Civic Intelligence

Mississippi News and Information Corp

990 • Fiscal year 2021 • EIN 47-2158741

Jan 01, 2021 to Dec 31, 2021 • Filed on Jun 15, 2022

750 Woodlands Parkway 100Ridgeland, MS 39157

(601) 533-4860

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

20th percentile

0.01x

Higher debt load relative to assets than 20% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2021

Liabilities / Revenue

14th percentile

0.01x

Higher debt load relative to revenue than 14% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2021

Net Margin

89th percentile

57%

Higher net margin than 89% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2021

Top Officer Pay

56th percentile

$132,306

Higher top officer pay than 56% of similar nonprofits.

Top officer pay equals 2.6% of source-year revenue.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2021

Asset Growth

95th percentile

107%

Faster asset growth than 95% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Revenue Growth

89th percentile

104%

Faster revenue growth than 89% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Assets

Up

$5,242,208

Up $2,711,033 (+107%) from 2020

Net Assets

Up

$5,190,673

Up $2,979,134 (+135%) from 2020

Liabilities

Down

$51,535

Down $268,101 (-84%) from 2020

Revenue

Up

$5,184,768

Up $2,639,607 (+104%) from 2020

Expenses

Up

$2,205,634

Up $247,425 (+13%) from 2020

Net Income

Up

$2,979,134

Up $2,392,182 (+408%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2015: $2,730,205Liabilities 2015: $28,656Net Assets 2015: $2,701,5492015Assets 2016: $2,759,819Liabilities 2016: $46,419Net Assets 2016: $2,713,4002016Assets 2017: $1,721,545Liabilities 2017: $34,749Net Assets 2017: $1,686,7962017Assets 2018: $2,089,688Liabilities 2018: $33,982Net Assets 2018: $2,055,7062018Assets 2019: $1,686,665Liabilities 2019: $62,078Net Assets 2019: $1,624,5872019Assets 2020: $2,531,175Liabilities 2020: $319,636Net Assets 2020: $2,211,5392020Assets 2021: $5,242,208Liabilities 2021: $51,535Net Assets 2021: $5,190,6732021Assets 2022: $6,732,383Liabilities 2022: $399,298Net Assets 2022: $6,333,0852022Assets 2024: $11,497,805Liabilities 2024: $349,952Net Assets 2024: $11,147,8532024

Highlighted filing

2021

Assets$5,242,208
Liabilities$51,535
Net Assets$5,190,673

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2015: $2,859,190Expenses 2015: $157,641Net Income 2015: $2,701,5492015Revenue 2016: $1,178,804Expenses 2016: $1,166,953Net Income 2016: $11,8512016Revenue 2017: $542,373Expenses 2017: $1,568,978Net Income 2017: -$1,026,6052017Revenue 2018: $2,117,316Expenses 2018: $1,748,406Net Income 2018: $368,9102018Revenue 2019: $1,560,107Expenses 2019: $1,990,659Net Income 2019: -$430,5522019Revenue 2020: $2,545,161Expenses 2020: $1,958,209Net Income 2020: $586,9522020Revenue 2021: $5,184,768Expenses 2021: $2,205,634Net Income 2021: $2,979,1342021Revenue 2022: $4,722,248Expenses 2022: $3,579,836Net Income 2022: $1,142,4122022Revenue 2024: $9,481,672Expenses 2024: $5,638,889Net Income 2024: $3,842,7832024

Highlighted filing

2021

Revenue$5,184,768
Expenses$2,205,634
Net Income$2,979,134
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Jun 15, 2022
Return Version
2021v4.2
Gross Receipts
$5,186,235
Mission and Program Overview

Mission

Mississippi news and information corporation, operating as mississippi today, is a nonpartisan, nonprofit digital news and information resource that aggresively and objectively covers state and local government affairs and community issues, including education, health, economic development, poverty and race, as well as mississippi's social culture. The staff produces high-quality reporting to act as a government watchdog, support the functioning democracy and helping shape the future of the state. Increasing citizen awareness, including how government action affects people and communities, may lead to greater civic engagement. Mississippi today helps create the next generation of distinguished journalists by recruiting exceptional graduates of journalism, communications and public policy educational institutions and working with current students at the state's colleges and universities to develop skills that will prepare them for productive careers.

The organization provides top notch service journalism via digital dissemination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,180,965$4,013,582▲ $1,832,617
Pledges and Grants Receivable$248,071$1,146,911▲ $898,840
Land, Buildings, and Equipment, Net$39,046$29,942▼ $9,104
Savings and Temporary Cash Investments$33,999$25,000▼ $8,999
Prepaid Expenses and Deferred Charges$18,095$13,336▼ $4,759
Accounts Receivable$9,059$12,283▲ $3,224
Total Assets$2,531,175$5,242,208▲ $2,711,033
Other Assets Total$1,940$1,154▼ $786
Liabilities
Mortgage Notes Payable Secured by Investment Property$257,500$0▼ $257,500
Accounts Payable and Accrued Expenses$54,335$48,551▼ $5,784
Deferred Revenue$7,801$2,984▼ $4,817
Total Liabilities$319,636$51,535▼ $268,101
Net Assets / Fund Balance
Net Assets With Donor Restrictions$881,135$3,752,477▲ $2,871,342
Net Assets Without Donor Restrictions$1,330,404$1,438,196▲ $107,792
Total Net Assets Fund Balance$2,211,539$5,190,673▲ $2,979,134
Total Liabilities and Net Assets / Fund Balance$2,531,175$5,242,208▲ $2,711,033

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$29,533$116,483$146,016
Leasehold Improvements$409$5,131$5,540
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Thomas RamseyHighest Compensated EmployFT$104,504$27,802$132,306
Mary Margaret WhiteChief Executive OfficerFT$117,088$15,127$132,215
Adam GanucheauEditor-in-chiefFT$82,905$7,638$90,543

Board Members and Trustees

NameTitle
Donna BarksdaleExecutive Chair
Andrew LackDirector
Bill BynumDirector
Charles OverbyDirector
Jim BarksdaleDirector
Jonathan JonesDirector
Tom PittmanDirector
Vangela WadeDirector
Seetha SrinivasanSecretary
Tray HairstonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$5,137,666
Program Service Revenue
$32,082
Investment Income
$15,020
Other Revenue
$0
All Other Contributions
$4,878,228
Change in Net Assets
$2,979,134

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,184,768
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$76,863
Total Revenue per Audited Statements
$5,261,631
Total Revenue per Form 990
$5,184,768
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,665,967
Other Expenses$539,667
Total Fundraising Expense$279,989
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$683,716$230,285$138,481$1,052,482
Current Officers, Directors, Trustees, and Key Employees$197,808$66,625$40,064$304,497
Fees for Services Other$132,435$16,219$37,639$186,293
Other Employee Benefits$113,359$31,695$25,102$170,156
Payroll Taxes$65,217$22,137$13,273$100,627
Occupancy$83,749$9,517$1,903$95,169
Office Expenses$70,018$13,342$10,372$93,732
Advertising$55,619-$5,788$61,407
Pension Plan Contributions$24,612$8,498$5,095$38,205
Travel$25,779-$270$26,049
Conferences and Meetings$24,574-$8$24,582
Depreciation Depletion$16,967$2,737$1,120$20,824
Insurance$14,776$1,679$336$16,791
Fees for Services Accounting-$11,700-$11,700
Other Expenses$1,613-$538$2,151
Fees for Services Legal-$855-$855
Interest$114--$114
Total Functional Expenses$1,510,356$415,289$279,989$2,205,634

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,282,497
Expenses per Audited Statements$2,205,634
Total Expenses per Form 990$2,205,634
Expenses Not Reported on Form 990$76,863
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Jim BarksdaleDirectorThe Organization Rents Office Space From the Woodlands Office Park, LLC Which Is Majority Owned by Jim Barksdale, Director.No$65,616
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

Mississippi news and information corp rents office space from the woodlands office park, llc which is majority owned by jim barksdale, board director. Donna barksdale, executive chair, and jim barksdale, director, have a family relationship - husband and wife.

Form 990, Part VI, Section A, Line 4

Amendment to articles of incorporation to change name to deep south today

Form 990, Part VI, Section B, Line 11B

A draft of the form 990 is provided to both the chief executive officer and the board of directors. The draft is reviewed and discussed. Any questions brought up by the board members or the chief executive officer are answered and/or cleared before the return is filed.

Form 990, Part VI, Section B, Line 12C

The conflict of interest policy covers all members of the board. Board member are supplied with a copy of the policy each year and signs an annual statement affirming that they have received a copy of the policy, have read and understand the policy, have complied with the policy and understand that the organization is charitable and in order to maintain its federal tax exemption it must engage primarily in activities which accomplish one or more of its tax exempt purposes. Board members have a duty to disclose potential or actual conflicts of interest to the executive chair and the remaining board members decide if a potential or actual conflict exists. If applicable, identified conflicts of interest and appropriate recusals are documented in the board minutes.

Form 990, Part VI, Section B, Line 15

The process for determining compensation for the chief executives includes a review and approval by the compensation committee of the board of directors. Comparability data used in the review process is obtained through review of compensation of positions of comparable organizations. The decisions are documented in committee meeting and/or board meeting minutes.

Form 990, Part VI, Section C, Line 19

The audited financial statements and tax returns are available on the organization's website (www.mississippitoday.org). The organization's governing documents and conflict of interest policy are available upon request.

Filing and Contact Details

Filer

Filer Name
Deep South Today
EIN
47-2158741
Phone
6015334860
Address
750 WOODLANDS PARKWAY 100, RIDGELAND, MS 39157

Signing Officer

Name
Mary Margaret White
Title
Chief Executive Officer
Phone
6015334860
Signed
2022-06-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mary Margaret White
Formed
2014
Legal Domicile
Ms
Voting Board Members
10
Independent Board Members
10
Employees
28
Volunteers
10

Preparer

Firm
Matthews Cutrer & Lindsay Pa
Address
1020 HIGHLAND COLONY PKWY 500, RIDGELAND, MS 39157
Preparer
Charles R Lindsay CPA
Phone
6018988875
Supplemental Narrative

Additional Explanations

Form 990, Page 12, Part XII, Line 2C

The auditor meets with the board of directors making a full presentation at the completion of the audit answering any questions. The auditor works closely with the board of directors during the year should any concerns arise.

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IRS990/Desc0MISSISSIPPI TODAY IS THE STATE'S ONLY FULLY STAFFED NONPROFIT, NONPARTISAN NEWSROOM, OFFERING IN-DEPTH INVESTIGATIVE AND ENTERPRISE REPORTING FROM ALL CORNERS OF THE STATE. THERE IS NEVER A PAYWALL TO VIEW THE REPORTING, LISTEN TO OUR PODCAST OR ACCESS THE DATA SETS ON OUR SITE. THE PRESENCE OF MISSISSIPPI TODAY JOURNALISTS CREATES A HIGHER LEVEL OF ACCOUNTABILITY AMONG ELECTED OFFICIALS, GOVERNMENT AGENCIES AND COMMUNITY LEADERS THAN SEEN IN RECENT HISTORY. MISSISSIPPI TODAY REPORTING IN THE AREAS OF COVID-19, PUBLIC HEALTH, POLITICS, EDUCATION, CRIMINAL JUSTICE, WORKFORCE AND EQUITY HAS BEEN ESPECIALLY IMPACTFUL OVER THE PAST YEAR, PROVIDING INSIGHT AND EXPLANATION OF BREAKING NEWS AND SYSTEMIC ISSUES THAT HAVE LONG GONE UNREPORTED. WE HAD 7 MILLION PAGEVIEWS ON OUR SITE IN 2021, A GREAT REFLECTION OF OUR ABILIITY TO RETAIN THE COVID BUMP IN READERSHIP OF 2020 THAT TOTALED ALMOST 9 MILLION. WE REACHED 3.2 MILLION USERS IN 2021, AS COMPARED TO OUR COVID RECORD OF 3.7 MILLION IN 2020. OUR MONTHLY AVERAGE READERS WAS 268,000, AS COMPARED TO A MONTHLY AVERAGE OF ABOUT 374,000 IN 2020. WE EARNED A 38 PERCENT INCREASE IN ANNUAL MEMBER/DONORS FOR A TOTAL OF $327,000 IN READER REVENUE IN 2021.
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IRS990/Form990PartVIISectionAGrp/TitleTxt11EDITOR-IN-CHIEF
IRS990/Form990PartVIISectionAGrp/TitleTxt12HIGHEST COMPENSATED EMPLOY
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IRS990/MissionDesc0THE ORGANIZATION IS COMMITTED TO ENGAGE READERS BY: - PROVIDING TOP-NOTCH SERVICE JOURNALISM VIA DIGITAL DESSEMINATION - CREATING A FORUM FOR PUBLIC DIALOG THROUGH SOCIAL MEDIA - HOSTING LIVE EVENTS (HTTPS://MISSISSIPPITODAY.ORG/EVENTS/) WHERE PEOPLE CAN INTERACT WITH NEWSMAKERS AND REPORTERS
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IRS990/PrincipalOfficerNm0MARY MARGARET WHITE
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IRS990/ProgSrvcAccomActy2Grp/Desc0MISSISSIPPI TODAY HOSTS A NUMBER OF PROGRAMS AND PODCASTS RANGING FROM INTIMATE CONVERSATIONS WITH POLITICIANS, AUTHORS AND NEWSMAKERS, TO PANEL DISCUSSIONS ON IMPORTANT STORIES AND ISSUES FACING MISSISSIPPIANS. THESE PROGRAMS ARE ESSENTIAL TO OUR MISSION OF PUBLIC SERVICE JOURNALISM, OFFERING A VENUE FOR READERS TO ENGAGE WITH REPORTERS, PUBLIC OFFICIALS AND COMMUNITY LEADERS WHO ARE SHAPING MISSISSIPPI. IN 2021, WE HOSTED A MONTHLY ZOOM SERIES FEATURING NOTABLE MISSISSIPPIANS, MISSISSIPPI STORIES, AS WELL AS A SERIES OF VIRTUAL TOWN HALL MEETINGS, THE MOST SUCCESSFUL BEING A COVID COMMUNITY TOWN HALL, ATTENDED BY OVER 200 PEOPLE AND FEATURING INTERVIEWS WITH THE LT. GOVERNOR AND LEADERS IN BOTH EDUCATION AND HEALTH. IN ADDITION TO OUR WEEKLY PODCAST ON POLITICS AND POLICY, THE ONLY OF ITS KIND IN THE STATE, WE ALSO LAUNCHED A SPORTS PODCAST AND CREATED A PODCAST COMPANION TO OUR MISSISSIPPI STORIES SERIES.
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0JIM BARKSDALE
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0DIRECTOR
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0THE ORGANIZATION RENTS OFFICE SPACE FROM THE WOODLANDS OFFICE PARK, LLC WHICH IS MAJORITY OWNED BY JIM BARKSDALE, DIRECTOR.
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MISSISSIPPI NEWS AND INFORMATION CORP RENTS OFFICE SPACE FROM THE WOODLANDS OFFICE PARK, LLC WHICH IS MAJORITY OWNED BY JIM BARKSDALE, BOARD DIRECTOR. DONNA BARKSDALE, EXECUTIVE CHAIR, AND JIM BARKSDALE, DIRECTOR, HAVE A FAMILY RELATIONSHIP - HUSBAND AND WIFE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1AMENDMENT TO ARTICLES OF INCORPORATION TO CHANGE NAME TO DEEP SOUTH TODAY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2A DRAFT OF THE FORM 990 IS PROVIDED TO BOTH THE CHIEF EXECUTIVE OFFICER AND THE BOARD OF DIRECTORS. THE DRAFT IS REVIEWED AND DISCUSSED. ANY QUESTIONS BROUGHT UP BY THE BOARD MEMBERS OR THE CHIEF EXECUTIVE OFFICER ARE ANSWERED AND/OR CLEARED BEFORE THE RETURN IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE CONFLICT OF INTEREST POLICY COVERS ALL MEMBERS OF THE BOARD. BOARD MEMBER ARE SUPPLIED WITH A COPY OF THE POLICY EACH YEAR AND SIGNS AN ANNUAL STATEMENT AFFIRMING THAT THEY HAVE RECEIVED A COPY OF THE POLICY, HAVE READ AND UNDERSTAND THE POLICY, HAVE COMPLIED WITH THE POLICY AND UNDERSTAND THAT THE ORGANIZATION IS CHARITABLE AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX EXEMPT PURPOSES. BOARD MEMBERS HAVE A DUTY TO DISCLOSE POTENTIAL OR ACTUAL CONFLICTS OF INTEREST TO THE EXECUTIVE CHAIR AND THE REMAINING BOARD MEMBERS DECIDE IF A POTENTIAL OR ACTUAL CONFLICT EXISTS. IF APPLICABLE, IDENTIFIED CONFLICTS OF INTEREST AND APPROPRIATE RECUSALS ARE DOCUMENTED IN THE BOARD MINUTES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE PROCESS FOR DETERMINING COMPENSATION FOR THE CHIEF EXECUTIVES INCLUDES A REVIEW AND APPROVAL BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS. COMPARABILITY DATA USED IN THE REVIEW PROCESS IS OBTAINED THROUGH REVIEW OF COMPENSATION OF POSITIONS OF COMPARABLE ORGANIZATIONS. THE DECISIONS ARE DOCUMENTED IN COMMITTEE MEETING AND/OR BOARD MEETING MINUTES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE AUDITED FINANCIAL STATEMENTS AND TAX RETURNS ARE AVAILABLE ON THE ORGANIZATION'S WEBSITE (WWW.MISSISSIPPITODAY.ORG). THE ORGANIZATION'S GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST.

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