Civic Intelligence

Marshfield Convention & Visitors Bureau Inc

990 • Fiscal year 2020 • EIN 46-2010960

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 15, 2021

Organization ProfileWWW.VISITMARSHFIELD.COM
700 S Central AveMarshfield, WI 54449

(715) 384-4314

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

37th percentile

0.02x

Higher debt load relative to assets than 37% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Liabilities / Revenue

32nd percentile

0.01x

Higher debt load relative to revenue than 32% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Net Margin

71st percentile

14%

Higher net margin than 71% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Top Officer Pay

44th percentile

$0

Higher top officer pay than 44% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Asset Growth

67th percentile

13%

Faster asset growth than 67% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Revenue Growth

92nd percentile

26%

Faster revenue growth than 92% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets37th percentile

Assets

Up

$365,664

Up $43,464 (+13%) from 2019

Net Assets

Up

$359,190

Up $75,289 (+27%) from 2019

Liabilities

Down

$6,474

Down $31,825 (-83%) from 2019

Revenue And Expenses
Liabilities / Revenue32nd percentileNet Margin71st percentile

Revenue

Up

$523,873

Up $107,847 (+26%) from 2019

Expenses

Down

$448,584

Down $21,710 (-4.6%) from 2019

Net Income

Up

$75,289

Up $129,557 (+239%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth67th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2013: $312,843Liabilities 2013: $0Net Assets 2013: $312,8432013Assets 2014: $333,602Liabilities 2014: $0Net Assets 2014: $333,6022014Assets 2015: $288,389Liabilities 2015: $55Net Assets 2015: $288,3342015Assets 2016: $295,383Liabilities 2016: $7,043Net Assets 2016: $288,3402016Assets 2017: $339,720Liabilities 2017: $6,473Net Assets 2017: $333,2472017Assets 2018: $367,494Liabilities 2018: $29,325Net Assets 2018: $338,1692018Assets 2019: $322,200Liabilities 2019: $38,299Net Assets 2019: $283,9012019Assets 2020: $365,664Liabilities 2020: $6,474Net Assets 2020: $359,1902020Assets 2021: $397,186Liabilities 2021: $25,720Net Assets 2021: $371,4662021Assets 2022: $703,146Liabilities 2022: $62,265Net Assets 2022: $640,8812022Assets 2024: $866,616Liabilities 2024: $43,184Net Assets 2024: $823,4322024

Highlighted filing

2020

Assets$365,664
Liabilities$6,474
Net Assets$359,190
Open 2020 Filing

Operations Trend

Revenue Growth92nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2013: $521,459Expenses 2013: $208,616Net Income 2013: $312,8432013Revenue 2014: $227,312Expenses 2014: $206,553Net Income 2014: $20,7592014Revenue 2015: $256,745Expenses 2015: $302,013Net Income 2015: -$45,2682015Revenue 2016: $258,434Expenses 2016: $258,428Net Income 2016: $62016Revenue 2017: $317,885Expenses 2017: $272,978Net Income 2017: $44,9072017Revenue 2018: $452,032Expenses 2018: $447,110Net Income 2018: $4,9222018Revenue 2019: $416,026Expenses 2019: $470,294Net Income 2019: -$54,2682019Revenue 2020: $523,873Expenses 2020: $448,584Net Income 2020: $75,2892020Revenue 2021: $333,748Expenses 2021: $321,472Net Income 2021: $12,2762021Revenue 2022: $648,940Expenses 2022: $379,525Net Income 2022: $269,4152022Revenue 2024: $691,516Expenses 2024: $510,329Net Income 2024: $181,1872024

Highlighted filing

2020

Revenue$523,873
Expenses$448,584
Net Income$75,289
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 15, 2021
Return Version
2020v4.1
Gross Receipts
$524,812
Mission and Program Overview

Mission

The bureau's mission is to attract visitors to marshfield through marketing, development of attractions and events to create economic impact.

The bureau's mission is to generate revenue for community businesses and industries by attracting visitors. The bureau receives room tax dollars as its primary source of income. These dollars are recycled and spent to help continue the promotion of attractions, hotels, motels, shops, dining establishments and hospitality and other area businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$307,422$293,793▼ $13,629
Cash and Non-Interest-Bearing Accounts$11,518$71,036▲ $59,518
Prepaid Expenses and Deferred Charges$2,425--
Accounts Receivable$835$835→ $0
Total Assets$322,200$365,664▲ $43,464
Liabilities
Accounts Payable and Accrued Expenses$38,299$6,474▼ $31,825
Total Liabilities$38,299$6,474▼ $31,825
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$283,901$359,190▲ $75,289
Total Net Assets Fund Balance$283,901$359,190▲ $75,289
Total Liabilities and Net Assets / Fund Balance$322,200$365,664▲ $43,464
Compensation and Service Providers
Top Officer Pay44th percentile

Board Members and Trustees

NameTitle
Al ChaneyPresident
Scott KoranVice President
Cory LatourellDirector
Gary CummingsDirector
Mike FeirerDirector
Scott BergSecretary
David BleuerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$473,775
Program Service Revenue
$30,614
Investment Income
$1,015
Other Revenue
$18,469
Change in Net Assets
$75,289
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$325,804
Grants and Similar Amounts Paid$122,780
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$153,424
Grants to Domestic Orgs---$122,780
Fees for Services Management---$104,289
Fees for Services Other---$21,490
All Other Expenses---$5,417
Other Expenses---$3,555
Occupancy---$2,947
Office Expenses---$2,338
Insurance---$1,583
Total Functional Expenses$0$0$0$448,584
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
City of MarshfieldMarshfield, WIGovernmentWenzel Plaza Facilities, Wildwood Zoo Welcome Center Signage Grants$40,000
Marshfield Area Community FoundationMarshfield, WI501 (c) (3)Moac Pool$30,000
Mainstreet MarshfieldMarshfield, WI501 (c) (3)Wenzel Plaza Programming and Staffing Grants$25,000
Wenzel Family PlazaMarshfield, WI501 (c) (3)Wenzel Plaza Facilities and Funding Installment$25,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$16,236
Fundraising Direct Expenses$939
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Fall Festival$16,236$16,236$939$15,297
Total Events$16,236$16,236$939$15,297
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“There is only one class of membership. No membership certificates are issued by the organization. Any individual or business in the greater marshfield area may become a member of the organizations.”

Form 990, Part VI, Section A, Line 8B

“NO SUBCOMMITTEES EXIST.”

Form 990, Part VI, Section B, Line 11B

“Form 990 draft to be reviewed by the president and ex officio board member who has care of the books.”

Form 990, Part VI, Section C, Line 19

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Marshfield Convention & Visitors Bureau
EIN
46-2010960
Phone
7153844314
Address
700 S CENTRAL AVE, MARSHFIELD, WI 54449

Signing Officer

Name
Al Chaney
Title
Officer
Phone
7153844314
Signed
2021-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Al Chaney
Formed
2013
Legal Domicile
Wi
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
25

Preparer

Firm
Wipfli Llp
Address
PO BOX 8010, WAUSAU, WI 54402-8010
Preparer
Mary a Coates CPA
Phone
7158453111
Raw XML Appendix367 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0WENZEL PLAZA PROGRAMMING AND STAFFING GRANTS
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1WENZEL PLAZA FACILITIES, WILDWOOD ZOO WELCOME CENTER SIGNAGE GRANTS
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2WENZEL PLAZA FACILITIES AND FUNDING INSTALLMENT
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0MAINSTREET MARSHFIELD
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1CITY OF MARSHFIELD
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt2WENZEL FAMILY PLAZA
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt3MARSHFIELD AREA COMMUNITY FOUNDATION
IRS990ScheduleI/RecipientTable/RecipientEIN0391682585
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0222 S CENTRAL AVE 1G
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt1630 S CENTRAL AVE
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt2201 S CHESTNUT AVE
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt3211 E 2ND ST STE 2
IRS990ScheduleI/RecipientTable/USAddress/CityNm0MARSHFIELD
IRS990ScheduleI/RecipientTable/USAddress/CityNm1MARSHFIELD
IRS990ScheduleI/RecipientTable/USAddress/CityNm2MARSHFIELD
IRS990ScheduleI/RecipientTable/USAddress/CityNm3MARSHFIELD
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0WI
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1WI
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd2WI
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd3WI
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd054449
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd154449
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd254449
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd354449
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THERE IS ONLY ONE CLASS OF MEMBERSHIP. NO MEMBERSHIP CERTIFICATES ARE ISSUED BY THE ORGANIZATION. ANY INDIVIDUAL OR BUSINESS IN THE GREATER MARSHFIELD AREA MAY BECOME A MEMBER OF THE ORGANIZATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO SUBCOMMITTEES EXIST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FORM 990 DRAFT TO BE REVIEWED BY THE PRESIDENT AND EX OFFICIO BOARD MEMBER WHO HAS CARE OF THE BOOKS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0322200
IRS990/TotalAssetsEOYAmt0365664
IRS990/TotalAssetsGrp/BOYAmt0322200
IRS990/TotalAssetsGrp/EOYAmt0365664
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0473775
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0448584
IRS990/TotalGrossUBIAmt07280
IRS990/TotalLiabilitiesBOYAmt038299
IRS990/TotalLiabilitiesEOYAmt06474
IRS990/TotalLiabilitiesGrp/BOYAmt038299
IRS990/TotalLiabilitiesGrp/EOYAmt06474
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0283901
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0359190
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceRevenueAmt030614
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt016312
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt026506
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0523873
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt07280
IRS990/TotalVolunteersCnt025
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0322200
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0365664
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd01
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0700 S CENTRAL AVE
IRS990/USAddress/CityNm0MARSHFIELD
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd054449
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.VISITMARSHFIELD.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0AL CHANEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0OFFICER
ReturnHeader/BusinessOfficerGrp/PhoneNum07153844314
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-11-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARSHFIELD CONVENTION & VISITORS BUREAU
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0INC
ReturnHeader/Filer/BusinessNameControlTxt0MARS
ReturnHeader/Filer/EIN0462010960
ReturnHeader/Filer/PhoneNum07153844314
ReturnHeader/Filer/USAddress/AddressLine1Txt0700 S CENTRAL AVE
ReturnHeader/Filer/USAddress/CityNm0MARSHFIELD
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd054449
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390758449
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WIPFLI LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 8010
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WAUSAU
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0544028010
ReturnHeader/PreparerPersonGrp/PhoneNum07158453111
ReturnHeader/PreparerPersonGrp/PreparationDt02021-11-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARY A COATES CPA
ReturnHeader/ReturnTs02021-11-15T15:21:45-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0AL
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0CHANEY
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$365,664
Liabilities
$6,474
Net assets
$359,190
Revenue
$523,873
Expenses
$448,584
Net income
$75,289
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.67$0.43$8.23$6.92$5.10$1.81
2022Summary only. Only limited summary data is available for this year.$7.03$0.62$6.41$6.49$3.80$2.69
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.97$0.26$3.71$3.34$3.21$0.12
2020Detailed filing. Detailed filing data is available for this year.$3.66$0.06$3.59$5.24$4.49$0.75
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.22$0.38$2.84$4.16$4.70$0.54
2018Summary only. Only limited summary data is available for this year.$3.67$0.29$3.38$4.52$4.47$0.05
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.40$0.06$3.33$3.18$2.73$0.45
2016Summary only. Only limited summary data is available for this year.$2.95$0.07$2.88$2.58$2.58$0.00
2015Detailed filing. Detailed filing data is available for this year.$2.88$0.00$2.88$2.57$3.02$0.45
2014Detailed filing. Detailed filing data is available for this year.$3.34$0.00$3.34$2.27$2.07$0.21
2013Detailed filing. Detailed filing data is available for this year.$3.13$0.00$3.13$5.21$2.09$3.13