Civic Intelligence

Pop Culture Hero Coalition

EIN 47-5197765 • 501(c)3 • Studio City, CA

Profile

The Coalition flagship program, The Heroic Journey Social Emotional Learning and Mental Health, was produced in Partnership with YMCA of the USA. After a successful, 2 year pilot, the program became Y-USAs nationally endorsed program, working in 47 states. We are scaling to housing projects and underinvested schools

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

94th percentile

1.28x

Higher debt load relative to assets than 94% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

92nd percentile

0.50x

Higher debt load relative to revenue than 92% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

28th percentile

-12%

Higher net margin than 28% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

38th percentile

-13%

Faster asset growth than 38% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

59th percentile

5.5%

Faster revenue growth than 59% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$161,073

Down $23,064 (-13%) from 2023

Liabilities

Up

$206,126

Up $27,762 (+16%) from 2023

Net Assets

Down

-$45,053

Down $50,826 (-880%) from 2023

Revenue

Up

$413,137

Up $21,402 (+5.5%) from 2023

Expenses

Up

$463,863

Up $59,687 (+15%) from 2023

Net Income

Down

-$50,726

Down $38,285 (-308%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0-$100K-$200KAssets 2017: $11,730Liabilities 2017: $0Net Assets 2017: $11,7302017Assets 2018: $2,990Liabilities 2018: $0Net Assets 2018: $2,9902018Assets 2019: $21,583Liabilities 2019: $0Net Assets 2019: $21,5832019Assets 2020: $30,839Liabilities 2020: $40,639Net Assets 2020: -$9,8002020Assets 2021: $42,910Liabilities 2021: $187,322Net Assets 2021: -$144,4122021Assets 2022: $210,808Liabilities 2022: $192,594Net Assets 2022: $18,2142022Assets 2023: $184,137Liabilities 2023: $178,364Net Assets 2023: $5,7732023Assets 2024: $161,073Liabilities 2024: $206,126Net Assets 2024: -$45,0532024

Highlighted filing

2024

Assets$161,073
Liabilities$206,126
Net Assets-$45,053

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2017: $61,969Expenses 2017: $72,393Net Income 2017: -$10,4242017Revenue 2018: $75,588Expenses 2018: $84,327Net Income 2018: -$8,7392018Revenue 2019: $108,167Expenses 2019: $89,574Net Income 2019: $18,5932019Revenue 2020: $105,750Expenses 2020: $165,759Net Income 2020: -$60,0092020Revenue 2021: $115,878Expenses 2021: $233,614Net Income 2021: -$117,7362021Revenue 2022: $543,030Expenses 2022: $380,344Net Income 2022: $162,6862022Revenue 2023: $391,735Expenses 2023: $404,176Net Income 2023: -$12,4412023Revenue 2024: $413,137Expenses 2024: $463,863Net Income 2024: -$50,7262024

Highlighted filing

2024

Revenue$413,137
Expenses$463,863
Net Income-$50,726

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$413,137
Mission and Program Overview

Mission

To end bullying, racism and misogyny in schools

The Coalitions evidence-based flagship program, The Heroic Journey Character Development and Behavorial Health, was produced in Partnership with YMCA and the USA and is their nationally endorsed program. We are expanding into public housing communities to provide this work to children and teen in proverty.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$156,413$109,600▼ $46,813
Cash and Non-Interest-Bearing Accounts$27,604$51,413▲ $23,809
Loans From Officers Directors-$34,500-
Total Assets$184,137$161,073▼ $23,064
Other Assets Total$120$60▼ $60
Liabilities
Unsecured Notes Loans Payable$178,298$171,426▼ $6,872
Accounts Payable and Accrued Expenses$166$200▲ $34
Total Liabilities$178,464$206,126▲ $27,662
Net Assets / Fund Balance
Net Assets With Donor Restrictions$0--
Net Assets Without Donor Restrictions$5,673$-45,053▼ $50,726
Total Net Assets Fund Balance$5,673$-45,053▼ $50,726
Total Liabilities and Net Assets / Fund Balance$184,137$161,073▼ $23,064
Compensation and Service Providers

Board Members and Trustees

NameTitle
AngeloAlcid
JeanieBurdi
ChrisCoker
LorranGarrison
CarrieGoldman
BettinaHausmann
ChaseMasterson
Dr SaraRoldan

Highest Paid Contractors

ContractorServicesLocationCompensation
Dr Frances HurleyChief Consultant and Implementation Specialist250 Housatonic Street, Lenox, MA 01240$105,700
Revenue and Support

Revenue Composition

Contributions and Grants
$394,337
Program Service Revenue
$12,508
Investment Income
$6,292
Other Revenue
$0
All Other Contributions
$394,337
Change in Net Assets
$-50,726
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$463,863
Total Fundraising Expense$5,199
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
All Other Expenses$371,359$0$0$371,359
Occupancy$30,069$0$0$30,069
Travel$29,085$0$0$29,085
Conferences and Meetings$17,312$0$0$17,312
Office Expenses$6,210$157$5,199$11,566
Fees for Services Accounting$0$1,703$0$1,703
Insurance$0$1,692$0$1,692
Advertising$963$0$0$963
Depreciation Depletion$60$0$0$60
Other Expenses$0$54$0$54
Total Functional Expenses$455,058$3,606$5,199$463,863
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees-$34,500-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Pop Culture Hero Coalition
EIN
47-5197765
Phone
3236208111
Address
12400 VENTURA BLVD, STUDIO CITY, CA 91604

Signing Officer

Name
Chase Masterson
Title
CEO
Phone
3236208111
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Chase Masterson
Formed
2015
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
8
Employees
0
Volunteers
17

Preparer

Firm
Lewis Bookkeeping & Tax Service
Address
269 South Beverly Drive 655, Beverly Hills, CA 90212
Preparer
Derek Lewis
Phone
3106144316
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

Copies of documents are given to board members annually

Pt VI, Line 12C

Members are required to notify board of any conflicts

Pt VI, Line 19

Copies of Governing documents and our conflict of interest policy are available by request. Financial statements-including every 990 since 2017 - are available on our website

Form 990, Part III, Line 4D

Interest from investment: Upon unexpectedly receiving the 0. 0. 6292.

Form 990, Part IX, Line 24E

Auto expenses 6772. 6772. 0. 0.

Form 990, Part IX, Line 24E

MEALS 4300. 4300. 0. 0.

Form 990, Part IX, Line 24E

Computer & internet services 3835. 3835. 0. 0.

Form 990, Part IX, Line 24E

Contractors 295204. 295204. 0. 0.

Form 990, Part IX, Line 24E

Cost of merchandise 15631. 15631. 0. 0.

Form 990, Part IX, Line 24E

Outreach research 5081. 5081. 0. 0.

Form 990, Part IX, Line 24E

Printing 5730. 5730. 0. 0.

Form 990, Part IX, Line 24E

Storage rental 1993. 1993. 0. 0.

Form 990, Part IX, Line 24E

Supplies & materials 12217. 12217. 0. 0.

Form 990, Part IX, Line 24E

Telephone 2570. 2570. 0. 0.

Form 990, Part IX, Line 24E

Volunteer/contractor reimb 166. 166. 0. 0.

Form 990, Part IX, Line 24E

Volunteer apreciation 250. 250. 0. 0.

Form 990, Part IX, Line 24E

Equipment rentals 3015. 3015. 0. 0.

Form 990, Part IX, Line 24E

Dues & subscriptions 14020. 14020. 0. 0.

Form 990, Part IX, Line 24E

GIFTS 473. 473. 0. 0.

Form 990, Part IX, Line 24E

Charitable 102. 102. 0. 0.

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IRS990/ProgSrvcAccomActy2Grp/Desc0El Viaje Heroico is funded by the Florida Blue Foundation and delivered in partnership with the Florida State Alliance of YMCAs. The program is now piloting in Florida and San Juan and Ponce, Puerto Rico, with strong early results.
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt01518010
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt06292
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt06292
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt026501
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt039009
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IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt06119
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
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IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt0Fund Program Expense
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IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm0Masterson Ent
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt0Officer
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0COPIES OF DOCUMENTS ARE GIVEN TO BOARD MEMBERS ANNUALLY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERS ARE REQUIRED TO NOTIFY BOARD OF ANY CONFLICTS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Copies of Governing documents and our conflict of interest policy are available by request. Financial statements-including every 990 since 2017 - are available on our website
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Interest from investment: Upon unexpectedly receiving the 0. 0. 6292.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AUTO EXPENSES 6772. 6772. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5MEALS 4300. 4300. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6COMPUTER & INTERNET SERVICES 3835. 3835. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7CONTRACTORS 295204. 295204. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8COST OF MERCHANDISE 15631. 15631. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9OUTREACH RESEARCH 5081. 5081. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10PRINTING 5730. 5730. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11STORAGE RENTAL 1993. 1993. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12SUPPLIES & MATERIALS 12217. 12217. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13TELEPHONE 2570. 2570. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14VOLUNTEER/CONTRACTOR REIMB 166. 166. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15VOLUNTEER APRECIATION 250. 250. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16EQUIPMENT RENTALS 3015. 3015. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt17DUES & SUBSCRIPTIONS 14020. 14020. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt18GIFTS 473. 473. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt19CHARITABLE 102. 102. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part III, Line 4d
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc15Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc16Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc17Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc18Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc19Form 990, Part IX, Line 24e
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0455058
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IRS990/TotalGrossUBIAmt00
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IRS990/TotalLiabilitiesEOYAmt0206126
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IRS990/TotalLiabilitiesGrp/EOYAmt0206126
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt05673
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IRS990/TotalOtherProgSrvcExpenseAmt00
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IRS990/TotalOtherProgSrvcRevenueAmt06292
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IRS990/TravelGrp/FundraisingAmt00
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IRS990/TravelGrp/TotalAmt029085
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IRS990/TypeOfOrganizationCorpInd0X
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IRS990/UnsecuredNotesLoansPayableGrp/BOYAmt0178298

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