Civic Intelligence

Sonoma Tourism Improvement District Corporation

990 • Fiscal year 2016 • EIN 46-0636087

Jul 01, 2015 to Jun 30, 2016 • Filed on Oct 24, 2016

620 BroadwaySonoma, CA 95476

(707) 938-8409

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

20th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2016

Liabilities / Revenue

20th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2016

Net Margin

86th percentile

19%

Higher net margin than 86% of similar nonprofits.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2016

Top Officer Pay

38th percentile

$0

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2016

Asset Growth

91st percentile

44%

Faster asset growth than 91% of similar nonprofits.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2015 to 2016

Revenue Growth

59th percentile

5.8%

Faster revenue growth than 59% of similar nonprofits.

2016 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2015 to 2016

Assets

Up

$473,983

Up $143,812 (+44%) from 2015

Net Assets

Up

$473,983

Up $143,812 (+44%) from 2015

Liabilities

Flat

$0

Flat from 2015

Revenue

Up

$738,202

Up $40,691 (+5.8%) from 2015

Expenses

Up

$594,390

Up $112,020 (+23%) from 2015

Net Income

Down

$143,812

Down $71,329 (-33%) from 2015

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2013: $63,140Liabilities 2013: $0Net Assets 2013: $63,1402013Assets 2015: $330,171Liabilities 2015: $0Net Assets 2015: $330,1712015Assets 2016: $473,983Liabilities 2016: $0Net Assets 2016: $473,9832016Assets 2017: $466,668Liabilities 2017: $0Net Assets 2017: $466,6682017Assets 2018: $378,433Liabilities 2018: $0Net Assets 2018: $378,4332018Assets 2019: $485,845Liabilities 2019: $0Net Assets 2019: $485,8452019Assets 2020: $436,030Liabilities 2020: $0Net Assets 2020: $436,0302020Assets 2021: $329,917Liabilities 2021: $0Net Assets 2021: $329,9172021Assets 2022: $701,573Liabilities 2022: $0Net Assets 2022: $701,5732022Assets 2023: $1,080,155Liabilities 2023: $0Net Assets 2023: $1,080,1552023Assets 2025: $1,046,090Liabilities 2025: $0Net Assets 2025: $1,046,0902025

Highlighted filing

2016

Assets$473,983
Liabilities$0
Net Assets$473,983

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2013: $247,1462013Revenue 2015: $697,511Expenses 2015: $482,370Net Income 2015: $215,1412015Revenue 2016: $738,202Expenses 2016: $594,390Net Income 2016: $143,8122016Revenue 2017: $723,733Expenses 2017: $731,048Net Income 2017: -$7,3152017Revenue 2018: $743,265Expenses 2018: $831,500Net Income 2018: -$88,2352018Revenue 2019: $817,032Expenses 2019: $709,620Net Income 2019: $107,4122019Revenue 2020: $664,440Expenses 2020: $714,255Net Income 2020: -$49,8152020Revenue 2021: $303,211Expenses 2021: $409,324Net Income 2021: -$106,1132021Revenue 2022: $965,122Expenses 2022: $593,466Net Income 2022: $371,6562022Revenue 2023: $1,166,424Expenses 2023: $787,842Net Income 2023: $378,5822023Revenue 2025: $892,447Expenses 2025: $922,050Net Income 2025: -$29,6032025

Highlighted filing

2016

Revenue$738,202
Expenses$594,390
Net Income$143,812
Jump To
Filing Snapshot
Filing Period
Jul 1, 2015 to Jun 30, 2016
Signed
Oct 24, 2016
Return Version
2015v2.1
Gross Receipts
$738,202
Mission and Program Overview

Mission

Developed by the sonoma lodging alliance, the sonoma tourism improvement district is a benefit assessment district to help fund marketing and sales promotion efforts for sonoma lodging businesses to increase overnight tourism and to market sonoma as a tourist, meeting and event destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$286,951$434,291▲ $147,340
Intangible Assets$43,220$39,692▼ $3,528
Total Assets$330,171$473,983▲ $143,812
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Unrestricted Net Assets$330,171$473,983▲ $143,812
Total Net Assets Fund Balance$330,171$473,983▲ $143,812
Total Liabilities and Net Assets / Fund Balance$330,171$473,983▲ $143,812
Compensation and Service Providers

Board Members and Trustees

NameTitle
Norman KrugPresident
Byron JonesDirector
Carol GiovanattoDirector
Melody Lanthorn-galeDirector
Bill BlumSecretary
Dan ParksTreasurer
Wendy StewartVice-preside
Revenue and Support

Revenue Composition

Contributions and Grants
$738,202
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$143,812
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$569,390
Grants and Similar Amounts Paid$25,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$525,708
Fees for Services Other---$25,000
Grants to Domestic Orgs---$25,000
Fees for Services Accounting---$5,608
Depreciation Depletion---$3,528
Insurance---$1,995
Office Expenses---$139
Other Expenses---$30
Total Functional Expenses$0$0$0$594,390
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Sonoma Valley Vintners & GrowersSonoma, CAC6Promote Local Event$10,000
Sonoma International Film FestivalSonoma, CAC3Support Local Events$7,500
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

Reviewed by treasurer prior to signing and filing.

Form 990, Page 6, Part VI, Line 19

AVAILABLE UPON REQUEST

Filing and Contact Details

Filer

Filer Name
Sonoma Tourism Improvement District
EIN
46-0636087
Phone
7079388409
Address
620 BROADWAY, SONOMA, CA 95476

Signing Officer

Name
Dan Parks
Title
Treasurer
Phone
7079388409
Signed
2016-10-24
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Norman Krug
Formed
2012
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
0
Volunteers
7

Preparer

Firm
Robert L Withrow CPA
Address
843 BROADWAY, SONOMA, CA 95476-7012
Preparer
Robert L Withrow CPA
Phone
7079961101
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

Developed by the sonoma lodging alliance, the sonoma tourism improvement district is a benefit assessment district to help fund marketing and sales promotion efforts for sonoma lodging businesses to increase overnight tourism and to market sonoma as a tourist, meeting and event destination.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0SONOMA INTERNATIONAL FILM FESTIVAL
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1REVIEWED BY TREASURER PRIOR TO SIGNING AND FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
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ReturnHeader/ReturnTs02016-10-26T09:39:27-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02015-07-01
ReturnHeader/TaxPeriodEndDt02016-06-30
ReturnHeader/TaxYr02015

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