Liabilities / Assets
74th percentile
Higher debt load relative to assets than 74% of similar nonprofits.
EIN 46-0111395 • 501(c)6 • Rapid City, SD
Profile
To serve as a unifying force to increase visitor numbers, trip duration and visitor sales for the economic benefit of our members and the communities we serve.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
74th percentile
Higher debt load relative to assets than 74% of similar nonprofits.
Liabilities / Revenue
52nd percentile
Higher debt load relative to revenue than 52% of similar nonprofits.
Net Margin
20th percentile
Higher net margin than 20% of similar nonprofits.
Top Officer Pay
43rd percentile
Higher top officer pay than 43% of similar nonprofits.
Top officer pay equals 5.4% of source-year revenue.
Asset Growth
59th percentile
Faster asset growth than 59% of similar nonprofits.
Revenue Growth
20th percentile
Faster revenue growth than 20% of similar nonprofits.
Assets
Up$1,108,290
Up $81,991 (+8.0%) from 2023
Liabilities
Up$382,362
Up $192,643 (+102%) from 2023
Net Assets
Down$725,928
Down $110,652 (-13%) from 2023
Revenue
Down$2,144,627
Down $131,094 (-5.8%) from 2023
Expenses
Up$2,257,774
Up $77,281 (+3.5%) from 2023
Net Income
Down-$113,147
Down $208,375 (-219%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
To serve as a unifying force to increase visitor numbers, trip duration and visitor sales for the economic benefit of our members and the communities we serve.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $706,036 | $725,615 | ▲ $19,579 |
| Accounts Receivable | $36,837 | $185,243 | ▲ $148,406 |
| Land, Buildings, and Equipment, Net | $200,290 | $99,579 | ▼ $100,711 |
| Inventories for Sale or Use | $78,163 | $79,965 | ▲ $1,802 |
| Cash and Non-Interest-Bearing Accounts | - | $17,888 | - |
| Prepaid Expenses and Deferred Charges | $4,973 | - | - |
| Total Assets | $1,026,299 | $1,108,290 | ▲ $81,991 |
| Liabilities | |||
| Deferred Revenue | $123,115 | $311,298 | ▲ $188,183 |
| Accounts Payable and Accrued Expenses | $66,604 | $71,064 | ▲ $4,460 |
| Total Liabilities | $189,719 | $382,362 | ▲ $192,643 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $836,580 | $725,928 | ▼ $110,652 |
| Total Net Assets Fund Balance | $836,580 | $725,928 | ▼ $110,652 |
| Total Liabilities and Net Assets / Fund Balance | $1,026,299 | $1,108,290 | ▲ $81,991 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $29,566 | $175,351 | $204,917 |
| Other Land Buildings | $70,013 | $47,134 | $117,147 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Michelle Thomson | President | FT | $105,768 | $9,323 | $115,091 |
| Name | Title |
|---|---|
| Kelsey Clark | Chair |
| Toni Woodruff | Past Chair |
| Carrie Gerlach | Vice Chair |
| Annie Tice-poseley | Director |
| Ashley Geigle | Director |
| Ben Larson | Director |
| Brook Kaufman | Director |
| Clay King | Director |
| Clint Jones | Director |
| Dawn Murray | Director |
| Diana Nielsen | Director |
| Jamie Grangaard | Director |
| Jamie Jessen | Director |
| Johanna Allen | Director |
| Josh Kropuenske | Director |
| Kendra Heeb | Director |
| Lyndy Ireland | Director |
| Mary Arlington | Director |
| Megan Johnson | Director |
| Melodi Heinis | Director |
| Michaela Horn | Director |
| Mikki Gubka | Director |
| Mistie Caldwell | Director |
| Presston Gabel | Director |
| Randi Sulzbach | Director |
| Ryan Flick | Director |
| Sarah Kryger | Director |
| Steve Saint | Director |
| Tim Johnson | Director |
| Gwyn Wathen | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Love Communications | Advertising | 546 S 200 W, Salt Lake City, UT 84101 | $434,594 |
| South Dakota Department Of Tourism | Advertising | 711 E WELLS AVE, Pierre, SD 57501 | $158,277 |
| Midstates Printing INC | Printing | 4820 CAPITAL AVE NE, Aberdeen, SD 57401 | $129,392 |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,418,024 |
| Salaries, Compensation, and Employee Benefits | $839,750 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | - | - | - | $969,093 |
| Other Salaries and Wages | - | - | - | $588,388 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $123,442 |
| Information Technology | - | - | - | $88,383 |
| Occupancy | - | - | - | $81,824 |
| Other Employee Benefits | - | - | - | $64,122 |
| Office Expenses | - | - | - | $63,494 |
| Payroll Taxes | - | - | - | $53,317 |
| Depreciation Depletion | - | - | - | $37,932 |
| All Other Expenses | - | - | - | $32,946 |
| Insurance | - | - | - | $25,617 |
| Fees for Services Accounting | - | - | - | $20,153 |
| Pension Plan Contributions | - | - | - | $10,481 |
| Other Expenses | - | - | - | $9,776 |
| Travel | - | - | - | $7,620 |
| Conferences and Meetings | - | - | - | $7,196 |
| Fees for Services Lobbying | - | - | - | $5,000 |
| Interest | - | - | - | $145 |
| Total Functional Expenses | $0 | $0 | $0 | $2,257,774 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Amount |
|---|---|
| Current Year Nondeductible Lobbying and Political Cost | $5,000 |
| Total Nondeductible Lobbying and Political Cost | $5,000 |
“The organization has members which elect the governing board.”
“The governing board is elected by the members of the organization.”
“The tax return is prepared by a cpa firm and reviewed with the executive director and accountant before being signed by the board of directors chair. Each member of the executive committee receives a copy of the 990 for review and all other directors receive copies upon request.”
“All board members and officers review the organization's conflict of interest policy and are required to follow it while participating in the activities and meetings for the corporation. The board reviews any potential conflicts of interest and takes appropriate action. Those members with a conflict of interest are not allowed to vote on any transaction related to the conflict.”
“The board of directors approves the salary of the president/ceo by informal comparisons with comparable salaries in the region.”
“The top financial official is also the executive director.”
“The organization will review any requests from members for any such information. The organization will not make such information available to the general public.”
“The internal revenue service has determined the association is exempt from federal income tax under section 501(c)(6) of the internal revenue code. However, the internal revenue service does require a tax be paid on any unrelated business income. At september 30, 2024 and 2023, the association believes there are no significant uncertain tax positions or liabilities, or interest and penalties associated with uncertain tax positions.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | true |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 66604 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 71064 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 36837 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 185243 |
| IRS990/AcctCompileOrReviewBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | TO SERVE AS A UNIFYING FORCE TO INCREASE VISITOR NUMBERS, TRIP DURATION AND VISITOR SALES FOR THE ECONOMIC BENEFIT OF OUR MEMBERS AND THE COMMUNITIES WE SERVE. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 969093 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 32946 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | MICHELLE THOMSON |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6053553600 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1851 DISCOVERY CIRCLE |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | RAPID CITY |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | SD |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 577017900 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 17888 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 123442 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 7196 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 434594 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 158277 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 129392 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 546 S 200 W |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 711 E WELLS AVE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 4820 CAPITAL AVE NE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | SALT LAKE CITY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | PIERRE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | ABERDEEN |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | UT |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | SD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | SD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 84101 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 57501 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 57401 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | LOVE COMMUNICATIONS |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | SOUTH DAKOTA DEPARTMENT OF TOURISM |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | MIDSTATES PRINTING INC |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | ADVERTISING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | ADVERTISING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | PRINTING |
| IRS990/CostOfGoodsSoldAmt | 0 | 349380 |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 676761 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | -30561 |
| IRS990/CYOtherExpensesAmt | 0 | 1418024 |
| IRS990/CYOtherRevenueAmt | 0 | 154524 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1343903 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -113147 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 839750 |
| IRS990/CYTotalExpensesAmt | 0 | 2257774 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 2144627 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 123115 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 311298 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 37932 |
| IRS990/Desc | 0 | PROMOTES TOURISM IN SOUTH DAKOTA BY PUBLISHING AND DISTRIBUTING PROMOTIONAL LITERATURE ADVERTISING THE REGIONAL ATTRACTIONS |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 24 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 20153 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 5000 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 28 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 29 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 30 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 25 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 26 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 27 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 28 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 29 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 9323 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | MICHELLE THOMSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | KELSEY CLARK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | CARRIE GERLACH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | GWYN WATHEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | TONI WOODRUFF |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | RYAN FLICK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | TIM JOHNSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | MEGAN JOHNSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | STEVE SAINT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | CLINT JONES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | LYNDY IRELAND |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | CLAY KING |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | BEN LARSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | PRESSTON GABEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | MIKKI GUBKA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JOSH KROPUENSKE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | JOHANNA ALLEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | MISTIE CALDWELL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | KENDRA HEEB |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | MICHAELA HORN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | MELODI HEINIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | SARAH KRYGER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | ASHLEY GEIGLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | JAMIE JESSEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | BROOK KAUFMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | ANNIE TICE-POSELEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | JAMIE GRANGAARD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | DAWN MURRAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 28 | DIANA NIELSEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 29 | RANDI SULZBACH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 30 | MARY ARLINGTON |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 105768 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 28 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 29 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 30 | DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/Form990TFiledInd | 0 | true |
| IRS990/FormationYr | 0 | 1947 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GainOrLossGrp/OtherAmt | 0 | -62780 |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 30 |
| IRS990/GovernmentGrantsAmt | 0 | 119887 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 2556787 |
| IRS990/GrossSalesOfInventoryAmt | 0 | 433171 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 30 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 88383 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 25617 |
| IRS990/InterestGrp/TotalAmt | 0 | 145 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 78163 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 79965 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 32219 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 32219 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 3 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 222485 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 200290 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 99579 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 322064 |
| IRS990/LegalDomicileStateCd | 0 | SD |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 62780 |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembershipDuesAmt | 0 | 556874 |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MiscellaneousRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 16731 |
| IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt | 0 | 16731 |
| IRS990/MissionDesc | 0 | TO SERVE AS A UNIFYING FORCE TO INCREASE VISITOR NUMBERS, TRIP DURATION AND VISITOR SALES FOR THE ECONOMIC BENEFIT OF OUR MEMBERS AND THE COMMUNITIES WE SERVE. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 836580 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 725928 |
| IRS990/NetGainOrLossInvestmentsGrp/RelatedOrExemptFuncIncomeAmt | 0 | -62780 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | -62780 |
| IRS990/NetIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt | 0 | 83791 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 83791 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 17379 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 2495 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 836580 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 725928 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/TotalAmt | 0 | 81824 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 63494 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 64122 |
| IRS990/OtherExpensesGrp/Desc | 0 | PUBS-BLACK HILLS ROAD MAP |
| IRS990/OtherExpensesGrp/Desc | 1 | STAFF TRAINING |
| IRS990/OtherExpensesGrp/Desc | 2 | BAD DEBTS |
| IRS990/OtherExpensesGrp/Desc | 3 | SELF-PROMOTION |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 32897 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 22335 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 13613 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 9776 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 519100 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 519100 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 2 | 519100 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | DISPLAY PANELS |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | BROCHURE SLOTS |
| IRS990/OtherRevenueMiscGrp/Desc | 2 | DIRECT DIAL PHONE BOARD |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 28777 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 1 | 15925 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 2 | 9300 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 28777 |
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