Civic Intelligence

Marshfield Convention & Visitors Bureau Inc

990 • Fiscal year 2021 • EIN 46-2010960

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 09, 2022

Organization ProfileWWW.VISITMARSHFIELD.COM
700 S Central AveMarshfield, WI 54449

(715) 384-4314

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

68th percentile

0.06x

Higher debt load relative to assets than 68% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

69th percentile

0.08x

Higher debt load relative to revenue than 69% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Net Margin

42nd percentile

3.7%

Higher net margin than 42% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Top Officer Pay

72nd percentile

$0

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Asset Growth

53rd percentile

8.6%

Faster asset growth than 53% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

16th percentile

-36%

Faster revenue growth than 16% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets68th percentile

Assets

Up

$397,186

Up $31,522 (+8.6%) from 2020

Net Assets

Up

$371,466

Up $12,276 (+3.4%) from 2020

Liabilities

Up

$25,720

Up $19,246 (+297%) from 2020

Revenue And Expenses
Liabilities / Revenue69th percentileNet Margin42nd percentile

Revenue

Down

$333,748

Down $190,125 (-36%) from 2020

Expenses

Down

$321,472

Down $127,112 (-28%) from 2020

Net Income

Down

$12,276

Down $63,013 (-84%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth53rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2013: $312,843Liabilities 2013: $0Net Assets 2013: $312,8432013Assets 2014: $333,602Liabilities 2014: $0Net Assets 2014: $333,6022014Assets 2015: $288,389Liabilities 2015: $55Net Assets 2015: $288,3342015Assets 2016: $295,383Liabilities 2016: $7,043Net Assets 2016: $288,3402016Assets 2017: $339,720Liabilities 2017: $6,473Net Assets 2017: $333,2472017Assets 2018: $367,494Liabilities 2018: $29,325Net Assets 2018: $338,1692018Assets 2019: $322,200Liabilities 2019: $38,299Net Assets 2019: $283,9012019Assets 2020: $365,664Liabilities 2020: $6,474Net Assets 2020: $359,1902020Assets 2021: $397,186Liabilities 2021: $25,720Net Assets 2021: $371,4662021Assets 2022: $703,146Liabilities 2022: $62,265Net Assets 2022: $640,8812022Assets 2024: $866,616Liabilities 2024: $43,184Net Assets 2024: $823,4322024

Highlighted filing

2021

Assets$397,186
Liabilities$25,720
Net Assets$371,466
Open 2021 Filing

Operations Trend

Revenue Growth16th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2013: $521,459Expenses 2013: $208,616Net Income 2013: $312,8432013Revenue 2014: $227,312Expenses 2014: $206,553Net Income 2014: $20,7592014Revenue 2015: $256,745Expenses 2015: $302,013Net Income 2015: -$45,2682015Revenue 2016: $258,434Expenses 2016: $258,428Net Income 2016: $62016Revenue 2017: $317,885Expenses 2017: $272,978Net Income 2017: $44,9072017Revenue 2018: $452,032Expenses 2018: $447,110Net Income 2018: $4,9222018Revenue 2019: $416,026Expenses 2019: $470,294Net Income 2019: -$54,2682019Revenue 2020: $523,873Expenses 2020: $448,584Net Income 2020: $75,2892020Revenue 2021: $333,748Expenses 2021: $321,472Net Income 2021: $12,2762021Revenue 2022: $648,940Expenses 2022: $379,525Net Income 2022: $269,4152022Revenue 2024: $691,516Expenses 2024: $510,329Net Income 2024: $181,1872024

Highlighted filing

2021

Revenue$333,748
Expenses$321,472
Net Income$12,276
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 9, 2022
Return Version
2021v4.2
Gross Receipts
$345,555
Mission and Program Overview

Mission

The bureau's mission is to attract visitors to marshfield through marketing, development of attractions and events to create economic impact.

The bureau's mission is to generate revenue for community businesses and industries by attracting visitors. The bureau receives room tax dollars as its primary source of income. These dollars are recycled and spent to help continue the promotion of attractions, hotels, motels, shops, dining establishments and hospitality and other area businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$293,793$371,185▲ $77,392
Cash and Non-Interest-Bearing Accounts$71,036$21,114▼ $49,922
Accounts Receivable$835$4,887▲ $4,052
Total Assets$365,664$397,186▲ $31,522
Liabilities
Accounts Payable and Accrued Expenses$6,474$25,720▲ $19,246
Total Liabilities$6,474$25,720▲ $19,246
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$359,190$371,466▲ $12,276
Total Net Assets Fund Balance$359,190$371,466▲ $12,276
Total Liabilities and Net Assets / Fund Balance$365,664$397,186▲ $31,522
Compensation and Service Providers
Top Officer Pay72nd percentile

Board Members and Trustees

NameTitle
Al ChaneyPresident
Scott KoranVice President
Gary CummingsDirector
Mike FeirerDirector
Scott BergSecretary
Cory LatourellTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$323,751
Program Service Revenue
$3,500
Investment Income
$671
Other Revenue
$5,826
Change in Net Assets
$12,276
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$309,472
Grants and Similar Amounts Paid$12,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$113,061
Advertising---$88,064
Fees for Services Other---$22,305
Grants to Domestic Orgs---$12,000
All Other Expenses---$5,983
Occupancy---$3,231
Other Expenses---$3,074
Office Expenses---$2,826
Insurance---$1,615
Total Functional Expenses$0$0$0$321,472
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$11,807
Fundraising Gross Income$8,081
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Fall Festival$8,081$8,081$11,807$-3,726
Total Events$8,081$8,081$11,807$-3,726
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“There is only one class of membership. No membership certificates are issued by the organization. Any individual or business in the greater marshfield area may become a member of the organizations.”

Form 990, Part VI, Section A, Line 8B

“NO SUBCOMMITTEES EXIST.”

Form 990, Part VI, Section B, Line 11B

“Form 990 draft to be reviewed by the president and ex officio board member who has care of the books.”

Form 990, Part VI, Section C, Line 19

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Marshfield Convention & Visitors Bureau
EIN
46-2010960
Phone
7153844314
Address
700 S CENTRAL AVE, MARSHFIELD, WI 54449

Signing Officer

Name
Al Chaney
Title
Officer
Phone
7153844314
Signed
2022-11-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Al Chaney
Formed
2013
Legal Domicile
Wi
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
25

Preparer

Firm
Wipfli Llp
Address
PO BOX 8010, WAUSAU, WI 54402-8010
Preparer
Mary a Coates CPA
Phone
7158453111
Raw XML Appendix320 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0THE BUREAU'S MISSION IS TO GENERATE REVENUE FOR COMMUNITY BUSINESSES AND INDUSTRIES BY ATTRACTING VISITORS. THE BUREAU RECEIVES ROOM TAX DOLLARS AS ITS PRIMARY SOURCE OF INCOME. THESE DOLLARS ARE RECYCLED AND SPENT TO HELP CONTINUE THE PROMOTION OF ATTRACTIONS, HOTELS, MOTELS, SHOPS, DINING ESTABLISHMENTS AND HOSPITALITY AND OTHER AREA BUSINESSES.
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IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0SCOTT LARSON
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IRS990/Desc0THE PURPOSE OF THE MARSHFIELD CONVENTION & VISITORS BUREAU, INC. BDA VISIT MARSHFIELD IS TO ATTRACT VISITORS TO THE CITY OF MARSHFIELD AND THE SURROUNDING COMMUNITIES THROUGH MARKETING, DEVELOPMENT OF ATTRACTIONS AND EVENTS TO CREATE ECONOMIC IMPACT. THESE ACTIVITIES ARE TO ATTRACT VISITORS TO TRAVEL TO MARSHFIELD, IDEALLY STAY IN HOTEL AND MOTELS, SHOP, DINE AND CREATE ECONOMIC IMPACT WITHIN THE LOCAL MARSHFIELD AREA ECONOMY.VISIT MARSHFIELD ALSO ACTS AS A RESOURCE OF VISITOR & LOCAL INFORMATION TO THE GREATER MARSHFIELD AREA. FURTHER, THE VISIT MARSHFIELD HELPS STIMULATE ECONOMIC VALUE TO THE MARSHFIELD AREA COMMUNITY BY SPONSORING FESTIVALS AND EVENTS, THUS IN RETURN GENERATING ADDITIONAL TOURISM DOLLARS AND REVENUE FOR THE CITY OF MARSHFIELD AND THE SURROUNDING COMMUNITIES.
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IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THERE IS ONLY ONE CLASS OF MEMBERSHIP. NO MEMBERSHIP CERTIFICATES ARE ISSUED BY THE ORGANIZATION. ANY INDIVIDUAL OR BUSINESS IN THE GREATER MARSHFIELD AREA MAY BECOME A MEMBER OF THE ORGANIZATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO SUBCOMMITTEES EXIST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FORM 990 DRAFT TO BE REVIEWED BY THE PRESIDENT AND EX OFFICIO BOARD MEMBER WHO HAS CARE OF THE BOOKS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
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IRS990/WebsiteAddressTxt0WWW.VISITMARSHFIELD.COM
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ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0AL CHANEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0OFFICER
ReturnHeader/BusinessOfficerGrp/PhoneNum07153844314
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-11-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARSHFIELD CONVENTION & VISITORS BUREAU
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0INC
ReturnHeader/Filer/BusinessNameControlTxt0MARS
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0544028010
ReturnHeader/PreparerPersonGrp/PhoneNum07158453111
ReturnHeader/PreparerPersonGrp/PreparationDt02022-11-09
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARY A COATES CPA
ReturnHeader/ReturnTs02022-11-15T12:55:23-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0AL
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0CHANEY
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$397,186
Liabilities
$25,720
Net assets
$371,466
Revenue
$333,748
Expenses
$321,472
Net income
$12,276
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.67$0.43$8.23$6.92$5.10$1.81
2022Summary only. Only limited summary data is available for this year.$7.03$0.62$6.41$6.49$3.80$2.69
2021Detailed filing. Detailed filing data is available for this year.$3.97$0.26$3.71$3.34$3.21$0.12
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.66$0.06$3.59$5.24$4.49$0.75
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.22$0.38$2.84$4.16$4.70$0.54
2018Summary only. Only limited summary data is available for this year.$3.67$0.29$3.38$4.52$4.47$0.05
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.40$0.06$3.33$3.18$2.73$0.45
2016Summary only. Only limited summary data is available for this year.$2.95$0.07$2.88$2.58$2.58$0.00
2015Detailed filing. Detailed filing data is available for this year.$2.88$0.00$2.88$2.57$3.02$0.45
2014Detailed filing. Detailed filing data is available for this year.$3.34$0.00$3.34$2.27$2.07$0.21
2013Detailed filing. Detailed filing data is available for this year.$3.13$0.00$3.13$5.21$2.09$3.13