Civic Intelligence

Destination Duluth

990EZ • Fiscal year 2022 • EIN 46-1907687

Jan 01, 2022 to Dec 31, 2022 • Filed on May 15, 2023

Organization ProfileDestinationDuluth.org
314 W Superior St Ste 508Duluth, MN 55802

(218) 390-8456

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

58th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2022 filings • 501(c)3 • <$500k nonprofits • Source year 2022

Liabilities / Revenue

58th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2022 filings • 501(c)3 • <$500k nonprofits • Source year 2022

Net Margin

75th percentile

25%

Higher net margin than 75% of similar nonprofits.

2022 filings • 501(c)3 • <$500k nonprofits • Source year 2022

Top Officer Pay

92nd percentile

$48,240

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 56.4% of source-year revenue.

2022 filings • 501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

89th percentile

76%

Faster asset growth than 89% of similar nonprofits.

2022 filings • 501(c)3 • <$500k nonprofits • Annualized from 2021 to 2022

Revenue Growth

67th percentile

34%

Faster revenue growth than 67% of similar nonprofits.

2022 filings • 501(c)3 • <$500k nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets58th percentile

Assets

Up

$49,969

Up $21,536 (+76%) from 2021

Net Assets

Up

$49,969

Up $21,536 (+76%) from 2021

Liabilities

Flat

$0

Flat from 2021

Revenue And Expenses
Liabilities / Revenue58th percentileNet Margin75th percentile

Revenue

Up

$85,549

Up $21,807 (+34%) from 2021

Expenses

Up

$64,013

Up $22,635 (+55%) from 2021

Net Income

Down

$21,536

Down $828 (-3.7%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth89th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2014: $7,414Liabilities 2014: $02014Assets 2015: $2,170Liabilities 2015: $02015Assets 2016: $6,064Liabilities 2016: $02016Assets 2017: $8,281Liabilities 2017: $1,0002017Assets 2018: $1,953Liabilities 2018: $1,0002018Assets 2021: $28,433Liabilities 2021: $0Net Assets 2021: $28,4332021Assets 2022: $49,969Liabilities 2022: $0Net Assets 2022: $49,9692022Assets 2023: $64,359Net Assets 2023: $64,3592023Assets 2024: $68,256Net Assets 2024: $68,2562024

Highlighted filing

2022

Assets$49,969
Liabilities$0
Net Assets$49,969
Open 2022 Filing

Operations Trend

Revenue Growth67th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2014: $19,526Expenses 2014: $14,548Net Income 2014: $4,9782014Revenue 2015: $42,767Expenses 2015: $48,011Net Income 2015: -$5,2442015Revenue 2016: $36,775Expenses 2016: $35,881Net Income 2016: $8942016Revenue 2017: $47,694Expenses 2017: $39,477Net Income 2017: $8,2172017Revenue 2018: $24,205Expenses 2018: $30,533Net Income 2018: -$6,3282018Revenue 2021: $63,742Expenses 2021: $41,378Net Income 2021: $22,3642021Revenue 2022: $85,549Expenses 2022: $64,013Net Income 2022: $21,5362022Revenue 2023: $101,720Expenses 2023: $87,330Net Income 2023: $14,3902023Revenue 2024: $108,225Expenses 2024: $104,328Net Income 2024: $3,8972024

Highlighted filing

2022

Revenue$85,549
Expenses$64,013
Net Income$21,536
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
May 15, 2023
Return Version
2022v5.0
Gross Receipts
$85,549
Mission and Program Overview

Mission

Educate and inspire people about the quality of place of Duluth, Minnesota, thereby shaping the city and region's positive growth.

Program Services

DescriptionGrantsExpenses
Influenced positive growth in the city of Duluth and the surrounding region with new partners. Actively told the unique stories of things people are doing in Duluth. Created a photographer profile series with web stories on local photographers. Supported small business and events in Duluth with stories and event notices. Developed a strong revenue model. People reached through social media averaging 65 million impressions in 2022 with and 2.4 million clicks of engagements averaging 6500 per month. 235k followers on Instagram & Facebook which is up from 54k. Survey on Facebook Followers with 1057 responses shows 50% have visited because of Destination Duluth's influence.$0$64,014
Compensation and Service Providers
Top Officer Pay92nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JERRY THORESONPresident - CEOFT$48,240-$48,240
BRANDEN ROBINSONTreasurer-$0--
BEAU WALSHBoard Member-$0--
DENNIS O'HARABoard Member-$0--
JANE JANDLBoard Member-$0--
Filing and Contact Details

Filer

Filer Name
Destination Duluth
EIN
46-1907687
Phone
2183908456
Address
314 W SUPERIOR ST STE 508, DULUTH, MN 55802

Signing Officer

Name
Branden Robinson
Title
Treasurer
Phone
2183908456
Signed
2023-05-15
Discuss with paid preparer
Yes

Preparer

Firm
PJM Bookkeeping & Payroll
Address
4245 Schultz Rd, Duluth, MN 55803
Preparer
Pauline Russell
Phone
2184095719
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 16

“Description;Amount^Software;114|Office Supplies;242|Marketing;1810|Insurance;1291|Memberships & Dues;919|Travel & Meetings;1147|Registration Fees;25^Total;5548^”

Raw XML Appendix233 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0DULUTH
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MN
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd055803
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt028433
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt049969
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0JERRY THORESON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1BRANDEN ROBINSON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2BEAU WALSH
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3DENNIS O'HARA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4JANE JANDL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT - CEO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4BOARD MEMBER
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt05548
IRS990EZ/OtherRevenueTotalAmt00
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0Educate and inspire people about the quality of place of Duluth, Minnesota, thereby shaping the city and region's positive growth.
IRS990EZ/PrintingPublicationsPostageAmt0250
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Influenced positive growth in the city of Duluth and the surrounding region with new partners. Actively told the unique stories of things people are doing in Duluth. Created a photographer profile series with web stories on local photographers. Supported small business and events in Duluth with stories and event notices. Developed a strong revenue model. People reached through social media averaging 65 million impressions in 2022 with and 2.4 million clicks of engagements averaging 6500 per month. 235k followers on Instagram & Facebook which is up from 54k. Survey on Facebook Followers with 1057 responses shows 50% have visited because of Destination Duluth's influence.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt064014
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt00
IRS990EZ/SaleOfAssetsGrossAmt00
IRS990EZ/SchoolOperatingInd00
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SpecialEventsNetIncomeLossAmt00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0MN
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt064013
IRS990EZ/TotalProgramServiceExpensesAmt064014
IRS990EZ/TotalRevenueAmt085549
IRS990EZ/TransactionWithControlEntInd00
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0DestinationDuluth.org
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearAmt00
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus2YearsAmt00
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IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt085549
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt063742
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt025655
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt07560
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt02348
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0184854
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/CurrentTaxYearAmt00
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/CurrentTaxYearMinus2YearsAmt00
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IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt00
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt011299
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt011299
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearAmt00
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IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearMinus3YearsAmt00
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IRS990ScheduleA/InvestmentIncomeCYPct00
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IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
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IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus4YearsAmt00
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IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearAmt00
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IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/CurrentTaxYearMinus4YearsAmt00
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IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0196153
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Description;Amount^Software;114|Office Supplies;242|Marketing;1810|Insurance;1291|Memberships & Dues;919|Travel & Meetings;1147|Registration Fees;25^Total;5548^
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 16
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL2
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/LastSubmissionRqrOOBCd00
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/OOBSecurityVerificationCd011
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd01
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0Branden Robinson
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum02183908456
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-05-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DESTINATION DULUTH
ReturnHeader/Filer/BusinessNameControlTxt0DEST
ReturnHeader/Filer/EIN0461907687
ReturnHeader/Filer/PhoneNum02183908456
ReturnHeader/Filer/USAddress/AddressLine1Txt0314 W SUPERIOR ST STE 508
ReturnHeader/Filer/USAddress/CityNm0DULUTH
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055802
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0364922212
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0PJM Bookkeeping & Payroll
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04245 Schultz Rd
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Duluth
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055803
ReturnHeader/PreparerPersonGrp/PhoneNum02184095719
ReturnHeader/PreparerPersonGrp/PreparationDt02023-05-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Pauline Russell
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02023-05-15T17:29:50-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02022-01-01
ReturnHeader/TaxPeriodEndDt02022-12-31
ReturnHeader/TaxYr02022

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2022 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$49,969
Liabilities
$0
Net assets
$49,969
Revenue
$85,549
Expenses
$64,013
Net income
$21,536
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.68$0.68$1.08$1.04$0.04
2023Detailed filing. Detailed filing data is available for this year.$0.64$0.64$1.02$0.87$0.14
2022Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$0.86$0.64$0.22
2021Detailed filing. Detailed filing data is available for this year.$0.28$0.00$0.28$0.64$0.41$0.22
2018Summary only. Only limited summary data is available for this year.$0.02$0.01$0.24$0.31$0.06
2017Summary only. Only limited summary data is available for this year.$0.08$0.01$0.48$0.39$0.08
2016Summary only. Only limited summary data is available for this year.$0.06$0.00$0.37$0.36$0.01
2015Summary only. Only limited summary data is available for this year.$0.02$0.00$0.43$0.48$0.05
2014Summary only. Only limited summary data is available for this year.$0.07$0.00$0.20$0.15$0.05