Civic Intelligence

Norona Effect Inc

990EZ • Fiscal year 2017 • EIN 47-1792863

Jan 01, 2017 to Dec 31, 2017 • Filed on Aug 10, 2018

Organization ProfileN/A
1642 Mcculloch Blvd Ste 317Lake Havasu City, AZ 86403

(661) 877-7367

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2017

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2017

Net Margin

86th percentile

34%

Higher net margin than 86% of similar nonprofits.

2017 filings • 501(c)3 • <$500k nonprofits • Source year 2017

Top Officer Pay

76th percentile

$0

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2017 filings • 501(c)3 • <$500k nonprofits • Source year 2017

Asset Growth

99th percentile

7124%

Faster asset growth than 99% of similar nonprofits.

2017 filings • 501(c)3 • <$500k nonprofits • Annualized from 2015 to 2017

Revenue Growth

90th percentile

74%

Faster revenue growth than 90% of similar nonprofits.

2017 filings • 501(c)3 • <$500k nonprofits • Annualized from 2015 to 2017

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$52,185

Up $52,175 (+521750%) from 2015

Net Assets

$52,185

No earlier filing loaded for comparison.

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin86th percentile

Revenue

Up

$153,967

Up $102,936 (+202%) from 2015

Expenses

Up

$101,782

Up $50,761 (+99%) from 2015

Net Income

Up

$52,185

Up $52,175 (+521750%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth99th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$60K$40K$20K$0Assets 2014: $1Liabilities 2014: $02014Assets 2015: $10Liabilities 2015: $02015Assets 2017: $52,185Net Assets 2017: $52,1852017

Highlighted filing

2017

Assets$52,185
Liabilities-
Net Assets$52,185
Open 2017 Filing

Operations Trend

Revenue Growth90th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2014: $0Expenses 2014: $1,766Net Income 2014: -$1,7662014Revenue 2015: $51,031Expenses 2015: $51,021Net Income 2015: $102015Revenue 2017: $153,967Expenses 2017: $101,782Net Income 2017: $52,1852017

Highlighted filing

2017

Revenue$153,967
Expenses$101,782
Net Income$52,185
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
Aug 10, 2018
Return Version
2017v2.3
Gross Receipts
$155,982
Mission and Program Overview

Mission

Provide assistance to families with children suffering from cancer. Provide transportation assistance to facilites outside lake havasu city ,az for treatment. Assist fammilies with expenses related to the treatment of their children.

Program Services

DescriptionGrantsExpenses
PROVIDE ASSISTANCE TO FAMILIES WITH CHILDREN INFLICTED WITH CANCER. PROVIDE TRANSPORTATION ASSISTANCE FOR TRAVEL FOR TREATMENT FOR CHILDREN. PROVIDE FINANCIAL ASSITANCE.-$93,440
PROVIDE TRANSPORATTION ASSISTANCE TO FAMILIES WITH CHILDREN AFFLICTED WITH ILLNESS.-$8,292
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
NICOLE NORONAPresidentPT$0--
MARCOS NORONAVice PresidePT$0--
TRACY HENRYSecretaryPT$0--
BROOKE QUEENTreasurerPT$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Various Small$35,947$35,947$2,015$33,932
Total Events$35,947$35,947$2,015$33,932
Filing and Contact Details

Filer

Filer Name
The Norona Effect
EIN
47-1792863
Address
1642 MCCULLOCH BLVD STE 317, LAKE HAVASU CITY, AZ 86403

Signing Officer

Name
Nicole Norona
Title
President
Signed
2018-08-10
Discuss with paid preparer
Yes

Preparer

Firm
Gdk CPA LLC
Address
90 S ACOMA BLVD S E100, LAKE HAVASU CITY, AZ 86403
Preparer
Michael E Bonney
Phone
9286801994
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

“Expenses advertising and promotion 6,960 bank service charges 55 licenses & permits 170 charitable contributions 55,215 computer and internet exp 421 dues and subscriptions 722 equipment rental 1,278 postage and delivery 552 professional fees 4,840 programs & services 27,939 supplies 1,472 meals & entertainment 777 rounding -1 total 100,400”

Form 990-ez, Part III

“Provide assistance to families with children suffering from cancer. Provide transportation assistance to facilites outside lake havasu city ,az for treatment. Assist fammilies with expenses related to the treatment of their children.”

Form 990-ez, Part III, Line 31

“Provide transporattion assistance to families with children afflicted with illness.”

Raw XML Appendix136 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/AddressChangeInd0X
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0THE NORONA EFFECT INC
IRS990EZ/BooksInCareOfDetail/PhoneNum06618777367
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt02153 RUDOLPH DRIVE
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0LAKE HAVASU CITY
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0AZ
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd086406
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt052185
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt0120035
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt052185
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt050
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt00
IRS990EZ/Form990TotalAssetsGrp/EOYAmt052185
IRS990EZ/FundraisingGrossIncomeAmt035947
IRS990EZ/GrossReceiptsAmt0155982
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesEOYAmt052185
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt00
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt052185
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt020.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt110.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt210.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt310.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0NICOLE NORONA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1MARCOS NORONA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2TRACY HENRY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3BROOKE QUEEN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1VICE PRESIDE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3TREASURER
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt0100400
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0PROVIDE ASSISTANCE TO FAMILIES WITH CHILDREN SUFFERING FROM CANCER. PROVIDE TRANSPORTATION ASSISTANCE TO FACILITES OUTSIDE LAKE HAVASU CITY ,AZ FOR TREATMENT. ASSIST FAMMILIES WITH EXPENSES RELATED TO THE TREATMENT OF THEIR CHILDREN.
IRS990EZ/PrintingPublicationsPostageAmt01332
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PROVIDE ASSISTANCE TO FAMILIES WITH CHILDREN INFLICTED WITH CANCER. PROVIDE TRANSPORTATION ASSISTANCE FOR TRAVEL FOR TREATMENT FOR CHILDREN. PROVIDE FINANCIAL ASSITANCE.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1PROVIDE TRANSPORATTION ASSISTANCE TO FAMILIES WITH CHILDREN AFFLICTED WITH ILLNESS.
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt093440
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt18292
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt02015
IRS990EZ/SpecialEventsNetIncomeLossAmt033932
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt0101782
IRS990EZ/TotalProgramServiceExpensesAmt0101732
IRS990EZ/TotalRevenueAmt0153967
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0N/A
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0120035
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt043154
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt017019
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0180208
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt035947
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt0180208
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0120035
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt043154
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt017019
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0180208
IRS990ScheduleA/TotalSupportAmt0180208
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt02015
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0VARIOUS SMALL
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt035947
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt035947
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt035947
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt035947
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt033932
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt02015
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt02015
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES ADVERTISING AND PROMOTION 6,960 BANK SERVICE CHARGES 55 LICENSES & PERMITS 170 CHARITABLE CONTRIBUTIONS 55,215 COMPUTER AND INTERNET EXP 421 DUES AND SUBSCRIPTIONS 722 EQUIPMENT RENTAL 1,278 POSTAGE AND DELIVERY 552 PROFESSIONAL FEES 4,840 PROGRAMS & SERVICES 27,939 SUPPLIES 1,472 MEALS & ENTERTAINMENT 777 ROUNDING -1 TOTAL 100,400
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1PROVIDE ASSISTANCE TO FAMILIES WITH CHILDREN SUFFERING FROM CANCER. PROVIDE TRANSPORTATION ASSISTANCE TO FACILITES OUTSIDE LAKE HAVASU CITY ,AZ FOR TREATMENT. ASSIST FAMMILIES WITH EXPENSES RELATED TO THE TREATMENT OF THEIR CHILDREN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PROVIDE TRANSPORATTION ASSISTANCE TO FAMILIES WITH CHILDREN AFFLICTED WITH ILLNESS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART III
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART III, LINE 31
ReturnHeader/BuildTS02018-06-14 16:35:46Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0NICOLE NORONA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-08-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE NORONA EFFECT
ReturnHeader/Filer/BusinessNameControlTxt0NORO
ReturnHeader/Filer/EIN0471792863
ReturnHeader/Filer/USAddress/AddressLine1Txt01642 MCCULLOCH BLVD STE 317
ReturnHeader/Filer/USAddress/CityNm0LAKE HAVASU CITY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AZ
ReturnHeader/Filer/USAddress/ZIPCd086403
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0697843652B128043CF44CFD78E5A36FDB44EFC00
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0697843652B128043CF44CFD78E5A36FDB44EFC00
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt064.64.215.92
ReturnHeader/FilingSecurityInformation/IPDt02018-08-10
ReturnHeader/FilingSecurityInformation/IPTm008:54:51
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0465616929
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GDK CPA LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt090 S ACOMA BLVD S E100
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LAKE HAVASU CITY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AZ
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd086403
ReturnHeader/PreparerPersonGrp/PhoneNum09286801994
ReturnHeader/PreparerPersonGrp/PreparationDt02018-08-10
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL E BONNEY
ReturnHeader/ReturnTs02018-08-10T08:51:21-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02017-01-01
ReturnHeader/TaxPeriodEndDt02017-12-31
ReturnHeader/TaxYr02017

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2017 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$52,185
Liabilities
-
Net assets
$52,185
Revenue
$153,967
Expenses
$101,782
Net income
$52,185
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2017Detailed filing. Detailed filing data is available for this year.$0.52$0.52$1.54$1.02$0.52
2015Summary only. Only limited summary data is available for this year.$0.00$0.00$0.51$0.51$0.00
2014Summary only. Only limited summary data is available for this year.$0.00$0.00$0.00$0.02$0.02