Liabilities / Assets
75th percentile
Higher debt load relative to assets than 75% of similar nonprofits.
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.06x
Liabilities / Revenue
67th percentile
Higher debt load relative to revenue than 67% of similar nonprofits.
Net Margin
67th percentile
Higher net margin than 67% of similar nonprofits.
Top Officer Pay
97th percentile
Higher top officer pay than 97% of similar nonprofits.
Top officer pay equals 27.8% of source-year revenue.
Asset Growth
92nd percentile
Faster asset growth than 92% of similar nonprofits.
Revenue Growth
87th percentile
Faster revenue growth than 87% of similar nonprofits.
Balance Sheet
Assets
Up$66,854
Up $35,747 (+115%) from 2017
Net Assets
Up$62,778
Up $35,747 (+132%) from 2017
Liabilities
Flat$4,076
Flat from 2017
Revenue And Expenses
Revenue
Up$288,210
Up $103,342 (+56%) from 2017
Expenses
Up$252,463
Up $90,767 (+56%) from 2017
Net Income
Up$35,747
Up $12,575 (+54%) from 2017
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2018 to Dec 31, 2018
- Signed
- May 14, 2019
- Return Version
- 2018v3.1
- Gross Receipts
- $295,666
Mission and Program Overview
Mission
Reel Stories is a youth media organization that combats the significant gender imbalance in film production. We teach young women that, with the right tools and training, they hold the key to a revolution in the media industry.
Camp Reel Stories is a one-week media camp for girls who want to learn how to make movies in the new digital media era.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $31,107 | $66,854 | ▲ $35,747 |
| Loans From Officers Directors | $3,739 | $3,739 | → $0 |
| Savings and Temporary Cash Investments | - | $0 | - |
| Accounts Receivable | - | $0 | - |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Land, Buildings, and Equipment, Net | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Prepaid Expenses and Deferred Charges | - | $0 | - |
| Total Assets | $31,107 | $66,854 | ▲ $35,747 |
| Other Assets Total | - | $0 | - |
| Liabilities | |||
| Other Liabilities | $337 | $337 | → $0 |
| Total Liabilities | $4,076 | $4,076 | → $0 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $27,031 | $62,778 | ▲ $35,747 |
| Total Net Assets Fund Balance | $27,031 | $62,778 | ▲ $35,747 |
| Total Liabilities and Net Assets / Fund Balance | $31,107 | $66,854 | ▲ $35,747 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Esther Pearl | Founder & E.D. | FT | $80,000 | $80,000 |
Board Members and Trustees
| Name | Title |
|---|---|
| Penny Krueger | Co-President |
| Heidi Cregge Cabra | Vice President |
| Anne Smith | Director |
| Carrie Kost | Director |
| Joanna Silber Hathaway | Director |
| Niema Jordan | Director |
| Pamela Darrow | Director |
| Kia Simon | Secretary |
| April Abeyta | Treasurer |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $211,279
- Program Service Revenue
- $69,558
- Investment Income
- $0
- Other Revenue
- $7,373
- All Other Contributions
- $211,279
- Change in Net Assets
- $35,747
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $156,723 |
| Other Expenses | $90,342 |
| Total Fundraising Expense | $6,537 |
| Professional Fundraising Fees | $5,398 |
| Grants and Similar Amounts Paid | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $60,000 | $20,000 | - | $80,000 |
| Other Salaries and Wages | $52,233 | $11,664 | - | $63,897 |
| Fees for Services Other | $25,609 | $1,720 | - | $27,329 |
| Payroll Taxes | $1,737 | $11,089 | - | $12,826 |
| Advertising | $5,990 | $2,299 | $922 | $9,211 |
| Occupancy | $4,720 | $4,395 | - | $9,115 |
| Fees for Services Professional Fundraising | - | - | $5,398 | $5,398 |
| Insurance | $1,945 | $2,656 | - | $4,601 |
| Fees for Services Accounting | $1,010 | $1,964 | - | $2,974 |
| Office Expenses | $1,824 | $810 | - | $2,634 |
| Conferences and Meetings | $1,485 | $399 | - | $1,884 |
| Travel | $1,492 | $372 | - | $1,864 |
| Information Technology | $1,514 | $298 | - | $1,812 |
| Other Expenses | $113 | $21 | $217 | $134 |
| Total Functional Expenses | $186,493 | $59,433 | $6,537 | $252,463 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Fundraising Gross Income | $14,829 |
| Fundraising Direct Expenses | $7,456 |
| Professional Fundraising Fees | $5,398 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Insider Transactions and Loans
Loans and Receivables
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Loans from Officers, Directors, Trustees, and Key Employees | $3,739 | $3,739 | → $0 |
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
Debt and Bond Financing
Other Reported Liabilities
| Liability | Amount |
|---|---|
| Payroll Liabilities | $337 |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Backup withholding compliance
- Yes
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Line 11B: Form 990 Review Process
“Form 990 is prepared by an outside tax professional. The form is then reviewed bythe organization's management. After a full review, the final version of the tax return is provided to all members of the organization's voting body. A representative of management authorizes the final form 990 which is then e-filed with the internal revenue service.”
Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts
“Members of the board of directors review all potential conflicts of interest atleast annually. All personnel and board members are required to disclose potential conflicts and any related party affiliations. Loans between theorganization and members of management and the board are strictly prohibited. Theorganization seeks full transparency on all relationships. Any potential conflicts (in fact or appearance) are discussed openly and resolved in accordance with the organization's policies and procedures.”
Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management
“MEMBERS OF THE BOARD REVIEW THE COMPENSATION OF ALL HIGH-LEVEL PERSONNEL periodically IN ACCORDANCE WITH IRS RULES AND REGULATIONS. EFFORTS ARE MADE TO SECURE COMPENSATION DATA FROM INDUSTRY SOURCES IN ORDER TO DETERMINE COMPETITIVENESS AND APPROPRIATENESS OF SALARIES. EVERY EFFORT IS MADE TO ENSURE THAT THE PROCESS IS THOROUGH AND TRANSPARENT IN ACCORDANCE WITH IRS GUIDELINES AND THE ORGANIZATION'S POLICIES AND PROCEDURES.”
Form 990, Part VI, Line 15B: Compensation Review and Approval Process for Officers and Key Employees
“COMPENSATION OF OTHER PERSONNEL IS REVIEWED periodically BY MEMBERS OF MANAGEMENT. EFFORTS ARE MADE TO SECURE COMPENSATION DATA FROM INDUSTRY SOURCES IN ORDER TO DETERMINE COMPETITIVENESS AND APPROPRIATENESS OF SALARIES AND ALL RELATED BENEFITS. ALL DECISIONS ARE THEN DOCUMENTED IN PERSONNEL FILES.”
Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
“All of the organization's governing documents, financial statements and other legalfilings are maintained in a secure environment and held available for inspection bytax authorities and the general public. Tax returns are posted annually to www.guidestar.org and are available for a physical inspection at the organization's office.”
Filing and Contact Details
Filer
- Filer Name
- Reel Stories
- EIN
- 46-1982296
- Phone
- 4152652888
- Address
- 838 Mandana Blvd, Oakland, CA 94610
Signing Officer
- Name
- Esther Pearl
- Title
- Founder & E.D.
- Phone
- 4152652888
- Signed
- 2019-05-14
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Esther Pearl
- Formed
- 2013
- Legal Domicile
- CA
- Voting Board Members
- 10
- Independent Board Members
- 10
- Employees
- 6
- Volunteers
- 30
Preparer
- Firm
- Regalia & Associates CPAs
- Address
- 103 Town Country Dr Ste K, Danville, CA 94526
- Preparer
- Douglas W Regalia
- Phone
- 9253140390
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/MissionDesc | 0 | Camp Reel Stories is a one-week media camp for girls who want to learn how to make movies in the new digital media era. The camp has a powerful team of women active in the industry who teach the secret language of media the skills, tools and technologies. Working in small, collaborative groups, this camp gives the campers the opportunity to make and broadcast their own short films through:Production ClassesMedia Literacy LessonsLeadership WorkshopsUtilizing accessible technologies, each camper will be encouraged to actively participate in every stage of the filmmaking process. |
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| IRS990/PrincipalOfficerNm | 0 | Esther Pearl |
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| IRS990/ProgramServiceRevenueGrp/Desc | 2 | Tuition and other |
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| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Development: As a key part of the development process, directors and producers pitch their project to receive funding to make their films. During our development phase, all Campers are taught how to pitch their stories and work together to get a project Green Lit.Pre-Production: There are many different elements that need to be considered before a movie is even filmed. Campers will be given an introduction to these elements, including Scripting, Storyboarding, Casting, Design and Locations.Production: With a focus on the roles needed in the actual production of a film, campers will learn how the Director, Cinematographer, Actor, Lighting Director, Sound Engineer and others all collaborate to create each frame of a movie.Post-Production: Campers learn the basic tools to polish a film and prepare it for distribution. In the post-production phase we look at Film Editing, Sound Mixing, Title Creation, and Special Effects.The camp culminates in an official film festival where the campers present their work to an audience of family, friends and local supporters. |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | FORM 990 IS PREPARED BY AN OUTSIDE TAX PROFESSIONAL. THE FORM IS THEN REVIEWED BYTHE ORGANIZATION'S MANAGEMENT. AFTER A FULL REVIEW, THE FINAL VERSION OF THE TAX RETURN IS PROVIDED TO ALL MEMBERS OF THE ORGANIZATION'S VOTING BODY. A REPRESENTATIVE OF MANAGEMENT AUTHORIZES THE FINAL FORM 990 WHICH IS THEN E-FILED WITH THE INTERNAL REVENUE SERVICE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | MEMBERS OF THE BOARD OF DIRECTORS REVIEW ALL POTENTIAL CONFLICTS OF INTEREST ATLEAST ANNUALLY. ALL PERSONNEL AND BOARD MEMBERS ARE REQUIRED TO DISCLOSE POTENTIAL CONFLICTS AND ANY RELATED PARTY AFFILIATIONS. LOANS BETWEEN THEORGANIZATION AND MEMBERS OF MANAGEMENT AND THE BOARD ARE STRICTLY PROHIBITED. THEORGANIZATION SEEKS FULL TRANSPARENCY ON ALL RELATIONSHIPS. ANY POTENTIAL CONFLICTS (IN FACT OR APPEARANCE) ARE DISCUSSED OPENLY AND RESOLVED IN ACCORDANCE WITH THE ORGANIZATION'S POLICIES AND PROCEDURES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | MEMBERS OF THE BOARD REVIEW THE COMPENSATION OF ALL HIGH-LEVEL PERSONNEL periodically IN ACCORDANCE WITH IRS RULES AND REGULATIONS. EFFORTS ARE MADE TO SECURE COMPENSATION DATA FROM INDUSTRY SOURCES IN ORDER TO DETERMINE COMPETITIVENESS AND APPROPRIATENESS OF SALARIES. EVERY EFFORT IS MADE TO ENSURE THAT THE PROCESS IS THOROUGH AND TRANSPARENT IN ACCORDANCE WITH IRS GUIDELINES AND THE ORGANIZATION'S POLICIES AND PROCEDURES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | COMPENSATION OF OTHER PERSONNEL IS REVIEWED periodically BY MEMBERS OF MANAGEMENT. EFFORTS ARE MADE TO SECURE COMPENSATION DATA FROM INDUSTRY SOURCES IN ORDER TO DETERMINE COMPETITIVENESS AND APPROPRIATENESS OF SALARIES AND ALL RELATED BENEFITS. ALL DECISIONS ARE THEN DOCUMENTED IN PERSONNEL FILES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | ALL OF THE ORGANIZATION'S GOVERNING DOCUMENTS, FINANCIAL STATEMENTS AND OTHER LEGALFILINGS ARE MAINTAINED IN A SECURE ENVIRONMENT AND HELD AVAILABLE FOR INSPECTION BYTAX AUTHORITIES AND THE GENERAL PUBLIC. TAX RETURNS ARE POSTED ANNUALLY TO WWW.GUIDESTAR.ORG AND ARE AVAILABLE FOR A PHYSICAL INSPECTION AT THE ORGANIZATION'S OFFICE. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Line 11b: Form 990 Review Process |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Line 19: Other Organization Documents Publicly Available |
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Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2018 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $66,854
- Liabilities
- $4,076
- Net assets
- $62,778
- Revenue
- $288,210
- Expenses
- $252,463
- Net income
- $35,747