Civic Intelligence

Common Sense Media

990 • Fiscal year 2016 • EIN 41-2024986

Jan 01, 2016 to Dec 31, 2016 • Filed on Nov 14, 2017

Organization ProfileWWW.COMMONSENSE.ORG

View Organization Page

650 Townsend Street No 435San Francisco, CA 94103

(415) 863-0600

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

40th percentile

0.14x

Higher debt load relative to assets than 40% of similar nonprofits.

2016 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2016

Liabilities / Revenue

32nd percentile

0.12x

Higher debt load relative to revenue than 32% of similar nonprofits.

2016 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2016

Net Margin

12th percentile

-19%

Higher net margin than 12% of similar nonprofits.

2016 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2016

Top Officer Pay

90th percentile

$483,345

Higher top officer pay than 90% of similar nonprofits.

Top officer pay equals 2.6% of source-year revenue.

2016 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2016

Asset Growth

5th percentile

-16%

Faster asset growth than 5% of similar nonprofits.

2016 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2015 to 2016

Revenue Growth

31st percentile

-3.5%

Faster revenue growth than 31% of similar nonprofits.

2016 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets40th percentile

Assets

Down

$15,829,814

Down $2,942,419 (-16%) from 2015

Net Assets

Down

$13,561,556

Down $3,585,822 (-21%) from 2015

Liabilities

Up

$2,268,258

Up $643,403 (+40%) from 2015

Revenue And Expenses
Liabilities / Revenue32nd percentileNet Margin12th percentile

Revenue

Down

$18,582,608

Down $674,353 (-3.5%) from 2015

Expenses

Up

$22,171,010

Up $1,955,682 (+9.7%) from 2015

Net Income

Down

-$3,588,402

Down $2,630,035 (-274%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth5th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$60M$40M$20M$0Assets 2010: $7,918,073Liabilities 2010: $868,023Net Assets 2010: $7,050,0502010Assets 2011: $9,583,277Liabilities 2011: $1,296,953Net Assets 2011: $8,286,3242011Assets 2012: $10,654,427Liabilities 2012: $1,256,646Net Assets 2012: $9,397,7812012Assets 2013: $12,531,810Liabilities 2013: $1,413,857Net Assets 2013: $11,117,9532013Assets 2014: $19,839,321Liabilities 2014: $1,743,977Net Assets 2014: $18,095,3442014Assets 2015: $18,772,233Liabilities 2015: $1,624,855Net Assets 2015: $17,147,3782015Assets 2016: $15,829,814Liabilities 2016: $2,268,258Net Assets 2016: $13,561,5562016Assets 2017: $15,871,804Liabilities 2017: $4,003,711Net Assets 2017: $11,868,0932017Assets 2018: $17,990,771Liabilities 2018: $4,243,935Net Assets 2018: $13,746,8362018Assets 2019: $24,393,993Liabilities 2019: $5,798,358Net Assets 2019: $18,595,6352019Assets 2020: $29,008,716Liabilities 2020: $5,993,840Net Assets 2020: $23,014,8762020Assets 2021: $40,167,265Liabilities 2021: $3,386,828Net Assets 2021: $36,780,4372021Assets 2022: $40,776,663Liabilities 2022: $10,578,427Net Assets 2022: $30,198,2362022Assets 2023: $44,307,126Liabilities 2023: $10,550,316Net Assets 2023: $33,756,8102023Assets 2024: $37,422,721Liabilities 2024: $9,266,920Net Assets 2024: $28,155,8012024

Highlighted filing

2016

Assets$15,829,814
Liabilities$2,268,258
Net Assets$13,561,556
Open 2016 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60M$40M$20M$0-$20MRevenue 2010: $9,363,018Expenses 2010: $9,377,866Net Income 2010: -$14,8482010Expenses 2011: $11,823,2552011Revenue 2012: $15,644,245Expenses 2012: $14,527,358Net Income 2012: $1,116,8872012Revenue 2013: $16,261,343Expenses 2013: $14,446,041Net Income 2013: $1,815,3022013Revenue 2014: $22,988,558Expenses 2014: $16,097,734Net Income 2014: $6,890,8242014Revenue 2015: $19,256,961Expenses 2015: $20,215,328Net Income 2015: -$958,3672015Revenue 2016: $18,582,608Expenses 2016: $22,171,010Net Income 2016: -$3,588,4022016Revenue 2017: $21,154,555Expenses 2017: $22,906,362Net Income 2017: -$1,751,8072017Revenue 2018: $25,452,329Expenses 2018: $23,930,489Net Income 2018: $1,521,8402018Revenue 2019: $29,606,995Expenses 2019: $25,498,524Net Income 2019: $4,108,4712019Revenue 2020: $25,401,484Expenses 2020: $25,423,376Net Income 2020: -$21,8922020Revenue 2021: $41,899,008Expenses 2021: $28,133,055Net Income 2021: $13,765,9532021Revenue 2022: $24,617,693Expenses 2022: $31,200,278Net Income 2022: -$6,582,5852022Revenue 2023: $33,991,589Expenses 2023: $30,433,023Net Income 2023: $3,558,5662023Revenue 2024: $37,978,651Expenses 2024: $43,574,887Net Income 2024: -$5,596,2362024

Highlighted filing

2016

Revenue$18,582,608
Expenses$22,171,010
Net Income-$3,588,402
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Nov 14, 2017
Return Version
2016v3.0
Gross Receipts
$20,748,036
Mission and Program Overview

Mission

Common sense media (common sense) is dedicated to improving the lives of children and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. Common sense exists because the nation's children spend more time with media and digital activities than they do with their families or in school, which profoundly impacts their social, emotional, and physical development. As a non-partisan, not-for-profit organization, common sense provides trustworthy information and tools, as well as an independent forum, so that families can have a choice and a voice about the media they consume.

Common sense improves the lives of kids by providing trustworthy media and technology information.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$11,270,886$7,892,494▼ $3,378,392
Savings and Temporary Cash Investments$5,791,330$4,367,304▼ $1,424,026
Cash and Non-Interest-Bearing Accounts$1,202,857$2,335,807▲ $1,132,950
Accounts Receivable$243,701$453,704▲ $210,003
Prepaid Expenses and Deferred Charges$203,623$431,367▲ $227,744
Land, Buildings, and Equipment, Net$14,650$309,997▲ $295,347
Intangible Assets$35,250$26,250▼ $9,000
Total Assets$18,772,233$15,829,814▼ $2,942,419
Other Assets Total$9,936$12,891▲ $2,955
Liabilities
Deferred Revenue$583,308$1,275,047▲ $691,739
Accounts Payable and Accrued Expenses$1,036,563$975,262▼ $61,301
Other Liabilities$4,984$17,949▲ $12,965
Total Liabilities$1,624,855$2,268,258▲ $643,403
Net Assets / Fund Balance
Temporarily Rstr Net Assets$14,481,540$11,063,783▼ $3,417,757
Unrestricted Net Assets$2,665,838$2,497,773▼ $168,065
Total Net Assets Fund Balance$17,147,378$13,561,556▼ $3,585,822
Total Liabilities and Net Assets / Fund Balance$18,772,233$15,829,814▼ $2,942,419

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$309,997$461,779$771,776
Other Land Buildings$0$37,862$37,862
Leasehold Improvements$0$8,729$8,729
Compensation and Service Providers
Top Officer Pay90th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
James P SteyerCEOFT$324,394$158,951$483,345
Amy Guggenheim ShenkanPresident/COOFT$359,706$46,724$406,430
Linda BurchChief Education & Strategy OfficerFT$245,993$44,849$290,842
Ellen PackGm, Consumer & VP MarketingFT$198,913$26,907$225,820
Omar KhanChief Product & Technology OfficerFT$205,536$10,337$215,873
Michael LorionEducation VP and Gm (thru 10/21/16)FT$162,259$50,756$213,015
Danny WeissCo-director/VP National Policy, CskaFT$196,743$10,304$207,047
James Brian CarrollVP Finance & AdministrationFT$166,244$29,825$196,069
David KuizengaChief Financial OfficerFT$177,416$13,860$191,276
Brooks AllenVP PolicyFT$144,853$32,066$176,919
Craig CheslogCo Director/VP CA Policy, CskaFT$144,696$29,199$173,895
Jill MurphyVP Editorial and ChiefFT$145,331$26,397$171,728
Olivia MorganVP CommunicationsFT$163,647$7,824$171,471
Dianne Jones LowreySenior Director, MarketingFT$142,039$27,485$169,524

Board Members and Trustees

NameTitle
Reveta BowersChair
Lawrence WilkinsonVice Chair
Amy ErrettBoard Member
Andrew HoineBoard Member
Ann Pao ChenBoard Member
April Mcclain-delaneyBoard Member
Diana L NelsonBoard Member
Gary E KnellBoard Member
Gene T SykesBoard Member
Geoffrey CowanBoard Member
Harvey AndersonBoard Member
John Hn FisherBoard Member
Julian CastroBoard Member
Lucinda Lee KatzBoard Member
Lynne BenioffBoard Member
Manny MacedaBoard Member
Matthew JohnsonBoard Member
Michael D MccurryBoard Member
Michael TubbsBoard Member
Nicole TaylorBoard Member
Robert L MillerBoard Member
William E Mcglashan JrBoard Member
William S Price IiiBoard Member
Deborah Tate TaylorBoard Member (thru 11/11/16)
Martha L KarshBoard Member (thru 11/11/16)
Susan SachsSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Zebra NycMedia Production81 PONDFIELD ROAD SUITE D338, Bronxville, NY 10708$196,277
Cloud For GoodStorage ServicePO BOX 1844 DEPT C-31, Memphis, TN 38101$167,130
Media CausesIt Consultant78 RAFAEL DRIVE, San Rafael, CA 94901$157,150
-MarketingPO BOX 190432, San Francisco, CA 94119$142,000
-Consultant855 3RD STREET, Santa Monica, CA 94103$110,000
Revenue and Support

Revenue Composition

Contributions and Grants
$10,644,477
Program Service Revenue
$8,117,031
Investment Income
$46,795
Other Revenue
$-225,695
All Other Contributions
$9,485,562
Change in Net Assets
$-3,588,402

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded7$846,888Fair Market Value (FMV)
Total Noncash Contributions7$846,888-

Audited Revenue Reconciliation

Revenue per Audited Statements
$18,582,608
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$534,144
Total Revenue per Audited Statements
$19,116,752
Total Revenue per Form 990
$18,582,608
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$15,921,814
Other Expenses$6,214,196
Total Fundraising Expense$2,118,004
Grants and Similar Amounts Paid$35,000
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$8,625,677$902,094$950,194$10,477,965
Current Officers, Directors, Trustees, and Key Employees$2,140,204$181,571$223,329$2,545,104
Fees for Services Other$2,122,382$34,630$177,602$2,334,614
Other Employee Benefits$1,293,871$143,915$155,372$1,593,158
Payroll Taxes$768,528$85,482$92,287$946,297
Travel$645,921$20,623$90,745$757,289
Occupancy$496,977$67,795$84,703$649,475
All Other Expenses$245,127$14,836$164,300$424,263
Information Technology$300,846$36,611$30,537$367,994
Pension Plan Contributions$291,794$32,456$35,040$359,290
Advertising$286,274-$826$287,100
Office Expenses$185,867$12,441$57,538$255,846
Other Expenses$115,612$13,730$12,077$141,419
Fees for Services Accounting$66,302$5,449$5,049$76,800
Depreciation Depletion$60,653$6,111$6,594$73,358
Foreign Grants$35,000--$35,000
Insurance$27,492$2,901$2,989$33,382
Fees for Services Legal$20,177$1,536$1,658$23,371
Total Functional Expenses$18,465,374$1,587,632$2,118,004$22,171,010

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$22,702,574
Expenses per Audited Statements$22,171,010
Total Expenses per Form 990$22,171,010
Expenses Not Reported on Form 990$531,564
Expenses Not Reported on Financial Statements$0
International Activity

International Summary

Offices
0
Employees
0
Spending
$35,000

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
Yes

International Activities

RegionActivityServicesOfficesEmployeesSpending
East Asia and the PacificGrantmaking-00$35,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$338,535
Fundraising Gross Income$112,385
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Csas$751,965$44,850$42,248$2,602
Bay Area Luncheon$238,977$24,735$3,976$20,759
Total Events$1,210,568$112,385$338,535$-226,150
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Dwight KnellFamily Member of Gary E. Knell, DirectorDwight Knell Is the Son of Gary E. Knell, a Member of the Common Sense Media Board of Directors. Dwight Knell Is Employed by Common Sense Media as Its Chief of Staff.No$41,244
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$17,949
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The draft form 990 is first reviewed by the vice president of finance and administration and chief financial officer. The draft is then reviewed by the ceo and president/coo. The return is then forwarded to the entire board of directors for review, comments, final changes, and approval before filing.”

Form 990, Part VI, Section B, Line 12C

“All board members and chief officers are covered and are expected to self-disclose conflicts annually. Conflicts are determined and reviewed by the committee or board at which the disclosure is made. Persons with conflicts may present their position but may not participate or be present during any discussion or vote.”

Form 990, Part VI, Section B, Line 15

“The compensation for the ceo, president/coo, cfo and the cso are reviewed by the executive/compensation committee. Compensation studies/surveys and salaries paid to persons performing like services for like organizations, under like circumstances are utilized to provide a benchmark for the levels of compensation at common sense media.”

Form 990, Part VI, Section C, Line 19

“Common sense media makes its governing documents, conflict of interest policy and financial statements available to the public upon request for the same period of time set forth in sec. 6104(d).”

FORM 990, PART VIII, LINE 1G:

“Common sense records pledges as revenue in the year the pledge is received. When a noncash pledge spans over one year, the full pledge is reported as noncash contributions on form 990 and schedule b. Any actual shares received for the revenue in the year the pledge is received is described on schedule b, part ii, column (b).”

Filing and Contact Details

Filer

Filer Name
Common Sense Media
EIN
41-2024986
Phone
4158630600
Address
650 TOWNSEND STREET NO 435, SAN FRANCISCO, CA 94103

Signing Officer

Name
David Kuizenga
Title
Chief Financial Officer
Phone
4158630600
Signed
2017-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
James P Steyer CEO
Formed
2003
Legal Domicile
CA
Voting Board Members
25
Independent Board Members
23
Employees
192
Volunteers
26

Preparer

Firm
Hood & Strong Llp
Address
275 BATTERY ST STE 900, SAN FRANCISCO, CA 94111
Preparer
Maga E Kisriev
Phone
4157810793
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Editorial ratings: program service expenses 303,803. Management and general expenses 4,957. Fundraising expenses 25,422. Total expenses 334,182. Product & web development: program service expenses 532,158. Management and general expenses 8,683. Fundraising expenses 44,531. Total expenses 585,372. Marketing and partnership: program service expenses 226,875. Management and general expenses 3,702. Fundraising expenses 18,985. Total expenses 249,562. Education: program service expenses 183,964. Management and general expenses 3,002. Fundraising expenses 15,394. Total expenses 202,360. Research: program service expenses 55,464. Management and general expenses 905. Fundraising expenses 4,641. Total expenses 61,010. Communication: program service expenses 627,178. Management and general expenses 10,233. Fundraising expenses 52,483. Total expenses 689,894. Other professional fees: program service expenses 192,940. Management and general expenses 3,148. Fundraising expenses 16,146. Total expenses 212,234.”

Financial Statement Notes

PART X, LINE 2:

“Common sense is a tax-exempt organization under the internal revenue code, section 501(c)(3) and related california code sections. Accordingly, no provision for income taxes has been reflected in these financial statements. Common sense follows the guidelines of the financial accounting standards board (fasb) asc topic 740 for accounting for uncertainty in income taxes. As of december 31, 2016, management evaluated common sense's tax positions and concluded that common sense had maintained its tax exempt status and has taken no uncertain tax positions that require adjustment to the financial statements. Therefore, no provision or liability for income taxes has been included in the financial statements.”

Raw XML AppendixShowing 400 of 1,240 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0RATE: COMMON SENSE RATES AND REVIEWS MOVIES, VIDEO GAMES, MOBILE APPLICATIONS ("APPS"), BOOKS, TV SHOWS, AND WEBSITES AND PROVIDES TIPS FOR FAMILIES ON EVERYTHING DIGITAL, OFFERING DEVELOPMENTALLY AGE-APPROPRIATE, RELIABLE INFORMATION SO PARENTS CAN DECIDE WHAT'S BEST FOR THEIR KIDS. THE RATINGS, REVIEWS, AND TIPS ARE IN VIDEO AND WRITTEN FORMAT AND CAN BE FOUND AT WWW.COMMONSENSE.ORG, THROUGH EDITORIAL SYNDICATION PARTNERS ON ONLINE AND PRINT PUBLICATIONS, AND THROUGH DISTRIBUTION AGREEMENTS WITH CABLE AND OTHER MEDIA AND RETAIL PARTNERS. IN 2017, COMMON SENSE WILL REACH 77MM PEOPLE THROUGH THE WEBSITE AND CONTENT PARTNER REACH.COMMON SENSE PUBLISHES INDEPENDENT RATINGS AND REVIEWS FOR NEARLY EVERYTHING CHILDREN WANT TO WATCH, READ, PLAY, LISTEN TO, AND LEARN. COMMON SENSE DOES NOT RECEIVE PAYMENTS OR OTHER CONSIDERATION FOR THESE REVIEWS. THE UNBIASED RATINGS ARE CONDUCTED BY EXPERT REVIEWERS AND ARE NOT INFLUENCED BY THE CREATORS OR BY FUNDERS.GUIDES: COMMON SENSE HAS DEVELOPED COMPREHENSIVE GUIDES TO HELP USERS FIND THE BEST OF THE BEST. GUIDES PUBLISHED BY THE ORGANIZATION INCLUDE ESSENTIAL SCHOOL TOOLS, TOP KIDS' MOVIES: AN ESSENTIAL GUIDE FOR FAMILIES, ESSENTIAL BOOKS FOR KIDS AND TEENS, ANNUAL SUMMER LEARNING AND HOLIDAY SHOPPING GUIDES, AND A SPECIAL NEEDS LEARNING GUIDE.TOP PICKS: WITH MORE THAN 28,000 REVIEWS, COMMON SENSE HAS DEVELOPED HUNDREDS OF LISTS TO HIGHLIGHT FAVORITES AND HELP PARENTS SELECT QUALITY MEDIA. LISTS ARE HAND-PICKED BY THE EDITORIAL TEAM ON A WIDE VARIETY OF TOPICS.
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Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$15,829,814
Liabilities
$2,268,258
Net assets
$13,561,556
Revenue
$18,582,608
Expenses
$22,171,010
Net income
-$3,588,402
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$37.4$9.27$28.2$38.0$43.6$5.60
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$44.3$10.6$33.8$34.0$30.4$3.56
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$40.8$10.6$30.2$24.6$31.2$6.58
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$40.2$3.39$36.8$41.9$28.1$13.8
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$29.0$5.99$23.0$25.4$25.4$0.02
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$24.4$5.80$18.6$29.6$25.5$4.11
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$18.0$4.24$13.7$25.5$23.9$1.52
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$15.9$4.00$11.9$21.2$22.9$1.75
2016Detailed filing. Detailed filing data is available for this year.$15.8$2.27$13.6$18.6$22.2$3.59
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$18.8$1.62$17.1$19.3$20.2$0.96
2014Detailed filing. Detailed filing data is available for this year.$19.8$1.74$18.1$23.0$16.1$6.89
2013Detailed filing. Detailed filing data is available for this year.$12.5$1.41$11.1$16.3$14.4$1.82
2012Summary only. Only limited summary data is available for this year.$10.7$1.26$9.40$15.6$14.5$1.12
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.58$1.30$8.29$11.8
2010Summary only. Only limited summary data is available for this year.$7.92$0.87$7.05$9.36$9.38$0.01