Civic Intelligence

Kidz Town

990 • Fiscal year 2024 • EIN 45-5444810

Jan 01, 2024 to Dec 31, 2024 • Filed on Aug 13, 2025

Organization ProfileWWW.KIDZTOWN.ME
687 12th StOgden, UT 84404

(801) 781-0724

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

17th percentile

0.01x

Higher debt load relative to assets than 17% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

12th percentile

0.01x

Higher debt load relative to revenue than 12% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

3rd percentile

-95%

Higher net margin than 3% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

22nd percentile

$0

Higher top officer pay than 22% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

1st percentile

-51%

Faster asset growth than 1% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

7th percentile

-40%

Faster revenue growth than 7% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets17th percentile

Assets

Down

$3,424,250

Down $3,573,198 (-51%) from 2023

Net Assets

Down

$3,404,549

Down $3,498,796 (-51%) from 2023

Liabilities

Down

$19,701

Down $74,402 (-79%) from 2023

Revenue And Expenses
Liabilities / Revenue12th percentileNet Margin3rd percentile

Revenue

Down

$3,674,598

Down $2,429,523 (-40%) from 2023

Expenses

Up

$7,165,856

Up $2,466,955 (+53%) from 2023

Net Income

Down

-$3,491,258

Down $4,896,478 (-348%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth1st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2013: $90,973Liabilities 2013: $4,542Net Assets 2013: $86,4312013Assets 2014: $269,224Liabilities 2014: $14,476Net Assets 2014: $254,7482014Assets 2015: $622,359Liabilities 2015: $13,820Net Assets 2015: $608,5392015Assets 2016: $996,025Liabilities 2016: $64,820Net Assets 2016: $931,2052016Assets 2017: $1,289,469Liabilities 2017: $45,666Net Assets 2017: $1,243,8032017Assets 2018: $1,581,051Liabilities 2018: $39,075Net Assets 2018: $1,541,9762018Assets 2019: $1,926,830Liabilities 2019: $17,659Net Assets 2019: $1,909,1712019Assets 2020: $2,912,733Liabilities 2020: $235,404Net Assets 2020: $2,677,3292020Assets 2021: $3,556,497Liabilities 2021: $26,574Net Assets 2021: $3,529,9232021Assets 2022: $5,540,322Liabilities 2022: $42,197Net Assets 2022: $5,498,1252022Assets 2023: $6,997,448Liabilities 2023: $94,103Net Assets 2023: $6,903,3452023Assets 2024: $3,424,250Liabilities 2024: $19,701Net Assets 2024: $3,404,5492024

Highlighted filing

2024

Assets$3,424,250
Liabilities$19,701
Net Assets$3,404,549
Open 2024 Filing

Operations Trend

Revenue Growth7th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2013: $433,156Expenses 2013: $346,725Net Income 2013: $86,4312013Revenue 2014: $1,169,126Expenses 2014: $1,000,809Net Income 2014: $168,3172014Revenue 2015: $1,936,401Expenses 2015: $1,582,610Net Income 2015: $353,7912015Revenue 2016: $2,248,800Expenses 2016: $1,926,134Net Income 2016: $322,6662016Revenue 2017: $2,522,216Expenses 2017: $2,209,618Net Income 2017: $312,5982017Revenue 2018: $2,712,537Expenses 2018: $2,414,364Net Income 2018: $298,1732018Revenue 2019: $3,081,998Expenses 2019: $2,714,803Net Income 2019: $367,1952019Revenue 2020: $3,454,292Expenses 2020: $2,686,134Net Income 2020: $768,1582020Revenue 2021: $4,119,424Expenses 2021: $3,258,945Net Income 2021: $860,4792021Revenue 2022: $6,214,133Expenses 2022: $4,245,931Net Income 2022: $1,968,2022022Revenue 2023: $6,104,121Expenses 2023: $4,698,901Net Income 2023: $1,405,2202023Revenue 2024: $3,674,598Expenses 2024: $7,165,856Net Income 2024: -$3,491,2582024

Highlighted filing

2024

Revenue$3,674,598
Expenses$7,165,856
Net Income-$3,491,258
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 13, 2025
Return Version
2024v5.0
Gross Receipts
$6,234,404
Mission and Program Overview

Mission

Providing a positive learning environment for children along with maintaining affordable, safe, and quality care.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$6,903,345$3,404,549▼ $3,498,796
Cash and Non-Interest-Bearing Accounts$3,632,309$2,635,005▼ $997,304
Land, Buildings, and Equipment, Net$3,331,138$767,852▼ $2,563,286
Accounts Receivable$12,608--
Total Assets$6,997,448$3,424,250▼ $3,573,198
Other Assets Total$21,393$21,393→ $0
Liabilities
Other Liabilities$94,103$19,701▼ $74,402
Total Liabilities$94,103$19,701▼ $74,402
Net Assets / Fund Balance
Total Net Assets Fund Balance$6,903,345$3,404,549▼ $3,498,796
Total Liabilities and Net Assets / Fund Balance$6,997,448$3,424,250▼ $3,573,198

Asset Categories

AssetBook ValueDepreciationBasis
Land$180,453-$180,453
Compensation and Service Providers
Top Officer Pay22nd percentile

Board Members and Trustees

NameTitle
Lea Ann ColemanDirector
Sylvia GomezDirector
Wendy GauvinDirector
Susannah PearsonCEO
Avery LytleSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$1,106,789
Program Service Revenue
$3,239,295
Investment Income
$-671,486
Other Revenue
$0
All Other Contributions
$636
Change in Net Assets
$-3,491,258
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$3,149,473
Salaries, Compensation, and Employee Benefits$2,019,803
Other Expenses$1,996,580
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$3,149,473--$3,149,473
Other Salaries and Wages$1,512,232$298,492-$1,810,724
Occupancy$554,731$30,581-$585,312
Fees for Services Management$509,385--$509,385
All Other Expenses$202,824$18,378-$221,202
Payroll Taxes$120,180$23,620-$143,800
Insurance$56,111$21,572-$77,683
Depreciation Depletion$67,408--$67,408
Other Employee Benefits$31,183$34,096-$65,279
Other Expenses$57,034$3,445-$60,479
Office Expenses$19,851$11,159-$31,010
Fees for Services Legal$3,500$2,367-$5,867
Advertising$3,202$28-$3,230
Total Functional Expenses$6,709,841$456,015$0$7,165,856
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Awesome Kids LLCRoy, UT501c3-$2,700,147
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Kidz EnterprisesLandlordLandlordNo-
Kidz ManagementVendorService ProviderNo-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Current Liabilties$19,701
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“990 is presented to the board at the board meeting or electronically before being filed with the irs”

Form 990, Page 6, Part VI, Line 12C

“The individual shall not participate in the final decision or related deliberation regarding the matter under consideration”

Form 990, Page 6, Part VI, Line 15A

“Compensation is based on market rates as substantiated by industry salary”

Form 990, Page 6, Part VI, Line 15B

“Compensation is based on market rates as substantiated by industry salary”

Form 990, Page 6, Part VI, Line 19

“Governing documents may be obtained by filing a written request with the organization”

Filing and Contact Details

Filer

Filer Name
Kidz Town
EIN
45-5444810
Phone
8017810724
Address
687 12TH ST, OGDEN, UT 84404

Signing Officer

Name
Susannah Pearson
Title
CEO
Phone
8014991517
Signed
2025-08-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Susannah Pearson
Formed
2013
Legal Domicile
Ut
Voting Board Members
7
Independent Board Members
7
Employees
158

Preparer

Firm
Ulrich & Associates Pc
Address
4991 S HARRISON BLVD, OGDEN, UT 84403
Preparer
Michael Ulrich CPA
Phone
8016272100
Raw XML Appendix387 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt03453340
IRS990ScheduleA/Total509Grp/TotalAmt024162397
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt04433768
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt06104121
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt06214133
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt04119424
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt03454292
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt024325738
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleC/DirectContactLegislatorsInd0false
IRS990ScheduleC/GrantsOtherOrganizationsInd0false
IRS990ScheduleC/MailingsMembersInd0false
IRS990ScheduleC/MediaAdvertisementsInd0false
IRS990ScheduleC/NotDescribedSection501c3Ind0false
IRS990ScheduleC/OtherActivitiesInd0false
IRS990ScheduleC/PaidStaffOrManagementInd0false
IRS990ScheduleC/PublicationsOrBroadcastInd0false
IRS990ScheduleC/RalliesDemonstrationsInd0false
IRS990ScheduleC/VolunteersInd0false
IRS990ScheduleD/LandGrp/BookValueAmt0180453
IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt0180453
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt019701
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0OTHER CURRENT LIABILTIES
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0180453
IRS990ScheduleD/TotalLiabilityAmt019701
IRS990ScheduleI/GrantRecordsMaintainedInd0false
IRS990ScheduleI/RecipientTable/CashGrantAmt02700147
IRS990ScheduleI/RecipientTable/IRCSectionDesc0501C3
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt0449326
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0AWESOME KIDS LLC
IRS990ScheduleI/RecipientTable/RecipientEIN0990753946
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt04757 S WESTPARK DR
IRS990ScheduleI/RecipientTable/USAddress/CityNm0ROY
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0UT
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd084067
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0KIDZ MANAGEMENT
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm1KIDZ ENTERPRISES
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0VENDOR
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt1LANDLORD
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd0false
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd1false
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0SERVICE PROVIDER
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc1LANDLORD
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0990 IS PRESENTED TO THE BOARD AT THE BOARD MEETING OR ELECTRONICALLY BEFORE BEING FILED WITH THE IRS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE INDIVIDUAL SHALL NOT PARTICIPATE IN THE FINAL DECISION OR RELATED DELIBERATION REGARDING THE MATTER UNDER CONSIDERATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMPENSATION IS BASED ON MARKET RATES AS SUBSTANTIATED BY INDUSTRY SALARY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3COMPENSATION IS BASED ON MARKET RATES AS SUBSTANTIATED BY INDUSTRY SALARY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4GOVERNING DOCUMENTS MAY BE OBTAINED BY FILING A WRITTEN REQUEST WITH THE ORGANIZATION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt06997448
IRS990/TotalAssetsEOYAmt03424250
IRS990/TotalAssetsGrp/BOYAmt06997448
IRS990/TotalAssetsGrp/EOYAmt03424250
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt01106789
IRS990/TotalEmployeeCnt0158
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0456015
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt06709841
IRS990/TotalFunctionalExpensesGrp/TotalAmt07165856
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt094103
IRS990/TotalLiabilitiesEOYAmt019701
IRS990/TotalLiabilitiesGrp/BOYAmt094103
IRS990/TotalLiabilitiesGrp/EOYAmt019701
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt06903345
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt03404549
IRS990/TotalProgramServiceExpensesAmt06709841
IRS990/TotalProgramServiceRevenueAmt03239295
IRS990/TotalRevenueGrp/ExclusionAmt088320
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02479489
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt03674598
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt06997448
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt03424250
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt03040 W 33750N
IRS990/USAddress/CityNm0FARR WEST
IRS990/USAddress/StateAbbreviationCd0UT
IRS990/USAddress/ZIPCd084404
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.KIDZTOWN.ME
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0SUSANNAH PEARSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum08014991517
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-08-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0KIDZ TOWN
ReturnHeader/Filer/BusinessNameControlTxt0KIDZ
ReturnHeader/Filer/EIN0455444810
ReturnHeader/Filer/PhoneNum08017810724
ReturnHeader/Filer/USAddress/AddressLine1Txt0687 12TH ST
ReturnHeader/Filer/USAddress/CityNm0OGDEN
ReturnHeader/Filer/USAddress/StateAbbreviationCd0UT
ReturnHeader/Filer/USAddress/ZIPCd084404
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0870532186
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ULRICH & ASSOCIATES PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04991 S HARRISON BLVD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0OGDEN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0UT
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd084403
ReturnHeader/PreparerPersonGrp/PhoneNum08016272100
ReturnHeader/PreparerPersonGrp/PreparationDt02025-08-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL ULRICH CPA
ReturnHeader/ReturnTs02025-08-14T16:15:57-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,424,250
Liabilities
$19,701
Net assets
$3,404,549
Revenue
$3,674,598
Expenses
$7,165,856
Net income
-$3,491,258
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.42$0.02$3.40$3.67$7.17$3.49
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.00$0.09$6.90$6.10$4.70$1.41
2022Detailed filing. Detailed filing data is available for this year.$5.54$0.04$5.50$6.21$4.25$1.97
2021Detailed filing. Detailed filing data is available for this year.$3.56$0.03$3.53$4.12$3.26$0.86
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.91$0.24$2.68$3.45$2.69$0.77
2019Detailed filing. Detailed filing data is available for this year.$1.93$0.02$1.91$3.08$2.71$0.37
2018Detailed filing. Detailed filing data is available for this year.$1.58$0.04$1.54$2.71$2.41$0.30
2017Detailed filing. Detailed filing data is available for this year.$1.29$0.05$1.24$2.52$2.21$0.31
2016Detailed filing. Detailed filing data is available for this year.$1.00$0.06$0.93$2.25$1.93$0.32
2015Detailed filing. Detailed filing data is available for this year.$0.62$0.01$0.61$1.94$1.58$0.35
2014Detailed filing. Detailed filing data is available for this year.$0.27$0.01$0.25$1.17$1.00$0.17
2013Summary only. Only limited summary data is available for this year.$0.09$0.00$0.09$0.43$0.35$0.09
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)3 • $5M-$10M nonprofits