Civic Intelligence

Marshfield Convention & Visitors Bureau Inc

990 • Fiscal year 2017 • EIN 46-2010960

Jan 01, 2017 to Dec 31, 2017 • Filed on Nov 15, 2018

Organization ProfileWWW.VISITMARSHFIELD.COM
700 S Central AveMarshfield, WI 54449

(715) 384-4314

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

59th percentile

0.02x

Higher debt load relative to assets than 59% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Liabilities / Revenue

62nd percentile

0.02x

Higher debt load relative to revenue than 62% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Net Margin

76th percentile

14%

Higher net margin than 76% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Top Officer Pay

70th percentile

$0

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Asset Growth

72nd percentile

15%

Faster asset growth than 72% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Revenue Growth

82nd percentile

23%

Faster revenue growth than 82% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets59th percentile

Assets

Up

$339,720

Up $44,337 (+15%) from 2016

Net Assets

Up

$333,247

Up $44,907 (+16%) from 2016

Liabilities

Down

$6,473

Down $570 (-8.1%) from 2016

Revenue And Expenses
Liabilities / Revenue62nd percentileNet Margin76th percentile

Revenue

Up

$317,885

Up $59,451 (+23%) from 2016

Expenses

Up

$272,978

Up $14,550 (+5.6%) from 2016

Net Income

Up

$44,907

Up $44,901 (+748350%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth72nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2013: $312,843Liabilities 2013: $0Net Assets 2013: $312,8432013Assets 2014: $333,602Liabilities 2014: $0Net Assets 2014: $333,6022014Assets 2015: $288,389Liabilities 2015: $55Net Assets 2015: $288,3342015Assets 2016: $295,383Liabilities 2016: $7,043Net Assets 2016: $288,3402016Assets 2017: $339,720Liabilities 2017: $6,473Net Assets 2017: $333,2472017Assets 2018: $367,494Liabilities 2018: $29,325Net Assets 2018: $338,1692018Assets 2019: $322,200Liabilities 2019: $38,299Net Assets 2019: $283,9012019Assets 2020: $365,664Liabilities 2020: $6,474Net Assets 2020: $359,1902020Assets 2021: $397,186Liabilities 2021: $25,720Net Assets 2021: $371,4662021Assets 2022: $703,146Liabilities 2022: $62,265Net Assets 2022: $640,8812022Assets 2024: $866,616Liabilities 2024: $43,184Net Assets 2024: $823,4322024

Highlighted filing

2017

Assets$339,720
Liabilities$6,473
Net Assets$333,247
Open 2017 Filing

Operations Trend

Revenue Growth82nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2013: $521,459Expenses 2013: $208,616Net Income 2013: $312,8432013Revenue 2014: $227,312Expenses 2014: $206,553Net Income 2014: $20,7592014Revenue 2015: $256,745Expenses 2015: $302,013Net Income 2015: -$45,2682015Revenue 2016: $258,434Expenses 2016: $258,428Net Income 2016: $62016Revenue 2017: $317,885Expenses 2017: $272,978Net Income 2017: $44,9072017Revenue 2018: $452,032Expenses 2018: $447,110Net Income 2018: $4,9222018Revenue 2019: $416,026Expenses 2019: $470,294Net Income 2019: -$54,2682019Revenue 2020: $523,873Expenses 2020: $448,584Net Income 2020: $75,2892020Revenue 2021: $333,748Expenses 2021: $321,472Net Income 2021: $12,2762021Revenue 2022: $648,940Expenses 2022: $379,525Net Income 2022: $269,4152022Revenue 2024: $691,516Expenses 2024: $510,329Net Income 2024: $181,1872024

Highlighted filing

2017

Revenue$317,885
Expenses$272,978
Net Income$44,907
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
Nov 15, 2018
Return Version
2017v2.3
Gross Receipts
$340,929
Mission and Program Overview

Mission

The bureau's mission is to attract visitors to marshfield through marketing, development of attractions and events to create economic impact.

The bureau's mission is to generate revenue for community businesses and industries by attracting visitors. The bureau receives room tax dollars as its primary source of income. These dollars are recycled and spent to help continue the promotion of attractions, hotels, motels, shops, dining establishments and hospitality and other area businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$277,018$302,958▲ $25,940
Accounts Receivable$835$18,835▲ $18,000
Cash and Non-Interest-Bearing Accounts$17,530$12,332▼ $5,198
Prepaid Expenses and Deferred Charges-$5,595-
Total Assets$295,383$339,720▲ $44,337
Liabilities
Accounts Payable and Accrued Expenses$7,043$6,473▼ $570
Total Liabilities$7,043$6,473▼ $570
Net Assets / Fund Balance
Unrestricted Net Assets$288,340$333,247▲ $44,907
Total Net Assets Fund Balance$288,340$333,247▲ $44,907
Total Liabilities and Net Assets / Fund Balance$295,383$339,720▲ $44,337
Compensation and Service Providers
Top Officer Pay70th percentile

Board Members and Trustees

NameTitle
Al ChaneyPresident
Scott KoranVice President
Gary CummingsDirector
Mike FeirerDirector
Scott BergSecretary
David VleuerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$287,229
Program Service Revenue
$24,900
Investment Income
$814
Other Revenue
$4,942
Change in Net Assets
$44,907
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$238,482
Grants and Similar Amounts Paid$34,496
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$75,186
Advertising---$63,939
Grants to Domestic Orgs---$34,496
Fees for Services Other---$23,521
All Other Expenses---$12,374
Other Expenses---$5,944
Office Expenses---$4,186
Occupancy---$2,312
Insurance---$1,633
Total Functional Expenses$0$0$0$272,978
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Cw State FairMarshfield, WI-National Bull Riding Competition Grant$6,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$27,325
Fundraising Direct Expenses$23,044
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Fall Festival$27,325$27,325$23,044$4,281
Total Events$27,325$27,325$23,044$4,281
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“There is only one class of membership. No membership certificates are issued by the organization. Any individual or business in the greater marshfield area may become a member of the organizations.”

Form 990, Part VI, Section A, Line 8B

“NO SUBCOMMITTEES EXIST.”

Form 990, Part VI, Section B, Line 11B

“Form 990 draft to be reviewed by the president and ex officio board member who has care of the books.”

Form 990, Part VI, Section C, Line 19

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Marshfield Convention & Visitors Bureau
EIN
46-2010960
Phone
7153844314
Address
700 S CENTRAL AVE, MARSHFIELD, WI 54449

Signing Officer

Name
Al Chaney
Title
Officer
Phone
7153844314
Signed
2018-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Al Chaney
Formed
2013
Legal Domicile
Wi
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
20

Preparer

Firm
Wipfli Llp
Address
503 S CHERRY AVENUE PO BOX 960, MARSHFIELD, WI 54449
Preparer
Keith a Kulas CPA
Phone
7153873710
Raw XML Appendix328 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0THE BUREAU'S MISSION IS TO GENERATE REVENUE FOR COMMUNITY BUSINESSES AND INDUSTRIES BY ATTRACTING VISITORS. THE BUREAU RECEIVES ROOM TAX DOLLARS AS ITS PRIMARY SOURCE OF INCOME. THESE DOLLARS ARE RECYCLED AND SPENT TO HELP CONTINUE THE PROMOTION OF ATTRACTIONS, HOTELS, MOTELS, SHOPS, DINING ESTABLISHMENTS AND HOSPITALITY AND OTHER AREA BUSINESSES.
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IRS990/Desc0THE PURPOSE OF THE MARSHFIELD CONVENTION & VISITORS BUREAU, INC. IS TO PROMOTE THE CITY OF MARSHFIELD AND THE SURROUNDING COMMUNITY. THESE PROMOTIONAL ACTIVITIES ARE DESIGNED TO ATTRACT VISITORS TO LOCAL ATTRACTIONS, STAY IN HOTEL AND MOTELS, SHOP, DINE AND GENERATE REVENUE WITHIN THE LOCAL MARSHFIELD ECONOMY.THE BUREAU ALSO ACTS AS A RESOURCE OF INFORMATION TO THE GREATER MARSHFIELD AREA. FURTHER, THE BUREAU HELPS STIMULATE ECONOMIC VALUE TO THE MARSHFIELD AREA COMMUNITY BY SPONSORING FESTIVALS AND EVENTS, THUS IN RETURN GENERATING ADDITIONAL TOURISM DOLLARS AND REVENUE FOR THE CITY OF MARSHFIELD AND THE SURROUNDING COMMUNITIES.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THERE IS ONLY ONE CLASS OF MEMBERSHIP. NO MEMBERSHIP CERTIFICATES ARE ISSUED BY THE ORGANIZATION. ANY INDIVIDUAL OR BUSINESS IN THE GREATER MARSHFIELD AREA MAY BECOME A MEMBER OF THE ORGANIZATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO SUBCOMMITTEES EXIST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FORM 990 DRAFT TO BE REVIEWED BY THE PRESIDENT AND EX OFFICIO BOARD MEMBER WHO HAS CARE OF THE BOOKS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0317885
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt04400
IRS990/TotalVolunteersCnt020
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0295383
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0339720
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd01
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ReturnHeader/BusinessOfficerGrp/PersonNm0AL CHANEY
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ReturnHeader/BusinessOfficerGrp/PhoneNum07153844314
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-11-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARSHFIELD CONVENTION & VISITORS BUREAU
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0INC
ReturnHeader/Filer/BusinessNameControlTxt0MARS
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ReturnHeader/Filer/PhoneNum07153844314
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ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt0216.54.158.12
ReturnHeader/FilingSecurityInformation/IPDt02018-11-15
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CS
ReturnHeader/FilingSecurityInformation/IPTm010:08:51
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390758449
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WIPFLI LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0503 S CHERRY AVENUE PO BOX 960
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MARSHFIELD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd054449
ReturnHeader/PreparerPersonGrp/PhoneNum07153873710
ReturnHeader/PreparerPersonGrp/PreparationDt02018-11-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0KEITH A KULAS CPA
ReturnHeader/ReturnTs02018-11-15T14:39:35-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02017-01-01
ReturnHeader/TaxPeriodEndDt02017-12-31
ReturnHeader/TaxYr02017

Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$339,720
Liabilities
$6,473
Net assets
$333,247
Revenue
$317,885
Expenses
$272,978
Net income
$44,907
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.67$0.43$8.23$6.92$5.10$1.81
2022Summary only. Only limited summary data is available for this year.$7.03$0.62$6.41$6.49$3.80$2.69
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.97$0.26$3.71$3.34$3.21$0.12
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.66$0.06$3.59$5.24$4.49$0.75
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.22$0.38$2.84$4.16$4.70$0.54
2018Summary only. Only limited summary data is available for this year.$3.67$0.29$3.38$4.52$4.47$0.05
2017Detailed filing. Detailed filing data is available for this year.$3.40$0.06$3.33$3.18$2.73$0.45
2016Summary only. Only limited summary data is available for this year.$2.95$0.07$2.88$2.58$2.58$0.00
2015Detailed filing. Detailed filing data is available for this year.$2.88$0.00$2.88$2.57$3.02$0.45
2014Detailed filing. Detailed filing data is available for this year.$3.34$0.00$3.34$2.27$2.07$0.21
2013Detailed filing. Detailed filing data is available for this year.$3.13$0.00$3.13$5.21$2.09$3.13