Civic Intelligence

Sonoma Tourism Improvement District Corporation

990 • Fiscal year 2014 • EIN 46-0636087

Jul 01, 2013 to Jun 30, 2014 • Filed on Aug 04, 2014

Organization ProfileWWW.SONOMATID.COM
620 BroadwaySonoma, CA 95476

(707) 938-8409

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

19th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2014 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2014

Liabilities / Revenue

19th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2014 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2014

Net Margin

66th percentile

8.1%

Higher net margin than 66% of similar nonprofits.

2014 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2014

Top Officer Pay

37th percentile

$0

Higher top officer pay than 37% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2014 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2014

Asset Growth

96th percentile

82%

Faster asset growth than 96% of similar nonprofits.

2014 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2013 to 2014

Revenue Growth

98th percentile

108%

Faster revenue growth than 98% of similar nonprofits.

2014 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2013 to 2014

Balance Sheet
Liabilities / Assets19th percentile

Assets

Up

$115,030

Up $51,890 (+82%) from 2013

Net Assets

Up

$115,030

Up $51,890 (+82%) from 2013

Liabilities

Flat

$0

Flat from 2013

Revenue And Expenses
Liabilities / Revenue19th percentileNet Margin66th percentile

Revenue

$644,544

No earlier filing loaded for comparison.

Expenses

Up

$592,654

Up $345,508 (+140%) from 2013

Net Income

$51,890

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth96th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2013: $63,140Liabilities 2013: $0Net Assets 2013: $63,1402013Assets 2014: $115,030Liabilities 2014: $0Net Assets 2014: $115,0302014Assets 2015: $330,171Liabilities 2015: $0Net Assets 2015: $330,1712015Assets 2016: $473,983Liabilities 2016: $0Net Assets 2016: $473,9832016Assets 2017: $466,668Liabilities 2017: $0Net Assets 2017: $466,6682017Assets 2018: $378,433Liabilities 2018: $0Net Assets 2018: $378,4332018Assets 2019: $485,845Liabilities 2019: $0Net Assets 2019: $485,8452019Assets 2020: $436,030Liabilities 2020: $0Net Assets 2020: $436,0302020Assets 2021: $329,917Liabilities 2021: $0Net Assets 2021: $329,9172021Assets 2022: $701,573Liabilities 2022: $0Net Assets 2022: $701,5732022Assets 2023: $1,080,155Liabilities 2023: $0Net Assets 2023: $1,080,1552023Assets 2025: $1,046,090Liabilities 2025: $0Net Assets 2025: $1,046,0902025

Highlighted filing

2014

Assets$115,030
Liabilities$0
Net Assets$115,030
Open 2014 Filing

Operations Trend

Revenue Growth98th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2013: $247,1462013Revenue 2014: $644,544Expenses 2014: $592,654Net Income 2014: $51,8902014Revenue 2015: $697,511Expenses 2015: $482,370Net Income 2015: $215,1412015Revenue 2016: $738,202Expenses 2016: $594,390Net Income 2016: $143,8122016Revenue 2017: $723,733Expenses 2017: $731,048Net Income 2017: -$7,3152017Revenue 2018: $743,265Expenses 2018: $831,500Net Income 2018: -$88,2352018Revenue 2019: $817,032Expenses 2019: $709,620Net Income 2019: $107,4122019Revenue 2020: $664,440Expenses 2020: $714,255Net Income 2020: -$49,8152020Revenue 2021: $303,211Expenses 2021: $409,324Net Income 2021: -$106,1132021Revenue 2022: $965,122Expenses 2022: $593,466Net Income 2022: $371,6562022Revenue 2023: $1,166,424Expenses 2023: $787,842Net Income 2023: $378,5822023Revenue 2025: $892,447Expenses 2025: $922,050Net Income 2025: -$29,6032025

Highlighted filing

2014

Revenue$644,544
Expenses$592,654
Net Income$51,890
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2013 to Jun 30, 2014
Signed
Aug 4, 2014
Return Version
2013v3.1
Gross Receipts
$644,544
Mission and Program Overview

Mission

Developed by the sonoma lodging alliance, the sonoma tourism improvement district is a benefit assessment district to help fund marketing and sales promotion efforts for sonoma lodging businesses to increase overnight tourism and to market sonoma as a tourist, meeting and event destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$12,864$68,282▲ $55,418
Intangible Assets$50,276$46,748▼ $3,528
Total Assets$63,140$115,030▲ $51,890
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Unrestricted Net Assets$63,140$115,030▲ $51,890
Total Net Assets Fund Balance$63,140$115,030▲ $51,890
Total Liabilities and Net Assets / Fund Balance$63,140$115,030▲ $51,890
Compensation and Service Providers
Top Officer Pay37th percentile

Board Members and Trustees

NameTitle
Norman KrugPresident
Byron JonesDirector
Carol GiovanattoDirector
Suzy HartDirector
Bill BlumSecretary
Dan ParksTreasurer
Wendy StewartVice-preside
Revenue and Support

Revenue Composition

Contributions and Grants
$644,544
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$51,890
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$575,154
Grants and Similar Amounts Paid$17,500
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$550,958
Grants to Domestic Orgs---$17,500
Fees for Services Legal---$10,960
Depreciation Depletion---$3,528
Insurance---$1,995
Fees for Services Accounting---$1,106
Office Expenses---$100
Other Expenses---$20
Total Functional Expenses$0$0$0$592,654
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
68-0428999-C3Support Local Events$7,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Review by treasurer prior to signing and filing.”

Form 990, Page 6, Part VI, Line 19

“AVAILABLE UPON REQUEST”

Filing and Contact Details

Filer

EIN
46-0636087
Phone
7079388409

Signing Officer

Name
Dan Parks
Title
Treasurer
Phone
7079388409
Signed
2014-08-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dan Parks
Formed
2012
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
7

Preparer

Preparer
Robert L Withrow CPA
Phone
7079961101
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Developed by the sonoma lodging alliance, the sonoma tourism improvement district is a benefit assessment district to help fund marketing and sales promotion efforts for sonoma lodging businesses to increase overnight tourism and to market sonoma as a tourist, meeting and event destination.”

Form 990, Page 2, Part III, Line 4D

“Developed by the sonoma lodging alliance, the sonoma tourism improvement district is a benefit assessment district to help fund marketing and sales promotion efforts for sonoma lodging businesses to increase overnight tourism and to market sonoma as a tourist, meeting and event destination.”

Raw XML Appendix272 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AdvertisingGrp/TotalAmt0550958
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt6VICE-PRESIDE
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr02012
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt07
IRS990/GovernmentGrantsAmt0644544
IRS990/GrantsToDomesticOrgsGrp/TotalAmt017500
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0true
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0644544
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt07
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/TotalAmt01995
IRS990/IntangibleAssetsGrp/BOYAmt050276
IRS990/IntangibleAssetsGrp/EOYAmt046748
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt02
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0true
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IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt063140
IRS990/NetAssetsOrFundBalancesEOYAmt0115030
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OfficeExpensesGrp/TotalAmt0100
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherExpensesGrp/Desc0CITY COLLECTION FEES
IRS990/OtherExpensesGrp/Desc1BANK CHARGES
IRS990/OtherExpensesGrp/Desc2LICENSES & FEES
IRS990/OtherExpensesGrp/TotalAmt06445
IRS990/OtherExpensesGrp/TotalAmt142
IRS990/OtherExpensesGrp/TotalAmt220
IRS990/PartialLiquidationInd0false
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IRS990/PrincipalOfficerNm0DAN PARKS
IRS990/ProfessionalFundraisingInd0false
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IRS990/RelatedEntityInd0false
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IRS990/ReportLandBuildingEquipmentInd0false
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IRS990ScheduleI/RecipientTable/CashGrantAmt07500
IRS990ScheduleI/RecipientTable/IRCSectionDesc0C3
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0SUPPORT LOCAL EVENTS
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine10SONOMA INTERNATIONAL FILM FESTIVAL
IRS990ScheduleI/RecipientTable/RecipientEIN0680428999
IRS990ScheduleI/RecipientTable/USAddress/AddressLine10103 E NAPA STREET
IRS990ScheduleI/RecipientTable/USAddress/City0SONOMA
IRS990ScheduleI/RecipientTable/USAddress/State0CA
IRS990ScheduleI/RecipientTable/USAddress/ZIPCode095476
IRS990ScheduleI/Total501c3OrgCnt02
IRS990ScheduleI/TotalOtherOrgCnt01
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DEVELOPED BY THE SONOMA LODGING ALLIANCE, THE SONOMA TOURISM IMPROVEMENT DISTRICT IS A BENEFIT ASSESSMENT DISTRICT TO HELP FUND MARKETING AND SALES PROMOTION EFFORTS FOR SONOMA LODGING BUSINESSES TO INCREASE OVERNIGHT TOURISM AND TO MARKET SONOMA AS A TOURIST, MEETING AND EVENT DESTINATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DEVELOPED BY THE SONOMA LODGING ALLIANCE, THE SONOMA TOURISM IMPROVEMENT DISTRICT IS A BENEFIT ASSESSMENT DISTRICT TO HELP FUND MARKETING AND SALES PROMOTION EFFORTS FOR SONOMA LODGING BUSINESSES TO INCREASE OVERNIGHT TOURISM AND TO MARKET SONOMA AS A TOURIST, MEETING AND EVENT DESTINATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2REVIEW BY TREASURER PRIOR TO SIGNING AND FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
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IRS990/TotalGrossUBIAmt00
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IRS990/UnrestrictedNetAssetsGrp/BOYAmt063140
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0115030
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine10620 BROADWAY
IRS990/USAddress/City0SONOMA
IRS990/USAddress/State0CA
IRS990/USAddress/ZIPCode095476
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.SONOMATID.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02015-11-30 17:44:51Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0DAN PARKS
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum07079388409
ReturnHeader/BusinessOfficerGrp/SignatureDt02014-08-04
ReturnHeader/Filer/BusinessName/BusinessNameLine10SONOMA TOURISM IMPROVEMENT DISTRICT
ReturnHeader/Filer/BusinessNameControlTxt0SONO
ReturnHeader/Filer/EIN0460636087
ReturnHeader/Filer/PhoneNum07079388409
ReturnHeader/Filer/USAddress/AddressLine10620 BROADWAY
ReturnHeader/Filer/USAddress/City0SONOMA
ReturnHeader/Filer/USAddress/State0CA
ReturnHeader/Filer/USAddress/ZIPCode095476
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0680111144
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine10ROBERT L WITHROW CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine10843 BROADWAY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/City0SONOMA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/State0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCode095476
ReturnHeader/PreparerPersonGrp/PhoneNum07079961101
ReturnHeader/PreparerPersonGrp/PreparationDt02014-08-04
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROBERT L WITHROW CPA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02014-08-07T14:37:40-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02013-07-01
ReturnHeader/TaxPeriodEndDt02014-06-30
ReturnHeader/TaxYr02013

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$115,030
Liabilities
$0
Net assets
$115,030
Revenue
$644,544
Expenses
$592,654
Net income
$51,890
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.05$0.00$1.05$0.89$0.92$0.03
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.08$0.00$1.08$1.17$0.79$0.38
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.70$0.00$0.70$0.97$0.59$0.37
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.33$0.00$0.33$0.30$0.41$0.11
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.44$0.00$0.44$0.66$0.71$0.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.49$0.00$0.49$0.82$0.71$0.11
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.38$0.00$0.38$0.74$0.83$0.09
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.47$0.00$0.47$0.72$0.73$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.47$0.00$0.47$0.74$0.59$0.14
2015Detailed filing. Detailed filing data is available for this year.$0.33$0.00$0.33$0.70$0.48$0.22
2014Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.64$0.59$0.05
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.06$0.00$0.06$0.25