Civic Intelligence

Populace Inc.

990 • Fiscal year 2020 • EIN 46-1629781

Jan 01, 2020 to Dec 31, 2020 • Filed on Sep 07, 2021

Organization ProfileWWW.POPULACE.ORG

View Organization Page

200 Summit Drive No 140Burlington, MA 01803

(617) 297-9699

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

29th percentile

0.04x

Higher debt load relative to assets than 29% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2020

Liabilities / Revenue

25th percentile

0.07x

Higher debt load relative to revenue than 25% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2020

Net Margin

65th percentile

12%

Higher net margin than 65% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2020

Top Officer Pay

95th percentile

$498,306

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 12.2% of source-year revenue.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2020

Asset Growth

6th percentile

-11%

Faster asset growth than 6% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2019 to 2020

Revenue Growth

11th percentile

-38%

Faster revenue growth than 11% of similar nonprofits.

2020 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets29th percentile

Assets

Down

$6,881,670

Down $863,386 (-11%) from 2019

Net Assets

Up

$6,603,547

Up $486,951 (+8.0%) from 2019

Liabilities

Down

$278,123

Down $1,350,337 (-83%) from 2019

Revenue And Expenses
Liabilities / Revenue25th percentileNet Margin65th percentile

Revenue

Down

$4,075,869

Down $2,474,382 (-38%) from 2019

Expenses

Down

$3,588,918

Down $183,337 (-4.9%) from 2019

Net Income

Down

$486,951

Down $2,291,045 (-82%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth6th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2013: $62,947Liabilities 2013: $0Net Assets 2013: $62,9472013Assets 2014: $66,801Liabilities 2014: $57,629Net Assets 2014: $9,1722014Assets 2015: $182,492Liabilities 2015: $45,008Net Assets 2015: $137,4842015Assets 2016: $774,434Liabilities 2016: $21,175Net Assets 2016: $753,2592016Assets 2017: $1,779,790Liabilities 2017: $48,815Net Assets 2017: $1,730,9752017Assets 2018: $4,906,043Liabilities 2018: $1,567,443Net Assets 2018: $3,338,6002018Assets 2019: $7,745,056Liabilities 2019: $1,628,460Net Assets 2019: $6,116,5962019Assets 2020: $6,881,670Liabilities 2020: $278,123Net Assets 2020: $6,603,5472020Assets 2021: $7,053,458Liabilities 2021: $470,584Net Assets 2021: $6,582,8742021Assets 2022: $8,243,193Liabilities 2022: $1,245,735Net Assets 2022: $6,997,4582022Assets 2023: $10,389,752Liabilities 2023: $1,330,923Net Assets 2023: $9,058,8292023Assets 2024: $12,065,231Liabilities 2024: $1,502,549Net Assets 2024: $10,562,6822024

Highlighted filing

2020

Assets$6,881,670
Liabilities$278,123
Net Assets$6,603,547
Open 2020 Filing

Operations Trend

Revenue Growth11th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2013: $280,186Expenses 2013: $217,239Net Income 2013: $62,9472013Revenue 2014: $270,013Expenses 2014: $298,523Net Income 2014: -$28,5102014Revenue 2015: $477,623Expenses 2015: $349,311Net Income 2015: $128,3122015Revenue 2016: $1,515,000Expenses 2016: $899,225Net Income 2016: $615,7752016Revenue 2017: $5,024,081Expenses 2017: $4,046,365Net Income 2017: $977,7162017Revenue 2018: $5,023,896Expenses 2018: $3,416,271Net Income 2018: $1,607,6252018Revenue 2019: $6,550,251Expenses 2019: $3,772,255Net Income 2019: $2,777,9962019Revenue 2020: $4,075,869Expenses 2020: $3,588,918Net Income 2020: $486,9512020Revenue 2021: $3,527,692Expenses 2021: $3,548,365Net Income 2021: -$20,6732021Revenue 2022: $3,549,808Expenses 2022: $3,135,224Net Income 2022: $414,5842022Revenue 2023: $5,809,765Expenses 2023: $3,748,394Net Income 2023: $2,061,3712023Revenue 2024: $5,084,899Expenses 2024: $3,581,046Net Income 2024: $1,503,8532024

Highlighted filing

2020

Revenue$4,075,869
Expenses$3,588,918
Net Income$486,951
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Sep 7, 2021
Return Version
2020v4.1
Gross Receipts
$4,075,869
Mission and Program Overview

Mission

Populace is committed to harnessing the power of human individuality to transform how we learn, work, and live, to ensure that all people have the opportunity to live a fulfilling life.

Populace engages in the translation of the science of the individual to advance the publics understanding about learning, development, and human potential.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$4,509,105$5,035,677▲ $526,572
Pledges and Grants Receivable$2,976,523$1,500,000▼ $1,476,523
Land, Buildings, and Equipment, Net$204,185$162,905▼ $41,280
Prepaid Expenses and Deferred Charges$20,230$27,074▲ $6,844
Total Assets$7,745,056$6,881,670▼ $863,386
Other Assets Total$35,013$156,014▲ $121,001
Liabilities
Deferred Revenue$1,500,000--
Accounts Payable and Accrued Expenses$128,460$157,122▲ $28,662
Other Liabilities$0$121,001▲ $121,001
Total Liabilities$1,628,460$278,123▼ $1,350,337
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,991,596$3,933,092▲ $941,496
Net Assets With Donor Restrictions$3,125,000$2,670,455▼ $454,545
Total Net Assets Fund Balance$6,116,596$6,603,547▲ $486,951
Total Liabilities and Net Assets / Fund Balance$7,745,056$6,881,670▼ $863,386

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$110,983$105,541$216,524
Leasehold Improvements$51,922$34,840$86,762
Compensation and Service Providers
Top Officer Pay95th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Larry Todd RosePresidentFT$464,419$33,887$498,306
Parisa RouhaniTreasurer/clerkFT$259,479$13,154$272,633
Brian DalyDirector/sr CommunicationsFT$212,687$23,260$235,947
Kelley GersonVice President, ResearchFT$201,905$17,426$219,331

Board Members and Trustees

NameTitle
Walter HaasChair
Debbie NewhouseDirector
Madeleen RosettiDirector
William RosettiDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Public DesignMessaging & Branding239 ZINFANDEL ROAD, Healdsburg, CA 95448$562,004
Gradient MetricsCcommunications325 KENT AVENUE 367, Brooklyn, NY 11249$446,221
JavelinPublic Relations230 SOUTH STREET SUITE 200, Alexandria, VA 22314$185,250
Mimi GurbstMessaging & Branding1083 VINE STREET, Healdsburg, CA 95448$123,300
Revenue and Support

Revenue Composition

Contributions and Grants
$4,073,490
Program Service Revenue
$0
Investment Income
$1,521
Other Revenue
$858
All Other Contributions
$4,073,490
Change in Net Assets
$486,951

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,075,869
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$4,075,869
Total Revenue per Form 990
$4,075,869
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,869,808
Salaries, Compensation, and Employee Benefits$1,719,110
Total Fundraising Expense$27,013
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$1,489,537$20,690$65$1,510,292
Current Officers, Directors, Trustees, and Key Employees$880,007$110,284$16,595$1,006,886
Other Salaries and Wages$394,786$35,271$7,518$437,575
Other Employee Benefits$92,465$91,887$1,335$185,687
Occupancy$54,225$63,655-$117,880
Payroll Taxes$69,392$5,661$1,328$76,381
Travel$68,128$5,924-$74,052
Fees for Services Accounting-$64,802-$64,802
Depreciation Depletion-$59,544-$59,544
Office Expenses$10,180$20,433$20$30,633
Pension Plan Contributions$6,265$6,226$90$12,581
Insurance$5,722$4,485$62$10,269
Fees for Services Legal-$2,336-$2,336
Total Functional Expenses$3,070,707$491,198$27,013$3,588,918

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,588,918
Total Expenses per Audited Statements$3,588,918
Total Expenses per Form 990$3,588,918
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Liability - 457(f) Plan$121,001
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Bill rosetti and madeleen rosetti are married.”

Form 990, Part VI, Section B, Line 11B

“The form 990 is circulated by email to board members for comment and review.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest forms are signed annually by board members.”

Form 990, Part VI, Section B, Line 15

“The organization has a process in place to determine the presidents compensation as well as certain key positions.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Populace Inc
EIN
46-1629781
Phone
6172979699
Address
200 SUMMIT DRIVE NO 140, BURLINGTON, MA 01803

Signing Officer

Name
Larry Todd Rose
Title
President
Phone
6172979699
Signed
2021-09-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Larry Todd Rose
Formed
2013
Legal Domicile
Ma
Voting Board Members
7
Independent Board Members
4
Employees
8
Volunteers
0

Preparer

Firm
Kevin P Martin & Associates Pc
Address
10 FORBES ROAD, BRAINTREE, MA 02184
Preparer
Jolanta Tuck CPA
Phone
7813803520
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contracting fees: program service expenses 66,333. Management and general expenses 0. Fundraising expenses 0. Total expenses 66,333. Messaging and branding: program service expenses 969,509. Management and general expenses 0. Fundraising expenses 0. Total expenses 969,509. Communications: program service expenses 445,189. Management and general expenses 0. Fundraising expenses 0. Total expenses 445,189. Computer hosting: program service expenses 8,506. Management and general expenses 20,690. Fundraising expenses 65. Total expenses 29,261.”

Raw XML AppendixShowing 400 of 526 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt7VICE PRESIDENT, RESEARCH
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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,881,670
Liabilities
$278,123
Net assets
$6,603,547
Revenue
$4,075,869
Expenses
$3,588,918
Net income
$486,951
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$12.1$1.50$10.6$5.08$3.58$1.50
2023Detailed filing. Detailed filing data is available for this year.$10.4$1.33$9.06$5.81$3.75$2.06
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.24$1.25$7.00$3.55$3.14$0.41
2021Detailed filing. Detailed filing data is available for this year.$7.05$0.47$6.58$3.53$3.55$0.02
2020Detailed filing. Detailed filing data is available for this year.$6.88$0.28$6.60$4.08$3.59$0.49
2019Detailed filing. Detailed filing data is available for this year.$7.75$1.63$6.12$6.55$3.77$2.78
2018Detailed filing. Detailed filing data is available for this year.$4.91$1.57$3.34$5.02$3.42$1.61
2017Summary only. Only limited summary data is available for this year.$1.78$0.05$1.73$5.02$4.05$0.98
2016Detailed filing. Detailed filing data is available for this year.$0.77$0.02$0.75$1.52$0.90$0.62
2015Detailed filing. Detailed filing data is available for this year.$0.18$0.05$0.14$0.48$0.35$0.13
2014Summary only. Only limited summary data is available for this year.$0.07$0.06$0.01$0.27$0.30$0.03
2013Summary only. Only limited summary data is available for this year.$0.06$0.00$0.06$0.28$0.22$0.06