Civic Intelligence

The Norona Effect

EIN 47-1792863 • 501(c)3 • Lake Havasu City, AZ

Profile

Provide assistance to families with children suffering from cancer. Provide transportation assistance to facilites outside lake havasu city ,az for treatment. Assist fammilies with expenses related to the treatment of their children.

1642 Mcculloch Blvd Ste 317Lake Havasu City, AZ 86403

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2017

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2017

Net Margin

83rd percentile

34%

Higher net margin than 83% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2017

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2017

Asset Growth

100th percentile

7124%

Faster asset growth than 100% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2015 to 2017

Revenue Growth

88th percentile

74%

Faster revenue growth than 88% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2015 to 2017

Assets

Up

$52,185

Up $52,175 (+521750%) from 2015

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

$52,185

No earlier filing loaded for comparison.

Revenue

Up

$153,967

Up $102,936 (+202%) from 2015

Expenses

Up

$101,782

Up $50,761 (+99%) from 2015

Net Income

Up

$52,185

Up $52,175 (+521750%) from 2015

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2014: $1Liabilities 2014: $02014Assets 2015: $10Liabilities 2015: $02015Assets 2017: $52,185Net Assets 2017: $52,1852017

Highlighted filing

2017

Assets$52,185
Liabilities-
Net Assets$52,185

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2014: $0Expenses 2014: $1,766Net Income 2014: -$1,7662014Revenue 2015: $51,031Expenses 2015: $51,021Net Income 2015: $102015Revenue 2017: $153,967Expenses 2017: $101,782Net Income 2017: $52,1852017

Highlighted filing

2017

Revenue$153,967
Expenses$101,782
Net Income$52,185

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
Aug 10, 2018
Return Version
2017v2.3
Gross Receipts
$155,982
Mission and Program Overview

Mission

Provide assistance to families with children suffering from cancer. Provide transportation assistance to facilites outside lake havasu city ,az for treatment. Assist fammilies with expenses related to the treatment of their children.

Program Services

DescriptionGrantsExpenses
PROVIDE ASSISTANCE TO FAMILIES WITH CHILDREN INFLICTED WITH CANCER. PROVIDE TRANSPORTATION ASSISTANCE FOR TRAVEL FOR TREATMENT FOR CHILDREN. PROVIDE FINANCIAL ASSITANCE.-$93,440
PROVIDE TRANSPORATTION ASSISTANCE TO FAMILIES WITH CHILDREN AFFLICTED WITH ILLNESS.-$8,292
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
NICOLE NORONAPresidentPT$0--
MARCOS NORONAVice PresidePT$0--
TRACY HENRYSecretaryPT$0--
BROOKE QUEENTreasurerPT$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Various Small$35,947$35,947$2,015$33,932
Total Events$35,947$35,947$2,015$33,932
Filing and Contact Details

Filer

Filer Name
The Norona Effect
EIN
47-1792863
Address
1642 MCCULLOCH BLVD STE 317, LAKE HAVASU CITY, AZ 86403

Signing Officer

Name
Nicole Norona
Title
President
Signed
2018-08-10
Discuss with paid preparer
Yes

Preparer

Firm
Gdk CPA LLC
Address
90 S ACOMA BLVD S E100, LAKE HAVASU CITY, AZ 86403
Preparer
Michael E Bonney
Phone
9286801994
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

Expenses advertising and promotion 6,960 bank service charges 55 licenses & permits 170 charitable contributions 55,215 computer and internet exp 421 dues and subscriptions 722 equipment rental 1,278 postage and delivery 552 professional fees 4,840 programs & services 27,939 supplies 1,472 meals & entertainment 777 rounding -1 total 100,400

Form 990-ez, Part III

Provide assistance to families with children suffering from cancer. Provide transportation assistance to facilites outside lake havasu city ,az for treatment. Assist fammilies with expenses related to the treatment of their children.

Form 990-ez, Part III, Line 31

Provide transporattion assistance to families with children afflicted with illness.

Raw XML Appendix136 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/AddressChangeInd0X
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0THE NORONA EFFECT INC
IRS990EZ/BooksInCareOfDetail/PhoneNum06618777367
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt02153 RUDOLPH DRIVE
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0LAKE HAVASU CITY
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0AZ
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd086406
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt052185
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt0120035
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt052185
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt050
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt00
IRS990EZ/Form990TotalAssetsGrp/EOYAmt052185
IRS990EZ/FundraisingGrossIncomeAmt035947
IRS990EZ/GrossReceiptsAmt0155982
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesEOYAmt052185
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt00
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt052185
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt020.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt110.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt210.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt310.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0NICOLE NORONA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1MARCOS NORONA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2TRACY HENRY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3BROOKE QUEEN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1VICE PRESIDE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3TREASURER
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt0100400
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0PROVIDE ASSISTANCE TO FAMILIES WITH CHILDREN SUFFERING FROM CANCER. PROVIDE TRANSPORTATION ASSISTANCE TO FACILITES OUTSIDE LAKE HAVASU CITY ,AZ FOR TREATMENT. ASSIST FAMMILIES WITH EXPENSES RELATED TO THE TREATMENT OF THEIR CHILDREN.
IRS990EZ/PrintingPublicationsPostageAmt01332
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PROVIDE ASSISTANCE TO FAMILIES WITH CHILDREN INFLICTED WITH CANCER. PROVIDE TRANSPORTATION ASSISTANCE FOR TRAVEL FOR TREATMENT FOR CHILDREN. PROVIDE FINANCIAL ASSITANCE.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1PROVIDE TRANSPORATTION ASSISTANCE TO FAMILIES WITH CHILDREN AFFLICTED WITH ILLNESS.
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt093440
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt18292
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt02015
IRS990EZ/SpecialEventsNetIncomeLossAmt033932
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt0101782
IRS990EZ/TotalProgramServiceExpensesAmt0101732
IRS990EZ/TotalRevenueAmt0153967
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0N/A
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0120035
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt043154
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt017019
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0180208
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt035947
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt0180208
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0120035
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt043154
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt017019
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0180208
IRS990ScheduleA/TotalSupportAmt0180208
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt02015
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0VARIOUS SMALL
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt035947
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt035947
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt035947
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt035947
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt033932
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt02015
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt02015
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES ADVERTISING AND PROMOTION 6,960 BANK SERVICE CHARGES 55 LICENSES & PERMITS 170 CHARITABLE CONTRIBUTIONS 55,215 COMPUTER AND INTERNET EXP 421 DUES AND SUBSCRIPTIONS 722 EQUIPMENT RENTAL 1,278 POSTAGE AND DELIVERY 552 PROFESSIONAL FEES 4,840 PROGRAMS & SERVICES 27,939 SUPPLIES 1,472 MEALS & ENTERTAINMENT 777 ROUNDING -1 TOTAL 100,400
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1PROVIDE ASSISTANCE TO FAMILIES WITH CHILDREN SUFFERING FROM CANCER. PROVIDE TRANSPORTATION ASSISTANCE TO FACILITES OUTSIDE LAKE HAVASU CITY ,AZ FOR TREATMENT. ASSIST FAMMILIES WITH EXPENSES RELATED TO THE TREATMENT OF THEIR CHILDREN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PROVIDE TRANSPORATTION ASSISTANCE TO FAMILIES WITH CHILDREN AFFLICTED WITH ILLNESS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART III
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART III, LINE 31
ReturnHeader/BuildTS02018-06-14 16:35:46Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0NICOLE NORONA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-08-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0THE NORONA EFFECT
ReturnHeader/Filer/BusinessNameControlTxt0NORO
ReturnHeader/Filer/EIN0471792863
ReturnHeader/Filer/USAddress/AddressLine1Txt01642 MCCULLOCH BLVD STE 317
ReturnHeader/Filer/USAddress/CityNm0LAKE HAVASU CITY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AZ
ReturnHeader/Filer/USAddress/ZIPCd086403
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0697843652B128043CF44CFD78E5A36FDB44EFC00
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0697843652B128043CF44CFD78E5A36FDB44EFC00
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt064.64.215.92
ReturnHeader/FilingSecurityInformation/IPDt02018-08-10
ReturnHeader/FilingSecurityInformation/IPTm008:54:51
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0465616929
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GDK CPA LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt090 S ACOMA BLVD S E100
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LAKE HAVASU CITY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AZ
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd086403
ReturnHeader/PreparerPersonGrp/PhoneNum09286801994
ReturnHeader/PreparerPersonGrp/PreparationDt02018-08-10
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL E BONNEY
ReturnHeader/ReturnTs02018-08-10T08:51:21-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02017-01-01
ReturnHeader/TaxPeriodEndDt02017-12-31
ReturnHeader/TaxYr02017

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