Rock & Rawhide Inc

Filing Period

Jan 1, 2012 to Dec 31, 2012

Signed

Nov 13, 2013

Return Version

2012v2.1

Gross Receipts

$244,300

Mission

Major Activities

Activity 2

Tennis ball campaign & stunt: yearly promotion at petco stores to collect tennis balls and cat mylar balls for shelter animals. We collected 10,000 balls and partnered with nyc animal care & control, petco foundation and mayor's alliance for nyc's animals to create a press stunt. The aim was to increased awareness of the shelter, and to increase adoptions. The 3 star dogs who fronted the campaign were adopted, interest in the shelter increased and they saw an increase in visitors and adoptions, and over 50 shelters and rescues received balls for their dogs and cats. The campaign lasted 3 weeks, followed by 8 weeks of distribution of items collected.expenses: $2,837-advertising/pr, $10,000 - tangible items for shelters (tennis balls) - total $12,837revenue: $10,000 - tangible items for shelters (tennis balls) - total $10,000

Activity 3

Adoptapalooza: nyc's biggest adoption event. We participated by collecting items for shelters and promoting our mission. We promoted the event through our network of radio - z100 elvis duran and the morning show, online, email blasts and more. Over 300 animals were adopted. Increased participation for 2012. We delivered items to 15 shelters and rescues over 3 weeks.expenses: $349 - auto, $144 - office, $332 - tangible items for shelters - total $825revenue: $3,419 - tangible items for shelters, $675 - cash donations - total $4,094

Filer

EIN

45-4146647