Civic Intelligence

Conejo Valley Tourism Improvement

EIN 46-4379702 • 501(c)6 • Westlake Village, CA

Profile

To promote, advertise, and provide support to local tourism and hospitality businesses.

600 Hampshire Road Ste 200Westlake Village, CA 91361

www.conejo.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

40th percentile

0.09x

Higher debt load relative to assets than 40% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

41st percentile

0.11x

Higher debt load relative to revenue than 41% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

15th percentile

-8.6%

Higher net margin than 15% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

29th percentile

$0

Higher top officer pay than 29% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2022

Asset Growth

25th percentile

-2.4%

Faster asset growth than 25% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

23rd percentile

-2.4%

Faster revenue growth than 23% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets40th percentile

Assets

Down

$1,727,346

Down $172,055 (-9.1%) from 2023

Liabilities

Down

$162,171

Down $46,281 (-22%) from 2023

Net Assets

Down

$1,565,175

Down $125,774 (-7.4%) from 2023

Operations
Liabilities / Revenue41st percentileNet Margin15th percentile

Revenue

Down

$1,470,661

Down $160,342 (-9.8%) from 2023

Expenses

Down

$1,596,435

Down $5,394 (-0.3%) from 2023

Net Income

Down

-$125,774

Down $154,948 (-531%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth25th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2014: $260,314Liabilities 2014: $26,655Net Assets 2014: $233,6592014Assets 2015: $293,159Liabilities 2015: $21,513Net Assets 2015: $271,6462015Assets 2016: $987,862Liabilities 2016: $83,579Net Assets 2016: $904,2832016Assets 2017: $1,281,024Liabilities 2017: $124,402Net Assets 2017: $1,156,6222017Assets 2018: $1,428,273Liabilities 2018: $165,047Net Assets 2018: $1,263,2262018Assets 2019: $1,447,543Liabilities 2019: $153,360Net Assets 2019: $1,294,1832019Assets 2020: $1,070,064Liabilities 2020: $45,725Net Assets 2020: $1,024,3392020Assets 2021: $1,376,937Liabilities 2021: $180,730Net Assets 2021: $1,196,2072021Assets 2022: $1,813,198Liabilities 2022: $202,285Net Assets 2022: $1,610,9132022Assets 2023: $1,899,401Liabilities 2023: $208,452Net Assets 2023: $1,690,9492023Assets 2024: $1,727,346Liabilities 2024: $162,171Net Assets 2024: $1,565,1752024

Highlighted filing

2024

Assets$1,727,346
Liabilities$162,171
Net Assets$1,565,175
Open 2024 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2014: $707,215Expenses 2014: $473,556Net Income 2014: $233,6592014Revenue 2015: $496,609Expenses 2015: $458,622Net Income 2015: $37,9872015Revenue 2016: $1,620,163Expenses 2016: $987,526Net Income 2016: $632,6372016Revenue 2017: $1,368,734Expenses 2017: $1,116,395Net Income 2017: $252,3392017Revenue 2018: $1,407,392Expenses 2018: $1,300,788Net Income 2018: $106,6042018Revenue 2019: $1,498,260Expenses 2019: $1,467,303Net Income 2019: $30,9572019Revenue 2020: $573,534Expenses 2020: $843,378Net Income 2020: -$269,8442020Revenue 2021: $1,149,243Expenses 2021: $977,375Net Income 2021: $171,8682021Revenue 2022: $1,543,355Expenses 2022: $1,128,649Net Income 2022: $414,7062022Revenue 2023: $1,631,003Expenses 2023: $1,601,829Net Income 2023: $29,1742023Revenue 2024: $1,470,661Expenses 2024: $1,596,435Net Income 2024: -$125,7742024

Highlighted filing

2024

Revenue$1,470,661
Expenses$1,596,435
Net Income-$125,774
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,727,346
Liabilities
$162,171
Net assets
$1,565,175
Revenue
$1,470,661
Expenses
$1,596,435
Net income
-$125,774
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.73$0.16$1.57$1.47$1.60$0.13
2023Detailed filing. Detailed filing data is available for this year.$1.90$0.21$1.69$1.63$1.60$0.03
2022Detailed filing. Detailed filing data is available for this year.$1.81$0.20$1.61$1.54$1.13$0.41
2021Detailed filing. Detailed filing data is available for this year.$1.38$0.18$1.20$1.15$0.98$0.17
2020Detailed filing. Detailed filing data is available for this year.$1.07$0.05$1.02$0.57$0.84$0.27
2019Detailed filing. Detailed filing data is available for this year.$1.45$0.15$1.29$1.50$1.47$0.03
2018Detailed filing. Detailed filing data is available for this year.$1.43$0.17$1.26$1.41$1.30$0.11
2017Detailed filing. Detailed filing data is available for this year.$1.28$0.12$1.16$1.37$1.12$0.25
2016Detailed filing. Detailed filing data is available for this year.$0.99$0.08$0.90$1.62$0.99$0.63
2015Detailed filing. Detailed filing data is available for this year.$0.29$0.02$0.27$0.50$0.46$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.26$0.03$0.23$0.71$0.47$0.23
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.0
Gross Receipts
$1,470,661
Mission and Program Overview

Mission

To promote, advertise, and provide support to local tourism and hospitality businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$509,389$934,836▲ $425,447
Cash and Non-Interest-Bearing Accounts$1,058,814$515,178▼ $543,636
Accounts Receivable$301,454$147,118▼ $154,336
Land, Buildings, and Equipment, Net-$98,100-
Prepaid Expenses and Deferred Charges$29,744$32,114▲ $2,370
Total Assets$1,899,401$1,727,346▼ $172,055
Liabilities
Accounts Payable and Accrued Expenses$133,452$87,171▼ $46,281
Other Liabilities$75,000$75,000→ $0
Total Liabilities$208,452$162,171▼ $46,281
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,690,949$1,565,175▼ $125,774
Total Net Assets Fund Balance$1,690,949$1,565,175▼ $125,774
Total Liabilities and Net Assets / Fund Balance$1,899,401$1,727,346▼ $172,055

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$98,100$186,447$284,547
Compensation and Service Providers
Top Officer Pay29th percentile

Board Members and Trustees

NameTitle
Ashlie LohseChair
Danielle BorjaPresident/ce
Daniel YanceyVice Chair
Ashley MontgomeryDirector
Cc PatelDirector
David McgovernDirector
Grace StrasserDirector
Jeremy NicholsDirector
Jessica SzitasDirector
Mitzi HoffmanDirector
Natalie JohnDirector
Patty GannerDirector
Sara JuarezDirector
Tony ConteDirector
Vindi KarunaratneDirector
Wendy BeemerDirector
Kim CartainoSecretary
Felix WangTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,445,815
Program Service Revenue
$0
Investment Income
$24,846
Other Revenue
$0
All Other Contributions
$1,445,815
Change in Net Assets
$-125,774
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,575,350
Salaries, Compensation, and Employee Benefits$21,085
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,025,238--$1,025,238
Payments to Affiliates$333,206--$333,206
Conferences and Meetings-$91,466-$91,466
Fees for Services Legal-$75,000-$75,000
Fees for Services Accounting-$25,576-$25,576
Other Salaries and Wages$21,085--$21,085
Depreciation Depletion$10,900--$10,900
Insurance-$6,800-$6,800
Office Expenses-$1,529-$1,529
Other Expenses-$205-$205
All Other Expenses-$-171-$-171
Total Functional Expenses$1,390,429$206,006$0$1,596,435
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Pledges Payable$75,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Governing body reviews information returns before approval for filing.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Conejo Valley Tourism Improvement
EIN
46-4379702
Address
600 HAMPSHIRE ROAD STE 200, WESTLAKE VILLAGE, CA 91361

Signing Officer

Name
Danielle Borja
Title
President/CEO
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Danielle Borja
Formed
2013
Voting Board Members
15
Independent Board Members
15
Employees
0
Volunteers
20

Preparer

Firm
SARNA & COMPANY CPA'S
Address
3195 OLD CONEJO ROAD, THOUSAND OAKS, CA 91320-2151
Preparer
Dennis Sarna CPA
Phone
8053718900
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“Misc expenses of local tourism businesses.”

Raw XML Appendix380 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0TO PROMOTE, ADVERTISE, AND PROVIDE SUPPORT TO LOCAL TOURISM AND HOSPITALITY BUSINESSES.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt01690949
IRS990/NetAssetsOrFundBalancesEOYAmt01565175
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IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt01529
IRS990/OfficeExpensesGrp/TotalAmt01529
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherExpensesGrp/Desc0EQUIPMENT SUPPLIES
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IRS990/OtherExpensesGrp/Desc2LICENSES/PERMITS
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt04401
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1950
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt2250
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt3205
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IRS990/ProgSrvcAccomActy3Grp/Desc0GRANT IN SUPPORT OF CAL LUTHERAN UNIVERSITY
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IRS990/PYContributionsGrantsAmt01619987
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IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
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IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
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IRS990/ReportOtherLiabilitiesInd0true
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IRS990ScheduleD/TotalLiabilityAmt075000
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MISC EXPENSES OF LOCAL TOURISM BUSINESSES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING BODY REVIEWS INFORMATION RETURNS BEFORE APPROVAL FOR FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01390429
IRS990/TotalFunctionalExpensesGrp/TotalAmt01596435
IRS990/TotalGrossUBIAmt00
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IRS990/TotalLiabilitiesEOYAmt0162171
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IRS990/TotalRevenueGrp/ExclusionAmt024846
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01470661
IRS990/TotalVolunteersCnt020
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01899401
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01727346
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt0600 HAMPSHIRE ROAD STE 200
IRS990/USAddress/CityNm0WESTLAKE VILLAGE
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd091361
IRS990/VotingMembersGoverningBodyCnt015
IRS990/VotingMembersIndependentCnt015
IRS990/WebsiteAddressTxt0WWW.CONEJO.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0DANIELLE BORJA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/CEO
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CONEJO VALLEY TOURISM IMPROVEMENT
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0DISTRICT INC
ReturnHeader/Filer/BusinessNameControlTxt0CONE
ReturnHeader/Filer/EIN0464379702
ReturnHeader/Filer/USAddress/AddressLine1Txt0600 HAMPSHIRE ROAD STE 200
ReturnHeader/Filer/USAddress/CityNm0WESTLAKE VILLAGE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd091361
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0false
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0954191683
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SARNA & COMPANY CPA'S
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03195 OLD CONEJO ROAD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0THOUSAND OAKS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0913202151
ReturnHeader/PreparerPersonGrp/PhoneNum08053718900
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DENNIS SARNA CPA
ReturnHeader/ReturnTs02025-11-17T12:48:35-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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