Civic Intelligence

Downtown Hershey Association

990EZ • Fiscal year 2024 • EIN 46-4743064

Jan 01, 2024 to Dec 31, 2024 • Filed on Feb 15, 2025

Organization ProfileWWW.DOWNTOWNHERSHEY.COM
PO Box 174Hershey, PA 17033-0174

(717) 533-2057

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

67th percentile

0.02x

Higher debt load relative to assets than 67% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

76th percentile

0.04x

Higher debt load relative to revenue than 76% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

8th percentile

-69%

Higher net margin than 8% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

87th percentile

$25,347

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 77.7% of source-year revenue.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

24th percentile

-20%

Faster asset growth than 24% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

7th percentile

-66%

Faster revenue growth than 7% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets67th percentile

Assets

Down

$86,755

Down $21,942 (-20%) from 2023

Net Assets

Down

$85,409

Down $22,455 (-21%) from 2023

Liabilities

Up

$1,346

Up $513 (+62%) from 2023

Revenue And Expenses
Liabilities / Revenue76th percentileNet Margin8th percentile

Revenue

Down

$32,632

Down $64,684 (-66%) from 2023

Expenses

Down

$55,087

Down $30,444 (-36%) from 2023

Net Income

Down

-$22,455

Down $34,240 (-291%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth24th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2016: $60,830Net Assets 2016: $60,8302016Assets 2017: $78,936Net Assets 2017: $78,9362017Assets 2018: $106,466Net Assets 2018: $106,4662018Assets 2019: $66,250Net Assets 2019: $66,2502019Assets 2020: $112,457Net Assets 2020: $112,4572020Assets 2021: $113,184Net Assets 2021: $113,1842021Assets 2022: $96,179Liabilities 2022: $100Net Assets 2022: $96,0792022Assets 2023: $108,697Liabilities 2023: $833Net Assets 2023: $107,8642023Assets 2024: $86,755Liabilities 2024: $1,346Net Assets 2024: $85,4092024

Highlighted filing

2024

Assets$86,755
Liabilities$1,346
Net Assets$85,409
Open 2024 Filing

Operations Trend

Revenue Growth7th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$100K$50K$0-$50KRevenue 2016: $94,236Expenses 2016: $50,245Net Income 2016: $43,9912016Revenue 2017: $71,948Expenses 2017: $53,842Net Income 2017: $18,1062017Revenue 2018: $78,615Expenses 2018: $51,085Net Income 2018: $27,5302018Revenue 2019: $50,279Expenses 2019: $90,495Net Income 2019: -$40,2162019Revenue 2020: $61,217Expenses 2020: $15,010Net Income 2020: $46,2072020Revenue 2021: $35,791Expenses 2021: $35,064Net Income 2021: $7272021Revenue 2022: $60,200Expenses 2022: $77,305Net Income 2022: -$17,1052022Revenue 2023: $97,316Expenses 2023: $85,531Net Income 2023: $11,7852023Revenue 2024: $32,632Expenses 2024: $55,087Net Income 2024: -$22,4552024

Highlighted filing

2024

Revenue$32,632
Expenses$55,087
Net Income-$22,455
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Feb 15, 2025
Return Version
2024v5.0
Gross Receipts
$32,632
Mission and Program Overview

Mission

The mission of the dha is to work toward making downtown hershey amazing, to respect and preserve the unique heritage bequeathed by milton s. Hershey, and to promote the quality of life for all residents and visitors of derry township.

Program Services

DescriptionGrantsExpenses
MAKING DOWNTOWN HERSHEY AMAZING BY HOSTING EVENTS THROUGHOUT THE YEAR AND BRINGING THE COMMUNITY TOGETHER.-$44,720
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
MICHELLE EMERICKExecutive DiPT$25,347-$25,347
JOHN MAYTreasurer-$0--
SCOTT STEINPresident-$0--
RICK ZMUDAVice Preside-$0--
PHIL FRIEDRICHDirector-$0--
TIMOTHY LEHDirector-$0--
SANDY CAPPELLIDirector-$0--
JIM GEORGEDirector-$0--
JENNIFER RENZDirector-$0--
CHUCK EMERICKDirector-$0--
KEN GALLDirector-$0--
CHRIS BROWNDirector-$0--
MIKE KINNEYDirector-$0--
LISA MALOYSecretary-$0--
ANN MESSNERDirector-$0--
MIKE PRIESDirector-$0--
SUSAN HETRICKDirector-$0--
ANN MESSNERDirector-$0--
PAM WHITENACKDirector-$0--
Filing and Contact Details

Filer

Filer Name
Downtown Hershey Association
EIN
46-4743064
Phone
7175332057
Address
PO BOX 174, HERSHEY, PA 17033-0174

Signing Officer

Name
Scott Stein
Title
President
Phone
7175332057
Signed
2025-02-15
Discuss with paid preparer
Yes

Preparer

Firm
Diana M Reed & Associates Pc
Address
1505 E CHOCOLATE AVE, HERSHEY, PA 17033
Preparer
Diana M Reed-reynolds
Phone
7175335513
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

“Expenses advertising 2,360 marketing 1,170 office 3,191 insurance 240 events and projects 739 meals 906 website 12 equipment rental 3,184 supplies 653 business lic. & permits 342 total 12,797”

Form 990-ez, Part II, Line 26

“Accounts payable and accrued expenses 833 1,346”

Form 990-ez, Part III

“The mission of the dha is to work toward making downtown hershey amazing, to respect and preserve the unique heritage bequeathed by milton s. Hershey, and to promote the quality of life for all residents and visitors of derry township.”

Raw XML Appendix208 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0TREASURER
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8DIRECTOR
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt13SECRETARY
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt15DIRECTOR
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt18DIRECTOR
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES ADVERTISING 2,360 MARKETING 1,170 OFFICE 3,191 INSURANCE 240 EVENTS AND PROJECTS 739 MEALS 906 WEBSITE 12 EQUIPMENT RENTAL 3,184 SUPPLIES 653 BUSINESS LIC. & PERMITS 342 TOTAL 12,797
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ACCOUNTS PAYABLE AND ACCRUED EXPENSES 833 1,346
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE MISSION OF THE DHA IS TO WORK TOWARD MAKING DOWNTOWN HERSHEY AMAZING, TO RESPECT AND PRESERVE THE UNIQUE HERITAGE BEQUEATHED BY MILTON S. HERSHEY, AND TO PROMOTE THE QUALITY OF LIFE FOR ALL RESIDENTS AND VISITORS OF DERRY TOWNSHIP.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART II, LINE 26
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART III
ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/Filer/PhoneNum07175332057
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0DIANA M REED & ASSOCIATES PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01505 E CHOCOLATE AVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0HERSHEY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0PA
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ReturnHeader/PreparerPersonGrp/PreparationDt02025-02-18
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DIANA M REED-REYNOLDS
ReturnHeader/ReturnTs02025-03-08T07:29:15-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$86,755
Liabilities
$1,346
Net assets
$85,409
Revenue
$32,632
Expenses
$55,087
Net income
-$22,455
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.87$0.01$0.85$0.33$0.55$0.22
2023Detailed filing. Detailed filing data is available for this year.$1.09$0.01$1.08$0.97$0.86$0.12
2022Detailed filing. Detailed filing data is available for this year.$0.96$0.00$0.96$0.60$0.77$0.17
2021Detailed filing. Detailed filing data is available for this year.$1.13$1.13$0.36$0.35$0.01
2020Detailed filing. Detailed filing data is available for this year.$1.12$1.12$0.61$0.15$0.46
2019Detailed filing. Detailed filing data is available for this year.$0.66$0.66$0.50$0.90$0.40
2018Detailed filing. Detailed filing data is available for this year.$1.06$1.06$0.79$0.51$0.28
2017Detailed filing. Detailed filing data is available for this year.$0.79$0.79$0.72$0.54$0.18
2016Detailed filing. Detailed filing data is available for this year.$0.61$0.61$0.94$0.50$0.44