Civic Intelligence

Visit Brainerd Inc

990 • Fiscal year 2024 • EIN 41-1820385

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 14, 2025

Organization ProfileWWW.VISITBRAINERD.COM
214 South 7th StBrainerd, MN 56401

(218) 825-0410

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

33rd percentile

0.01x

Higher debt load relative to assets than 33% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

33rd percentile

0.01x

Higher debt load relative to revenue than 33% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

49th percentile

3.7%

Higher net margin than 49% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

66th percentile

$89,735

Higher top officer pay than 66% of similar nonprofits.

Top officer pay equals 16.9% of source-year revenue.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2024

Asset Growth

45th percentile

2.8%

Faster asset growth than 45% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

29th percentile

-1.9%

Faster revenue growth than 29% of similar nonprofits.

2024 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets33rd percentile

Assets

Up

$673,096

Up $18,609 (+2.8%) from 2023

Net Assets

Up

$669,534

Up $19,592 (+3.0%) from 2023

Liabilities

Down

$3,562

Down $983 (-22%) from 2023

Revenue And Expenses
Liabilities / Revenue33rd percentileNet Margin49th percentile

Revenue

Down

$529,666

Down $10,378 (-1.9%) from 2023

Expenses

Up

$510,074

Up $32,100 (+6.7%) from 2023

Net Income

Down

$19,592

Down $42,478 (-68%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth45th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2011: $9,534Liabilities 2011: $0Net Assets 2011: $9,5342011Assets 2012: $47,945Liabilities 2012: $980Net Assets 2012: $46,9652012Assets 2013: $80,573Liabilities 2013: $2,079Net Assets 2013: $78,4942013Assets 2014: $89,898Liabilities 2014: $1,682Net Assets 2014: $88,2162014Assets 2015: $82,009Liabilities 2015: $4,142Net Assets 2015: $77,8672015Assets 2016: $137,641Liabilities 2016: $31,011Net Assets 2016: $106,6302016Assets 2017: $143,917Liabilities 2017: $2,141Net Assets 2017: $141,7762017Assets 2018: $247,097Liabilities 2018: $1,480Net Assets 2018: $245,6172018Assets 2019: $336,741Liabilities 2019: $1,848Net Assets 2019: $334,8932019Assets 2022: $649,193Liabilities 2022: $5,577Net Assets 2022: $643,6162022Assets 2023: $654,487Liabilities 2023: $4,545Net Assets 2023: $649,9422023Assets 2024: $673,096Liabilities 2024: $3,562Net Assets 2024: $669,5342024

Highlighted filing

2024

Assets$673,096
Liabilities$3,562
Net Assets$669,534
Open 2024 Filing

Operations Trend

Revenue Growth29th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KExpenses 2011: $296,1162011Expenses 2012: $252,9712012Expenses 2013: $281,6432013Revenue 2014: $305,663Expenses 2014: $295,941Net Income 2014: $9,7222014Revenue 2015: $343,517Expenses 2015: $353,866Net Income 2015: -$10,3492015Revenue 2016: $383,177Expenses 2016: $354,414Net Income 2016: $28,7632016Revenue 2017: $380,253Expenses 2017: $345,107Net Income 2017: $35,1462017Revenue 2018: $262,211Expenses 2018: $181,930Net Income 2018: $80,2812018Revenue 2019: $395,864Expenses 2019: $306,588Net Income 2019: $89,2762019Revenue 2022: $531,703Expenses 2022: $411,644Net Income 2022: $120,0592022Revenue 2023: $540,044Expenses 2023: $477,974Net Income 2023: $62,0702023Revenue 2024: $529,666Expenses 2024: $510,074Net Income 2024: $19,5922024

Highlighted filing

2024

Revenue$529,666
Expenses$510,074
Net Income$19,592
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.0
Gross Receipts
$593,766
Mission and Program Overview

Mission

Promote travel and tourism

To promote baxter and brainerd, mn, as a premiere destination for visitors, convention and meeting services. To provide unbiased information about our community to visitors.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$333,779$336,832▲ $3,053
Cash and Non-Interest-Bearing Accounts$288,783$306,349▲ $17,566
Inventories for Sale or Use$22,523$22,523→ $0
Land, Buildings, and Equipment, Net$8,017$6,007▼ $2,010
Total Assets$654,487$673,096▲ $18,609
Other Assets Total$1,385$1,385→ $0
Liabilities
Accounts Payable and Accrued Expenses$4,545$3,562▼ $983
Total Liabilities$4,545$3,562▼ $983
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$649,942$669,534▲ $19,592
Total Net Assets Fund Balance$649,942$669,534▲ $19,592
Total Liabilities and Net Assets / Fund Balance$654,487$673,096▲ $18,609

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,354$8,727$10,081
Buildings$4,653$517$5,170
Compensation and Service Providers
Top Officer Pay66th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Mary JohnsonExecutive DiFT$89,735$89,735

Board Members and Trustees

NameTitle
Katie GoennerPresident
Karen RettkeDirector
Ken LacyDirector
Rachael LundDirector
Samanth ClueverDirector
Julie DegenSecretary
Tom VaseckaTreasurer
Matt MeansVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$10,000
Program Service Revenue
$530,062
Investment Income
$3,645
Other Revenue
$-14,041
Change in Net Assets
$19,592
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$358,971
Salaries, Compensation, and Employee Benefits$151,103
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$270,146
Current Officers, Directors, Trustees, and Key Employees---$89,735
Other Salaries and Wages---$47,079
Information Technology---$25,785
Occupancy---$24,503
Fees for Services Accounting---$11,321
Payroll Taxes---$11,260
Fees for Services Other---$11,119
Office Expenses---$6,620
Other Expenses---$3,508
Other Employee Benefits---$3,029
Travel---$2,951
Depreciation Depletion---$2,010
Insurance---$1,008
Total Functional Expenses$0$0$0$510,074
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The board of directors reviews and approves the 990 at the monthly meeting following its completion and then includes it with the records of the organization.”

Form 990, Page 6, Part VI, Line 15A

“All compensation is determined by the board of directors.”

Form 990, Page 6, Part VI, Line 19

“Documents are available upon request”

Filing and Contact Details

Filer

Filer Name
Visit Brainerd Inc
EIN
41-1820385
Phone
2188250410
Address
214 SOUTH 7TH ST, BRAINERD, MN 56401

Signing Officer

Name
Mary Johnson
Title
Executive Director
Phone
2188250410
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Katie Goenner
Formed
1995
Legal Domicile
Mn
Voting Board Members
8
Independent Board Members
8
Employees
5
Volunteers
8

Preparer

Firm
B Johnson & Assoc Ltd
Address
416 S 6TH ST STE 200, BRAINERD, MN 56401-3580
Preparer
Thaddeus F Johnson CPA
Phone
2188293501
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Visit brainerd is the official destination marketing organization and visitor's bureau for the cities of baxter and brainerd, mn. Established in 1995, as a non-profit corporation, we represent the tourism and hospitality businesses within the cities of baxter and brainerd. We are committed to poromoting the cities as a leisure, business and convention travel destination, and as the economic center of the brainerd micropolitan area. We are dedicated to providing comprehensive, unbiased information to all travelers.”

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0VISIT BRAINERD IS THE OFFICIAL DESTINATION MARKETING ORGANIZATION AND VISITOR'S BUREAU FOR THE CITIES OF BAXTER AND BRAINERD, MN. ESTABLISHED IN 1995, AS A NON-PROFIT CORPORATION, WE REPRESENT THE TOURISM AND HOSPITALITY BUSINESSES WITHIN THE CITIES OF BAXTER AND BRAINERD. WE ARE COMMITTED TO POROMOTING THE CITIES AS A LEISURE, BUSINESS AND CONVENTION TRAVEL DESTINATION, AND AS THE ECONOMIC CENTER OF THE BRAINERD MICROPOLITAN AREA. WE ARE DEDICATED TO PROVIDING COMPREHENSIVE, UNBIASED INFORMATION TO ALL TRAVELERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD OF DIRECTORS REVIEWS AND APPROVES THE 990 AT THE MONTHLY MEETING FOLLOWING ITS COMPLETION AND THEN INCLUDES IT WITH THE RECORDS OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL COMPENSATION IS DETERMINED BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS ARE AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0654487
IRS990/TotalAssetsEOYAmt0673096
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IRS990/TotalContributionsAmt010000
IRS990/TotalEmployeeCnt05
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0510074
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt04545
IRS990/TotalLiabilitiesEOYAmt03562
IRS990/TotalLiabilitiesGrp/BOYAmt04545
IRS990/TotalLiabilitiesGrp/EOYAmt03562
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0649942
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0669534
IRS990/TotalProgramServiceRevenueAmt0530062
IRS990/TotalReportableCompFromOrgAmt089735
IRS990/TotalRevenueGrp/ExclusionAmt03645
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0516021
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0529666
IRS990/TotalVolunteersCnt08
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0654487
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0673096
IRS990/TravelGrp/TotalAmt02951
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0214 SOUTH 7TH ST
IRS990/USAddress/CityNm0BRAINERD
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd056401
IRS990/VotingMembersGoverningBodyCnt08
IRS990/VotingMembersIndependentCnt08
IRS990/WebsiteAddressTxt0WWW.VISITBRAINERD.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARY JOHNSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02188250410
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT BRAINERD INC
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0411820385
ReturnHeader/Filer/PhoneNum02188250410
ReturnHeader/Filer/USAddress/AddressLine1Txt0214 SOUTH 7TH ST
ReturnHeader/Filer/USAddress/CityNm0BRAINERD
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd056401
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411927189
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0B JOHNSON & ASSOC LTD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0416 S 6TH ST STE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0BRAINERD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0564013580
ReturnHeader/PreparerPersonGrp/PhoneNum02188293501
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0THADDEUS F JOHNSON CPA
ReturnHeader/ReturnTs02025-11-17T11:43:53-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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Filings

Displayed year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$673,096
Liabilities
$3,562
Net assets
$669,534
Revenue
$529,666
Expenses
$510,074
Net income
$19,592
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.73$0.04$6.70$5.30$5.10$0.20
2023Summary only. Only limited summary data is available for this year.$6.54$0.05$6.50$5.40$4.78$0.62
2022Summary only. Only limited summary data is available for this year.$6.49$0.06$6.44$5.32$4.12$1.20
2019Summary only. Only limited summary data is available for this year.$3.37$0.02$3.35$3.96$3.07$0.89
2018Summary only. Only limited summary data is available for this year.$2.47$0.01$2.46$2.62$1.82$0.80
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.44$0.02$1.42$3.80$3.45$0.35
2016Detailed filing. Detailed filing data is available for this year.$1.38$0.31$1.07$3.83$3.54$0.29
2015Detailed filing. Detailed filing data is available for this year.$0.82$0.04$0.78$3.44$3.54$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.90$0.02$0.88$3.06$2.96$0.10
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.81$0.02$0.78$2.82
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.48$0.01$0.47$2.53
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.00$0.10$2.96