Civic Intelligence

Madison Reading Project Inc.

990 • Fiscal year 2020 • EIN 47-2077478

Jan 01, 2020 to Dec 31, 2020 • Filed on May 11, 2021

Organization ProfileMADISONREADINGPROJECT.COM

View Organization Page

1337 Greenway Cross No 186Madison, WI 53713

(608) 347-7970

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

71st percentile

0.06x

Higher debt load relative to assets than 71% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

71st percentile

0.05x

Higher debt load relative to revenue than 71% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

75th percentile

26%

Higher net margin than 75% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

80th percentile

$8,000

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 2.3% of source-year revenue.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Asset Growth

79th percentile

47%

Faster asset growth than 79% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

62nd percentile

-1.4%

Faster revenue growth than 62% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets71st percentile

Assets

Up

$298,730

Up $95,212 (+47%) from 2019

Net Assets

Up

$280,795

Up $92,540 (+49%) from 2019

Liabilities

Up

$17,935

Up $2,672 (+18%) from 2019

Revenue And Expenses
Liabilities / Revenue71st percentileNet Margin75th percentile

Revenue

Down

$353,109

Down $5,013 (-1.4%) from 2019

Expenses

Up

$260,569

Up $25,214 (+11%) from 2019

Net Income

Down

$92,540

Down $30,227 (-25%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth79th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2017: $43,112Liabilities 2017: $6,152Net Assets 2017: $36,9602017Assets 2018: $73,358Liabilities 2018: $7,871Net Assets 2018: $65,4872018Assets 2019: $203,518Liabilities 2019: $15,263Net Assets 2019: $188,2552019Assets 2020: $298,730Liabilities 2020: $17,935Net Assets 2020: $280,7952020Assets 2021: $653,764Liabilities 2021: $28,737Net Assets 2021: $625,0272021Assets 2022: $1,493,816Liabilities 2022: $182,870Net Assets 2022: $1,310,9462022Assets 2023: $1,517,262Liabilities 2023: $249,067Net Assets 2023: $1,268,1952023Assets 2024: $1,143,460Liabilities 2024: $197,575Net Assets 2024: $945,8852024

Highlighted filing

2020

Assets$298,730
Liabilities$17,935
Net Assets$280,795
Open 2020 Filing

Operations Trend

Revenue Growth62nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2017: $83,872Expenses 2017: $67,996Net Income 2017: $15,8762017Revenue 2018: $148,398Expenses 2018: $119,871Net Income 2018: $28,5272018Revenue 2019: $358,122Expenses 2019: $235,355Net Income 2019: $122,7672019Revenue 2020: $353,109Expenses 2020: $260,569Net Income 2020: $92,5402020Revenue 2021: $746,724Expenses 2021: $402,492Net Income 2021: $344,2322021Revenue 2022: $1,392,855Expenses 2022: $706,936Net Income 2022: $685,9192022Revenue 2023: $1,015,106Expenses 2023: $1,057,857Net Income 2023: -$42,7512023Revenue 2024: $957,916Expenses 2024: $1,284,038Net Income 2024: -$326,1222024

Highlighted filing

2020

Revenue$353,109
Expenses$260,569
Net Income$92,540
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
May 11, 2021
Return Version
2020v4.1
Gross Receipts
$366,996
Mission and Program Overview

Mission

The organization organizes literacy programs directed at vulnerable children that supplements school learning.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$134,636$256,368▲ $121,732
Land, Buildings, and Equipment, Net$31,267$24,052▼ $7,215
Pledges and Grants Receivable$35,398$15,000▼ $20,398
Prepaid Expenses and Deferred Charges$2,217$1,634▼ $583
Total Assets$203,518$298,730▲ $95,212
Other Assets Total$0$1,676▲ $1,676
Liabilities
Accounts Payable and Accrued Expenses$7,959$12,444▲ $4,485
Mortgage Notes Payable Secured by Investment Property$7,304$5,491▼ $1,813
Total Liabilities$15,263$17,935▲ $2,672
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$115,058$237,595▲ $122,537
Net Assets With Donor Restrictions$73,197$43,200▼ $29,997
Total Net Assets Fund Balance$188,255$280,795▲ $92,540
Total Liabilities and Net Assets / Fund Balance$203,518$298,730▲ $95,212

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$24,052$12,025-
Compensation and Service Providers
Top Officer Pay80th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Rowan ChildsExecutive DirectorPT$8,000$8,000

Board Members and Trustees

NameTitle
Jaclyn Vitela JacqminBoard President
Sarah BrendenVice President
Corinda Rainey MooreBoard Member
Jannyce Rodriguez-duvergeBoard Member
Jennifer HatlenBoard Member
Rachel WernerBoard Member
Steven StackBoard Member
Tammy RozekBoard Member
Jennifer GrafBoard Secretary
Chris LaurentTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$350,546
Program Service Revenue
$0
Investment Income
$331
Other Revenue
$2,232
All Other Contributions
$312,168
Change in Net Assets
$92,540
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$145,983
Salaries, Compensation, and Employee Benefits$114,586
Total Fundraising Expense$57,404
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$64,025$2,827$31,591$98,443
Fees for Services Accounting-$9,967$3,550$13,517
Office Expenses$6,415$4,001$2,072$12,488
Fees for Services Other-$7,800$450$8,250
Payroll Taxes$4,898$522$2,723$8,143
Current Officers, Directors, Trustees, and Key Employees-$4,000$4,000$8,000
Occupancy$4,000$1,000$2,394$7,394
Depreciation Depletion$7,215--$7,215
Insurance$3,856$319$319$4,494
Interest$347$3,712-$4,059
Advertising--$2,736$2,736
All Other Expenses$1,423$33$919$2,375
Other Expenses$1,197$299$535$2,031
Travel$773$302$72$1,147
Total Functional Expenses$167,884$35,281$57,404$260,569
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$16,061
Fundraising Direct Expenses$12,468
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Event 1$35,756$17,165$2,318$14,847
Event 2$7,783-$325-
Total Events$43,539$17,165$12,468$4,697
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Distributed at board meeting”

Form 990, Part VI, Section B, Line 15A

“Board members created compensation plan”

Form 990, Part VI, Section C, Line 19

“AVAILABLE UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Madison Reading Project Inc
EIN
47-2077478
Phone
6083477970
Address
1337 GREENWAY CROSS NO 186, MADISON, WI 53713

Signing Officer

Name
Rowan Childs
Title
Executive Director
Phone
6083477970
Signed
2021-05-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rowan Childs
Formed
2014
Legal Domicile
Wi
Voting Board Members
11
Independent Board Members
10
Employees
10
Volunteers
83

Preparer

Firm
Johnson Block & Co Inc
Address
9701 BRADER WAY SUITE 202, MIDDLETON, WI 53562
Preparer
Jan Froelich
Phone
6082742002
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IRS990/ProgSrvcAccomActy2Grp/Desc0THE ORGANIZATION OFFERS LITERACY PROGRAMMING WHICH CAN INCLUDE AUTHOR READINGS, STORY TIME WITH THE OUTREACH DIRECTOR, LITERACY CRAFTS AND THEMED EVENTS FOR GROUPS.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt089713
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0357586
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0251
IRS990/PYOtherExpensesAmt0170834
IRS990/PYOtherRevenueAmt0285
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0122767
IRS990/PYSalariesCompEmpBnftPaidAmt064521
IRS990/PYTotalExpensesAmt0235355
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0358122
IRS990/QuidProQuoContributionsInd00
IRS990/ReconcilationRevenueExpnssAmt092540
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0371064
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0212728
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0133222
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt088747
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt015421
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0821182
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt0331
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt0251
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt019
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt010
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt05
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt0616
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt058
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt0285
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt0343
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt0331
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt0251
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt019
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt010
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt05
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt0616
IRS990ScheduleA/InvestmentIncomeCYPct00.00070
IRS990ScheduleA/InvestmentIncomePYPct00.00060
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.99930
IRS990ScheduleA/PublicSupportPY509Pct00.99940
IRS990ScheduleA/PublicSupportTotal509Amt0821525
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0371122
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0213013
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0133222
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt088747
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt015421
IRS990ScheduleA/Total509Grp/TotalAmt0821525
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0371453
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0213264
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0133241
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt088757
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt015426
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0822141
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt024052
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt012025
IRS990ScheduleD/OtherLandBuildingsGrp/InvestmentCostOrOtherBasisAmt036077
IRS990ScheduleD/TotalBookValueLandBuildingsAmt024052
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt026374
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt018591
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt07783
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt012468
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt05225
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt05225
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt035756
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt07783
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt043539
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt017165
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt017165
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt04697
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt02643
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt02318
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt0325
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt04500
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent2Amt0100
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt04600
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DISTRIBUTED AT BOARD MEETING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD MEMBERS CREATED COMPENSATION PLAN
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0203518
IRS990/TotalAssetsEOYAmt0298730
IRS990/TotalAssetsGrp/BOYAmt0203518
IRS990/TotalAssetsGrp/EOYAmt0298730
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0350546

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$298,730
Liabilities
$17,935
Net assets
$280,795
Revenue
$353,109
Expenses
$260,569
Net income
$92,540
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.14$0.20$0.95$0.96$1.28$0.33
2023Detailed filing. Detailed filing data is available for this year.$1.52$0.25$1.27$1.02$1.06$0.04
2022Detailed filing. Detailed filing data is available for this year.$1.49$0.18$1.31$1.39$0.71$0.69
2021Detailed filing. Detailed filing data is available for this year.$0.65$0.03$0.63$0.75$0.40$0.34
2020Detailed filing. Detailed filing data is available for this year.$0.30$0.02$0.28$0.35$0.26$0.09
2019Detailed filing. Detailed filing data is available for this year.$0.20$0.02$0.19$0.36$0.24$0.12
2018Detailed filing. Detailed filing data is available for this year.$0.07$0.01$0.07$0.15$0.12$0.03
2017Detailed filing. Detailed filing data is available for this year.$0.04$0.01$0.04$0.08$0.07$0.02