Civic Intelligence

Pulaski County Visitors Bureau

990 • Fiscal year 2024 • EIN 43-1832544

Jan 01, 2024 to Dec 31, 2024 • Filed on Sep 12, 2025

Organization ProfilePULASKICOUNTYUSA.COM

View Organization Page

137 St Robert Blvd Ste ASaint Robert, MO 65584

(573) 336-6355

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

27th percentile

0.03x

Higher debt load relative to assets than 27% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

30th percentile

0.05x

Higher debt load relative to revenue than 30% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

12th percentile

-10%

Higher net margin than 12% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

38th percentile

$96,523

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 12.0% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

17th percentile

-6.3%

Faster asset growth than 17% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

10th percentile

-13%

Faster revenue growth than 10% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets27th percentile

Assets

Down

$1,569,399

Down $106,304 (-6.3%) from 2023

Net Assets

Down

$1,528,550

Down $84,389 (-5.2%) from 2023

Liabilities

Down

$40,849

Down $21,915 (-35%) from 2023

Revenue And Expenses
Liabilities / Revenue30th percentileNet Margin12th percentile

Revenue

Down

$804,189

Down $123,678 (-13%) from 2023

Expenses

Down

$888,578

Down $45,109 (-4.8%) from 2023

Net Income

Down

-$84,389

Down $78,569 (-1350%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth17th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $1,366,989Liabilities 2011: $292,374Net Assets 2011: $1,074,6152011Assets 2012: $1,301,196Liabilities 2012: $260,688Net Assets 2012: $1,040,5082012Assets 2013: $1,253,924Liabilities 2013: $225,720Net Assets 2013: $1,028,2042013Assets 2014: $1,265,549Liabilities 2014: $207,434Net Assets 2014: $1,058,1152014Assets 2015: $1,190,929Liabilities 2015: $172,640Net Assets 2015: $1,018,2892015Assets 2016: $1,222,523Liabilities 2016: $146,161Net Assets 2016: $1,076,3622016Assets 2017: $1,271,895Liabilities 2017: $83,226Net Assets 2017: $1,188,6692017Assets 2018: $1,358,822Liabilities 2018: $48,679Net Assets 2018: $1,310,1432018Assets 2019: $1,415,773Liabilities 2019: $27,450Net Assets 2019: $1,388,3232019Assets 2020: $1,460,358Liabilities 2020: $20,926Net Assets 2020: $1,439,4322020Assets 2021: $1,663,744Liabilities 2021: $24,600Net Assets 2021: $1,639,1442021Assets 2022: $1,657,279Liabilities 2022: $38,520Net Assets 2022: $1,618,7592022Assets 2023: $1,675,703Liabilities 2023: $62,764Net Assets 2023: $1,612,9392023Assets 2024: $1,569,399Liabilities 2024: $40,849Net Assets 2024: $1,528,5502024

Highlighted filing

2024

Assets$1,569,399
Liabilities$40,849
Net Assets$1,528,550
Open 2024 Filing

Operations Trend

Revenue Growth10th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2011: $763,392Expenses 2011: $653,218Net Income 2011: $110,1742011Revenue 2012: $716,459Expenses 2012: $750,566Net Income 2012: -$34,1072012Revenue 2013: $644,287Expenses 2013: $656,591Net Income 2013: -$12,3042013Revenue 2014: $654,169Expenses 2014: $624,260Net Income 2014: $29,9092014Revenue 2015: $598,707Expenses 2015: $638,533Net Income 2015: -$39,8262015Revenue 2016: $701,854Expenses 2016: $643,781Net Income 2016: $58,0732016Revenue 2017: $743,246Expenses 2017: $630,939Net Income 2017: $112,3072017Revenue 2018: $776,314Expenses 2018: $654,840Net Income 2018: $121,4742018Revenue 2019: $821,900Expenses 2019: $743,720Net Income 2019: $78,1802019Revenue 2020: $756,643Expenses 2020: $705,534Net Income 2020: $51,1092020Revenue 2021: $821,869Expenses 2021: $622,157Net Income 2021: $199,7122021Revenue 2022: $811,725Expenses 2022: $832,110Net Income 2022: -$20,3852022Revenue 2023: $927,867Expenses 2023: $933,687Net Income 2023: -$5,8202023Revenue 2024: $804,189Expenses 2024: $888,578Net Income 2024: -$84,3892024

Highlighted filing

2024

Revenue$804,189
Expenses$888,578
Net Income-$84,389
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 12, 2025
Return Version
2024v5.0
Gross Receipts
$805,961
Mission and Program Overview

Mission

Developing and advancing tourism & travel in pulaski county in a manner which will compliment the commercial, industrial, and civic interests of the county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,025,117$951,872▼ $73,245
Land, Buildings, and Equipment, Net$546,981$519,548▼ $27,433
Accounts Receivable$88,616$82,714▼ $5,902
Inventories for Sale or Use$9,207$10,133▲ $926
Prepaid Expenses and Deferred Charges$5,502$4,847▼ $655
Cash and Non-Interest-Bearing Accounts$280$285▲ $5
Total Assets$1,675,703$1,569,399▼ $106,304
Liabilities
Accounts Payable and Accrued Expenses$62,764$40,849▼ $21,915
Total Liabilities$62,764$40,849▼ $21,915
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,612,939$1,528,550▼ $84,389
Total Net Assets Fund Balance$1,612,939$1,528,550▼ $84,389
Total Liabilities and Net Assets / Fund Balance$1,675,703$1,569,399▼ $106,304

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$447,628$449,200$896,828
Equipment$8,196$247,416$255,612
Land$60,000-$60,000
Other Land Buildings$3,724$16,086$19,810
Compensation and Service Providers
Top Officer Pay38th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Beth WilesExecutive DiFT$83,077$13,446$96,523

Board Members and Trustees

NameTitle
Janel RowellPresident
Cd StorieDirector
Glen SmithDirector
Jena HaleDirector
John RandlesDirector
Laura Schoephorster Thru 524Director
Roger GravesDirector
Tyler BolanDirector
Ursula LebiodaDirector
Christi LeavertonSecretary
Larry HelmsTreasurer
Judy GarnerVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$83,629
Program Service Revenue
$704,843
Investment Income
$12,644
Other Revenue
$3,073
Change in Net Assets
$-84,389

Audited Revenue Reconciliation

Revenue per Audited Statements
$804,189
Total Revenue per Audited Statements
$804,189
Total Revenue per Form 990
$804,189
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$652,973
Salaries, Compensation, and Employee Benefits$235,605
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$514,813$1,942-$516,755
Other Salaries and Wages$76,608$30,418-$107,026
Current Officers, Directors, Trustees, and Key Employees$48,262$48,261-$96,523
Depreciation Depletion$28,256$9,419-$37,675
Occupancy$17,114$2,792-$19,906
Other Employee Benefits$12,212$4,809-$17,021
Payroll Taxes$9,344$5,691-$15,035
Fees for Services Accounting-$14,700-$14,700
Conferences and Meetings$2,888$11,283-$14,171
Insurance$77$11,281-$11,358
Information Technology$4,656$4,851-$9,507
Fees for Services Other$8,188--$8,188
Other Expenses$1,207$4,731-$5,938
Office Expenses$2,595$1,268-$3,863
Fees for Services Legal-$550-$550
Total Functional Expenses$736,527$152,051$0$888,578

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$888,578
Total Expenses per Audited Statements$888,578
Total Expenses per Form 990$888,578
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 2

“Janel rowell judy garner president vp business relationship glen smith christina leaverton director secretary business relationship”

Form 990, Page 6, Part VI, Line 11B

“The board reviews form 990 before it is filed.”

Form 990, Page 6, Part VI, Line 12C

“Interested persons annually sign affirmations of compliance with the organization's conflict of interest policies. Interested persons: any director, principal officer, member of a committee with governing board delegated power, or a person with a financial interest. Interested persons must disclose the existence of a possible conflict of interest. Once disclosed, the board reviews the situation and determines if a conflict exists. If issue is determined to be a conflict of interest, the member abstains from the vote. If situation warrants member is dismissed during discussion. Regarding committees; before assigning committee members assessment is made as to potential conflict of interest, and reviewed again prior discussion and recommendations.”

Form 990, Page 6, Part VI, Line 15A

“The board determines director salary based on performance, bureau of labor statistics index, and comparability data available through association compensation studies, or survey of other destination marketing organizations in comparable set.”

Form 990, Page 6, Part VI, Line 15B

“Compensation figures are proposed by the executive director based on performance, job duties, health benefit need, comparability data study available through association compensation studies, or survey of other destination marketing organization in comparable set. Proposed annual increases are reviewed by executive board.”

Form 990, Page 6, Part VI, Line 19

“Governing documents, conflict of interest policy, and financial statements are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Pulaski County Visitors Bureau
EIN
43-1832544
Phone
5733366355
Address
137 ST ROBERT BLVD STE A, SAINT ROBERT, MO 65584

Signing Officer

Name
Beth Wiles
Title
Executive Director
Phone
5733366355
Signed
2025-09-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Beth Wiles
Formed
1999
Legal Domicile
Mo
Voting Board Members
11
Independent Board Members
11
Employees
5
Volunteers
12

Preparer

Firm
Kpm Cpas Pc
Address
1445 E REPUBLIC RD, SPRINGFIELD, MO 65804
Preparer
Gretchen K Russell CPA
Phone
4178824300
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

“The organization has adopted the provisions of fasb standard on accounting for uncertainty in income taxes (asc 740-10-25). The organization does not believe there are any material uncertain tax positions and, accordingly, they will not recognize any liability for unrecognized tax benefits. For the year ended december 31, 2024, there were no interest or penalties recorded or included in the financial statements.”

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IRS990/OtherExpensesGrp/Desc0WEBSITE LISTING EXPENSES
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IRS990/PrincipalOfficerNm0BETH WILES
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IRS990/ProgramServiceRevenueGrp/Desc0COUNTY TAX REVENUE
IRS990/ProgramServiceRevenueGrp/Desc1MISCELLANEOUS
IRS990/ProgramServiceRevenueGrp/Desc2ENHANCED WEBSITE LISTING
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0692264
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IRS990/PYSalariesCompEmpBnftPaidAmt0225287
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IRS990/PYTotalRevenueAmt0927867
IRS990/ReconcilationRevenueExpnssAmt0-84389
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IRS990/ReportLandBuildingEquipmentInd0true
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IRS990ScheduleD/EquipmentGrp/BookValueAmt08196
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0247416
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0255612
IRS990ScheduleD/ExpensesSubtotalAmt0888578
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/LandGrp/BookValueAmt060000
IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt060000
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt03724
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt016086
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt019810
IRS990ScheduleD/RevenueSubtotalAmt0804189
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS ADOPTED THE PROVISIONS OF FASB STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES (ASC 740-10-25). THE ORGANIZATION DOES NOT BELIEVE THERE ARE ANY MATERIAL UNCERTAIN TAX POSITIONS AND, ACCORDINGLY, THEY WILL NOT RECOGNIZE ANY LIABILITY FOR UNRECOGNIZED TAX BENEFITS. FOR THE YEAR ENDED DECEMBER 31, 2024, THERE WERE NO INTEREST OR PENALTIES RECORDED OR INCLUDED IN THE FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0JANEL ROWELL JUDY GARNER PRESIDENT VP BUSINESS RELATIONSHIP GLEN SMITH CHRISTINA LEAVERTON DIRECTOR SECRETARY BUSINESS RELATIONSHIP
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD REVIEWS FORM 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2INTERESTED PERSONS ANNUALLY SIGN AFFIRMATIONS OF COMPLIANCE WITH THE ORGANIZATION'S CONFLICT OF INTEREST POLICIES. INTERESTED PERSONS: ANY DIRECTOR, PRINCIPAL OFFICER, MEMBER OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWER, OR A PERSON WITH A FINANCIAL INTEREST. INTERESTED PERSONS MUST DISCLOSE THE EXISTENCE OF A POSSIBLE CONFLICT OF INTEREST. ONCE DISCLOSED, THE BOARD REVIEWS THE SITUATION AND DETERMINES IF A CONFLICT EXISTS. IF ISSUE IS DETERMINED TO BE A CONFLICT OF INTEREST, THE MEMBER ABSTAINS FROM THE VOTE. IF SITUATION WARRANTS MEMBER IS DISMISSED DURING DISCUSSION. REGARDING COMMITTEES; BEFORE ASSIGNING COMMITTEE MEMBERS ASSESSMENT IS MADE AS TO POTENTIAL CONFLICT OF INTEREST, AND REVIEWED AGAIN PRIOR DISCUSSION AND RECOMMENDATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE BOARD DETERMINES DIRECTOR SALARY BASED ON PERFORMANCE, BUREAU OF LABOR STATISTICS INDEX, AND COMPARABILITY DATA AVAILABLE THROUGH ASSOCIATION COMPENSATION STUDIES, OR SURVEY OF OTHER DESTINATION MARKETING ORGANIZATIONS IN COMPARABLE SET.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4COMPENSATION FIGURES ARE PROPOSED BY THE EXECUTIVE DIRECTOR BASED ON PERFORMANCE, JOB DUTIES, HEALTH BENEFIT NEED, COMPARABILITY DATA STUDY AVAILABLE THROUGH ASSOCIATION COMPENSATION STUDIES, OR SURVEY OF OTHER DESTINATION MARKETING ORGANIZATION IN COMPARABLE SET. PROPOSED ANNUAL INCREASES ARE REVIEWED BY EXECUTIVE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/USAddress/AddressLine1Txt0137 ST ROBERT BLVD STE A
IRS990/USAddress/CityNm0SAINT ROBERT
IRS990/USAddress/StateAbbreviationCd0MO
IRS990/USAddress/ZIPCd065584
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IRS990/WebsiteAddressTxt0PULASKICOUNTYUSA.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0BETH WILES
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum05733366355
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PULASKI COUNTY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0PULA
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ReturnHeader/Filer/PhoneNum05733366355
ReturnHeader/Filer/USAddress/AddressLine1Txt0137 ST ROBERT BLVD STE A

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,569,399
Liabilities
$40,849
Net assets
$1,528,550
Revenue
$804,189
Expenses
$888,578
Net income
-$84,389
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.57$0.04$1.53$0.80$0.89$0.08
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.68$0.06$1.61$0.93$0.93$0.01
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.66$0.04$1.62$0.81$0.83$0.02
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.66$0.02$1.64$0.82$0.62$0.20
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.46$0.02$1.44$0.76$0.71$0.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.42$0.03$1.39$0.82$0.74$0.08
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.36$0.05$1.31$0.78$0.65$0.12
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.27$0.08$1.19$0.74$0.63$0.11
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.22$0.15$1.08$0.70$0.64$0.06
2015Summary only. Only limited summary data is available for this year.$1.19$0.17$1.02$0.60$0.64$0.04
2014Summary only. Only limited summary data is available for this year.$1.27$0.21$1.06$0.65$0.62$0.03
2013Summary only. Only limited summary data is available for this year.$1.25$0.23$1.03$0.64$0.66$0.01
2012Summary only. Only limited summary data is available for this year.$1.30$0.26$1.04$0.72$0.75$0.03
2011Summary only. Only limited summary data is available for this year.$1.37$0.29$1.07$0.76$0.65$0.11