabilities 2021: $6,069Net Assets 2021: $224,8202021Assets 2022: $202,584Liabilities 2022: $11,578Net Assets 2022: $191,0062022Assets 2023: $685,360Liabilities 2023: $1,187Net Assets 2023: $684,1732023Assets 2024: $576,453Liabilities 2024: $6,805Net Assets 2024: $569,6482024

Highlighted filing

2024

Assets$576,453
Liabilities$6,805
Net Assets$569,648
Open 2024 Filing

Operations Trend

Revenue Growth4th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2009: $108,774Expenses 2009: $165,282Net Income 2009: -$56,5082009Revenue 2010: $181,130Expenses 2010: $154,515Net Income 2010: $26,6152010Revenue 2011: $193,967Expenses 2011: $146,278Net Income 2011: $47,6892011Revenue 2012: $207,700Expenses 2012: $174,741Net Income 2012: $32,9592012Revenue 2013: $455,126Expenses 2013: $443,105Net Income 2013: $12,0212013Revenue 2014: $233,877Expenses 2014: $143,688Net Income 2014: $90,1892014Revenue 2015: $268,826Expenses 2015: $208,015Net Income 2015: $60,8112015Revenue 2016: $861,939Expenses 2016: $245,060Net Income 2016: $616,8792016Revenue 2017: $144,754Expenses 2017: $221,696Net Income 2017: -$76,9422017Revenue 2018: $75,874Expenses 2018: $283,842Net Income 2018: -$207,9682018Revenue 2019: $241,218Expenses 2019: $433,003Net Income 2019: -$191,7852019Revenue 2020: $143,127Expenses 2020: $271,030Net Income 2020: -$127,9032020Revenue 2021: $398,439Expenses 2021: $453,080Net Income 2021: -$54,6412021Revenue 2022: $253,430Expenses 2022: $287,244Net Income 2022: -$33,8142022Revenue 2023: $786,210Expenses 2023: $295,480Net Income 2023: $490,7302023Revenue 2024: $282,898Expenses 2024: $397,443Net Income 2024: -$114,5452024

Highlighted filing

2024

Revenue$282,898
Expenses$397,443
Net Income-$114,545
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$576,453
Liabilities
$6,805
Net assets
$569,648
Revenue
$282,898
Expenses
$397,443
Net income
-$114,545
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.76$0.07$5.70$2.83$3.97$1.15
2023Detailed filing. Detailed filing data is available for this year.$6.85$0.01$6.84$7.86$2.95$4.91
2022Detailed filing. Detailed filing data is available for this year.$2.03$0.12$1.91$2.53$2.87$0.34
2021Detailed filing. Detailed filing data is available for this year.$2.31$0.06$2.25$3.98$4.53$0.55
2020Detailed filing. Detailed filing data is available for this year.$2.88$0.08$2.79$1.43$2.71$1.28
2019Detailed filing. Detailed filing data is available for this year.$4.10$0.03$4.07$2.41$4.33$1.92
2018Detailed filing. Detailed filing data is available for this year.$6.14$0.15$5.99$0.76$2.84$2.08
2017Detailed filing. Detailed filing data is available for this year.$8.17$0.10$8.07$1.45$2.22$0.77
2016Detailed filing. Detailed filing data is available for this year.$8.94$0.10$8.84$8.62$2.45$6.17
2015Detailed filing. Detailed filing data is available for this year.$2.67$0.00$2.67$2.69$2.08$0.61
2014Detailed filing. Detailed filing data is available for this year.$3.23$1.17$2.06$2.34$1.44$0.90
2013Detailed filing. Detailed filing data is available for this year.$3.50$2.34$1.16$4.55$4.43$0.12
2012Summary only. Only limited summary data is available for this year.$1.20$0.16$1.04$2.08$1.75$0.33
2011Summary only. Only limited summary data is available for this year.$1.19$0.48$1.94$1.46$0.48
2010Summary only. Only limited summary data is available for this year.$0.45$0.21$1.81$1.55$0.27
2009Summary only. Only limited summary data is available for this year.$0.31$0.35$1.09$1.65$0.57
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 23, 2025
Return Version
2024v5.2
Gross Receipts
$282,898
Mission and Program Overview

Mission

To expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession.

To serve as the research and educational arm of the Hospitality Sales and Marketing Association

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$427,055$336,610▼ $90,445
Investments in Publicly Traded Securities$209,602$189,378▼ $20,224
Cash and Non-Interest-Bearing Accounts$42,388$45,532▲ $3,144
Total Assets$685,360$576,453▼ $108,907
Other Assets Total$6,315$4,933▼ $1,382
Liabilities
Accounts Payable and Accrued Expenses$1,187$6,805▲ $5,618
Total Liabilities$1,187$6,805▲ $5,618
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$641,235$531,116▼ $110,119
Net Assets With Donor Restrictions$42,938$38,532▼ $4,406
Total Net Assets Fund Balance$684,173$569,648▼ $114,525
Total Liabilities and Net Assets / Fund Balance$685,360$576,453▼ $108,907
Compensation and Service Providers
Top Officer Pay55th percentile

Board Members and Trustees

NameTitle
Lori KielChair
Michelle WoodleyImmediate Past Chairman
Brian HicksHSMAI President and CEO
Amanda VossVice Chair
Alyssa PettyDirector
Angie GadwoodDirector
Anil AggarwalDirector
Anna BlueDirector
Anna PacconeDirector
Bernadette RubyDirector
Dawn GallagherDirector
Deb SurdenDirector
Dr Breffni NooneDirector
Jeff DoaneDirector
Kathleen CullenDirector
Kristi GoshowDirector
Lexy ColeyDirector
Lovell CasieroDirector
Matthew ClydeDirector
Michael GoldrichDirector
Mike GambleDirector
Noreen HenryDirector
Phill BurgessDirector
Robert KwortnikDirector
Telesa ViaDirector
Robert A GilbertExecutive Director through July 2024
Katarina StanisicTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$268,796
Program Service Revenue
$0
Investment Income
$10,270
Other Revenue
$3,832
All Other Contributions
$268,796
Change in Net Assets
$-114,545
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$384,387
Grants and Similar Amounts Paid$13,056
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$216,766$13,036-$229,802
Fees for Services Management$58,772$19,590-$78,362
Advertising$6,100$27,052-$33,152
Conferences and Meetings-$19,801-$19,801
Office Expenses$7,500$1,580-$9,080
Fees for Services Accounting-$8,080-$8,080
Foreign Grants$7,200--$7,200
Travel$550$4,820-$5,370
Grants to Domestic Individuals$3,856--$3,856
Grants to Domestic Orgs$2,000--$2,000
Fees for Service Investment Mgmnt Fees-$515-$515
Fees for Services Legal-$225-$225
Total Functional Expenses$302,744$94,699$0$397,443
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, line 3

“The Foundation's activities are managed by the Board of Directors and its Executive Director. However, the Executive Director and support staff are employees of a paid association management firm. The Foundation pays an annual fee to HSMAI Americas, a related 501(c)(6) association, as compensation for the shared staff. The fee for these services totaled $78,362 for the year ended December 31, 2024.”

Form 990, Part VI, Section A, line 7A

“The Hospitality Sales and Marketing Association International Board of Directors shall elect the majority of these who have been nominated by the Nominating Committee to fill vacancies on the Board of Trustees of the Foundation. Both the Board of Directors of HSMA International and the Board of Trustees of the Foundation shall vote on the nominations presented to them according to the procedures set forth in Roberts Rules of Order (most recent addition ) and a majority of the votes cast shall be required to elect.”

Form 990, Part VI, Section B, line 11B

“The Executive Director reviews the Form 990 prior to filing.”

Form 990, Part VI, Section C, line 19

“A copy of form 990 is available upon request. Governing documents are generally not made available to the public.”

Filing and Contact Details

Filer

Filer Name
Foundation of the Hospitality Sales and
EIN
52-1284406
Phone
7035063280
Address
1660 International Dr Ste 600, McLean, VA 22102-4877

Signing Officer

Name
Brian Hicks
Title
President & CEO
Phone
7035063280
Signed
2025-09-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brian Hicks
Formed
1982
Legal Domicile
Dc
Voting Board Members
25
Independent Board Members
25
Employees
0
Volunteers
25

Preparer

Firm
Rogers & Company PLLC
Address
8300 Boone Boulevard Suite 600, Vienna, VA 22182
Preparer
Lori A Collingsworth
Phone
7038930300
Supplemental Narrative

Additional Explanations

Form 990, Part IX, line 11G

“Consultants, contractors and temporary help: Program service expenses 216,766. Management and general expenses 13,036. Fundraising expenses 0. Total expenses 229,802.”

Financial Statement Notes

Part X, Line 2:

“Management evaluated the Foundation's tax positions and concluded that the financial statements do not include any uncertain tax positions.”

Raw XML AppendixShowing 400 of 589 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm7Lovell Casiero
IRS990/Form990PartVIISectionAGrp/PersonNm8Matthew Clyde
IRS990/Form990PartVIISectionAGrp/PersonNm9Lexy Coley
IRS990/Form990PartVIISectionAGrp/PersonNm10Kathleen Cullen
IRS990/Form990PartVIISectionAGrp/PersonNm11Jeff Doane
IRS990/Form990PartVIISectionAGrp/PersonNm12Angie Gadwood
IRS990/Form990PartVIISectionAGrp/PersonNm13Dawn Gallagher
IRS990/Form990PartVIISectionAGrp/PersonNm14Mike Gamble
IRS990/Form990PartVIISectionAGrp/PersonNm15Michael Goldrich
IRS990/Form990PartVIISectionAGrp/PersonNm16Kristi Goshow
IRS990/Form990PartVIISectionAGrp/PersonNm17Noreen Henry
IRS990/Form990PartVIISectionAGrp/PersonNm18Robert Kwortnik
IRS990/Form990PartVIISectionAGrp/PersonNm19Dr Breffni Noone
IRS990/Form990PartVIISectionAGrp/PersonNm20Anna Paccone
IRS990/Form990PartVIISectionAGrp/PersonNm21Alyssa Petty
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IRS990/Form990PartVIISectionAGrp/PersonNm24Telesa Via
IRS990/Form990PartVIISectionAGrp/PersonNm25Robert A Gilbert
IRS990/Form990PartVIISectionAGrp/PersonNm26Brian Hicks
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Vice Chair
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IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director
IRS990/Form990PartVIISectionAGrp/TitleTxt22Director
IRS990/Form990PartVIISectionAGrp/TitleTxt23Director
IRS990/Form990PartVIISectionAGrp/TitleTxt24Director
IRS990/Form990PartVIISectionAGrp/TitleTxt25Executive Director through July 2024
IRS990/Form990PartVIISectionAGrp/TitleTxt26HSMAI President and CEO
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IRS990/ProgSrvcAccomActy2Grp/Desc0Contributions and Scholarships: Mike Dimond Student Career Success Grants are awarded annually to deserving hospitality students who are enrolled in a degree-seeking hospitality program. Awardees are selected through a competitive process evaluating industry work experience, personal essays, professional recommendations, and academic consistency and each benefits from a specially selected mentor for a year, coverage of application fees for HSMAI Certifications, a one-year Premium LinkedIn subscription, and complimentary registration plus a travel honorarium up to $1,000 for an HSMAI Regional Strategy Conference.Leadership development through support of educational component of HSMAI Annual Leadership Development Conference.
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