Civic Intelligence

Marshfield Convention & Visitors Bureau

EIN 46-2010960 • 501(c)6 • Marshfield, WI

Profile

The bureau's mission is to generate revenue for community businesses and industries by attracting visitors. The bureau receives room tax dollars as its primary source of income. These dollars are recycled and spent to help continue the promotion of attractions, hotels, motels, ships, diningestablishments and hospitality and other area pusinesses.

700 S Central AveMarshfield, WI 54449

www.visitmarshfield.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

51st percentile

0.05x

Higher debt load relative to assets than 51% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

55th percentile

0.06x

Higher debt load relative to revenue than 55% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

88th percentile

26%

Higher net margin than 88% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

49th percentile

$0

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Asset Growth

66th percentile

10%

Faster asset growth than 66% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

94th percentile

68%

Faster revenue growth than 94% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets51st percentile

Assets

Up

$866,616

Up $163,470 (+23%) from 2022

Liabilities

Down

$43,184

Down $19,081 (-31%) from 2022

Net Assets

Up

$823,432

Up $182,551 (+28%) from 2022

Operations
Liabilities / Revenue55th percentileNet Margin88th percentile

Revenue

Up

$691,516

Up $42,576 (+6.6%) from 2022

Expenses

Up

$510,329

Up $130,804 (+34%) from 2022

Net Income

Down

$181,187

Down $88,228 (-33%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth66th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2013: $312,843Liabilities 2013: $0Net Assets 2013: $312,8432013Assets 2014: $333,602Liabilities 2014: $0Net Assets 2014: $333,6022014Assets 2015: $288,389Liabilities 2015: $55Net Assets 2015: $288,3342015Assets 2016: $295,383Liabilities 2016: $7,043Net Assets 2016: $288,3402016Assets 2017: $339,720Liabilities 2017: $6,473Net Assets 2017: $333,2472017Assets 2018: $367,494Liabilities 2018: $29,325Net Assets 2018: $338,1692018Assets 2019: $322,200Liabilities 2019: $38,299Net Assets 2019: $283,9012019Assets 2020: $365,664Liabilities 2020: $6,474Net Assets 2020: $359,1902020Assets 2021: $397,186Liabilities 2021: $25,720Net Assets 2021: $371,4662021Assets 2022: $703,146Liabilities 2022: $62,265Net Assets 2022: $640,8812022Assets 2024: $866,616Liabilities 2024: $43,184Net Assets 2024: $823,4322024

Highlighted filing

2024

Assets$866,616
Liabilities$43,184
Net Assets$823,432
Open 2024 Filing

Operations Trend

Revenue Growth94th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2013: $521,459Expenses 2013: $208,616Net Income 2013: $312,8432013Revenue 2014: $227,312Expenses 2014: $206,553Net Income 2014: $20,7592014Revenue 2015: $256,745Expenses 2015: $302,013Net Income 2015: -$45,2682015Revenue 2016: $258,434Expenses 2016: $258,428Net Income 2016: $62016Revenue 2017: $317,885Expenses 2017: $272,978Net Income 2017: $44,9072017Revenue 2018: $452,032Expenses 2018: $447,110Net Income 2018: $4,9222018Revenue 2019: $416,026Expenses 2019: $470,294Net Income 2019: -$54,2682019Revenue 2020: $523,873Expenses 2020: $448,584Net Income 2020: $75,2892020Revenue 2021: $333,748Expenses 2021: $321,472Net Income 2021: $12,2762021Revenue 2022: $648,940Expenses 2022: $379,525Net Income 2022: $269,4152022Revenue 2024: $691,516Expenses 2024: $510,329Net Income 2024: $181,1872024

Highlighted filing

2024

Revenue$691,516
Expenses$510,329
Net Income$181,187
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$866,616
Liabilities
$43,184
Net assets
$823,432
Revenue
$691,516
Expenses
$510,329
Net income
$181,187
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.67$0.43$8.23$6.92$5.10$1.81
2022Summary only. Only limited summary data is available for this year.$7.03$0.62$6.41$6.49$3.80$2.69
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.97$0.26$3.71$3.34$3.21$0.12
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.66$0.06$3.59$5.24$4.49$0.75
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.22$0.38$2.84$4.16$4.70$0.54
2018Summary only. Only limited summary data is available for this year.$3.67$0.29$3.38$4.52$4.47$0.05
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.40$0.06$3.33$3.18$2.73$0.45
2016Summary only. Only limited summary data is available for this year.$2.95$0.07$2.88$2.58$2.58$0.00
2015Detailed filing. Detailed filing data is available for this year.$2.88$0.00$2.88$2.57$3.02$0.45
2014Detailed filing. Detailed filing data is available for this year.$3.34$0.00$3.34$2.27$2.07$0.21
2013Detailed filing. Detailed filing data is available for this year.$3.13$0.00$3.13$5.21$2.09$3.13
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 12, 2025
Return Version
2024v5.1
Gross Receipts
$708,903
Mission and Program Overview

Mission

The bureau's mission is to generate revenue for community businesses and industries by attracting visitors. The bureau receives room tax dollars as its primary source of income. These dollars are recycled and spent to help continue the promotion of attractions, hotels, motels, ships, diningestablishments and hospitality and other area pusinesses.

To attract visitors to marshfield through marketing, development of attractions, and events to create economic impact.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$765,221$862,281▲ $97,060
Cash and Non-Interest-Bearing Accounts$14,612--
Prepaid Expenses and Deferred Charges-$3,500-
Accounts Receivable$5,137$835▼ $4,302
Total Assets$784,970$866,616▲ $81,646
Liabilities
Accounts Payable and Accrued Expenses$142,725$43,184▼ $99,541
Total Liabilities$142,725$43,184▼ $99,541
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$642,245$823,432▲ $181,187
Total Net Assets Fund Balance$642,245$823,432▲ $181,187
Total Liabilities and Net Assets / Fund Balance$784,970$866,616▲ $81,646
Compensation and Service Providers
Top Officer Pay49th percentile

Board Members and Trustees

NameTitle
Al ChaneyPresident
Scott KoranVice President
Gary CummingsDirector
Mike FeirerDirector
Scott BergSecretary
Cory LatourellTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$648,925
Program Service Revenue
$0
Investment Income
$27,652
Other Revenue
$14,939
All Other Contributions
$648,925
Change in Net Assets
$181,187
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$446,006
Grants and Similar Amounts Paid$64,323
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$213,951
Fees for Services Management---$131,898
Grants to Domestic Orgs---$64,323
Fees for Services Other---$22,152
All Other Expenses---$14,288
Office Expenses---$7,330
Other Expenses---$4,594
Insurance---$2,395
Occupancy---$1,812
Total Functional Expenses$0$0$0$510,329
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Wenzel Family PlazaMarshfield, WI501 (c) (3)Wenzel Plaza Facilities and Funding Installment$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$32,326
Fundraising Direct Expenses$17,387
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Fall Festival$32,326$32,326$17,387$14,939
Total Events$32,326$32,326$17,387$14,939
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“There is only one class of membership. No membership certificates are issued by the organization. Any individual or business in the greater marshfield area may become a member of the organizations.”

Form 990, Part VI, Section A, Line 8B

“NO SUBCOMMITTEES EXIST.”

Form 990, Part VI, Section B, Line 11B

“Form 990 draft to be reviewed by the president and ex officio board member who has care of the books.”

Form 990, Part VI, Section C, Line 19

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Marshfield Convention & Visitors Bureau
EIN
46-2010960
Phone
7153844314
Address
700 S CENTRAL AVE, MARSHFIELD, WI 54449

Signing Officer

Name
Al Chaney
Title
Officer
Phone
7153844314
Signed
2025-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Al Chaney
Formed
2013
Legal Domicile
Wi
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
35

Preparer

Firm
Wipfli Llp
Address
PO BOX 8010, WAUSAU, WI 54402
Preparer
Todd Hagedorn CPA
Phone
7158453111
Raw XML Appendix317 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsReceivableGrp/BOYAmt05137
IRS990/AccountsReceivableGrp/EOYAmt0835
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO ATTRACT VISITORS TO MARSHFIELD THROUGH MARKETING, DEVELOPMENT OF ATTRACTIONS, AND EVENTS TO CREATE ECONOMIC IMPACT.
IRS990/AdvertisingGrp/TotalAmt0213951
IRS990/AllOtherContributionsAmt0648925
IRS990/AllOtherExpensesGrp/TotalAmt014288
IRS990/BackupWthldComplianceInd01
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IRS990/Desc0THE PURPOSE OF THE MARSHFIELD CONVENTION & VISITORS BUREAU, INC. DBA VISIT MARSHFIELD IS TO ATTRACT VISITORS TO THE CITY OF MARSHFIELD AND THE SURROUNDING COMMUNITIES THROUGH MARKETING, DEVELOPMENT OF ATTRACTIONS AND EVENTS TO CREATE ECONOMIC IMPACT. THESE ACTIVITIES ARE TO ATTRACT VISITORS TO TRAVEL TO MARSHFIELD, IDEALLY STAY IN HOTEL AND MOTELS, SHOP, DINE AND CREATE ECONOMIC IMPACT WITHIN THE LOCAL MARSHFIELD AREA ECONOMY.VISIT MARSHFIELD ALSO ACTS AS A RESOURCE OF VISITOR & LOCAL INFORMATION TO THE GREATER MARSHFIELD AREA. FURTHER, THE VISIT MARSHFIELD HELPS STIMULATE ECONOMIC VALUE TO THE MARSHFIELD AREA COMMUNITY BY SPONSORING FESTIVALS AND EVENTS, THUS IN RETURN GENERATING ADDITIONAL TOURISM DOLLARS AND REVENUE FOR THE CITY OF MARSHFIELD AND THE SURROUNDING COMMUNITIES.
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/PersonNm0AL CHANEY
IRS990/Form990PartVIISectionAGrp/PersonNm1SCOTT KORAN
IRS990/Form990PartVIISectionAGrp/PersonNm2SCOTT BERG
IRS990/Form990PartVIISectionAGrp/PersonNm3CORY LATOURELL
IRS990/Form990PartVIISectionAGrp/PersonNm4MIKE FEIRER
IRS990/Form990PartVIISectionAGrp/PersonNm5GARY CUMMINGS
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
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IRS990/Form990TFiledInd01
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IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
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IRS990/GamingActivitiesInd00
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IRS990/GrantsToDomesticOrgsGrp/TotalAmt064323
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd01
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0708903
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
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IRS990/IndoorTanningServicesInd00
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IRS990/OtherExpensesGrp/Desc1EMPLOYEE HEALTH INSURAN
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IRS990ScheduleI/GrantRecordsMaintainedInd00
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IRS990ScheduleI/RecipientTable/IRCSectionDesc0501 (C) (3)
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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0WENZEL PLAZA FACILITIES AND FUNDING INSTALLMENT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0WENZEL FAMILY PLAZA
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0201 S CHESTNUT AVE
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IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THERE IS ONLY ONE CLASS OF MEMBERSHIP. NO MEMBERSHIP CERTIFICATES ARE ISSUED BY THE ORGANIZATION. ANY INDIVIDUAL OR BUSINESS IN THE GREATER MARSHFIELD AREA MAY BECOME A MEMBER OF THE ORGANIZATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO SUBCOMMITTEES EXIST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FORM 990 DRAFT TO BE REVIEWED BY THE PRESIDENT AND EX OFFICIO BOARD MEMBER WHO HAS CARE OF THE BOOKS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0784970
IRS990/TotalAssetsEOYAmt0866616
IRS990/TotalAssetsGrp/BOYAmt0784970
IRS990/TotalAssetsGrp/EOYAmt0866616
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0648925
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0510329
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0142725
IRS990/TotalLiabilitiesEOYAmt043184
IRS990/TotalLiabilitiesGrp/BOYAmt0142725
IRS990/TotalLiabilitiesGrp/EOYAmt043184
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0642245
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0823432
IRS990/TotalOtherCompensationAmt00
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt042591
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0691516
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt035
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0784970
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0866616
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd01
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0700 S CENTRAL AVE
IRS990/USAddress/CityNm0MARSHFIELD
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd054449
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0WWW.VISITMARSHFIELD.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0AL CHANEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0OFFICER
ReturnHeader/BusinessOfficerGrp/PhoneNum07153844314
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARSHFIELD CONVENTION & VISITORS BUREAU
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0INC
ReturnHeader/Filer/BusinessNameControlTxt0MARS
ReturnHeader/Filer/EIN0462010960
ReturnHeader/Filer/PhoneNum07153844314
ReturnHeader/Filer/USAddress/AddressLine1Txt0700 S CENTRAL AVE
ReturnHeader/Filer/USAddress/CityNm0MARSHFIELD
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd054449
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390758449
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WIPFLI LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 8010
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WAUSAU
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd054402
ReturnHeader/PreparerPersonGrp/PhoneNum07158453111
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-01
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0TODD HAGEDORN CPA
ReturnHeader/ReturnTs02025-06-11T10:56:30-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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