Civic Intelligence

Marshfield Convention & Visitors Bureau Inc

990 • Fiscal year 2019 • EIN 46-2010960

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 11, 2020

Organization ProfileWWW.VISITMARSHFIELD.COM
700 S Central AveMarshfield, WI 54449

(715) 384-4314

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

76th percentile

0.12x

Higher debt load relative to assets than 76% of similar nonprofits.

2019 filings • 501(c)6 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

77th percentile

0.09x

Higher debt load relative to revenue than 77% of similar nonprofits.

2019 filings • 501(c)6 • <$500k nonprofits • Source year 2019

Net Margin

19th percentile

-13%

Higher net margin than 19% of similar nonprofits.

2019 filings • 501(c)6 • <$500k nonprofits • Source year 2019

Top Officer Pay

71st percentile

$0

Higher top officer pay than 71% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2019 filings • 501(c)6 • <$500k nonprofits • Source year 2019

Asset Growth

23rd percentile

-12%

Faster asset growth than 23% of similar nonprofits.

2019 filings • 501(c)6 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

31st percentile

-8.0%

Faster revenue growth than 31% of similar nonprofits.

2019 filings • 501(c)6 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets76th percentile

Assets

Down

$322,200

Down $45,294 (-12%) from 2018

Net Assets

Down

$283,901

Down $54,268 (-16%) from 2018

Liabilities

Up

$38,299

Up $8,974 (+31%) from 2018

Revenue And Expenses
Liabilities / Revenue77th percentileNet Margin19th percentile

Revenue

Down

$416,026

Down $36,006 (-8.0%) from 2018

Expenses

Up

$470,294

Up $23,184 (+5.2%) from 2018

Net Income

Down

-$54,268

Down $59,190 (-1203%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth23rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2013: $312,843Liabilities 2013: $0Net Assets 2013: $312,8432013Assets 2014: $333,602Liabilities 2014: $0Net Assets 2014: $333,6022014Assets 2015: $288,389Liabilities 2015: $55Net Assets 2015: $288,3342015Assets 2016: $295,383Liabilities 2016: $7,043Net Assets 2016: $288,3402016Assets 2017: $339,720Liabilities 2017: $6,473Net Assets 2017: $333,2472017Assets 2018: $367,494Liabilities 2018: $29,325Net Assets 2018: $338,1692018Assets 2019: $322,200Liabilities 2019: $38,299Net Assets 2019: $283,9012019Assets 2020: $365,664Liabilities 2020: $6,474Net Assets 2020: $359,1902020Assets 2021: $397,186Liabilities 2021: $25,720Net Assets 2021: $371,4662021Assets 2022: $703,146Liabilities 2022: $62,265Net Assets 2022: $640,8812022Assets 2024: $866,616Liabilities 2024: $43,184Net Assets 2024: $823,4322024

Highlighted filing

2019

Assets$322,200
Liabilities$38,299
Net Assets$283,901
Open 2019 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2013: $521,459Expenses 2013: $208,616Net Income 2013: $312,8432013Revenue 2014: $227,312Expenses 2014: $206,553Net Income 2014: $20,7592014Revenue 2015: $256,745Expenses 2015: $302,013Net Income 2015: -$45,2682015Revenue 2016: $258,434Expenses 2016: $258,428Net Income 2016: $62016Revenue 2017: $317,885Expenses 2017: $272,978Net Income 2017: $44,9072017Revenue 2018: $452,032Expenses 2018: $447,110Net Income 2018: $4,9222018Revenue 2019: $416,026Expenses 2019: $470,294Net Income 2019: -$54,2682019Revenue 2020: $523,873Expenses 2020: $448,584Net Income 2020: $75,2892020Revenue 2021: $333,748Expenses 2021: $321,472Net Income 2021: $12,2762021Revenue 2022: $648,940Expenses 2022: $379,525Net Income 2022: $269,4152022Revenue 2024: $691,516Expenses 2024: $510,329Net Income 2024: $181,1872024

Highlighted filing

2019

Revenue$416,026
Expenses$470,294
Net Income-$54,268
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 11, 2020
Return Version
2019v5.1
Gross Receipts
$437,061
Mission and Program Overview

Mission

The bureau's mission is to attract visitors to marshfield through marketing, development of attractions and events to create economic impact.

The bureau's mission is to generate revenue for community businesses and industries by attracting visitors. The bureau receives room tax dollars as its primary source of income. These dollars are recycled and spent to help continue the promotion of attractions, hotels, motels, shops, dining establishments and hospitality and other area businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$322,553$307,422▼ $15,131
Cash and Non-Interest-Bearing Accounts$38,058$11,518▼ $26,540
Prepaid Expenses and Deferred Charges$6,048$2,425▼ $3,623
Accounts Receivable$835$835→ $0
Total Assets$367,494$322,200▼ $45,294
Liabilities
Accounts Payable and Accrued Expenses$29,325$38,299▲ $8,974
Total Liabilities$29,325$38,299▲ $8,974
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$338,169$283,901▼ $54,268
Total Net Assets Fund Balance$338,169$283,901▼ $54,268
Total Liabilities and Net Assets / Fund Balance$367,494$322,200▼ $45,294
Compensation and Service Providers
Top Officer Pay71st percentile

Board Members and Trustees

NameTitle
Al ChaneyPresident
Scott KoranVice President
Cory LatourellDirector
Gary CummingsDirector
Mike FeirerDirector
Scott BergSecretary
David BleuerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$398,437
Program Service Revenue
$5,000
Investment Income
$3,133
Other Revenue
$9,456
Change in Net Assets
$-54,268
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$291,494
Grants and Similar Amounts Paid$178,800
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs---$178,800
Fees for Services Management---$102,588
Advertising---$87,515
Fees for Services Other---$25,953
All Other Expenses---$20,117
Other Expenses---$8,174
Office Expenses---$3,550
Occupancy---$2,305
Insurance---$1,620
Total Functional Expenses$0$0$0$470,294
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
City of MarshfieldMarshfield, WIGovernmentWenzel Plaza Facilities, Wildwood Zoo Welcome Center Signage Grants$105,000
Mainstreet MarshfieldMarshfield, WI501 (c) (3)Wenzel Plaza Programming and Staffing Grants$51,000
Central Wisconsin State FairMarshfield, WI501 (c) (3)National Bull Riding Event, Draft Horse Show Grants$6,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$28,684
Fundraising Direct Expenses$21,035
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Fall Festival$28,684$28,684$21,035$7,649
Total Events$28,684$28,684$21,035$7,649
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“There is only one class of membership. No membership certificates are issued by the organization. Any individual or business in the greater marshfield area may become a member of the organizations.”

Form 990, Part VI, Section A, Line 8B

“NO SUBCOMMITTEES EXIST.”

Form 990, Part VI, Section B, Line 11B

“Form 990 draft to be reviewed by the president and ex officio board member who has care of the books.”

Form 990, Part VI, Section C, Line 19

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Marshfield Convention & Visitors Bureau
EIN
46-2010960
Phone
7153844314
Address
700 S CENTRAL AVE, MARSHFIELD, WI 54449

Signing Officer

Name
Al Chaney
Title
Officer
Phone
7153844314
Signed
2020-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Al Chaney
Formed
2013
Legal Domicile
Wi
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
20

Preparer

Firm
Wipfli Llp
Address
503 S CHERRY AVENUE PO BOX 960, MARSHFIELD, WI 54449
Preparer
Keith a Kulas CPA
Phone
7153873710
Raw XML Appendix360 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleI/RecipientTable/IRCSectionDesc2GOVERNMENT
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0NATIONAL BULL RIDING EVENT, DRAFT HORSE SHOW GRANTS
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1WENZEL PLAZA PROGRAMMING AND STAFFING GRANTS
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2WENZEL PLAZA FACILITIES, WILDWOOD ZOO WELCOME CENTER SIGNAGE GRANTS
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0CENTRAL WISCONSIN STATE FAIR
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt2CITY OF MARSHFIELD
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IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt2630 S CENTRAL AVE
IRS990ScheduleI/RecipientTable/USAddress/CityNm0MARSHFIELD
IRS990ScheduleI/RecipientTable/USAddress/CityNm1MARSHFIELD
IRS990ScheduleI/RecipientTable/USAddress/CityNm2MARSHFIELD
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0WI
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1WI
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd2WI
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd054449
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd154449
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd254449
IRS990ScheduleI/Total501c3OrgCnt02
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THERE IS ONLY ONE CLASS OF MEMBERSHIP. NO MEMBERSHIP CERTIFICATES ARE ISSUED BY THE ORGANIZATION. ANY INDIVIDUAL OR BUSINESS IN THE GREATER MARSHFIELD AREA MAY BECOME A MEMBER OF THE ORGANIZATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO SUBCOMMITTEES EXIST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FORM 990 DRAFT TO BE REVIEWED BY THE PRESIDENT AND EX OFFICIO BOARD MEMBER WHO HAS CARE OF THE BOOKS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0367494
IRS990/TotalAssetsEOYAmt0322200
IRS990/TotalAssetsGrp/BOYAmt0367494
IRS990/TotalAssetsGrp/EOYAmt0322200
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0398437
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0470294
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt029325
IRS990/TotalLiabilitiesEOYAmt038299
IRS990/TotalLiabilitiesGrp/BOYAmt029325
IRS990/TotalLiabilitiesGrp/EOYAmt038299
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0338169
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0283901
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceRevenueAmt05000
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt010782
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt06807
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0416026
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt020
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0367494
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0322200
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd01
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0700 S CENTRAL AVE
IRS990/USAddress/CityNm0MARSHFIELD
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd054449
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.VISITMARSHFIELD.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02021-04-22 16:20:28Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0AL CHANEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0OFFICER
ReturnHeader/BusinessOfficerGrp/PhoneNum07153844314
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-11-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARSHFIELD CONVENTION & VISITORS BUREAU
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0INC
ReturnHeader/Filer/BusinessNameControlTxt0MARS
ReturnHeader/Filer/EIN0462010960
ReturnHeader/Filer/PhoneNum07153844314
ReturnHeader/Filer/USAddress/AddressLine1Txt0700 S CENTRAL AVE
ReturnHeader/Filer/USAddress/CityNm0MARSHFIELD
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd054449
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0DA39A3EE5E6B4B0D3255BFEF95601890AFD80709
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0056006EEB0A68585950CDA3785F49BC762159DD7
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt066.191.108.51
ReturnHeader/FilingSecurityInformation/IPDt02020-11-11
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CS
ReturnHeader/FilingSecurityInformation/IPTm013:14:38
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390758449
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WIPFLI LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0503 S CHERRY AVENUE PO BOX 960
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MARSHFIELD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd054449
ReturnHeader/PreparerPersonGrp/PhoneNum07153873710
ReturnHeader/PreparerPersonGrp/PreparationDt02020-11-11
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0KEITH A KULAS CPA
ReturnHeader/ReturnTs02020-11-16T14:48:22-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$322,200
Liabilities
$38,299
Net assets
$283,901
Revenue
$416,026
Expenses
$470,294
Net income
-$54,268
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.67$0.43$8.23$6.92$5.10$1.81
2022Summary only. Only limited summary data is available for this year.$7.03$0.62$6.41$6.49$3.80$2.69
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.97$0.26$3.71$3.34$3.21$0.12
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.66$0.06$3.59$5.24$4.49$0.75
2019Detailed filing. Detailed filing data is available for this year.$3.22$0.38$2.84$4.16$4.70$0.54
2018Summary only. Only limited summary data is available for this year.$3.67$0.29$3.38$4.52$4.47$0.05
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.40$0.06$3.33$3.18$2.73$0.45
2016Summary only. Only limited summary data is available for this year.$2.95$0.07$2.88$2.58$2.58$0.00
2015Detailed filing. Detailed filing data is available for this year.$2.88$0.00$2.88$2.57$3.02$0.45
2014Detailed filing. Detailed filing data is available for this year.$3.34$0.00$3.34$2.27$2.07$0.21
2013Detailed filing. Detailed filing data is available for this year.$3.13$0.00$3.13$5.21$2.09$3.13