Civic Intelligence

Reach for Your Potential Inc

EIN 42-1349210 • 501(c)3 • Iowa City, IA

Profile

Reach for your potential, inc. Is a provider of adult daycare services and rehabilitation/housing of disabled individuals. It serves approximately 130 individuals from iowa city and the surrounding communities.

1750 S 1st Ave Suite IIowa City, IA 52240

www.reachforyourpotential.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

68th percentile

0.37x

Higher debt load relative to assets than 68% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Liabilities / Revenue

59th percentile

0.32x

Higher debt load relative to revenue than 59% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Net Margin

36th percentile

0.1%

Higher net margin than 36% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

68th percentile

11%

Faster asset growth than 68% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Revenue Growth

37th percentile

1.6%

Faster revenue growth than 37% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Assets

Up

$9,472,658

Up $959,919 (+11%) from 2024

Liabilities

Up

$3,504,893

Up $950,193 (+37%) from 2024

Net Assets

Up

$5,967,765

Up $9,726 (+0.2%) from 2024

Revenue

Up

$10,921,342

Up $172,922 (+1.6%) from 2024

Expenses

Up

$10,911,616

Up $235,660 (+2.2%) from 2024

Net Income

Down

$9,726

Down $62,738 (-87%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2012: $1,878,850Liabilities 2012: $1,570,791Net Assets 2012: $308,0592012Assets 2013: $1,889,488Liabilities 2013: $1,550,527Net Assets 2013: $338,9612013Assets 2014: $1,939,160Liabilities 2014: $1,568,256Net Assets 2014: $370,9042014Assets 2015: $1,880,987Liabilities 2015: $1,504,992Net Assets 2015: $375,9952015Assets 2016: $1,874,713Liabilities 2016: $1,449,049Net Assets 2016: $425,6642016Assets 2017: $1,734,074Liabilities 2017: $1,665,481Net Assets 2017: $68,5932017Assets 2018: $1,687,637Liabilities 2018: $1,256,953Net Assets 2018: $430,6842018Assets 2019: $2,471,513Liabilities 2019: $1,247,931Net Assets 2019: $1,223,5822019Assets 2020: $5,013,060Liabilities 2020: $2,416,837Net Assets 2020: $2,596,2232020Assets 2021: $6,306,666Liabilities 2021: $1,789,216Net Assets 2021: $4,517,4502021Assets 2022: $7,743,905Liabilities 2022: $2,404,879Net Assets 2022: $5,339,0262022Assets 2023: $7,920,981Liabilities 2023: $2,035,406Net Assets 2023: $5,885,5752023Assets 2024: $8,512,739Liabilities 2024: $2,554,700Net Assets 2024: $5,958,0392024Assets 2025: $9,472,658Liabilities 2025: $3,504,893Net Assets 2025: $5,967,7652025

Highlighted filing

2025

Assets$9,472,658
Liabilities$3,504,893
Net Assets$5,967,765

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2012: $6,807,0192012Expenses 2013: $7,039,3952013Revenue 2014: $7,427,828Expenses 2014: $7,393,621Net Income 2014: $34,2072014Revenue 2015: $7,451,792Expenses 2015: $7,446,701Net Income 2015: $5,0912015Revenue 2016: $7,420,655Expenses 2016: $7,370,986Net Income 2016: $49,6692016Revenue 2017: $7,314,638Expenses 2017: $7,671,709Net Income 2017: -$357,0712017Revenue 2018: $7,362,146Expenses 2018: $7,000,054Net Income 2018: $362,0922018Revenue 2019: $8,501,541Expenses 2019: $7,708,643Net Income 2019: $792,8982019Revenue 2020: $9,777,957Expenses 2020: $8,405,316Net Income 2020: $1,372,6412020Revenue 2021: $10,678,358Expenses 2021: $8,757,131Net Income 2021: $1,921,2272021Revenue 2022: $10,140,331Expenses 2022: $9,318,755Net Income 2022: $821,5762022Revenue 2023: $10,234,083Expenses 2023: $9,687,534Net Income 2023: $546,5492023Revenue 2024: $10,748,420Expenses 2024: $10,675,956Net Income 2024: $72,4642024Revenue 2025: $10,921,342Expenses 2025: $10,911,616Net Income 2025: $9,7262025

Highlighted filing

2025

Revenue$10,921,342
Expenses$10,911,616
Net Income$9,726

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.47$3.50$5.97$10.9$10.9$0.01
2024Summary only. Only limited summary data is available for this year.$8.51$2.55$5.96$10.7$10.7$0.07
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.92$2.04$5.89$10.2$9.69$0.55
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.74$2.40$5.34$10.1$9.32$0.82
2021Summary only. Only limited summary data is available for this year.$6.31$1.79$4.52$10.7$8.76$1.92
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.01$2.42$2.60$9.78$8.41$1.37
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.47$1.25$1.22$8.50$7.71$0.79
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.69$1.26$0.43$7.36$7.00$0.36
2017Summary only. Only limited summary data is available for this year.$1.73$1.67$0.07$7.31$7.67$0.36
2016Detailed filing. Detailed filing data is available for this year.$1.87$1.45$0.43$7.42$7.37$0.05
2015Detailed filing. Detailed filing data is available for this year.$1.88$1.50$0.38$7.45$7.45$0.01
2014Detailed filing. Detailed filing data is available for this year.$1.94$1.57$0.37$7.43$7.39$0.03
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.89$1.55$0.34$7.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.88$1.57$0.31$6.81
Latest Detailed Filing

The latest 2025 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2023 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
Nov 8, 2023
Return Version
2022v5.0
Gross Receipts
$10,292,204
Mission and Program Overview

Mission

Reach for your potential, inc. Is a provider of adult daycare services and rehabilitation/housing of disabled individuals. It serves approximately 130 individuals from iowa city and the surrounding communities.

Reach for your potential, inc is a provider of adult daycare services and rehabilitation/housing of disabled individuals serving approximately 135 individuals from iowa city and the surrounding communities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$3,191,749$3,312,555▲ $120,806
Cash and Non-Interest-Bearing Accounts$3,257,434$1,866,271▼ $1,391,163
Savings and Temporary Cash Investments$272,437$1,523,650▲ $1,251,213
Accounts Receivable$842,825$1,147,701▲ $304,876
Prepaid Expenses and Deferred Charges$11,072$15,324▲ $4,252
Total Assets$7,743,905$7,920,981▲ $177,076
Other Assets Total$168,388$55,480▼ $112,908
Liabilities
Mortgage Notes Payable Secured by Investment Property$1,739,253$1,597,940▼ $141,313
Accounts Payable and Accrued Expenses$490,663$383,022▼ $107,641
Other Liabilities$174,963$54,444▼ $120,519
Total Liabilities$2,404,879$2,035,406▼ $369,473
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,925,570$5,830,819▲ $905,249
Net Assets With Donor Restrictions$413,456$54,756▼ $358,700
Total Net Assets Fund Balance$5,339,026$5,885,575▲ $546,549
Total Liabilities and Net Assets / Fund Balance$7,743,905$7,920,981▲ $177,076

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,879,985$273,309$2,153,294
Equipment$445,845$782,428$1,228,273
Leasehold Improvements$568,317$248,774$817,091
Land$418,408-$418,408
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Staci HumistonExecutive DiFT$132,570$6,098$138,668
Ronald Schieffer Resigned 72022(former)exec-$93,704$10,330$104,034

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$99,933
Program Service Revenue
$10,186,621
Investment Income
$-52,471
Other Revenue
$0
All Other Contributions
$4,933
Change in Net Assets
$546,549

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,234,083
Total Revenue per Audited Statements
$10,234,083
Total Revenue per Form 990
$10,234,083
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$8,033,040
Other Expenses$1,654,494
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$6,043,580$590,865-$6,634,445
Payroll Taxes$487,487$52,571-$540,058
Other Employee Benefits$397,754$115,624-$513,378
Occupancy$204,013$279,199-$483,212
Depreciation Depletion$248,963$65,210-$314,173
Current Officers, Directors, Trustees, and Key Employees$97,644$83,178-$180,822
Insurance$155,700$22,645-$178,345
Pension Plan Contributions$107,591$56,746-$164,337
Travel$108,671$12,587-$121,258
Fees for Services Other$20,630$71,654-$92,284
Fees for Services Accounting-$73,580-$73,580
Interest$68,293$5,223-$73,516
Office Expenses$94$39,377-$39,471
Advertising-$38,327-$38,327
Other Expenses$23,241$1,726-$24,967
Information Technology$4,111$5,559-$9,670
Conferences and Meetings$15$9,069-$9,084
Fees for Services Legal$3,530--$3,530
All Other Expenses$3,030--$3,030
Total Functional Expenses$8,025,634$1,661,900$0$9,687,534

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$9,687,534
Total Expenses per Audited Statements$9,687,534
Total Expenses per Form 990$9,687,534
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Client Damage Deposits$43,725
Lease Liability$10,415
Due to Customers$304
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7B

Decisions that need board approval are discussed at the board meetings and require a quorum in order to be voted on.

Form 990, Page 6, Part VI, Line 11B

Board of directors reviewed and approved form 990 prior to filing.

Form 990, Page 6, Part VI, Line 12C

Conflict of interest determination: 1) the human resources director is responsible for determining if a conflict of interest exists between a decision-making employee and another employee. 2) if the human resources director is the decision-making employee, it is the responsibility of the executive director to determine if a conflict of interest exists. 3) if the human resources resources director has a conflict of interest, the executive director will develop a management plan 4) it is the policy of reach for your potential that employees involved in a conflict of interest may not work in the same department. Management plan: 1) after a conflict of interest between two persons has been identified, the human resource director will meet with the involved employees. 2) together they will develop a management plan to address the conflict of interest. 3) if the employees are in the same department, one must be transferred to another department. 4) if the involved employees cannot agree on a plan to manage the conflict of interest, the human resources director will develop the management plan independently. 5) the management plan will be submitted to the executive director for review and approval. Review of management plan: 1) the human resources director and the involved employees will meet on a regular basis to review the management plan. 2) the management plan will be modified as needed. Grievance: 1) involved employees may challenge the administrative actions taken as a result of this policy. 2) the employee may file a grievance in accordance with the grienvance procedure in the employee handbook.

Form 990, Page 6, Part VI, Line 15A

The organization purchased a wage & benefit survey for non-profit service organizations. Salaries of top management officials were analyzed and a spreadsheet was created for comparison to survey. Annual salary increases are discussed and approved at a board meeting.

Form 990, Page 6, Part VI, Line 15B

The organization purchased a wage & benefit survey for non-profit service organizations. Salaries of all office personnel were analyzed and a spreadsheet was created for comparison to survey. Annual salary increases are discussed and approved at a board meeting.

Form 990, Page 6, Part VI, Line 19

Binder is available in front office with policies and copies of financial statements can be provided upon request.

Filing and Contact Details

Filer

Filer Name
Reach for Your Potential Inc
EIN
42-1349210
Phone
3193542983
Address
1750 S 1ST AVE SUITE I, IOWA CITY, IA 52240

Signing Officer

Name
Staci Humiston
Title
Executive Director
Signed
2023-11-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Staci Humiston
Formed
1990
Legal Domicile
Ia
Voting Board Members
7
Independent Board Members
7
Employees
223
Volunteers
8

Preparer

Firm
Forge Financial & Management Consulting
Address
1245 JORDAN CREEK PKWY STE 100, WEST DES MOINES, IA 50266-2343
Preparer
Ross Vanlaar CPA
Phone
5156203050
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

The organization is exempt from income taxes under section 501(c)(3) of the internal revenue code and a similar section of the iowa tax law, which provides income tax exemption for organizations organized and operated exclusively for religious, charitable, or educational purposes. The irs has not determined that the organization is a private foundation. The organization is subject to routine audits by taxing jurrisdictions; however, there are currently no audits for any tax periods in progress.

Raw XML AppendixShowing 400 of 501 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0REACH FOR YOUR POTENTIAL, INC IS A PROVIDER OF ADULT DAYCARE SERVICES AND REHABILITATION/HOUSING OF DISABLED INDIVIDUALS SERVING APPROXIMATELY 135 INDIVIDUALS FROM IOWA CITY AND THE SURROUNDING COMMUNITIES.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND A SIMILAR SECTION OF THE IOWA TAX LAW, WHICH PROVIDES INCOME TAX EXEMPTION FOR ORGANIZATIONS ORGANIZED AND OPERATED EXCLUSIVELY FOR RELIGIOUS, CHARITABLE, OR EDUCATIONAL PURPOSES. THE IRS HAS NOT DETERMINED THAT THE ORGANIZATION IS A PRIVATE FOUNDATION. THE ORGANIZATION IS SUBJECT TO ROUTINE AUDITS BY TAXING JURRISDICTIONS; HOWEVER, THERE ARE CURRENTLY NO AUDITS FOR ANY TAX PERIODS IN PROGRESS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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