Civic Intelligence

The Good Story Co Inc

990EZ • Fiscal year 2024 • EIN 47-5238079

Jan 01, 2024 to Dec 31, 2024 • Filed on Mar 25, 2025

1290 Enterprise DriveLynchburg, VA 24502

(434) 610-4012

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

78th percentile

0.09x

Higher debt load relative to assets than 78% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

78th percentile

0.05x

Higher debt load relative to revenue than 78% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

44th percentile

0.3%

Higher net margin than 44% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

91st percentile

$45,000

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 36.0% of source-year revenue.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

59th percentile

6.8%

Faster asset growth than 59% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

27th percentile

-17%

Faster revenue growth than 27% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Up

$76,459

Up $4,856 (+6.8%) from 2023

Net Assets

Up

$69,868

Up $398 (+0.6%) from 2023

Liabilities

Up

$6,591

Up $4,458 (+209%) from 2023

Revenue

Down

$125,077

Down $26,318 (-17%) from 2023

Expenses

Down

$124,679

Down $5,958 (-4.6%) from 2023

Net Income

Down

$398

Down $20,360 (-98%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2017: $37,873Liabilities 2017: $02017Assets 2018: $20,055Liabilities 2018: $0Net Assets 2018: $20,0552018Assets 2019: $22,442Liabilities 2019: $0Net Assets 2019: $22,4422019Assets 2020: $21,654Liabilities 2020: $0Net Assets 2020: $21,6542020Assets 2021: $34,011Liabilities 2021: $0Net Assets 2021: $34,0112021Assets 2022: $48,712Liabilities 2022: $0Net Assets 2022: $48,7122022Assets 2023: $71,603Liabilities 2023: $2,133Net Assets 2023: $69,4702023Assets 2024: $76,459Liabilities 2024: $6,591Net Assets 2024: $69,8682024Assets 2025: $46,915Liabilities 2025: $3,960Net Assets 2025: $42,9552025

Highlighted filing

2024

Assets$76,459
Liabilities$6,591
Net Assets$69,868

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2017: $83,039Expenses 2017: $86,154Net Income 2017: -$3,1152017Revenue 2018: $71,741Expenses 2018: $89,559Net Income 2018: -$17,8182018Revenue 2019: $107,664Expenses 2019: $105,277Net Income 2019: $2,3872019Revenue 2020: $86,795Expenses 2020: $87,583Net Income 2020: -$7882020Revenue 2021: $96,850Expenses 2021: $84,493Net Income 2021: $12,3572021Revenue 2022: $122,480Expenses 2022: $107,779Net Income 2022: $14,7012022Revenue 2023: $151,395Expenses 2023: $130,637Net Income 2023: $20,7582023Revenue 2024: $125,077Expenses 2024: $124,679Net Income 2024: $3982024Revenue 2025: $111,157Expenses 2025: $138,070Net Income 2025: -$26,9132025

Highlighted filing

2024

Revenue$125,077
Expenses$124,679
Net Income$398
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Mar 25, 2025
Return Version
2024v5.1
Gross Receipts
$125,077
Mission and Program Overview

Mission

Advancement of religion and education

Program Services

DescriptionGrantsExpenses
WE RELIEVE THE COMMUNICATION BURDEN ON MISSIONARIES AND SMALL INTERNATIONALNGOS BY SUPPLYING THEM WITH VISUAL MARKETING PIECES: PRAYER CARDS,MARKETING SUITES, WEBSITES, BRANDING AND IDENTITY PACKAGES. NUMBER OF PERSONS BENEFITED BY THESE SERVICES: 100$0$2,154
WE GIVE COMMUNICATION TRAINING THROUGH WORKSHOPS, ONE-ON-ONE CONSULTATIONS AND OUR ONLINE RESOURCE, THE GOOD STORY ACADEMY. NUMBER OF PERSONS BENEFITED BY THESE SERVICES: 200$0$1,883
WE TRAVEL INTERNATIONALLY TO CREATE ON-FIELD STORYTELLING PIECES THROUGH VIDEOGRAPHY ANDPHOTOGRAPHY. NUMBER OF PERSONS BENEFITED BY THESE SERVICES: 5,000+ THROUGHDOCUMENTARY BEING SHOWN INTERNATIONALLY.$0$0
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
RYAN PORTNOYExecutive DirectorFT$45,000-$45,000
KELLY PORTNOYCOOFT$45,000-$45,000
JIM BAKERChairmanPT$0--
MATT TRAINATreasurerPT$0--
STEVE HALLGRENChairmanPT$0--
JESS HAINSecretaryPT$0--
Filing and Contact Details

Filer

Filer Name
The Good Story Co Inc
EIN
47-5238079
Phone
4346104012
Address
1290 ENTERPRISE DRIVE, LYNCHBURG, VA 24502

Signing Officer

Name
Ryan Portnoy
Title
Member
Phone
4346104012
Signed
2025-03-25

Preparer

Firm
Blue Ridge Business Service LLC
Address
11932 RICHMOND HIGHWAY PO BOX 199, CONCORD, VA 24538
Preparer
Amy Crawley
Phone
4349933097
Supplemental Narrative

Additional Explanations

Form 990EZ, Part I, Line 16

ACADEMY EXPENSES 763.

Form 990EZ, Part I, Line 16

Business registration/membership fees/fines/corp document printing 445.

Form 990EZ, Part I, Line 16

Computer software/hardware/printing/copying 4886.

Form 990EZ, Part I, Line 16

Processing fees/bank charges 1779.

Form 990EZ, Part I, Line 16

PROJECT EXPENSE 3603.

Form 990EZ, Part I, Line 16

TRAVEL 1391.

Form 990EZ, Part I, Line 16

Website, internet, file storage, webhosting, domain name 1883.

Form 990EZ, Part I, Line 16

OTHER COSTS 363.

Form 990EZ, Part I, Line 16

Meetings (conferences) 234.

Form 990EZ, Part I, Line 16

SUPPLIES 630.

Form 990EZ, Part I, Line 16

MUSIC/VIDEO LICENSING 0.

Form 990EZ, Part I, Line 16

BOOKS/REFERENCES 67.

Form 990EZ, Part I, Line 16

ADVERTISING EXPENSES 45.

Form 990EZ, Part I, Line 16

GIFTS/DONATIONS 449.

Form 990EZ, Part II, Line 24

Computer equipment 3917. 3917.

Form 990EZ, Part II, Line 24

Furniture and assets 2342. 2342.

Form 990EZ, Part II, Line 24

Office equipment 1030. 1030.

Form 990EZ, Part II, Line 24

Computer software/hardware 5559. 10445.

Raw XML Appendix261 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1WE GIVE COMMUNICATION TRAINING THROUGH WORKSHOPS, ONE-ON-ONE CONSULTATIONS AND OUR ONLINE RESOURCE, THE GOOD STORY ACADEMY. NUMBER OF PERSONS BENEFITED BY THESE SERVICES: 200
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt2WE TRAVEL INTERNATIONALLY TO CREATE ON-FIELD STORYTELLING PIECES THROUGH VIDEOGRAPHY ANDPHOTOGRAPHY. NUMBER OF PERSONS BENEFITED BY THESE SERVICES: 5,000+ THROUGHDOCUMENTARY BEING SHOWN INTERNATIONALLY.
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IRS990EZ/ProhibitedTaxShelterTransInd0false
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IRS990EZ/SchoolOperatingInd0false
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IRS990EZ/SpecialEventsNetIncomeLossAmt00
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IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt02133
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt06591
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt0124679
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IRS990EZ/TransactionWithControlEntInd0false
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IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0N/A
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0120537
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0144589
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ACADEMY EXPENSES 763.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BUSINESS REGISTRATION/MEMBERSHIP FEES/FINES/CORP DOCUMENT PRINTING 445.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMPUTER SOFTWARE/HARDWARE/PRINTING/COPYING 4886.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PROCESSING FEES/BANK CHARGES 1779.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROJECT EXPENSE 3603.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5TRAVEL 1391.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6WEBSITE, INTERNET, FILE STORAGE, WEBHOSTING, DOMAIN NAME 1883.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7OTHER COSTS 363.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8MEETINGS (CONFERENCES) 234.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9SUPPLIES 630.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10MUSIC/VIDEO LICENSING 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11BOOKS/REFERENCES 67.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12ADVERTISING EXPENSES 45.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13GIFTS/DONATIONS 449.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14COMPUTER EQUIPMENT 3917. 3917.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15FURNITURE AND ASSETS 2342. 2342.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16OFFICE EQUIPMENT 1030. 1030.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt17COMPUTER SOFTWARE/HARDWARE 5559. 10445.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14Form 990EZ, Part II, Line 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc15Form 990EZ, Part II, Line 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc16Form 990EZ, Part II, Line 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc17Form 990EZ, Part II, Line 24
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0RYAN PORTNOY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0MEMBER
ReturnHeader/BusinessOfficerGrp/PhoneNum04346104012
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-03-25
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE GOOD STORY CO INC
ReturnHeader/Filer/BusinessNameControlTxt0GOOD
ReturnHeader/Filer/EIN0475238079
ReturnHeader/Filer/PhoneNum04346104012
ReturnHeader/Filer/USAddress/AddressLine1Txt01290 ENTERPRISE DRIVE
ReturnHeader/Filer/USAddress/CityNm0LYNCHBURG
ReturnHeader/Filer/USAddress/StateAbbreviationCd0VA
ReturnHeader/Filer/USAddress/ZIPCd024502
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0475228798
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Blue Ridge Business Service LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt011932 RICHMOND HIGHWAY PO BOX 199
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CONCORD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0VA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd024538
ReturnHeader/PreparerPersonGrp/PhoneNum04349933097
ReturnHeader/PreparerPersonGrp/PreparationDt02025-03-31
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Amy Crawley
ReturnHeader/ReturnTs02025-03-31T14:34:24-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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