Civic Intelligence

Pop Culture Hero Coalition Inc.

990 • Fiscal year 2023 • EIN 47-5197765

Jan 01, 2023 to Dec 31, 2023 • Filed on May 15, 2024

Organization Profilewww.TheHeroicJourneyMentalHealth.org & www.PopCultureHero.org
12400 Ventura BlvdStudio City, CA 91604

(323) 620-8111

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

94th percentile

0.97x

Higher debt load relative to assets than 94% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

92nd percentile

0.46x

Higher debt load relative to revenue than 92% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Net Margin

36th percentile

-3.2%

Higher net margin than 36% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Top Officer Pay

78th percentile

$0

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Asset Growth

29th percentile

-13%

Faster asset growth than 29% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

20th percentile

-28%

Faster revenue growth than 20% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets94th percentile

Assets

Down

$184,137

Down $26,671 (-13%) from 2022

Net Assets

Down

$5,773

Down $12,441 (-68%) from 2022

Liabilities

Down

$178,364

Down $14,230 (-7.4%) from 2022

Revenue And Expenses
Liabilities / Revenue92nd percentileNet Margin36th percentile

Revenue

Down

$391,735

Down $151,295 (-28%) from 2022

Expenses

Up

$404,176

Up $23,832 (+6.3%) from 2022

Net Income

Down

-$12,441

Down $175,127 (-108%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth29th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0-$100K-$200KAssets 2017: $11,730Liabilities 2017: $0Net Assets 2017: $11,7302017Assets 2018: $2,990Liabilities 2018: $0Net Assets 2018: $2,9902018Assets 2019: $21,583Liabilities 2019: $0Net Assets 2019: $21,5832019Assets 2020: $30,839Liabilities 2020: $40,639Net Assets 2020: -$9,8002020Assets 2021: $42,910Liabilities 2021: $187,322Net Assets 2021: -$144,4122021Assets 2022: $210,808Liabilities 2022: $192,594Net Assets 2022: $18,2142022Assets 2023: $184,137Liabilities 2023: $178,364Net Assets 2023: $5,7732023Assets 2024: $161,073Liabilities 2024: $206,126Net Assets 2024: -$45,0532024

Highlighted filing

2023

Assets$184,137
Liabilities$178,364
Net Assets$5,773
Open 2023 Filing

Operations Trend

Revenue Growth20th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2017: $61,969Expenses 2017: $72,393Net Income 2017: -$10,4242017Revenue 2018: $75,588Expenses 2018: $84,327Net Income 2018: -$8,7392018Revenue 2019: $108,167Expenses 2019: $89,574Net Income 2019: $18,5932019Revenue 2020: $105,750Expenses 2020: $165,759Net Income 2020: -$60,0092020Revenue 2021: $115,878Expenses 2021: $233,614Net Income 2021: -$117,7362021Revenue 2022: $543,030Expenses 2022: $380,344Net Income 2022: $162,6862022Revenue 2023: $391,735Expenses 2023: $404,176Net Income 2023: -$12,4412023Revenue 2024: $413,137Expenses 2024: $463,863Net Income 2024: -$50,7262024

Highlighted filing

2023

Revenue$391,735
Expenses$404,176
Net Income-$12,441
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
May 15, 2024
Return Version
2023v5.1
Gross Receipts
$391,735
Mission and Program Overview

Mission

To end bullying, racism and misogyny in schools

The Coalition flagship program, The Heroic Journey Social Emotional Learning and Mental Health, was produced in Partnership with YMCA of the USA. After a successful, 2 year pilot, the program became Y-USAs nationally endorsed program. We are scaling to housing projects and underinvested schools

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$200,001$154,664▼ $45,337
Cash and Non-Interest-Bearing Accounts$10,627$29,353▲ $18,726
Other Notes and Loans Receivable, Net$0--
Total Assets$210,808$184,137▼ $26,671
Other Assets Total$180$120▼ $60
Liabilities
Unsecured Notes Loans Payable$192,594$178,198▼ $14,396
Accounts Payable and Accrued Expenses-$166-
Total Liabilities$192,594$178,364▼ $14,230
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$18,214$5,773▼ $12,441
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$18,214$5,773▼ $12,441
Total Liabilities and Net Assets / Fund Balance$210,808$184,137▼ $26,671
Compensation and Service Providers
Top Officer Pay78th percentile

Board Members and Trustees

NameTitle
AngeloAlcid
BryanBell
JeanieBurdi
ChrisCoker
PeterFrankl
LorranGarrison
CarrieGoldman
BettinaHausmann
ChaseMasterson
Revenue and Support

Revenue Composition

Contributions and Grants
$359,016
Program Service Revenue
$26,506
Investment Income
$5,714
Other Revenue
$499
All Other Contributions
$359,016
Change in Net Assets
$-12,441
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$404,176
Total Fundraising Expense$1,243
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
All Other Expenses$311,600$0$0$311,600
Occupancy$28,865$0$0$28,865
Conferences and Meetings$28,621$0$0$28,621
Travel$21,835$0$0$21,835
Fees for Services Accounting$0$6,905$0$6,905
Office Expenses$2,318$175$1,243$3,736
Insurance$0$1,623$0$1,623
Other Expenses$0$764$0$764
Interest$0$124$0$124
Depreciation Depletion$60$0$0$60
Total Functional Expenses$393,299$9,634$1,243$404,176
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Pop Culture Hero Coalition
EIN
47-5197765
Phone
3236208111
Address
12400 VENTURA BLVD, STUDIO CITY, CA 91604

Signing Officer

Name
Chase Masterson
Title
CEO
Phone
3236208111
Signed
2024-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Chase Masterson
Formed
2015
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
0
Volunteers
15

Preparer

Firm
Lewis Bookkeeping & Tax Service
Address
269 South Beverly Drive 655, Beverly Hills, CA 90212
Preparer
Derek Lewis
Phone
3106144316
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“Copies of documents are given to board members annually”

Pt VI, Line 12C

“Members are required to notify board of any conflicts”

Form 990, Part IX, Line 24E

“Auto expenses 5299. 5299. 0. 0.”

Form 990, Part IX, Line 24E

“MEALS 3837. 3837. 0. 0.”

Form 990, Part IX, Line 24E

“Computer & internet services 9208. 9208. 0. 0.”

Form 990, Part IX, Line 24E

“Education 194. 194. 0. 0.”

Form 990, Part IX, Line 24E

“Contractors 249074. 249074. 0. 0.”

Form 990, Part IX, Line 24E

“Equipment rentals 1896. 1896. 0. 0.”

Form 990, Part IX, Line 24E

“Cost of merchandise 17647. 17647. 0. 0.”

Form 990, Part IX, Line 24E

“Outreach research 1017. 1017. 0. 0.”

Form 990, Part IX, Line 24E

“Printing 4986. 4986. 0. 0.”

Form 990, Part IX, Line 24E

“SHIPPING 283. 283. 0. 0.”

Form 990, Part IX, Line 24E

“Storage rental 1278. 1278. 0. 0.”

Form 990, Part IX, Line 24E

“Supplies & materials 10389. 10389. 0. 0.”

Form 990, Part IX, Line 24E

“Telephone 224. 224. 0. 0.”

Form 990, Part IX, Line 24E

“Volunteer/contractor reimb 3633. 3633. 0. 0.”

Form 990, Part IX, Line 24E

“Volunteer apreciation 2635. 2635. 0. 0.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/PublicSupportPY509Pct01.00000
IRS990ScheduleA/PublicSupportTotal509Amt01264460
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0391636
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0543029
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0115878
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0105750
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0108167
IRS990ScheduleA/Total509Grp/TotalAmt01264460
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt01264460
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0false
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0COPIES OF DOCUMENTS ARE GIVEN TO BOARD MEMBERS ANNUALLY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERS ARE REQUIRED TO NOTIFY BOARD OF ANY CONFLICTS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AUTO EXPENSES 5299. 5299. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3MEALS 3837. 3837. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4COMPUTER & INTERNET SERVICES 9208. 9208. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5EDUCATION 194. 194. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6CONTRACTORS 249074. 249074. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7EQUIPMENT RENTALS 1896. 1896. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8COST OF MERCHANDISE 17647. 17647. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9OUTREACH RESEARCH 1017. 1017. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10PRINTING 4986. 4986. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11SHIPPING 283. 283. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12STORAGE RENTAL 1278. 1278. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13SUPPLIES & MATERIALS 10389. 10389. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14TELEPHONE 224. 224. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15VOLUNTEER/CONTRACTOR REIMB 3633. 3633. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16VOLUNTEER APRECIATION 2635. 2635. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc15Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc16Form 990, Part IX, Line 24e
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IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0210808
IRS990/TotalAssetsEOYAmt0184137
IRS990/TotalAssetsGrp/BOYAmt0210808
IRS990/TotalAssetsGrp/EOYAmt0184137
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IRS990/TotalContributionsAmt0359016
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt01243
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt09634
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0393299
IRS990/TotalFunctionalExpensesGrp/TotalAmt0404176
IRS990/TotalGrossUBIAmt05714
IRS990/TotalLiabilitiesBOYAmt0192594
IRS990/TotalLiabilitiesEOYAmt0178364
IRS990/TotalLiabilitiesGrp/BOYAmt0192594
IRS990/TotalLiabilitiesGrp/EOYAmt0178364
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt018214
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt05773
IRS990/TotalOthProgramServiceRevGrp/ExclusionAmt00
IRS990/TotalOthProgramServiceRevGrp/TotalRevenueColumnAmt026506
IRS990/TotalOthProgramServiceRevGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalProgramServiceExpensesAmt0393299
IRS990/TotalProgramServiceRevenueAmt026506
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt027005
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0391735
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt05714
IRS990/TotalVolunteersCnt015
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0210808
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0184137
IRS990/TravelGrp/FundraisingAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt00
IRS990/TravelGrp/ProgramServicesAmt021835
IRS990/TravelGrp/TotalAmt021835
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnsecuredNotesLoansPayableGrp/BOYAmt0192594
IRS990/UnsecuredNotesLoansPayableGrp/EOYAmt0178198
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt012400 VENTURA BLVD STE 1200
IRS990/USAddress/CityNm0STUDIO CITY
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd091604
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0www.TheHeroicJourneyMentalHealth.org & www.PopCultureHero.org
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02024-10-15 13:58:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0CHASE MASTERSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum03236208111
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-05-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0POP CULTURE HERO COALITION
ReturnHeader/Filer/BusinessNameControlTxt0POPC
ReturnHeader/Filer/EIN0475197765
ReturnHeader/Filer/PhoneNum03236208111
ReturnHeader/Filer/USAddress/AddressLine1Txt012400 VENTURA BLVD
ReturnHeader/Filer/USAddress/CityNm0STUDIO CITY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$184,137
Liabilities
$178,364
Net assets
$5,773
Revenue
$391,735
Expenses
$404,176
Net income
-$12,441
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.61$2.06$0.45$4.13$4.64$0.51
2023Detailed filing. Detailed filing data is available for this year.$1.84$1.78$0.06$3.92$4.04$0.12
2022Detailed filing. Detailed filing data is available for this year.$2.11$1.93$0.18$5.43$3.80$1.63
2021Detailed filing. Detailed filing data is available for this year.$0.43$1.87$1.44$1.16$2.34$1.18
2020Detailed filing. Detailed filing data is available for this year.$0.31$0.41$0.10$1.06$1.66$0.60
2019Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$1.08$0.90$0.19
2018Detailed filing. Detailed filing data is available for this year.$0.03$0.00$0.03$0.76$0.84$0.09
2017Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.62$0.72$0.10