Civic Intelligence

Mississippi News and Information Corp

990 • Fiscal year 2022 • EIN 47-2158741

Jan 01, 2022 to Dec 31, 2022 • Filed on Sep 13, 2023

750 Woodlands Parkway 100Ridgeland, MS 39157

(601) 533-4860

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

38th percentile

0.06x

Higher debt load relative to assets than 38% of similar nonprofits.

2022 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2022

Liabilities / Revenue

36th percentile

0.08x

Higher debt load relative to revenue than 36% of similar nonprofits.

2022 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2022

Net Margin

75th percentile

24%

Higher net margin than 75% of similar nonprofits.

2022 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2022

Top Officer Pay

56th percentile

$137,201

Higher top officer pay than 56% of similar nonprofits.

Top officer pay equals 2.9% of source-year revenue.

2022 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2022

Asset Growth

83rd percentile

28%

Faster asset growth than 83% of similar nonprofits.

2022 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2021 to 2022

Revenue Growth

28th percentile

-8.9%

Faster revenue growth than 28% of similar nonprofits.

2022 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2021 to 2022

Assets

Up

$6,732,383

Up $1,490,175 (+28%) from 2021

Net Assets

Up

$6,333,085

Up $1,142,412 (+22%) from 2021

Liabilities

Up

$399,298

Up $347,763 (+675%) from 2021

Revenue

Down

$4,722,248

Down $462,520 (-8.9%) from 2021

Expenses

Up

$3,579,836

Up $1,374,202 (+62%) from 2021

Net Income

Down

$1,142,412

Down $1,836,722 (-62%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2015: $2,730,205Liabilities 2015: $28,656Net Assets 2015: $2,701,5492015Assets 2016: $2,759,819Liabilities 2016: $46,419Net Assets 2016: $2,713,4002016Assets 2017: $1,721,545Liabilities 2017: $34,749Net Assets 2017: $1,686,7962017Assets 2018: $2,089,688Liabilities 2018: $33,982Net Assets 2018: $2,055,7062018Assets 2019: $1,686,665Liabilities 2019: $62,078Net Assets 2019: $1,624,5872019Assets 2020: $2,531,175Liabilities 2020: $319,636Net Assets 2020: $2,211,5392020Assets 2021: $5,242,208Liabilities 2021: $51,535Net Assets 2021: $5,190,6732021Assets 2022: $6,732,383Liabilities 2022: $399,298Net Assets 2022: $6,333,0852022Assets 2024: $11,497,805Liabilities 2024: $349,952Net Assets 2024: $11,147,8532024

Highlighted filing

2022

Assets$6,732,383
Liabilities$399,298
Net Assets$6,333,085

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2015: $2,859,190Expenses 2015: $157,641Net Income 2015: $2,701,5492015Revenue 2016: $1,178,804Expenses 2016: $1,166,953Net Income 2016: $11,8512016Revenue 2017: $542,373Expenses 2017: $1,568,978Net Income 2017: -$1,026,6052017Revenue 2018: $2,117,316Expenses 2018: $1,748,406Net Income 2018: $368,9102018Revenue 2019: $1,560,107Expenses 2019: $1,990,659Net Income 2019: -$430,5522019Revenue 2020: $2,545,161Expenses 2020: $1,958,209Net Income 2020: $586,9522020Revenue 2021: $5,184,768Expenses 2021: $2,205,634Net Income 2021: $2,979,1342021Revenue 2022: $4,722,248Expenses 2022: $3,579,836Net Income 2022: $1,142,4122022Revenue 2024: $9,481,672Expenses 2024: $5,638,889Net Income 2024: $3,842,7832024

Highlighted filing

2022

Revenue$4,722,248
Expenses$3,579,836
Net Income$1,142,412
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Sep 13, 2023
Return Version
2022v5.0
Gross Receipts
$4,722,248
Mission and Program Overview

Mission

Mississippi news and information corporation, operating as mississippi today, is a nonpartisan, nonprofit digital news and information resource that aggresively and objectively covers state and local government affairs and community issues, including education, health, economic development, poverty and race, as well as mississippi's social culture. The staff produces high-quality reporting to act as a government watchdog, support the functioning democracy and helping shape the future of the state. Increasing citizen awareness, including how government action affects people and communities, may lead to greater civic engagement. Mississippi today helps create the next generation of distinguished journalists by recruiting exceptional graduates of journalism, communications and public policy educational institutions and working with current students at the state's colleges and universities to develop skills that will prepare them for productive careers.

The organization provides top notch service journalism via digital dissemination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$4,013,582$4,709,317▲ $695,735
Pledges and Grants Receivable$1,146,911$1,703,425▲ $556,514
Land, Buildings, and Equipment, Net$29,942$99,468▲ $69,526
Prepaid Expenses and Deferred Charges$13,336$39,677▲ $26,341
Savings and Temporary Cash Investments$25,000--
Accounts Receivable$12,283$9,850▼ $2,433
Total Assets$5,242,208$6,732,383▲ $1,490,175
Other Assets Total$1,154$170,646▲ $169,492
Liabilities
Accounts Payable and Accrued Expenses$48,551$331,923▲ $283,372
Mortgage Notes Payable Secured by Investment Property-$67,375-
Deferred Revenue$2,984--
Total Liabilities$51,535$399,298▲ $347,763
Net Assets / Fund Balance
Net Assets With Donor Restrictions$3,752,477$4,446,249▲ $693,772
Net Assets Without Donor Restrictions$1,438,196$1,886,836▲ $448,640
Total Net Assets Fund Balance$5,190,673$6,333,085▲ $1,142,412
Total Liabilities and Net Assets / Fund Balance$5,242,208$6,732,383▲ $1,490,175

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$64,496$97,634$162,130
Other Land Buildings$8,937$41,658$50,595
Leasehold Improvements$26,035$9,755$35,790
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Thomas RamseyHighest Compensated EmployFT$107,622$29,579$137,201
Mary Margaret WhiteChief Executive OfficerFT$120,860$14,155$135,015
Adam GanucheauEditor-in-chiefFT$106,610$7,896$114,506
Terry BaquetEditor-in-chief VeriteFT$99,565$6,352$105,917
David FrancisExecutive Director VeriteFT$69,270$3,997$73,267

Board Members and Trustees

NameTitle
Donna BarksdaleExecutive Chair
Andrew LackDirector
Bill BynumDirector
Jim BarksdaleDirector
Tom PittmanDirector
Vangela WadeDirector
Charles OverbyFormer Director
Seetha SrinivasanSecretary
Tray HairstonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,528,659
Program Service Revenue
$68,701
Investment Income
$33,915
Other Revenue
$90,973
All Other Contributions
$4,528,659
Change in Net Assets
$1,142,412

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,722,248
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$84,411
Total Revenue per Audited Statements
$4,806,659
Total Revenue per Form 990
$4,722,248
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,421,342
Other Expenses$1,158,494
Total Fundraising Expense$417,182
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,038,201$356,441$105,693$1,500,335
Current Officers, Directors, Trustees, and Key Employees$357,206$89,348$57,373$503,927
Fees for Services Other$180,378$54,796$108,414$343,588
Information Technology$253,922$23,543$5,269$282,734
Other Employee Benefits$157,875$26,971$22,901$207,747
Advertising$93,409$6,025$95,762$195,196
Payroll Taxes$111,243$35,410$13,565$160,218
Occupancy$97,486$11,078$2,216$110,780
Pension Plan Contributions$34,824$10,663$3,628$49,115
Conferences and Meetings$42,540--$42,540
Travel$42,198--$42,198
Depreciation Depletion$23,792$2,705$936$27,433
Office Expenses$16,864$6,703$1,007$24,574
Insurance$18,406$2,092$418$20,916
Fees for Services Legal$16,207$1,946-$18,153
Other Expenses$15,439$10,164-$15,439
Fees for Services Accounting-$11,800-$11,800
Total Functional Expenses$2,512,969$649,685$417,182$3,579,836

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,664,247
Expenses per Audited Statements$3,579,836
Total Expenses per Form 990$3,579,836
Expenses Not Reported on Form 990$84,411
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Jim BarksdaleDirectorThe Organization Rents Office Space From the Woodlands Office Park, LLC Which Is Majority Owned by Jim Barksdale, Director.No$65,616
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

Mississippi news and information corp rents office space from the woodlands office park, llc which is majority owned by jim barksdale, board director. Donna barksdale, executive chair, and jim barksdale, director, have a family relationship - husband and wife.

Form 990, Part VI, Section B, Line 11B

A draft of the form 990 is provided to both the chief executive officer and the board of directors. The draft is reviewed and discussed. Any questions brought up by the board members or the chief executive officer are answered and/or cleared before the return is filed.

Form 990, Part VI, Section B, Line 12C

The conflict of interest policy covers all members of the board. Board member are supplied with a copy of the policy each year and signs an annual statement affirming that they have received a copy of the policy, have read and understand the policy, have complied with the policy and understand that the organization is charitable and in order to maintain its federal tax exemption it must engage primarily in activities which accomplish one or more of its tax exempt purposes. Board members have a duty to disclose potential or actual conflicts of interest to the executive chair and the remaining board members decide if a potential or actual conflict exists. If applicable, identified conflicts of interest and appropriate recusals are documented in the board minutes.

Form 990, Part VI, Section B, Line 15

The process for determining compensation for the chief executives includes a review and approval by the compensation committee of the board of directors. Comparability data used in the review process is obtained through review of compensation of positions of comparable organizations. The decisions are documented in committee meeting and/or board meeting minutes.

Form 990, Part VI, Section C, Line 19

The audited financial statements and tax returns are available on the organization's website (www.mississippitoday.org). The organization's governing documents and conflict of interest policy are available upon request.

Filing and Contact Details

Filer

Filer Name
Deep South Today
EIN
47-2158741
Phone
6015334860
Address
750 WOODLANDS PARKWAY 100, RIDGELAND, MS 39157

Signing Officer

Name
Mary Margaret White
Title
Chief Executive Officer
Phone
6015334860
Signed
2023-09-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mary Margaret White
Formed
2014
Legal Domicile
Ms
Voting Board Members
9
Independent Board Members
9
Employees
39
Volunteers
9

Preparer

Firm
Matthews Cutrer & Lindsay Pa
Address
1020 HIGHLAND COLONY PKWY 500, RIDGELAND, MS 39157
Preparer
Charles R Lindsay CPA
Phone
6018988875
Supplemental Narrative

Additional Explanations

Form 990, Page 12, Part XII, Line 2C

The auditor meets with the board of directors making a full presentation at the completion of the audit answering any questions. The auditor works closely with the board of directors during the year should any concerns arise.

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IRS990/Desc0MISSISSIPPI TODAY IS THE STATE'S ONLY FULLY STAFFED NONPROFIT, NONPARTISAN NEWSROOM, OFFERING IN-DEPTH INVESTIGATIVE AND ENTERPRISE REPORTING FROM ALL CORNERS OF THE STATE. THERE IS NEVER A PAYWALL TO VIEW THE REPORTING, LISTEN TO THE PODCASTS OR ACCESS THE DATA SETS ON THE ORGANIZATION'S WEBSITE. THE PRESENCE OF MISSISSIPPI TODAY JOURNALISTS CREATES A HIGHER LEVEL OF ACCOUNTABILITY AMONG ELECTED OFFICIALS, GOVERNMENT AGENCIES AND COMMUNITY LEADERS THAN SEEN IN RECENT HISTORY. MISSISSIPPI TODAY REPORTING IN THE AREAS OF COMMUNITY HEALTH, POLITICS, EDUCATION, CRIMINAL JUSTICE, WORKFORCE, AND POVERTY HAS BEEN ESPECIALLY IMPACTFUL OVER THE PAST YEAR, PROVIDING INSIGHT AND EXPLANATION OF SYSTEMIC ISSUES AND CORRUPTION THAT HAVE LONG GONE UNREPORTED. MISSISSIPPI TODAY HAD 9.5 MILLION PAGE VIEWS ON THEIR SITE IN 2022 (COMPARED TO 6.5 MILLION IN 2021), A GREAT REFLECTION OF THE IMPACT OF THE NEWSROOM AND THE NATIONAL ATTENTION THE REPORTING RECEIVED OVER THE YEAR. THE ORGANIZATION REACHED 4.6 MILLION USERS, WITH A MONTHLY AVERAGE OF 386,176 USERS COMPARED TO 268,000 IN 2021. MISSISSIPPI TODAY EARNED A TOTAL OF $416,389 IN READER REVENUE IN 2022, AS COMPARED TO $327,000 IN 2021.
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5EXECUTIVE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt6FORMER DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt8TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHIEF EXECUTIVE OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt10EDITOR-IN-CHIEF
IRS990/Form990PartVIISectionAGrp/TitleTxt11EDITOR-IN-CHIEF VERITE
IRS990/Form990PartVIISectionAGrp/TitleTxt12EXECUTIVE DIRECTOR VERITE
IRS990/Form990PartVIISectionAGrp/TitleTxt13HIGHEST COMPENSATED EMPLOY
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IRS990/MissionDesc0THE ORGANIZATION IS COMMITTED TO ENGAGE READERS BY: - PROVIDING TOP-NOTCH SERVICE JOURNALISM VIA DIGITAL DESSEMINATION - CREATING A FORUM FOR PUBLIC DIALOG THROUGH SOCIAL MEDIA - HOSTING LIVE EVENTS (HTTPS://MISSISSIPPITODAY.ORG/EVENTS/) WHERE PEOPLE CAN INTERACT WITH NEWSMAKERS AND REPORTERS
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IRS990/PrincipalOfficerNm0MARY MARGARET WHITE
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IRS990/ProgSrvcAccomActy2Grp/Desc0MISSISSIPPI TODAY HOSTS AN ARRAY OF PROGRAMS AND PODCASTS RANGING FROM INTIMATE CONVERSATIONS WITH POLITICIANS, AUTHORS AND NEWSMAKERS, TO PANEL DISCUSSIONS ON IMPORTANT STORIES AND ISSUES FACING MISSISSIPPIANS. THESE PROGRAMS ARE ESSENTIAL TO THE MISSION OF PUBLIC SERVICE JOURNALISM, OFFERING A VENUE FOR READERS TO ENGAGE WITH REPORTERS, PUBLIC OFFICIALS AND COMMUNITY LEADERS WHO ARE SHAPING MISSISSIPPI. IN 2022, THE ORGANIZATION HOSTED A MONTHLY ZOOM SERIES FEATURING NOTABLE MISSISSIPPIANS, MISSISSIPPI STORIES, AS WELL AS EVENTS FOCUSED ON COMMUNITY STORYTELLING AND JOURNALISM'S ROLE IN DEMOCRACY. IN ADDITION TO THE WEEKLY POLITICS PODCAST AND SPORTS PODCAST, THE ORGANIZATION ALSO LAUNCHED AN "ASK ME ANYTHING" SERIES ON REDDITT TO BETTER REACH YOUNG READERS.
IRS990/ProgSrvcAccomActy3Grp/Desc0VERITE IS A NON-PROFIT NEWS ORGANIZATION WITH A MISSION TO PRODUCE IN-DEPTH JOURNALISM THAT SERVES NEW ORLEANS, AND EDUCATES, DEVELOPS, AND MENTORS A NEW GENERATION OF MINORITY JOURNALISTS TO TRANSFORM THE FIELD AT-LARGE. SERVING AS THE VOICE OF THE DISENFRANCHISED, VERITE'S REPORTING PROVIDES ITS READERS WITH THE INFORMATION THEY NEED TO DRIVE ECONOMIC, SOCIAL AND POLITICAL CHANGE IN THEIR COMMUNITIES AND BEYOND. THE EDITORIAL FOCUS SINCE THE AUGUST 2022 LAUNCH HAS BEEN ON NEW ORLEANS' CIVIC AND CULTURAL COMMUNITIES. WITHOUT VERITE'S PRESENCE OVER THE PAST 8 MONTHS, NEW ORLEANIANS WOULD HAVE BEEN SIGNIFICANTLY LESS INFORMED ON CURRENT ISSUES RELATED TO FAIR HOUSING, DISCRIMINATORY POLICING AND THE CITY'S HISTORIC ROOTS IN RESISTANCE.IN 2022, VERITE FOCUSED ITS EFFORTS ON RAMPING UP COVERAGE AND STRENGTHENING AWARENESS OF THEIR BRAND. THE ORGANIZATION HAS DRAMATICALLY INCREASED THEIR WEBSITE AUDIENCE, FROM 3,206 PAGE VIEWS IN SEPTEMBER TO 69,855 PAGE VIEWS IN JANUARY. VERITE'S NEWSLETTER SUBSCRIBERS HAVE GROWN TO OVER 1,000 IN JANUARY AND SOCIAL MEDIA FOLLOWERS TO 1,755.VERITE HAS CONDUCTED SIX COMMUNITY LISTENING SESSIONS. THE ATTENDEES HAVE ENCOMPASSED A RANGE OF COMMUNITY REPRESENTATIVES, INCLUDING LOCAL PASTORS, BUSINESS WOMEN AND MEN, COMMUNITY ACTIVISTS, AND PHILANTHROPISTS. THEIR FEEDBACK PROVIDED INSIGHT INTO THE DIVERSE NEEDS OF NEW ORLEANIANS, WITH EACH SESSION REINFORCING THE NEED FOR CREDIBLE, UNBIASED NEWS THAT FOCUSES ON ACCOUNTABILITY AND BRINGS TO LIGHT LOCAL DISPARITIES.
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