Civic Intelligence

Sandy Hook Promise Action Fund

990 • Fiscal year 2021 • EIN 46-1665232

Jul 01, 2020 to Jun 30, 2021 • Filed on Nov 18, 2021

Organization ProfileWWW.SANDYHOOKPROMISE.ORG/ACTION_FUND
PO Box 3489Newtown, CT 06470

(203) 304-9780

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

60th percentile

0.10x

Higher debt load relative to assets than 60% of similar nonprofits.

2021 filings • 501(c)4 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

49th percentile

0.07x

Higher debt load relative to revenue than 49% of similar nonprofits.

2021 filings • 501(c)4 • $1M-$5M nonprofits • Source year 2021

Net Margin

58th percentile

19%

Higher net margin than 58% of similar nonprofits.

2021 filings • 501(c)4 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

99th percentile

$582,666

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 14.5% of source-year revenue.

2021 filings • 501(c)4 • $1M-$5M nonprofits • Source year 2021

Asset Growth

28th percentile

0.0%

Faster asset growth than 28% of similar nonprofits.

2021 filings • 501(c)4 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

85th percentile

74%

Faster revenue growth than 85% of similar nonprofits.

2021 filings • 501(c)4 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$2,697,159

Up $669 (+0.0%) from 2020

Net Assets

Up

$2,416,641

Up $760,651 (+46%) from 2020

Liabilities

Down

$280,518

Down $759,982 (-73%) from 2020

Revenue And Expenses
Liabilities / Revenue49th percentileNet Margin58th percentile

Revenue

Up

$4,030,464

Up $1,710,679 (+74%) from 2020

Expenses

Up

$3,270,559

Up $519,641 (+19%) from 2020

Net Income

Up

$759,905

Up $1,191,038 (+276%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth28th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2017: $213,859Liabilities 2017: $32,291Net Assets 2017: $181,5682017Assets 2018: $1,433,470Liabilities 2018: $36,907Net Assets 2018: $1,396,5632018Assets 2019: $2,298,798Liabilities 2019: $211,675Net Assets 2019: $2,087,1232019Assets 2020: $2,696,490Liabilities 2020: $1,040,500Net Assets 2020: $1,655,9902020Assets 2021: $2,697,159Liabilities 2021: $280,518Net Assets 2021: $2,416,6412021Assets 2022: $5,295,880Liabilities 2022: $1,085,155Net Assets 2022: $4,210,7252022Assets 2023: $6,320,546Liabilities 2023: $560,244Net Assets 2023: $5,760,3022023Assets 2024: $6,827,418Liabilities 2024: $342,226Net Assets 2024: $6,485,1922024Assets 2025: $5,837,259Liabilities 2025: $191,863Net Assets 2025: $5,645,3962025

Highlighted filing

2021

Assets$2,697,159
Liabilities$280,518
Net Assets$2,416,641
Open 2021 Filing

Operations Trend

Revenue Growth85th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2017: $274,976Expenses 2017: $376,868Net Income 2017: -$101,8922017Revenue 2018: $2,121,532Expenses 2018: $906,537Net Income 2018: $1,214,9952018Revenue 2019: $2,114,350Expenses 2019: $1,423,790Net Income 2019: $690,5602019Revenue 2020: $2,319,785Expenses 2020: $2,750,918Net Income 2020: -$431,1332020Revenue 2021: $4,030,464Expenses 2021: $3,270,559Net Income 2021: $759,9052021Revenue 2022: $9,973,796Expenses 2022: $8,089,472Net Income 2022: $1,884,3242022Revenue 2023: $7,817,803Expenses 2023: $6,363,416Net Income 2023: $1,454,3872023Revenue 2024: $7,644,456Expenses 2024: $7,094,066Net Income 2024: $550,3902024Revenue 2025: $7,354,469Expenses 2025: $8,325,410Net Income 2025: -$970,9412025

Highlighted filing

2021

Revenue$4,030,464
Expenses$3,270,559
Net Income$759,905
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Nov 18, 2021
Return Version
2020v4.1
Gross Receipts
$4,030,464
Mission and Program Overview

Mission

The sandy hook promise action fund is a 501(c)(4) nonprofit organization committed to protecting all children from gun violence in schools, homes, and communities. The action fund advances a holistic policy platform that promotes gun safety, youth mental health, and violence prevention education. The organization works at the state and federal level to pass nonpartisan legislation through inclusive partnerships, diverse grassroots education, and community mobilization. It is part of sandy hook promise, founded and led by several family members whose loved ones were killed in the tragic mass shooting at sandy hook elementary school on december 14, 2012.

The mission of the fund is to pass legislation at a state and federal level that supports school safety and gun violence prevention.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,687,870$2,690,962▲ $3,092
Prepaid Expenses and Deferred Charges$8,620$3,750▼ $4,870
Intangible Assets-$2,447-
Total Assets$2,696,490$2,697,159▲ $669
Liabilities
Other Liabilities$962,987$205,744▼ $757,243
Accounts Payable and Accrued Expenses$77,514$74,774▼ $2,740
Total Liabilities$1,040,501$280,518▼ $759,983
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,655,989$2,269,641▲ $613,652
Net Assets With Donor Restrictions-$147,000-
Total Net Assets Fund Balance$1,655,989$2,416,641▲ $760,652
Total Liabilities and Net Assets / Fund Balance$2,696,490$2,697,159▲ $669
Compensation and Service Providers
Top Officer Pay99th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lauren LevinVP of Policy & PartnershipFT$158,651$11,456$170,107
Kenji OkumaCrisis Center Director--$133,315$133,315
Terri BennettNational Grants Director--$126,179$126,179
Robert FlynnNational Program Director--$124,808$124,808
Ceci MaherExecutive Director-$4,287$61,328$65,615
Timothy MakrisManaging Director (through 2/28/20)-$56,520$1,746$58,266
Nicole HockleyManaging Director-$20,844$2,068$22,912
Dawn LyonsVP of Marketing & Programs-$17,731$1,650$19,381
Mark BardenManaging Director-$18,267$412$18,679
David ConradChief Financial Officer-$11,493$2,660$14,153

Board Members and Trustees

NameTitle
Bill SherlachBoard Chairman
Peter WillnerBoard Director-chair Emeri
Matt BennettBoard Vice Chairman
Jackie BardenBoard Director
Michael NutterBoard Director
Bradley MylesBoard Secretary
Joe CassidyBoard Trasurer
Sara SykesVP of Development & Strate
Candice HolleyVP of Hr (through 3/31/20)
Paula FynbohVP, Field Operations

Highest Paid Contractors

ContractorServicesLocationCompensation
Anne Lewis StrategiesMarketing And AdvertisingPO BOX 959819, St Louis, MO 63195$260,523
Revenue and Support

Revenue Composition

Contributions and Grants
$4,029,694
Program Service Revenue
$0
Investment Income
$770
Other Revenue
$0
All Other Contributions
$4,029,694
Change in Net Assets
$759,905

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,030,464
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$747
Total Revenue per Audited Statements
$4,031,211
Total Revenue per Form 990
$4,030,464
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,204,927
Salaries, Compensation, and Employee Benefits$827,687
Total Fundraising Expense$788,354
Professional Fundraising Fees$237,945
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$748,100-$375,173$1,123,273
Fees for Services Other$518,138$434-$518,572
Other Salaries and Wages$413,882$52,302$8,821$475,005
Current Officers, Directors, Trustees, and Key Employees$233,229$37,064$12,837$283,130
Fees for Services Lobbying$271,765--$271,765
Fees for Services Professional Fundraising--$237,945$237,945
Office Expenses$12,376$34,586$153,578$200,540
Occupancy$57,629$572-$58,201
Payroll Taxes$38,710$656-$39,366
Other Employee Benefits$21,713$357-$22,070
Other Expenses$15,000--$15,000
Fees for Services Accounting-$14,978-$14,978
Pension Plan Contributions$7,990$126-$8,116
Travel$1,106$3-$1,109
Information Technology$840$8-$848
Fees for Services Legal-$641-$641
Total Functional Expenses$1,222,566$0$613,119$1,835,685

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,270,559
Total Expenses per Audited Statements$3,270,559
Total Expenses per Form 990$3,270,559
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$237,945
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Related Party$205,744
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Mark barden and jackie barden are married and both are board members of the organization.”

Form 990, Part VI, Section B, Line 11B

“The board of directors shall be supplied with a full package containing the current audited financial statements, form 990 and auditors memo to review and approve prior to acceptance and publication.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest policies are reviewed annually by the board and conflict of interest disclosure statements are completed and signed by all board members. Conflict of interest disclosure statements are reviewed by the board for potential issues.”

Form 990, Part VI, Section B, Line 15

“Compensation for all employees is based upon market research and survey data for similar organizations. Executive compensation is approved by the board.”

Form 990, Part VI, Section C, Line 18

“The organization does not have a form 1023. The organization has self-identified as a 501(c)(4).”

Form 990, Part VI, Section C, Line 19

“All control documents such as the conflict of interest statement and organizing resolutions were made available upon request to anyone interested through the offices of sandy hook promise action fund. Financial statements are available to the public via sandy hook promise foundation website.”

Filing and Contact Details

Filer

Filer Name
Sandy Hook Promise Action Fund
EIN
46-1665232
Phone
2033049780
Address
PO BOX 3489, NEWTOWN, CT 06470

Signing Officer

Name
David Conrad
Title
Chief Financial Officer
Phone
2033049780
Signed
2021-11-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Nicole Hockley
Formed
2012
Legal Domicile
De
Voting Board Members
9
Independent Board Members
6
Employees
6
Volunteers
548

Preparer

Firm
Cliftonlarsonallen
Address
29 SOUTH MAIN STREET 4TH FLOOR, WEST HARTFORD, CT 06107
Preparer
Mary Kay Curtiss
Phone
8605614000
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Advertising services: program service expenses 372,817. Management and general expenses 0. Fundraising expenses 0. Total expenses 372,817. Copywriting / production services: program service expenses 101,648. Management and general expenses 0. Fundraising expenses 0. Total expenses 101,648. Recruitment and other professional services: program service expenses 43,673. Management and general expenses 434. Fundraising expenses 0. Total expenses 44,107.”

Form 990, Part XII, Line 2C

“The organization has a board of directors that assumes responsibility for oversight of the audit and selection of an independent accountant. This process has not changed in the current period.”

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IRS990/Form990PartVIISectionAGrp/PersonNm19PETER WILLNER
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IRS990/Form990PartVIISectionAGrp/TitleTxt1MANAGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt3VP OF MARKETING & PROGRAMS
IRS990/Form990PartVIISectionAGrp/TitleTxt4VP OF HR (THROUGH 3/31/20)
IRS990/Form990PartVIISectionAGrp/TitleTxt5MANAGING DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6VP, FIELD OPERATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt7VP OF POLICY & PARTNERSHIP
IRS990/Form990PartVIISectionAGrp/TitleTxt8VP OF DEVELOPMENT & STRATE
IRS990/Form990PartVIISectionAGrp/TitleTxt9CRISIS CENTER DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10NATIONAL GRANTS DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11NATIONAL PROGRAM DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12EXECUTIVE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD VICE CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD TRASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt16BOARD SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18BOARD DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19BOARD DIRECTOR-CHAIR EMERI
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IRS990/FSAuditedInd01
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IRS990/LoanOutstandingInd00
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IRS990/MaterialDiversionOrMisuseInd00
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IRS990/MissionDesc0SANDY HOOK PROMISE ACTION FUND IS A NATIONAL NON-PROFIT ORGANIZATION FOUNDED AND LED BY SEVERAL FAMILY MEMBERS WHO LOST LOVED ONES AT SANDY HOOK ELEMENTARY SCHOOL ON DECEMBER 14, 2012. OUR MISSION IS TO PASS STATE AND FEDERAL POLICY THAT REQUIRES SCHOOLS TO IMPLEMENT OUR LIFE-SAVING PREVENTION PROGRAMS AND PROTECTS INDIVIDUALS FROM ACCESSING FIREARMS WHEN AT-RISK OF HARMING THEMSELVES AND OTHERS. ACTIVITIES INCLUDE RESEARCHING EFFECTIVE ACTIONS, EDUCATING LEGISLATORS AND CONSTITUENTS AND LOBBYING FOR THE PASSAGE OF SENSIBLE POLICY.
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IRS990/OfficeExpensesGrp/TotalAmt0200540
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IRS990/OperateHospitalInd00
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
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IRS990ScheduleG/FundraiserActivityInfoGrp/ActivityTxt0ADVERTISING / EMAIL
IRS990ScheduleG/FundraiserActivityInfoGrp/ActivityTxt1ADVERTISING / SMS TEXT
IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd00
IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd10

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,697,159
Liabilities
$280,518
Net assets
$2,416,641
Revenue
$4,030,464
Expenses
$3,270,559
Net income
$759,905
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.84$0.19$5.65$7.35$8.33$0.97
2024Detailed filing. Detailed filing data is available for this year.$6.83$0.34$6.49$7.64$7.09$0.55
2023Detailed filing. Detailed filing data is available for this year.$6.32$0.56$5.76$7.82$6.36$1.45
2022Detailed filing. Detailed filing data is available for this year.$5.30$1.09$4.21$9.97$8.09$1.88
2021Detailed filing. Detailed filing data is available for this year.$2.70$0.28$2.42$4.03$3.27$0.76
2020Detailed filing. Detailed filing data is available for this year.$2.70$1.04$1.66$2.32$2.75$0.43
2019Detailed filing. Detailed filing data is available for this year.$2.30$0.21$2.09$2.11$1.42$0.69
2018Detailed filing. Detailed filing data is available for this year.$1.43$0.04$1.40$2.12$0.91$1.21
2017Detailed filing. Detailed filing data is available for this year.$0.21$0.03$0.18$0.27$0.38$0.10