Civic Intelligence

Populace Inc.

990 • Fiscal year 2021 • EIN 46-1629781

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 10, 2022

200 Summit Drive 140Burlington, MA 01803

(617) 297-9699

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

39th percentile

0.07x

Higher debt load relative to assets than 39% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2021

Liabilities / Revenue

46th percentile

0.13x

Higher debt load relative to revenue than 46% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2021

Net Margin

22nd percentile

-0.6%

Higher net margin than 22% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2021

Top Officer Pay

96th percentile

$574,044

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 16.3% of source-year revenue.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2021

Asset Growth

32nd percentile

2.5%

Faster asset growth than 32% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Revenue Growth

16th percentile

-13%

Faster revenue growth than 16% of similar nonprofits.

2021 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Assets

Up

$7,053,458

Up $171,788 (+2.5%) from 2020

Net Assets

Down

$6,582,874

Down $20,673 (-0.3%) from 2020

Liabilities

Up

$470,584

Up $192,461 (+69%) from 2020

Revenue

Down

$3,527,692

Down $548,177 (-13%) from 2020

Expenses

Down

$3,548,365

Down $40,553 (-1.1%) from 2020

Net Income

Down

-$20,673

Down $507,624 (-104%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2013: $62,947Liabilities 2013: $0Net Assets 2013: $62,9472013Assets 2014: $66,801Liabilities 2014: $57,629Net Assets 2014: $9,1722014Assets 2015: $182,492Liabilities 2015: $45,008Net Assets 2015: $137,4842015Assets 2016: $774,434Liabilities 2016: $21,175Net Assets 2016: $753,2592016Assets 2017: $1,779,790Liabilities 2017: $48,815Net Assets 2017: $1,730,9752017Assets 2018: $4,906,043Liabilities 2018: $1,567,443Net Assets 2018: $3,338,6002018Assets 2019: $7,745,056Liabilities 2019: $1,628,460Net Assets 2019: $6,116,5962019Assets 2020: $6,881,670Liabilities 2020: $278,123Net Assets 2020: $6,603,5472020Assets 2021: $7,053,458Liabilities 2021: $470,584Net Assets 2021: $6,582,8742021Assets 2022: $8,243,193Liabilities 2022: $1,245,735Net Assets 2022: $6,997,4582022Assets 2023: $10,389,752Liabilities 2023: $1,330,923Net Assets 2023: $9,058,8292023Assets 2024: $12,065,231Liabilities 2024: $1,502,549Net Assets 2024: $10,562,6822024

Highlighted filing

2021

Assets$7,053,458
Liabilities$470,584
Net Assets$6,582,874

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2013: $280,186Expenses 2013: $217,239Net Income 2013: $62,9472013Revenue 2014: $270,013Expenses 2014: $298,523Net Income 2014: -$28,5102014Revenue 2015: $477,623Expenses 2015: $349,311Net Income 2015: $128,3122015Revenue 2016: $1,515,000Expenses 2016: $899,225Net Income 2016: $615,7752016Revenue 2017: $5,024,081Expenses 2017: $4,046,365Net Income 2017: $977,7162017Revenue 2018: $5,023,896Expenses 2018: $3,416,271Net Income 2018: $1,607,6252018Revenue 2019: $6,550,251Expenses 2019: $3,772,255Net Income 2019: $2,777,9962019Revenue 2020: $4,075,869Expenses 2020: $3,588,918Net Income 2020: $486,9512020Revenue 2021: $3,527,692Expenses 2021: $3,548,365Net Income 2021: -$20,6732021Revenue 2022: $3,549,808Expenses 2022: $3,135,224Net Income 2022: $414,5842022Revenue 2023: $5,809,765Expenses 2023: $3,748,394Net Income 2023: $2,061,3712023Revenue 2024: $5,084,899Expenses 2024: $3,581,046Net Income 2024: $1,503,8532024

Highlighted filing

2021

Revenue$3,527,692
Expenses$3,548,365
Net Income-$20,673
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 10, 2022
Return Version
2021v4.2
Gross Receipts
$3,527,692
Mission and Program Overview

Mission

Populace is committed to harnessing the power of human individuality to transform how we learn, work, and live, to ensure that all people have the opportunity to live a fulfilling life.

Populace engages in the translation of the science of the individual to advance the publics understanding about learning, development, and human potential.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$5,035,677$6,590,089▲ $1,554,412
Pledges and Grants Receivable$1,500,000--
Land, Buildings, and Equipment, Net$162,905$109,086▼ $53,819
Prepaid Expenses and Deferred Charges$27,074$56,439▲ $29,365
Total Assets$6,881,670$7,053,458▲ $171,788
Other Assets Total$156,014$297,844▲ $141,830
Liabilities
Other Liabilities$121,001$262,831▲ $141,830
Accounts Payable and Accrued Expenses$157,122$207,753▲ $50,631
Total Liabilities$278,123$470,584▲ $192,461
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,933,092$5,378,329▲ $1,445,237
Net Assets With Donor Restrictions$2,670,455$1,204,545▼ $1,465,910
Total Net Assets Fund Balance$6,603,547$6,582,874▼ $20,673
Total Liabilities and Net Assets / Fund Balance$6,881,670$7,053,458▲ $171,788

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$74,517$140,660$215,177
Leasehold Improvements$34,569$52,193$86,762
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Larry Todd RosePresidentFT$457,990$116,054$574,044
Parisa RouhaniTreasurer/clerkFT$288,357$57,088$345,445
Kelley GersonVice President, ResearchFT$210,718$22,498$233,216
Tanya GonzalesChief of StaffFT$109,781$31,331$141,112

Board Members and Trustees

NameTitle
Walter HaasChair
Debbie NewhouseDirector
Madeleen RosettiDirector
William RosettiDirector
Brian DalyDirector (until 8/19/21)

Highest Paid Contractors

ContractorServicesLocationCompensation
Gradient MetricsCommunications325 KENT AVENUE 367, Brooklyn, NY 11249$219,865
Mimi GurbstMessaging & Branding1083 VINE STREET, Healdsburg, CA 95448$120,000
Revenue and Support

Revenue Composition

Contributions and Grants
$3,525,052
Program Service Revenue
$0
Investment Income
$1,144
Other Revenue
$1,496
All Other Contributions
$3,525,052
Change in Net Assets
$-20,673

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,527,692
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$3,527,692
Total Revenue per Form 990
$3,527,692
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,068,778
Salaries, Compensation, and Employee Benefits$1,479,587
Total Fundraising Expense$33,092
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$1,460,178$44,741$80$1,504,999
Current Officers, Directors, Trustees, and Key Employees$769,561$131,983$17,945$919,489
Other Salaries and Wages$361,149$20,543$8,006$389,698
Travel$176,112$9,269-$185,381
Occupancy$56,679$66,537-$123,216
Fees for Services Accounting-$91,981-$91,981
Other Employee Benefits$41,129$48,915$1,380$91,424
Office Expenses$43,408$19,546$858$63,812
Depreciation Depletion-$61,408-$61,408
Payroll Taxes$52,910$3,289$1,203$57,402
Fees for Services Legal-$26,914-$26,914
Pension Plan Contributions$9,705$11,543$326$21,574
Insurance$7,629$144$3,294$11,067
Total Functional Expenses$2,978,460$536,813$33,092$3,548,365

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,548,365
Total Expenses per Audited Statements$3,548,365
Total Expenses per Form 990$3,548,365
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Director (until 8/19/21)Consulting Services Received From Company Owned by Brian DalyNo$252,084
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Liability - 457(f) Plan$262,831
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

Bill rosetti and madeleen rosetti are married.

Form 990, Part VI, Section B, Line 11B

The form 990 is circulated by email to board members for comment and review.

Form 990, Part VI, Section B, Line 12C

Conflict of interest forms are signed annually by board members.

Form 990, Part VI, Section B, Line 15

The organization determines the presidents compensation as well as certain key positions by reviewing form 990 of other organizations along with having a compensation study done. Final compensation is approved by the board.

Form 990, Part VI, Section C, Line 19

The organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Populace Inc
EIN
46-1629781
Phone
6172979699
Address
200 SUMMIT DRIVE 140, BURLINGTON, MA 01803

Signing Officer

Name
Larry Todd Rose
Title
President
Phone
6172979699
Signed
2022-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Larry Todd Rose
Formed
2013
Legal Domicile
Ma
Voting Board Members
6
Independent Board Members
4
Employees
5
Volunteers
0

Preparer

Firm
Cohnreznick Llp
Address
10 FORBES ROAD SUITE 200, BRAINTREE, MA 02184
Preparer
Jolanta Tuck CPA
Phone
7813803520
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Contracting fees: program service expenses 315,464. Management and general expenses 0. Fundraising expenses 0. Total expenses 315,464. Messaging and branding: program service expenses 864,560. Management and general expenses 0. Fundraising expenses 0. Total expenses 864,560. Communications: program service expenses 274,305. Management and general expenses 0. Fundraising expenses 0. Total expenses 274,305. Computer hosting: program service expenses 5,849. Management and general expenses 44,741. Fundraising expenses 80. Total expenses 50,670.

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