Civic Intelligence

Helping Mamas Inc

EIN 47-1381339 • 501(c)3 • Norcross, GA

Profile

Helping mamas connects helping mamas to mamas needing help. Our vision is to be the baby supply bank of metro atlanta and beyond.

4487 Park Drive A1Norcross, GA 30093-2964

www.helpingmamas.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

63rd percentile

0.24x

Higher debt load relative to assets than 63% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

40th percentile

0.10x

Higher debt load relative to revenue than 40% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

69th percentile

16%

Higher net margin than 69% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

96th percentile

106%

Faster asset growth than 96% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

91st percentile

77%

Faster revenue growth than 91% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Up

$2,482,025

Up $1,276,878 (+106%) from 2023

Liabilities

Up

$590,903

Up $333,504 (+130%) from 2023

Net Assets

Up

$1,891,122

Up $943,374 (+100%) from 2023

Operations
Liabilities / Revenue40th percentileNet Margin69th percentile

Revenue

Up

$5,991,841

Up $2,610,545 (+77%) from 2023

Expenses

Up

$5,048,467

Up $1,467,711 (+41%) from 2023

Net Income

Up

$943,374

Up $1,142,834 (+573%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth96th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2015: $95,947Liabilities 2015: $0Net Assets 2015: $95,9472015Assets 2016: $164,863Liabilities 2016: $1,992Net Assets 2016: $162,8712016Assets 2017: $140,473Liabilities 2017: $2,571Net Assets 2017: $137,9022017Assets 2018: $215,817Liabilities 2018: $197Net Assets 2018: $215,6202018Assets 2019: $258,873Liabilities 2019: $19,808Net Assets 2019: $239,0652019Assets 2020: $773,251Liabilities 2020: $20,058Net Assets 2020: $753,1932020Assets 2021: $755,639Liabilities 2021: $30,021Net Assets 2021: $725,6182021Assets 2022: $1,411,349Liabilities 2022: $264,141Net Assets 2022: $1,147,2082022Assets 2023: $1,205,147Liabilities 2023: $257,399Net Assets 2023: $947,7482023Assets 2024: $2,482,025Liabilities 2024: $590,903Net Assets 2024: $1,891,1222024

Highlighted filing

2024

Assets$2,482,025
Liabilities$590,903
Net Assets$1,891,122
Open 2024 Filing

Operations Trend

Revenue Growth91st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2015: $124,147Expenses 2015: $36,358Net Income 2015: $87,7892015Revenue 2016: $241,656Expenses 2016: $174,732Net Income 2016: $66,9242016Revenue 2017: $368,886Expenses 2017: $393,854Net Income 2017: -$24,9682017Revenue 2018: $535,128Expenses 2018: $457,410Net Income 2018: $77,7182018Revenue 2019: $740,236Expenses 2019: $716,791Net Income 2019: $23,4452019Revenue 2020: $1,926,468Expenses 2020: $1,412,340Net Income 2020: $514,1282020Revenue 2021: $1,668,105Expenses 2021: $1,695,680Net Income 2021: -$27,5752021Revenue 2022: $3,354,782Expenses 2022: $2,933,194Net Income 2022: $421,5882022Revenue 2023: $3,381,296Expenses 2023: $3,580,756Net Income 2023: -$199,4602023Revenue 2024: $5,991,841Expenses 2024: $5,048,467Net Income 2024: $943,3742024

Highlighted filing

2024

Revenue$5,991,841
Expenses$5,048,467
Net Income$943,374
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,482,025
Liabilities
$590,903
Net assets
$1,891,122
Revenue
$5,991,841
Expenses
$5,048,467
Net income
$943,374
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.48$0.59$1.89$5.99$5.05$0.94
2023Detailed filing. Detailed filing data is available for this year.$1.21$0.26$0.95$3.38$3.58$0.20
2022Detailed filing. Detailed filing data is available for this year.$1.41$0.26$1.15$3.35$2.93$0.42
2021Detailed filing. Detailed filing data is available for this year.$0.76$0.03$0.73$1.67$1.70$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.77$0.02$0.75$1.93$1.41$0.51
2019Detailed filing. Detailed filing data is available for this year.$0.26$0.02$0.24$0.74$0.72$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$0.54$0.46$0.08
2017Summary only. Only limited summary data is available for this year.$0.14$0.00$0.14$0.37$0.39$0.02
2016Summary only. Only limited summary data is available for this year.$0.16$0.00$0.16$0.24$0.17$0.07
2015Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.12$0.04$0.09
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 14, 2025
Return Version
2024v5.2
Gross Receipts
$5,991,841
Mission and Program Overview

Mission

Helping mamas connects helping mamas to mamas needing help. Our vision is to be the baby supply bank of metro atlanta and beyond. We provide costly and much needed baby supplies to organizations serving families in need in order to provide a safe and healthy environment for babies to thrive.

Helping mamas connects helping mamas to mamas needing help. Our vision is to be the baby supply bank of metro atlanta and beyond. Serving nearly 60,000 children a year and distributing 2 million essential items to the community. Helping mamas has grown to fight diaper need and period poverty throughout the state of georgia and in knoxville, tn.

Balance Sheet Detail
LineBeginningEndChange
Assets
Inventories for Sale or Use$183,106$1,208,396▲ $1,025,290
Cash and Non-Interest-Bearing Accounts$560,940$488,728▼ $72,212
Land, Buildings, and Equipment, Net$131,583$129,129▼ $2,454
Pledges and Grants Receivable$101,903$103,100▲ $1,197
Prepaid Expenses and Deferred Charges$14,111$7,421▼ $6,690
Total Assets$1,205,147$2,482,025▲ $1,276,878
Other Assets Total$213,504$545,251▲ $331,747
Liabilities
Other Liabilities$212,712$541,422▲ $328,710
Accounts Payable and Accrued Expenses$44,687$49,481▲ $4,794
Total Liabilities$257,399$590,903▲ $333,504
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$789,335$1,736,088▲ $946,753
Net Assets With Donor Restrictions$158,413$155,034▼ $3,379
Total Net Assets Fund Balance$947,748$1,891,122▲ $943,374
Total Liabilities and Net Assets / Fund Balance$1,205,147$2,482,025▲ $1,276,878

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$121,943$114,602$236,545
Equipment$7,186$35,075$42,261
Other Assets Org$24,643--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Jamie LackeyCEOFT$125,045$125,045

Board Members and Trustees

NameTitle
Nichole BrownChair
Kathleen MorrisPast Chair
Dwayna HaleyVice Chair
Annique RiddleBoard Member
Joi MindingallBoard Member
Kathleen ChrismanBoard Member
Laquanda BrooksBoard Member
Lisa FordBoard Member
Mark LawrenceBoard Member
Provi FulpBoard Member
Terri McguireBoard Member
Amy RefecaSecretary
Megan KnightTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$5,976,421
Program Service Revenue
$0
Investment Income
$4,316
Other Revenue
$11,104
All Other Contributions
$5,148,652
Change in Net Assets
$943,374

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table1,200$3,827,956Estimated Retail Val
Total Noncash Contributions1,200$3,827,956-

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,991,841
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$5,991,841
Total Revenue per Form 990
$5,991,841
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$3,367,116
Salaries, Compensation, and Employee Benefits$1,066,774
Other Expenses$614,577
Total Fundraising Expense$314,097
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Individuals$3,231,677--$3,231,677
Other Salaries and Wages$501,559$163,288$158,031$822,878
Occupancy$78,077$135,487$16,075$229,639
Grants to Domestic Orgs$135,439--$135,439
Current Officers, Directors, Trustees, and Key Employees$18,757$87,532$18,757$125,046
Advertising$18,148-$72,590$90,738
Payroll Taxes$42,024$20,258$14,279$76,561
Depreciation Depletion$53,319--$53,319
Insurance$16,785$29,128$3,456$49,369
Office Expenses$11,831$35,493-$47,324
Other Employee Benefits$17,072$15,985$9,232$42,289
Other Expenses$15,486$22,267$11,052$11,052
Fees for Service Investment Mgmnt Fees--$10,625$10,625
Fees for Services Accounting-$10,000-$10,000
Travel$959$8,634-$9,593
Total Functional Expenses$4,206,298$528,072$314,097$5,048,467

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$5,048,467
Total Expenses per Audited Statements$5,048,467
Total Expenses per Form 990$5,048,467
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Obligation$541,422
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“After the draft copy of the form 990 is reviewed by management, it is given to the full board to review before finalizing.”

Form 990, Part VI, Section B, Line 12C

“The organization has an established conflict of interest policy that is included in its operations manual and sent to the board, staff and others on an annual basis.”

Form 990, Part VI, Section B, Line 15B

“The board approves the ceo's annual salary after reviewing the current market and the 990s of similar organizations. The ceo approves staff salaries after a market review.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy and financial statements available upon request”

Filing and Contact Details

Filer

Filer Name
Helping Mamas Inc
EIN
47-1381339
Phone
7702867569
Address
4487 PARK DRIVE A1, NORCROSS, GA 30093-2964

Signing Officer

Name
Jamie Lackey
Title
CEO
Phone
7702867569
Signed
2025-10-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jamie Lackey
Formed
2014
Legal Domicile
Ga
Voting Board Members
14
Independent Board Members
13
Employees
24
Volunteers
8,478

Preparer

Firm
Jones and Kolb
Address
3475 PIEDMONT ROAD NE SUITE 1500, ATLANTA, GA 30305
Preparer
Laura H Heller
Phone
4042627920
Raw XML AppendixShowing 400 of 499 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0HELPING MAMAS CONNECTS HELPING MAMAS TO MAMAS NEEDING HELP. OUR VISION IS TO BE THE BABY SUPPLY BANK OF METRO ATLANTA AND BEYOND. SERVING NEARLY 60,000 CHILDREN A YEAR AND DISTRIBUTING 2 MILLION ESSENTIAL ITEMS TO THE COMMUNITY. HELPING MAMAS HAS GROWN TO FIGHT DIAPER NEED AND PERIOD POVERTY THROUGHOUT THE STATE OF GEORGIA AND IN KNOXVILLE, TN.
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IRS990/Desc0HELPING MAMAS COLLECTS AND DISTRIBUTES ESSENTIAL CHILD AND BABY ITEMS FROM THEIR WAREHOUSE IN NORCROSS, GA. WORKING WITH OVER 150 PARTNER AGENCIES THROUGHOUT THE STATE OF GEORGIA WE PROVIDE CRITICAL ITEMS LIKE DIAPERS, WIPES, CAR SEATS, CRIBS, PACK AND PLAYS AND MORE. THE ORGANIZATION PROVIDES ITEMS FOR CHILDREN BIRTH TO AGE 12. THE ORGANIZATION HAS HELPED OVER 120,000 CHILREN AND DISTRIBUTED OVER 3,000,000 ESSENTIAL PRODUCTS.HELPING MAMAS WORKS WITH SCHOOL DISTRICTS, SHELTERS, HEALTH DEPARTMENTS AND OTHER ORGANIZATIONS TO MAKE SURE THAT NO ONE IS LEFT BEHIND BECAUSE OF PERIOD POVERTY (1 IN 4 MENSTRUATORS NOT BEING ABLE TO AFFORD PERIOD PRODUCTS). MANY LOW INCOME MENSTRUATORS HAVE MISSED SCHOOL, WORK OR OTHER ACTIVITIES DUE TO THE LACK OF ACCESS TO PERIOD PRODUCTS. HELPING MAMAS HAS DISTRIBUTED OVER 800,000 PERIOD PRODUCTS TO THE COMMUNITY.IN 2020 HELPING MAMAS LAUNCHED ITS MOBILE PROGRAM TO GET CRITICAL BASIC NEED ITEMS DIRECTLY INTO COMMUNITIES. ITS VAN CAN OFTEN BE SEEN AT SCHOOLS, LIBRARIES AND CHURCHES HOSTING DISTRIBUTION DAYS. THIS PROGRAM SEEKS TO GET ESSENTIAL ITEMS INTO COMMUNITIES THAT LACK TRANSPORTATION OR RESOURCES.
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IRS990/Form990PartVIISectionAGrp/TitleTxt5TREASURER
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IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
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IRS990/FormationYr02014
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IRS990/FSAuditedInd01
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IRS990/MinutesOfCommitteesInd01
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IRS990/MissionDesc0HELPING MAMAS CONNECTS HELPING MAMAS TO MAMAS NEEDING HELP. OUR VISION IS TO BE THE BABY SUPPLY BANK OF METRO ATLANTA AND BEYOND.
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IRS990/MoreThan5000KToOrgInd00
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IRS990/OfficeExpensesGrp/ProgramServicesAmt011831
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt03354254
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt01667695
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt01926375
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IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt093
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IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt04316
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt02993
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IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt0410
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt093
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IRS990ScheduleA/InvestmentIncomeCYPct00.00050
IRS990ScheduleA/InvestmentIncomePYPct00.00040
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IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt01926375
IRS990ScheduleA/Total509Grp/TotalAmt016314152
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt05991841
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt03381296
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt03354782
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt01668105
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt01926468
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt016322492
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
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IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
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IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt124643
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0RIGHT OF USE ASSET-OPERATING LEASE
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1DEPOSITS
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0121943
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0114602
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0236545
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IRS990ScheduleI/GrantRecordsMaintainedInd00
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt0DISTRIBUTIONS OF ESSENTIAL BABY SUPPLIES, PERIOD PRODUCTS AND OTHER ESSENTIAL BABY SUPPLIES TO INDIVIDUALS IN THE COMMUNITIES OF GEORGIA AND KNOXVILLE, TN. IT IS ESTIMATED THAT OVER 100,000 INDIVIDUAL PROVIDED ASSISTANCE
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/NonCashAssistanceAmt03231677
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/NonCashAssistanceDesc0ESSENTIAL BABY SUPPLIES AND PERIOD PRODUCTS
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt0100000
IRS990ScheduleI/Total501c3OrgCnt01
IRS990/ScheduleJRequiredInd00

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