Liabilities / Assets
45th percentile
Higher debt load relative to assets than 45% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
45th percentile
Higher debt load relative to assets than 45% of similar nonprofits.
Liabilities / Revenue
40th percentile
Higher debt load relative to revenue than 40% of similar nonprofits.
Net Margin
82nd percentile
Higher net margin than 82% of similar nonprofits.
Top Officer Pay
89th percentile
Higher top officer pay than 89% of similar nonprofits.
Top officer pay equals 20.8% of source-year revenue.
Asset Growth
91st percentile
Faster asset growth than 91% of similar nonprofits.
Revenue Growth
96th percentile
Faster revenue growth than 96% of similar nonprofits.
Assets
Up$541,107
Up $233,957 (+76%) from 2019
Net Assets
Up$527,481
Up $285,154 (+118%) from 2019
Liabilities
Down$13,626
Down $51,197 (-79%) from 2019
Revenue
Up$818,647
Up $518,551 (+173%) from 2019
Expenses
Up$533,493
Up $467,442 (+708%) from 2019
Net Income
Up$285,154
Up $51,109 (+22%) from 2019
Simply Put is a social impact publishing, programming, and distribution non-profit that reaches parents from traditionally neglected or marginalized communities in the US and around the world with critical information and innovative learning opportunities.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $307,150 | $530,112 | ▲ $222,962 |
| Accounts Receivable | - | $10,995 | - |
| Savings and Temporary Cash Investments | - | $0 | - |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Land, Buildings, and Equipment, Net | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Prepaid Expenses and Deferred Charges | - | $0 | - |
| Total Assets | $307,150 | $541,107 | ▲ $233,957 |
| Other Assets Total | - | $0 | - |
| Liabilities | |||
| Deferred Revenue | $63,590 | - | - |
| Accounts Payable and Accrued Expenses | $1,233 | $13,626 | ▲ $12,393 |
| Total Liabilities | $64,823 | $13,626 | ▼ $51,197 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $5,824 | $527,481 | ▲ $521,657 |
| Net Assets With Donor Restrictions | $236,503 | - | - |
| Total Net Assets Fund Balance | $242,327 | $527,481 | ▲ $285,154 |
| Total Liabilities and Net Assets / Fund Balance | $307,150 | $541,107 | ▲ $233,957 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Lisa Bernstein | President | FT | $170,045 | $170,045 |
| Name | Title |
|---|---|
| Benita Somerfield | Director |
| Carren Shulman | Director |
| Joel Bernstein | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Faith Lamb-Parker | - | 165 West 91st St 7F, Ny, NY 10024 | $136,000 |
| Line Item | Amount |
|---|---|
| Other Expenses | $208,184 |
| Salaries, Compensation, and Employee Benefits | $170,045 |
| Grants and Similar Amounts Paid | $155,264 |
| Total Fundraising Expense | $17,218 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $136,000 | $58,818 | - | $194,818 |
| Current Officers, Directors, Trustees, and Key Employees | $136,036 | $17,004 | $17,005 | $170,045 |
| Grants to Domestic Individuals | $155,264 | - | - | $155,264 |
| Advertising | $4,539 | - | - | $4,539 |
| Other Expenses | $2,742 | $306 | - | $3,048 |
| Office Expenses | $2,008 | $125 | $126 | $2,259 |
| Travel | $1,941 | - | - | $1,941 |
| Information Technology | $1,403 | $89 | $87 | $1,579 |
| Total Functional Expenses | $439,933 | $76,342 | $17,218 | $533,493 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“Lisa Bernstein and Joel Bernstein are siblings.”
“Management reviewed a draft of the form 990 with the audit/finance committee and provided edits to the tax preparer. After this, the 990 was sent to the Board prior to being filed with the IRS.”
“During 2020, the organization approved a conflicts of interest policy. Each board member must fill out an annual declaration stating they had no conflicts or identifying the nature of their interested party transactions. The policy is discussed during Board meetings.”
“Documents are available upon request.”
“We created a counting curriculum for young children in childcare and school programs and an event and implementation strategy to bring families together to support their childs learning and take the census as a supported, educated community.This program is unique created with marginalized families, focused on their needs and concerns, and reflecting their voices, resilience and strength. Our grassroots tools, training and strategies empowered community leaders and caregivers that families already know and trust to confidently start authentic discussions about democracy and civic participation in America with families; correctly answer questions and offer support as they take the 2020 Census (with a focus on young children 0-5, the most miscounted demographic in the last Census.) In partnership with national, state and local early childhood programs, healthcare providers, libraries, schools and Foundations WE COUNT! books, materials and programming have been purchased, donated and distributed to at the very least 600,000 families across the country including Alaska and the US Virgin Islands!When Covid changed everything, we adapted. First, we put all the WE COUNT! books (all 15 languages) online for free reading or download. Then we created and donated adorable, smart, multi-lingual materials for schools and Soup Kitchens - such as Census Activity Placemats and family Census counting games that were added to Grab & Go lunch sacks. Then we created and distributed an animated version of the book starring the actress who played Moana in the Disney film (with Spanish subtitles.) Now we've partnered with the American Library Association, the Carnegie Corporation and many others to provide a virtual event in a box "Pajama Party" toolkit. Librarians, teachers and childcare providers have created online PJ parties with their families- watching the video, playing games and taking the census together.”
“Simply Put does not believe its financial statements include any material, uncertain tax positions. The tax filing for the period ending December 31, 2019, the organization's initial filing, is subject to examination by applicable taxing authorities.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/ActivityOrMissionDesc | 0 | Simply Put is a social impact publishing, programming, and distribution non-profit that reaches parents from traditionally neglected or marginalized communities in the US and around the world with critical information and innovative learning opportunities. |
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| IRS990/Desc | 0 | Programming: WE COUNT! The 2020 Census Campaign Simply Puts WE COUNT! Campaign reached 600,000 families in person and online across the country - with books, educational materials, programming and events available in 15 languages. Patterson New Jersey was counted in the 2020 Census, and has been re-designated as a Class One City. Patterson had been undercounted in the 2010 Census, especially among immigrant communities just barely missing designation as a Class One city. Repercussions of this undercount included a loss of political power and ten years of significant underfunding for government programs that directly affected children and families. The WE COUNT! Campaign began as a small intervention planned for Patterson, New Jersey funded by the Taub Foundation and other local funders to address this undercount. By the end of the Census, the WE COUNT! Campaign was adopted by thousands of community-based, county, city and state-wide organizations and government agencies across the country. Statewide early childhood programs in New York NJ, California and the US Virgin Islands customized their book and programming with support from Simply Put. New Products included: The WE COUNT Book was illustrated by eleven artists, each representing their family's cultural heritage and was written with parents and early childhood educators across Patterson, NJ. The book teaches kids how to count, while answering parents' real questions about the safety and necessity of being counted in the 2020 Census. Additional Media: An animated version, narrated by Auli'i Cravalho (star of Disney's Moana); ebooks, census activity sheets, Placemats, and a PJ Party event kit for family engagement programs were all free online (www.wecountkids.org) Programming included: An evaluated strategy for community educators to take on the role of "Trusted Advisors" giving and reading WE COUNT! with families, and then competently (and confidently) support their participation in the census. Live and online professional development training and an early childhood curriculum, Distribution:The national campaign was funded by the Carnegie Corporation and the Census Funders Collaboratives. Hundreds of state,city and community based organizations adopted WE COUNT to reach families with young children. |
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| IRS990/MissionDesc | 0 | Simply Put is a social impact publishing, programming, and distribution non-profit that reaches parents from neglected and traditionally marginalized communities in the US and around the world with critical information and innovative learning opportunities. Our mission is to give adults tools, skills and opportunities to make positive change for themselves, their children and their communities. Listening, learning and creating with parents, providers, experts and communities we together produce books, media and programming that fill gaps in the way educators, healthcare and social service providers support Americas most marginalized families. Simply Put creates "Engaged Learning Experiences" with and for adults during the transformative moments of pregnancy and parenthood. Because these graphic, friendly and enjoyable parenting books, videos and tech are written and illustrated by parents from diverse communities, they address our audiences authentic experiences, concerns, strengths an |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | Simply Put does not believe its financial statements include any material, uncertain tax positions. The tax filing for the period ending December 31, 2019, the organization's initial filing, is subject to examination by applicable taxing authorities. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Part X : FIN48 Footnote |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Lisa Bernstein and Joel Bernstein are siblings. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Management reviewed a draft of the form 990 with the audit/finance committee and provided edits to the tax preparer. After this, the 990 was sent to the Board prior to being filed with the IRS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | During 2020, the organization approved a conflicts of interest policy. Each board member must fill out an annual declaration stating they had no conflicts or identifying the nature of their interested party transactions. The policy is discussed during Board meetings. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Documents are available upon request. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | We created a counting curriculum for young children in childcare and school programs and an event and implementation strategy to bring families together to support their childs learning and take the census as a supported, educated community.This program is unique created with marginalized families, focused on their needs and concerns, and reflecting their voices, resilience and strength. Our grassroots tools, training and strategies empowered community leaders and caregivers that families already know and trust to confidently start authentic discussions about democracy and civic participation in America with families; correctly answer questions and offer support as they take the 2020 Census (with a focus on young children 0-5, the most miscounted demographic in the last Census.) In partnership with national, state and local early childhood programs, healthcare providers, libraries, schools and Foundations WE COUNT! books, materials and programming have been purchased, donated and distributed to at the very least 600,000 families across the country including Alaska and the US Virgin Islands!When Covid changed everything, we adapted. First, we put all the WE COUNT! books (all 15 languages) online for free reading or download. Then we created and donated adorable, smart, multi-lingual materials for schools and Soup Kitchens - such as Census Activity Placemats and family Census counting games that were added to Grab & Go lunch sacks. Then we created and distributed an animated version of the book starring the actress who played Moana in the Disney film (with Spanish subtitles.) Now we've partnered with the American Library Association, the Carnegie Corporation and many others to provide a virtual event in a box "Pajama Party" toolkit. Librarians, teachers and childcare providers have created online PJ parties with their families- watching the video, playing games and taking the census together. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Line 11b: Form 990 Review Process |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Line 19: Other Organization Documents Publicly Available |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Part III Program Service Accomplishments Supplemental |
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Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.