Civic Intelligence

Consumer Data Industry Association

990 • Fiscal year 2024 • EIN 43-0164315

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 05, 2025

Organization Profilewww.cdiaonline.org

View Organization Page

1156 15th Street NW 1250Washington, DC 20005

(202) 408-7409

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

76th percentile

0.43x

Higher debt load relative to assets than 76% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

65th percentile

0.44x

Higher debt load relative to revenue than 65% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

34th percentile

0.6%

Higher net margin than 34% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

92nd percentile

$625,243

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 8.6% of source-year revenue.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

82nd percentile

19%

Faster asset growth than 82% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

68th percentile

12%

Faster revenue growth than 68% of similar nonprofits.

2024 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets76th percentile

Assets

Up

$7,379,093

Up $1,156,188 (+19%) from 2023

Net Assets

Up

$4,207,428

Up $207,318 (+5.2%) from 2023

Liabilities

Up

$3,171,665

Up $948,870 (+43%) from 2023

Revenue And Expenses
Liabilities / Revenue65th percentileNet Margin34th percentile

Revenue

Up

$7,257,501

Up $772,867 (+12%) from 2023

Expenses

Up

$7,214,925

Up $1,176,209 (+19%) from 2023

Net Income

Down

$42,576

Down $403,342 (-90%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth82nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2011: $3,858,601Liabilities 2011: $756,394Net Assets 2011: $3,102,2072011Assets 2012: $4,433,062Liabilities 2012: $1,018,567Net Assets 2012: $3,414,4952012Assets 2013: $4,200,633Liabilities 2013: $664,178Net Assets 2013: $3,536,4552013Assets 2014: $3,990,586Liabilities 2014: $701,131Net Assets 2014: $3,289,4552014Assets 2015: $3,680,995Liabilities 2015: $741,520Net Assets 2015: $2,939,4752015Assets 2016: $4,002,445Liabilities 2016: $628,645Net Assets 2016: $3,373,8002016Assets 2017: $3,861,389Liabilities 2017: $574,838Net Assets 2017: $3,286,5512017Assets 2018: $3,961,504Liabilities 2018: $528,984Net Assets 2018: $3,432,5202018Assets 2019: $4,578,692Liabilities 2019: $1,185,790Net Assets 2019: $3,392,9022019Assets 2020: $4,437,211Liabilities 2020: $1,113,755Net Assets 2020: $3,323,4562020Assets 2021: $4,570,398Liabilities 2021: $1,162,222Net Assets 2021: $3,408,1762021Assets 2022: $6,208,049Liabilities 2022: $2,746,291Net Assets 2022: $3,461,7582022Assets 2023: $6,222,905Liabilities 2023: $2,222,795Net Assets 2023: $4,000,1102023Assets 2024: $7,379,093Liabilities 2024: $3,171,665Net Assets 2024: $4,207,4282024

Highlighted filing

2024

Assets$7,379,093
Liabilities$3,171,665
Net Assets$4,207,428
Open 2024 Filing

Operations Trend

Revenue Growth68th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2011: $3,899,041Expenses 2011: $3,565,253Net Income 2011: $333,7882011Expenses 2012: $3,583,2792012Revenue 2013: $3,690,496Expenses 2013: $3,595,938Net Income 2013: $94,5582013Revenue 2014: $3,753,172Expenses 2014: $3,989,616Net Income 2014: -$236,4442014Revenue 2015: $4,066,545Expenses 2015: $4,375,989Net Income 2015: -$309,4442015Revenue 2016: $4,612,730Expenses 2016: $4,192,641Net Income 2016: $420,0892016Revenue 2017: $4,641,172Expenses 2017: $4,776,582Net Income 2017: -$135,4102017Revenue 2018: $5,238,262Expenses 2018: $5,044,386Net Income 2018: $193,8762018Revenue 2019: $5,267,007Expenses 2019: $5,400,832Net Income 2019: -$133,8252019Revenue 2020: $4,976,585Expenses 2020: $5,105,560Net Income 2020: -$128,9752020Revenue 2021: $5,432,962Expenses 2021: $5,407,393Net Income 2021: $25,5692021Revenue 2022: $6,421,017Expenses 2022: $6,238,490Net Income 2022: $182,5272022Revenue 2023: $6,484,634Expenses 2023: $6,038,716Net Income 2023: $445,9182023Revenue 2024: $7,257,501Expenses 2024: $7,214,925Net Income 2024: $42,5762024

Highlighted filing

2024

Revenue$7,257,501
Expenses$7,214,925
Net Income$42,576
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 5, 2025
Return Version
2024v5.2
Gross Receipts
$7,263,859
Mission and Program Overview

Mission

Cdia's mission is to enable consumers, media, legislators and regulators to understand the benefits of the responsible use of consumer data which creates opportunities for consumers and the economy.

Provide consumers, media, legislators/regulators benefits of responsible use of consumer data.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$438,388$4,061,187▲ $3,622,799
Investments Other Securities$2,013,660$2,051,820▲ $38,160
Investments in Publicly Traded Securities$692,656--
Cash and Non-Interest-Bearing Accounts$1,295,433$487,214▼ $808,219
Land, Buildings, and Equipment, Net$255,274$49,843▼ $205,431
Prepaid Expenses and Deferred Charges$168,993$23,935▼ $145,058
Total Assets$6,222,905$7,379,093▲ $1,156,188
Other Assets Total$1,358,501$705,094▼ $653,407
Liabilities
Accounts Payable and Accrued Expenses$308,416$1,228,550▲ $920,134
Deferred Revenue$111,632$1,153,782▲ $1,042,150
Other Liabilities$1,802,747$789,333▼ $1,013,414
Total Liabilities$2,222,795$3,171,665▲ $948,870
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,000,110$4,207,428▲ $207,318
Total Net Assets Fund Balance$4,000,110$4,207,428▲ $207,318
Total Liabilities and Net Assets / Fund Balance$6,222,905$7,379,093▲ $1,156,188

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$49,843$108,917-
Other Assets Org$705,094--
Other Securities$2,051,820--
Compensation and Service Providers
Top Officer Pay92nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Daniel SmithPresident & CEOFT$526,200$99,043$625,243
Eric EllmanSenior VP Public PolicyFT$303,450$101,317$404,767
Sarah OhsDirector of Government RelationsFT$301,200$76,327$377,527
Sheila GreenwoodSenior VP of Cong. Affairs & Chief of StaffFT$218,350$33,532$251,882
Sheila GreenwoodSenior VP of Cong. Affairs & Chief o-$218,350$33,532$251,882

Board Members and Trustees

NameTitle
Jennifer BurnsChairperson (LEFT)
Amy McKee HulthanDirector
Darryl GibsonDirector
David OppenheimDirector
Eli PetersonDirector
Eric SaidaDirector
Guy AbramoDirector
John WhiteDirector
Jonathan PriceDirector
Liz OesterleDirector
Mecedes VelaDirector
Michael CrockettDirector
Nick OldhamDirector
Pete CarrolDirector
Rick TrainorDirector
Steve SassamanDirector
Todd HorvathDirector
Walt WojciechowskiDirector
Chris LemensDirector (JOINED)
Michelle WeilerDirector (JOINED)

Highest Paid Contractors

ContractorServicesLocationCompensation
Hudson CookLegal7037 Ridge Road Suite 300, Hanover, MD 21076$472,364
Porterfield Fettig & Sears LLCGovernment Relations400 North Capital Street NW Suite 3, Washington, DC 20001$250,000
Gray and CompanyGovernment Relations6909 Ayr Lane, Bethesda, MD 20817$150,000
Rokk SolutionsGovernment Relations2020 K Street NW Suite 510, Washington, DC 20006$125,352
Turing StrategiesGovernment Relations1106 W 18th Street Unit 4W, Chicago, IL 60608$120,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$7,129,099
Investment Income
$17,890
Other Revenue
$110,512
Change in Net Assets
$42,576

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,137,712
Revenue Not Reported on Financial Statements
$119,789
Revenue Not Reported on Form 990
$164,742
Other Revenue Adjustments
$110,512
Total Revenue per Audited Statements
$7,302,454
Total Revenue per Form 990
$7,257,501
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,975,234
Salaries, Compensation, and Employee Benefits$3,239,691
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$1,851,260
Current Officers, Directors, Trustees, and Key Employees---$1,659,419
Other Salaries and Wages---$1,142,684
Conferences and Meetings---$337,984
Other Employee Benefits---$259,647
Other Expenses---$206,739
Information Technology---$183,655
Payroll Taxes---$145,986
Travel---$88,277
Depreciation Depletion---$44,291
Office Expenses---$41,698
Pension Plan Contributions---$31,955
All Other Expenses---$21,923
Fees for Service Investment Mgmnt Fees---$9,277
Total Functional Expenses$0$0$0$7,214,925

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$7,214,925
Expenses per Audited Statements$7,095,136
Total Expenses per Audited Statements$7,095,136
Expenses Not Reported on Financial Statements$119,789
Other Expense Adjustments$110,512
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$2,533,186
Total Nondeductible Lobbying and Political Cost$2,384,169
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Capital Lease Liability$789,333
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 6

“The governing body is the CDIA board of directors. Members that have their dues calculated based on reported revenues, with dues over $100,000 are entitled to one seat of the board of directors; members that have their dues calculated based on reported revenues over $200,000 are entitled to two seats on the board. Each such director is appointed to the board by the member organizations. Finally, there are four directors-at-large elected by the board of directors, after considering the recommendation of the board nominating committee.”

Form 990, Part VI, Section A, line 7A

“Members do not approve decisions of the board of directors. Under existing governing documents members do not have the right to receive a distribution of net assets upon the dissolution of the organization.”

Form 990, Part VI, Section B, line 11B

“The Form 990 is prepared by the outside accounting firm and is reviewed by the CDIA treasurer and president. The final draft of the form 990 is distributed to the board of directors before filing.”

Form 990, Part VI, Section B, line 15

“Compensation for each CDIA position is reviewed and approved by the president and CEO using compensation data for similarly qualified persons in functionally comparable positions at similarly situated organizations.”

Form 990, Part VI, Section C, line 19

“Availability of governing documents to public - no documents are made available to the general public.”

Filing and Contact Details

Filer

Filer Name
Consumer Data Industry Association
EIN
43-0164315
Phone
2024087409
Address
1156 15th Street NW 1250, Washington, DC 20005

Signing Officer

Name
Daniel C Smith
Title
President and CEO
Phone
2024087409
Signed
2025-11-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Daniel C Smith
Formed
1937
Legal Domicile
Mo
Voting Board Members
19
Independent Board Members
19
Employees
13
Volunteers
18

Preparer

Firm
Aprio Advisory Group LLC
Address
111 Rockville Pike Suite 600, Rockville, MD 20850
Preparer
Stacy Cullen
Phone
3012316200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, line 11G

“Communications Assessment 125,352. Special Assessment 581,818. State Lobbyist 1,144,090.”

Form 990, Part XII, Line 2C:

“The board has charged those responsible for the organization's finances with oversight of the independent audit. The process is consistent with the prior year.”

Financial Statement Notes

Part X, Line 2:

“The Association evaluates uncertainty in income tax positions based on a more-likely-than-not recognition standard. If that threshold is met, the tax position is then measured at the largest amount that is greater than 50% likely of being realized upon ultimate settlement. As of December 31, 2024 and 2023, there are no accruals for uncertain tax positions. If applicable, the Association records interest and penalties as a component of income tax expense. Tax years from 2021 through the current year remain open for examination by tax authorities.”

Part XI, Line 4B - Other Adjustments:

“Rental Income 110,512.”

Part XII, Line 4B - Other Adjustments:

“Rental Income 110,512.”

Raw XML AppendixShowing 400 of 606 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2233532
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2365317
IRS990/Form990PartVIISectionAGrp/PersonNm0Daniel Smith
IRS990/Form990PartVIISectionAGrp/PersonNm1Guy Abramo
IRS990/Form990PartVIISectionAGrp/PersonNm2Pete Carrol
IRS990/Form990PartVIISectionAGrp/PersonNm3Michael Crockett
IRS990/Form990PartVIISectionAGrp/PersonNm4Darryl Gibson
IRS990/Form990PartVIISectionAGrp/PersonNm5Todd Horvath
IRS990/Form990PartVIISectionAGrp/PersonNm6Amy McKee Hulthan
IRS990/Form990PartVIISectionAGrp/PersonNm7Liz Oesterle
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IRS990/Form990PartVIISectionAGrp/PersonNm9David Oppenheim
IRS990/Form990PartVIISectionAGrp/PersonNm10Eli Peterson
IRS990/Form990PartVIISectionAGrp/PersonNm11Jonathan Price
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IRS990/Form990PartVIISectionAGrp/PersonNm13Steve Sassaman
IRS990/Form990PartVIISectionAGrp/PersonNm14Rick Trainor
IRS990/Form990PartVIISectionAGrp/PersonNm15Mecedes Vela
IRS990/Form990PartVIISectionAGrp/PersonNm16John White
IRS990/Form990PartVIISectionAGrp/PersonNm17Walt Wojciechowski
IRS990/Form990PartVIISectionAGrp/PersonNm18Chris Lemens
IRS990/Form990PartVIISectionAGrp/PersonNm19Michelle Weiler
IRS990/Form990PartVIISectionAGrp/PersonNm20Jennifer Burns
IRS990/Form990PartVIISectionAGrp/PersonNm21Sarah Ohs
IRS990/Form990PartVIISectionAGrp/PersonNm22Sheila Greenwood
IRS990/Form990PartVIISectionAGrp/PersonNm23Eric Ellman
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director (JOINED)
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director (JOINED)
IRS990/Form990PartVIISectionAGrp/TitleTxt20Chairperson (LEFT)
IRS990/Form990PartVIISectionAGrp/TitleTxt21Dir. of Government Relations
IRS990/Form990PartVIISectionAGrp/TitleTxt22Senior VP of Cong. Affairs & Chief of Staff
IRS990/Form990PartVIISectionAGrp/TitleTxt23Senior VP Public Policy
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IRS990/MissionDesc0CDIA's mission is to enable consumers, media, legislators and regulators to understand the benefits of the responsible use of consumer data which creates opportunities for consumers and the economy.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Public Relations/Communications/Research/Standards: To encourage the understanding of the positive economic and public safety benefits of the use of consumer data for risk decisions by media, consumer interest groups, legislators, regulators, and the general public. To conduct directly or sponsor third-party research, consumer opinion polls, etc., that inform the dialogue regarding the importance of ensuring that consumer data can be used for risk decisions. To sponsor ongoing member discussions and to participate in other inter-industry/international discussions of technical standards regarding how data is managed or general principles regarding industry best practices.
IRS990/ProgSrvcAccomActy3Grp/Desc0Education Services: To provide its members and their customers with best-in-class training programs (e.g., in-person workshops, webinars, teleseminars, online distance learning programs) which encourage accurate data reporting, knowledge of laws, regulations, and legal opinions which affect the flow of data used for risk and other decisions.
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IRS990ScheduleC/AggregateReportedDuesNtcAmt02358551

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$7,379,093
Liabilities
$3,171,665
Net assets
$4,207,428
Revenue
$7,257,501
Expenses
$7,214,925
Net income
$42,576
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.38$3.17$4.21$7.26$7.21$0.04
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.22$2.22$4.00$6.48$6.04$0.45
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.21$2.75$3.46$6.42$6.24$0.18
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.57$1.16$3.41$5.43$5.41$0.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.44$1.11$3.32$4.98$5.11$0.13
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.58$1.19$3.39$5.27$5.40$0.13
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.96$0.53$3.43$5.24$5.04$0.19
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.86$0.57$3.29$4.64$4.78$0.14
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.00$0.63$3.37$4.61$4.19$0.42
2015Detailed filing. Detailed filing data is available for this year.$3.68$0.74$2.94$4.07$4.38$0.31
2014Detailed filing. Detailed filing data is available for this year.$3.99$0.70$3.29$3.75$3.99$0.24
2013Detailed filing. Detailed filing data is available for this year.$4.20$0.66$3.54$3.69$3.60$0.09
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.43$1.02$3.41$3.58
2011Summary only. Only limited summary data is available for this year.$3.86$0.76$3.10$3.90$3.57$0.33
Peer Organizations

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